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1594845

全球强化米市场 - 2024-2031

Global Fortified Rice Market - 2024-2031

出版日期: 2024年11月21日 | 出版商:

DataM Intelligence | 英文 202 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

2023年，全球强化米市场规模达到148.6亿美元，预估至2031年将达212.7亿美元，2024-2031年预测期间复合年增长率为4.58%。

强化大米越来越多地用于粮食援助和人道主义计划，特别是在受粮食不安全影响的地区，这扩大了市场范围和社会影响。随着强化米归入功能性食品类别，其受欢迎程度与提供健康益处的食品的更广泛趋势相一致，从而激发了注重健康的消费者的市场兴趣。

为了确保一致性，市场正在采取更严格的品质控制措施，使强化米符合既定的安全和营养标准。市面上强化米品种不断增加，具有多样化的风味特征和添加的营养成分，以满足不同消费者的口味和健康需求。公司正在利用有针对性的营养素进行创新，以解决贫血或维生素缺乏等特定健康问题，从而使市场产品多样化。

例如，2024 年 6 月 5 日，Capwell Industries 在肯亚推出了首款强化米，这标誌着整个非洲大陆的一个潜在里程碑。这种创新产品富含必需维生素 B6、B1、B9（叶酸）、铁和锌，代表了该地区食品工业的重大进步。 Capwell 秉持着透过营养改善生活的使命和对创新的承诺，大胆地为消费者提供无需额外成本即可增强营养价值的米。

动力学

贫血和微量营养素缺乏症的盛行率

贫血和微量营养素缺乏症的流行是全球强化米市场的重要驱动力，因为这些健康问题增加了对营养强化食品解决方案的需求。贫血通常由缺铁以及维生素 A、叶酸和锌等必需营养素的短缺引起，影响着全球很大一部分人口，特别是在以大米为主食的地区。随着各国和卫生组织希望透过负担得起的、广泛消费的食品来解决这些缺陷，这种日益增长的健康问题推动了强化大米市场的发展。

据世界卫生组织称，贫血是一项重大的公共卫生挑战，主要影响幼儿、孕妇和产后妇女以及经期少女和妇女。低收入和中低收入国家的贫血负担最为严重，农村地区人口、经济弱势家庭和未受过正规教育的个人盛行率最高。据估计，全世界约 40% 的 6-59 个月儿童、37% 孕妇和 30% 15-49 岁女性患有贫血。

强化米透过将必需的微量营养素直接纳入日常主食中，在市场上提供了一种有效的解决方案，使其成为补充营养的便捷来源。因此，市场受益于不断增加的政府指令、公共卫生措施以及与非政府组织的合作，以改善强化米的获取，特别是在脆弱和发展中地区。

专注于清洁标籤产品

清洁标籤强化米通常不含人工添加剂、防腐剂和合成强化剂，符合消费者对更健康、更天然食品选择不断增长的需求，从而提高了市场兴趣。这一趋势在强化大米市场中尤其具有影响力，因为生产商寻求通过提供在满足清洁标籤标准的同时保留营养完整性的强化方法来使自己的产品脱颖而出。具有健康意识的消费者对营养丰富且不含不需要的人工成分的强化米表现出强烈的偏好。

因此，市场上的製造商正在投资清洁标籤配方、天然强化製程和采购透明度，以吸引不断扩大的人口。对清洁标籤强化米的重视有助于扩大市场吸引力，推动创新，并使强化大米成为重视营养和成分简单性的消费者的有吸引力的选择。

2022 年 7 月 5 日，据 Ingredion 称，过去十年进行的研究表明欧洲食品行业发生了变革，清洁标籤产品很快就会重新定义公司产品组合。该研究强调了欧洲製造商之间的强烈共识：令人印象深刻的是，99% 的製造商认为清洁标籤产品对其业务策略至关重要，而不仅仅是竞争优势。研究结果表明，清洁标籤产品预计将在未来两年内占产品组合的 70% 以上，比 2021 年的 52% 显着增加，反映出成分透明和简化的重要趋势。

对长期效益的研究不足

对强化米的健康益处缺乏结论性的长期研究可能会导致消费者意识较低，并在采用这些产品时犹豫不决。强化米市场依靠证据来宣传其潜在的健康优势，但如果没有可靠的资料，它很难让消费者相信其长期功效。消费者越来越寻求经过深入研究、经过科学验证的产品。强化米市场面临信任问题，因为人们对缺乏强有力的长期研究支持的健康声明越来越怀疑。

研究不足可能会阻碍公共和私营部门的投资，因为利益相关者更喜欢有全面研究支持的市场部门。如果没有强有力的证据，强化米市场发现很难获得推动创新和规模生产所需的资金。监管机构越来越需要科学支持的健康益处证据来批准和支持强化食品的销售。在没有充分研究的情况下，强化米市场遇到合规障碍，限制了市场成长。

Fortified rice is increasingly utilized in food aid and humanitarian programs, particularly in regions affected by food insecurity, which broadens the market's scope and social impact. With fortified rice falling into the functional foods category, its popularity aligns with the broader trend towards food products that offer health benefits, driving market interest among health-conscious consumers.

To ensure consistency, the market is witnessing stricter quality control measures, aligning fortified rice with established safety and nutritional standards. The market is seeing an increase in fortified rice varieties with diverse flavor profiles and added nutrients to cater to different consumer tastes and health needs. Companies are innovating with targeted nutrients to address specific health issues like anemia or vitamin deficiencies, diversifying the market's product offerings.

For instance, on June 5, 2024, Capwell Industries launched the first-ever fortified rice in Kenya, marking a potential milestone for the entire African continent. This innovative product is enriched with essential vitamins B6, B1, B9 (folic acid), iron and zinc, representing a significant advancement in the region's food industry. Aligned with its mission to enhance lives through nutrition and a commitment to innovation, Capwell has boldly provided consumers with rice that offers enhanced nutritional benefits at no additional cost.

Dynamics

Prevalence of Anemia and Micronutrient Deficiencies

The prevalence of anemia and micronutrient deficiencies is a significant driver for the global fortified rice market, as these health issues heighten the demand for nutrient-enhanced food solutions. Anemia, often caused by iron deficiency, along with shortages of essential nutrients like vitamin A, folic acid and zinc, affects a large portion of the global population, particularly in regions where rice is a staple food. This rising health concern propels the fortified rice market, as countries and health organizations look to address these deficiencies through affordable, widely consumed food products.

According to the World Health Organization, anemia represents a critical public health challenge, predominantly impacting young children, pregnant and postpartum women, as well as menstruating adolescent girls and women. The burden of anemia is most severe in low- and lower-middle-income countries, with the highest prevalence among populations in rural areas, economically disadvantaged households and individuals without formal education. Worldwide, approximately 40% of children aged 6-59 months, 37% of pregnant women and 30% of women aged 15-49 are estimated to be affected by anemia.

Fortified rice provides an effective solution within the market by incorporating essential micronutrients directly into a daily staple, making it a convenient source of added nutrition. Consequently, the market benefits from increasing government mandates, public health initiatives and collaborations with NGOs to improve access to fortified rice, especially in vulnerable and developing regions.

Focus on Clean Label Products

Clean-label fortified rice, which typically excludes artificial additives, preservatives and synthetic fortification agents, aligns well with the rising consumer demand for healthier and more natural food options, thus boosting market interest. This trend is particularly influential within the fortified rice market, as producers seek to differentiate their products by offering fortification methods that retain nutrient integrity while meeting clean label standards. Health-conscious consumers are showing a strong preference for fortified rice that is nutrient-dense and also free from unwanted artificial ingredients.

As a result, manufacturers in the market are investing in clean label formulations, natural fortification processes and sourcing transparency to appeal to this expanding demographic. The emphasis on clean-label fortified rice is helping to broaden the market's appeal, driving innovation and positioning fortified rice as an attractive option for consumers who value both nutrition and ingredient simplicity.

On July 5, 2022, according to Ingredion, research conducted over the past decade indicates a transformative shift in the European food industry, with clean-label products set to redefine company portfolios soon. The study highlights a strong consensus among European manufacturers: an impressive 99% view clean-label products as essential to their business strategy rather than just a competitive advantage. The findings suggest that clean-label products are expected to comprise over 70% of portfolios within the next two years, a significant increase from 52% in 2021, reflecting a crucial movement toward transparency and simplicity in ingredients.

Inadequate Research on Long-Term Benefits

A lack of conclusive, long-term research on the health benefits of fortified rice can lead to low consumer awareness and hesitation in adopting these products. The fortified rice market relies on evidence to promote its potential health advantages, but without robust data, it struggles to convince consumers of its long-term efficacy. Consumers increasingly seek well-researched, scientifically validated products. The fortified rice market faces trust issues, as skepticism grows around health claims unsupported by strong, long-term studies.

Inadequate research can deter investments from both the public and private sectors, as stakeholders prefer market sectors backed by comprehensive research. Without strong evidence, the fortified rice market finds it challenging to secure the funding needed to drive innovation and scale production. Regulatory bodies increasingly require scientifically backed evidence of health benefits to approve and support the sale of fortified foods. The fortified rice market encounters compliance obstacles without sufficient research, limiting the market growth.

Segment Analysis

The global fortified rice market is segmented based on micronutrients, technology, distribution channel, end-user and region.

Nutritional Deficiency Concerns Drives Segment Growth

The minerals segment holds the largest share of the global fortified rice market. Addressing mineral deficiencies, particularly in regions prone to iron and zinc deficiency, is a significant driver within the market. Governments and organizations are promoting mineral-enriched fortified rice as a cost-effective solution to combat malnutrition, which positions the minerals segment at the forefront of the market.

For instance, on October 9, 2024, the Union Cabinet, led by the Prime Minister of India, approved the extension of free fortified rice distribution under various welfare programs from July 2024 through December 2028. Union Minister announced that the rice fortification initiative will continue as a centrally funded project to ensure comprehensive nutritional security across the country. This initiative aims to combat anemia and address deficiencies in essential micronutrients.

Growing awareness around bone health, immunity and anemia prevention is fueling demand for mineral-fortified rice products in the market. As consumers become more knowledgeable about the health benefits of essential minerals, the preference for mineral-enriched products in the fortified rice market continues to rise. Improved technologies in rice fortification are allowing manufacturers to better integrate minerals without altering the taste or texture of rice, expanding the appeal and reach of mineral-fortified rice in the market.

Geographical Penetration

Growth in Rice Consumption and Innovations in Asia-Pacific

Asia-Pacific dominates the global fortified rice market. Rice is a staple food in many Asia-Pacific countries, resulting in a high consumption rate. The fortified rice market can capitalize on this existing demand, as incorporating fortification into rice products is a strategic approach to improve public health. The region's large population and growing urbanization contribute to an increasing need for convenient and nutritious food options, which fortified rice can fulfill.

According to the Food and Agriculture Organization, rice is the predominant crop in the Asia-Pacific region. The projected demand for rice by 2025 is staggering, as major Asian countries are expected to see rice consumption outpace population growth. Specifically, rice consumption in Asia is anticipated to increase by over 51 percent compared to the base year of 1995.

Another notable trend is the emergence of numerous mega-cities, each with populations ranging from 10 to 15 million, alongside the overall urbanization of the populace. This shift will lead to a significant increase in the number of consumers while the number of producers is likely to decline substantially. Current demand, standing at 524 million tonnes, is expected to rise to over 700 million tonnes. Rice will continue to provide 50-80 percent of daily caloric intake, necessitating that production growth keeps pace with population growth to meet these escalating demands.

Several Asia-Pacific governments are implementing policies and regulations to promote food fortification as a means to improve national health standards. These supportive policies create a favorable environment for the fortified rice market. Initiatives such as subsidizing fortified rice programs in schools and community feeding programs help enhance the market's reach and acceptance.

For instance, in 2022, the Cabinet Committee on Economic Affairs (CCEA) approved a phased national rollout and supply of fortified rice under the Targeted Public Distribution System (TPDS) and Other Welfare Schemes (OWS) as a Central Sector Initiative. This initiative, funded entirely by the Government of India, is set to continue until June 30, 2024, with a proposed expenditure of INR4,269.76 crore.

Competitive Landscape

The major global players in the market include LT Foods, Cargill Incorporated, BASF SE, DSM, Oliria Foods & Beverages Limited, Sarwafood, Relishum Foods LLP, Shivshakti International, Christy Friedgram Industry and Balaji Rice Industries Private Limited.

Russia-Ukraine War Impact Analysis

The conflict has disrupted agricultural supply chains, particularly in Eastern Europe, where both Russia and Ukraine are major producers of grains and cereals. This disruption affects the availability of raw materials required for fortified rice production. Shipping routes have been compromised, leading to delays and increased costs in sourcing essential ingredients for rice fortification, thus impacting the market's ability to meet demand.

The war has contributed to rising commodity prices, including rice and its fortifying agents. Increased costs of production may lead manufacturers to raise prices, affecting market accessibility and consumer purchasing power. Price volatility can discourage investment in the fortified rice market, as stakeholders may hesitate to enter or expand operations in an uncertain economic environment.

By Micronutrients

Minerals
Vitamins
Others

By Technology

Drying
Extrusion
Coating Technology & Encapsulation
Others

By Distribution Channel

Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores
Online Stores
Others

By End-User

Commercial
Residential

By Region

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On June 5, 2024, Capwell Industries launched the first-ever fortified rice in Kenya, marking a potential milestone for the entire African continent. This innovative product is enriched with essential vitamins B6, B1, B9 (folic acid), iron and zinc, representing a significant advancement in the region's food industry. Aligned with its mission to enhance lives through nutrition and a commitment to innovation, Capwell has boldly provided consumers with rice that offers enhanced nutritional benefits at no additional cost.
On January 31, 2023, Panchamrutha launched South India's first fortified rice, aiming to promote a healthier lifestyle. This unique fortified rice is enriched by blending fortified rice kernels with regular rice, enhancing its nutritional value to support daily dietary needs.
On October 22, 2024, the Government of Senegal, in partnership with the United Nations World Food Programme (WFP), initiated a fortified rice distribution program for schools aimed at enhancing nutrition in school meals. This initiative seeks to combat micronutrient deficiencies, improve the health and well-being of children and support quality education across Senegal.

Why Purchase the Report?

To visualize the global fortified rice market segmentation based on micronutrients, technology, distribution channel, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of the global fortified rice market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global fortified rice market report would provide approximately 70 tables, 64 figures and 202 pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Micronutrients
3.2. Snippet by Technology
3.3. Snippet by Distribution Channel
3.4. Snippet by End-User
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Prevalence of Anemia and Micronutrient Deficiencies
  - 4.1.1.2. Focus on Clean Label Products
- 4.1.2. Restraints
  - 4.1.2.1. Inadequate Research on Long-Term Benefits
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. By Micronutrients

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Micronutrients
- 6.1.2. Market Attractiveness Index, By Micronutrients
6.2. Minerals*
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Vitamins
6.4. Others

7. By Technology

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 7.1.2. Market Attractiveness Index, By Technology
7.2. Drying*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Extrusion
7.4. Coating Technology & Encapsulation
7.5. Others

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Supermarkets and Hypermarkets*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Convenience Stores
8.4. Specialty Stores
8.5. Online Stores
8.6. Others

9. By End-User

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.1.2. Market Attractiveness Index, By End-User
9.2. Commercial*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Residential

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Micronutrients
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.7.1. US
  - 10.2.7.2. Canada
  - 10.2.7.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Micronutrients
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.7.1. Germany
  - 10.3.7.2. UK
  - 10.3.7.3. France
  - 10.3.7.4. Italy
  - 10.3.7.5. Spain
  - 10.3.7.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Micronutrients
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.7.1. Brazil
  - 10.4.7.2. Argentina
  - 10.4.7.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Micronutrients
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.7.1. China
  - 10.5.7.2. India
  - 10.5.7.3. Japan
  - 10.5.7.4. Australia
  - 10.5.7.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Micronutrients
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. LT Foods*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Cargill Incorporated
12.3. BASF SE
12.4. DSM
12.5. Oliria Foods & Beverages Limited
12.6. Sarwafood
12.7. Relishum Foods LLP
12.8. Shivshakti International
12.9. Christy Friedgram Industry
12.10. Balaji Rice Industries Private Limited

LIST NOT EXHAUSTIVE

13. Appendix

13.1. About Us and Services
13.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/价格

全球强化米市场 - 2024-2031

Global Fortified Rice Market - 2024-2031

目录

第 1 章：方法与范围

第 2 章：定义与概述

第 3 章：执行摘要

第 4 章：动力学

第 5 章：产业分析

第 6 章：依微量营养素分类

第 7 章：按技术

第 8 章：按配销通路

第 9 章：最终用户

第 10 章：按地区

第 11 章：竞争格局

第 12 章：公司简介

第 13 章：附录