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全球 CBD 饮料市场 - 2024-2031

Global CBD-Infused Beverages Market - 2024-2031

出版日期: 2024年12月30日 | 出版商:

DataM Intelligence | 英文 218 Pages | 商品交期: 最快1-2个工作天内

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简介目录

2023年，全球CBD饮料市场规模达31亿美元，预计2031年将达到46亿美元，2024-2031年预测期间复合年增长率为5.06%。

根据心理健康基金会 2023 年的数据，全球 CBD 饮料市场受到健康产品需求不断增长的推动，4% 的人患有焦虑症，74% 的人感到压力山大。缓解和放鬆，CBD 饮料提供了一个有前途的选择。 CBD 合法化和产品创新（例如注入 CBD 的茶和水）进一步推动了市场成长。

对健康产品的需求不断增长，并持续推动消费者对含有 CBD 的饮料的兴趣。随着人们对 CBD 潜在好处的认识不断增强，特别是在监管框架不断发展的新兴市场，创新和独家产品的推出带来了成长机会。例如，2024 年 1 月，Aurora Cannabis 推出了三种大麻饮料，专供退伍军人患者使用，提供了另一种大麻选择。

根据《福布斯健康》的一项调查，到 2023 年，64% 的美国成年人尝试了 CBD 产品，其中近一半是在医生的建议下这样做的。 CBD 的广泛接受和医学认可推动了北美在全球 CBD 注入饮料市场的主导地位。随着越来越多的消费者寻求 CBD 来缓解压力和保持健康，美国在需求和创新方面都处于领先地位，巩固了其作为主要市场驱动力的地位。

动力学

向健康和天然产品的转变

随着千禧世代和 Z 世代越来越注重健康，人们对注重健康的天然产品的需求不断增长，以帮助管理压力、焦虑和睡眠障碍。人们正在放弃含糖汽水和能量饮料，转而选择可促进整体健康的植物性替代品。作为这一趋势的一部分，含有 CBD 的饮料越来越受欢迎，为放鬆和头脑清醒提供了一种天然的、非精神活性的选择。

凭藉其镇静和治疗作用，含有 CBD 的饮料已成为寻求更健康生活方式且没有传统兴奋剂缺点的人的有吸引力的选择。人们对 CBD 潜在健康益处的认识的提高进一步推动了这种不断增长的需求。随着科学研究不断强调其积极作用，例如减少焦虑、帮助睡眠和支持心理健康，越来越多的人将 CBD 作为其健康习惯的一部分。

据 NIH（美国国家卫生研究院）称，研究表明 CBD 可能有助于减少癫痫、压力、焦虑、疼痛、睡眠问题、关节炎、忧郁、偏头痛和头痛。目前，一些临床试验正在探索这些和其他潜在的好处。随着人们对其治疗特性的信任不断增强，CBD 已成为主流，并在饮料和健康市场中获得广泛接受。这种不断扩大的认知度正在推动其受欢迎程度和 CBD 市场的整体成长。

产品创新和多样化

消费者对 CBD 的兴趣日益浓厚，促使饮料製造商对其产品进行创新和多样化，在口味和其他标准方面提供广泛的选择，以满足不同的喜好。从注入 CBD 的苏打水到能量饮料、茶，甚至咖啡，这些新产品为消费者提供了更多选择，有助于推动市场扩张。

多样化 CBD 饮料的推出使品牌能够满足广泛的消费者需求，从寻求放鬆的消费者到寻求补充能量的消费者，进一步促进了采用。例如，顶篷 Growth 于 2021 年 3 月推出了 Quatreau，这是一款注入美国市场的优质 CBD 苏打水。 Quatreau 采用 20 毫克美国种植的大麻 CBD 配製而成。

它有四种清爽口味可供选择：黄瓜+薄荷、百香果+番石榴、生姜+酸橙和蓝莓+巴西莓。该产品将功能性与低热量结合在一起，为传统含糖饮料提供了独特的替代品。透过结合吸引人的口味和 CBD 的附加优势，Quatreau 类似于饮料公司如何实现产品多元化，以满足消费者对健康、功能性饮料日益增长的需求。

CBD 产品的监管不确定性

在全球范围内，注入 CBD 的饮料的监管环境高度复杂且不一致，为生产者和消费者带来了巨大的不确定性。 CBD及其衍生物（包括用于饮料的衍生物）的法律地位在不同国家和地区之间存在很大差异。由于 CBD 产品的生产、销售和行销规则存在很大差异，不同的法规使公司难以驾驭国际市场。

在某些国家，CBD 已完全合法化，而在其他国家，它仍然受到严格限製或完全禁止。在美国，FDA 缺乏针对食品和饮料中 CBD 的明确指南，进一步加剧了这种不确定性。虽然 FDA 承认 CBD 产品被排除在 FD&C 法案下的膳食补充剂定义之外，但尚未制定全面的法规。该法第 8 条禁止大麻种植只会加剧混乱。

The global CBD-infused beverages market is driven by the rising demand for wellness products, with 4% of the population experiencing anxiety disorders and 74% feeling overwhelmed by stress, according to the Mental Health Foundation in 2023. As consumers seek natural solutions for stress relief and relaxation, CBD beverages offer a promising option. Legalization of CBD and product innovations, such as CBD-infused teas and waters, further fuel market growth.

the rising demand for health-conscious products continues to drive consumer interest in CBD-infused beverages. As awareness of CBD's potential benefits spreads, particularly in emerging markets where regulatory frameworks are evolving, there is an opportunity for growth with innovative and exclusive launches. For instance, in January 2024, Aurora Cannabis launched three cannabis-infused beverages available exclusively to veteran patients that offer an alternative cannabis option.

In 2023, 64% of US adults tried a CBD product, with nearly half doing so on a doctor's recommendation, according to a Forbes Health survey. This widespread acceptance and medical endorsement of CBD drive North America's dominance in the global CBD-infused beverages market. As more consumers seek CBD for stress relief and wellness, US leads in both demand and innovation, solidifying its position as the primary market driver.

Dynamics

The Shift Towards Wellness and Natural Products

As millennials and Gen Z become more health-conscious, there's a growing demand for wellness-focused and natural products to help manage stress, anxiety, and sleep disorders. People are shifting away from sugary sodas and energy drinks in favor of plant-based alternatives that promote overall well-being. CBD-infused beverages are gaining popularity as part of this trend, offering a natural, non-psychoactive option for relaxation and mental clarity.

With their calming and therapeutic effects, CBD-infused beverages have become an appealing choice for those seeking healthier lifestyle options without the downsides of traditional stimulants. This rising demand is further fueled by increased awareness of CBD's potential health benefits. As scientific research continues to highlight its positive effects such as reducing anxiety, aiding sleep, and supporting mental health more people are embracing CBD as part of their wellness routines.

According to the NIH (National Institues of Health), studies suggest that CBD may help reduce seizures, stress, anxiety, pain, sleep issues, arthritis, depression, migraines, and headaches. Several clinical trials are currently exploring these and other potential benefits. With growing trust in its therapeutic properties, CBD has moved into the mainstream, gaining widespread acceptance in the beverage and wellness markets. This expanding recognition is driving both its popularity and the overall growth of the CBD market.

Product Innovation and Variety

The growing consumer interest in CBD has driven beverage manufacturers to innovate and diversify their product offerings, creating a broad range of options in flavor and other criteria that cater to various preferences. From CBD-infused sparkling waters to energy drinks, teas, and even coffee, these new products provide consumers with more choices, helping to fuel market expansion.

The introduction of diverse CBD beverages enables brands to tap into a wide array of consumer needs, from those seeking relaxation to those in search of an energy boost, further promoting the adoption. For instance, Canopy Growth's launch of Quatreau in March 2021, a premium CBD-infused sparkling water introduced to US market. Quatreau is formulated with 20 mg of U.S.-grown hemp-based CBD.

It is available in four refreshing flavors: cucumber + mint, passionfruit + guava, ginger + lime, and blueberry + acai. This product combines functionality with a low-calorie profile, offering a unique alternative to traditional sugary drinks. By incorporating appealing flavors and the added benefits of CBD, Quatreau resembles how beverage companies are diversifying their offerings to meet increasing consumer demand for healthy, functional beverages.

Regulatory Uncertainty of CBD-Infused Products

The regulatory environment for CBD-infused beverages is highly complex and inconsistent across the globe, creating significant uncertainty for both producers and consumers. The legal status of CBD and its derivatives, including those used in beverages, varies greatly between countries and regions. The different regulations make it difficult for companies to navigate international markets, as the rules governing the production, sale, and marketing of CBD products differ substantially.

In some countries, CBD is fully legalized, while in others, it remains tightly restricted or entirely prohibited. In US, the lack of clear FDA guidelines for CBD in food and beverages further exacerbates this uncertainty. While the FDA has acknowledged that CBD products are excluded from the dietary supplement definition under the FD&C Act, it has yet to establish comprehensive regulations. The prohibition of cannabis cultivation under Section 8 of the Act only adds to the confusion.

Segment Analysis

The global CBD-infused beverages market is segmented based on ingredient type, product, grade, packaging type, distribution channel, and region.

Benefits and Consumer Preferences of Full-Spectrum CBD

The full-spectrum CBD segment dominates the global CBD-infused beverages market due to its comprehensive range of cannabinoids and terpenes, which appeal to consumers seeking the full benefits of the cannabis plant. Full-spectrum CBD contains not only CBD but also other beneficial compounds like THC, CBG, CBN, and terpenes, which work synergistically to enhance the effects.

The entourage effect suggests that all the components in the cannabis plant work better together than when isolated, making full-spectrum products more desirable for those seeking enhanced therapeutic benefits such as pain relief, stress reduction, and improved mood. Manufacturers are launching new and innovative products into the market that meet the needs of consumers who are willing to incorporate more than just isolated compounds.

For instance, in October 2024, Climbing Kites launched a line of THC and CBD-infused sparkling waters in Athens. These beverages, available in refreshing flavors like Orange Mango and Pineapple Passionfruit, contain 100% naturally derived Delta-9 THC and full-spectrum CBD, with varying levels of both cannabinoids. This move reflects the growing preference for full-spectrum products, as consumers seek the holistic, synergistic benefits of the entire cannabis plant.

Geographical Penetration

Workplace Stress and Wellness Trends Fuel North America's Dominance

North America dominates the global CBD-infused beverages market due to a combination of growing consumer demand for wellness products, increasing awareness of stress-related health issues, and favorable regulatory shifts. Chronic stress is a significant concern, particularly in US, where the OSHA links it to 120,000 deaths annually. Furthermore, 83% of American workers report experiencing high levels of stress, with 65% identifying their jobs as a major stressor.

As companies realize the productivity benefits of addressing mental health, many are incorporating wellness programs that include drinks like CBD-infused beverages. Studies show that for every $1 invested in mental health, businesses see a $4 return in productivity, further driving demand for these beverages. With more consumers seeking natural, plant-based alternatives to manage stress and anxiety, CBD beverages fit perfectly into the broader wellness trend.

Competitive Landscape

The major global players in the market include Canopy Growth Corporation, Tilray Brands, Inc., Truss CBD USA, CANN SOCIAL TONICS, Aurora Cannabis Inc., The Clean Beverage Co., New Age Beverages Corporation, Cannara Biotech Inc., Dixie Brands Inc., Curaleaf Holdings Inc among others.

Sustainability Analysis

The global CBD-infused beverages market is increasingly prioritizing sustainability across sourcing, production, and packaging. Hemp, the primary source of CBD, is naturally eco-friendly, requiring minimal pesticides and water while enriching the soil. Companies are also adopting organic farming methods and renewable energy for production processes, ensuring a lower carbon footprint.

As consumer awareness of environmental issues rises, CBD beverage companies are aligning with sustainability trends by offering transparent, clean-label products. They are investing in eco-friendly packaging and more efficient supply chains, while also complying with stricter regulations. The industry faces challenges like high production costs and the need for consumer education, but ongoing innovation in sustainable practices and packaging solutions is likely to drive long-term growth.

By Ingredient Type

CBD Isolate
Broad-Spectrum CBD
Full-Spectrum CBD
Water-Soluble CBD

By Product

CBD-Infused Soft Drinks
CBD-Infused Alcoholic Beverages
CBD-Infused Tea & Coffee
CBD-Infused Sports & Functional Drinks
CBD-Infused Water
Other

By Grade

Pharmaceutical Grade
Food Grade

By Packaging Type

Cans
Bottles
Tetra Paks
Others

By Distribution Channel

Convenience Stores
Specialty Stores
Bars and Restaurants
Online Retail

By Region

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In October 2024, Climbing Kites launched THC and CBD-infused beverages in Athens. The sparkling waters, available in flavors like Orange Mango and Pineapple Passionfruit, contain 100% naturally derived Delta-9 THC and full spectrum CBD, with varying levels of both.
In January 2021, Truss CBD USA, a Molson Coors and Hexo joint venture, launched Veryvell, a line of sparkling, nonalcoholic CBD drinks, in Colorado. Available in grapefruit tarragon, strawberry hibiscus, and blueberry lavender, Veryvell contains no calories or sugar and only CBD (no THC).
In February 2021, Cruise Beverages, a Chicago-based start-up, launched Nitro Infused CBD Craft Beverages. These all-natural drinks, available in flavors like mango and lemon, contain 25mg of CBD, organic caffeine, and natural fruit extracts. With only five calories and no sugar, they offer a functional, alcohol-free alternative to help with focus and stress relief.

Why Purchase the Report?

To visualize the global CBD-infused beverages market segmentation based on ingredient type, product, grade, packaging type, distribution channel, and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous CBD-infused beverages market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global CBD-infused beverages market report would provide approximately 78 tables, 77 figures and 218 pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Ingredient Type
3.2. Snippet by Product
3.3. Snippet by Grade
3.4. Snippet by Packaging Type
3.5. Snippet by Distribution Channel
3.6. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. The Shift Towards Wellness and Natural Products
  - 4.1.1.2. Product Innovation and Variety
- 4.1.2. Restraints
  - 4.1.2.1. Regulatory Uncertainty of CBD-Infused Products
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion

6. By Ingredient Type

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
- 6.1.2. Market Attractiveness Index, By Ingredient Type
6.2. CBD Isolate
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Broad-Spectrum CBD
6.4. Full-Spectrum CBD
6.5. Water-Soluble CBD

7. By Product

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 7.1.2. Market Attractiveness Index, By Product
7.2. CBD-Infused Soft Drinks
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. CBD-Infused Alcoholic Beverages
7.4. CBD-Infused Tea & Coffee
7.5. CBD-Infused Sports & Functional Drinks
7.6. CBD-Infused Water
7.7. Other

8. By Grade

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 8.1.2. Market Attractiveness Index, By Grade
8.2. Pharmaceutical Grade
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Food Grade

9. By Packaging Type

9.1. Introduction
9.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
9.3. Market Attractiveness Index, By Packaging Type
9.4. Cans
- 9.4.1. Introduction
- 9.4.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.5. Bottles
9.6. Tetra Paks
9.7. Others

10. By Distribution Channel

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Convenience Stores
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Specialty Stores
10.4. Bars and Restaurants
10.5. Online Retail

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.8.1. US
  - 11.2.8.2. Canada
  - 11.2.8.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.8.1. Germany
  - 11.3.8.2. U.K.
  - 11.3.8.3. France
  - 11.3.8.4. Italy
  - 11.3.8.5. Spain
  - 11.3.8.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.8.1. Brazil
  - 11.4.8.2. Argentina
  - 11.4.8.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.8.1. China
  - 11.5.8.2. India
  - 11.5.8.3. Japan
  - 11.5.8.4. Australia
  - 11.5.8.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 11.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Canopy Growth Corporation
- 13.1.1. Company Overview
- 13.1.2. Nature Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Tilray Brands, Inc.
13.3. Truss CBD USA
13.4. CANN SOCIAL TONICS
13.5. Aurora Cannabis Inc.
13.6. The Clean Beverage Co.
13.7. New Age Beverages Corporation
13.8. Cannara Biotech Inc.
13.9. Dixie Brands Inc.
13.10. Curaleaf Holdings Inc

LIST NOT EXHAUSTIVE

14. Appendix

14.1. About Us and Services
14.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/价格

FAQ

全球 CBD 饮料市场 - 2024-2031

Global CBD-Infused Beverages Market - 2024-2031

目录

第 1 章：方法与范围

第 2 章：定义与概述

第 3 章：执行摘要

第 4 章：动力学

第 5 章：产业分析

第 6 章：依成分类型

第 7 章：副产品

第 8 章：按年级

第 9 章：按包装类型

第 10 章：按配销通路

第 11 章：按地区

第 12 章：竞争格局

第 13 章：公司简介

第 14 章：附录