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市场调查报告书
商品编码
1683375
全球眼部按摩设备市场 - 2025 至 2033 年Global Eye Massage Devices Market - 2025-2033 |
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2024 年全球眼部按摩设备市场规模达到 1,039 万美元,预计到 2033 年将达到 1,927 万美元,在 2025-2033 年的预测期内复合年增长率为 7.5%。
全球眼部按摩设备市场是指包括各种用于治疗和保健目的的按摩眼睛和周围区域的电子和机械设备领域。这些设备旨在缓解眼睛疲劳、减少劳累、改善血液循环并促进放鬆。该市场上的产品范围从简单的手动眼部按摩器到采用振动、气压、热疗和应用程式整合等智慧功能等技术的先进设备。
驱动因素与约束因素
不断进步的技术
技术进步极大地推动了全球眼部按摩设备市场的成长,并预计将在整个市场预测期内推动该市场的成长。蓝牙连接和智慧感测器的整合使用户可以透过行动应用程式控制他们的眼部按摩器。这提供了个人化的按摩体验,可自订强度、时间和设定。一些型号还具有根据用户偏好自动调整的功能,使设备更加用户友好且有效。
现在,设备结合了气压、振动、热疗和磁疗等技术,提供多功能的缓解。这些技术旨在减轻眼睛疲劳、促进血液循环和改善整体健康。红外线加热等先进功能有助于针对更深层的组织实现更有效的治疗。
例如,2023 年 12 月,RENPHO 推出了 Gold Eyeris 3,这是其广受欢迎的 Eyeris 3 眼部按摩器的高级版本。该设备旨在将奢华与有效的眼部护理相结合,提供升级的按摩模式和精緻的金色设计等增强功能。它旨在透过空气压缩、热疗、振动甚至舒缓的芳香疗法选项提供令人焕然一新的体验,以实现更客製化的按摩。新款还配有冷却凝胶面膜和语音控制功能,让您可以解放双手。所有这些因素都要求全球眼部按摩设备市场的发展。
来自替代眼部护理产品的竞争
来自替代眼部护理产品的竞争是全球眼部按摩设备市场的一个重大限制。在缓解眼睛疲劳和其他常见眼部问题方面,消费者有很多选择。许多这样的替代品更实惠,也更容易融入日常生活。
这些产品通常含有咖啡因、视黄醇和透明质酸等成分,据称可以减少眼部浮肿、黑眼圈和细纹。它们是一种受欢迎的选择,因为它们价格实惠、易于使用,并且不需要使用专门的设备。这些眼霜被宣传为无需技术治疗,有效解决眼部美容问题。
许多人仍然喜欢传统的方法来缓解眼睛疲劳,例如使用冷敷或在休息时简单地让眼睛休息。这些方法已经使用多年,通常被视为更自然和非侵入性。它们不需要使用专门的技术,因此对许多消费者来说是一种更熟悉、更容易获得的选择。因此,上述因素可能会限制全球眼部按摩设备市场的潜在成长。
The global eye massage devices market reached US$ 10.39 million in 2024 and is expected to reach US$ 19.27 million by 2033, growing at a CAGR of 7.5 % during the forecast period of 2025-2033.
The global eye massage devices market refers to the sector that includes various electronic and mechanical devices designed to massage the eyes and surrounding areas for therapeutic and wellness purposes. These devices aim to alleviate eye fatigue, reduce strain, improve circulation, and promote relaxation. The products in this market range from simple manual eye massagers to advanced devices that incorporate technologies such as vibration, air pressure, heat therapy and smart features like app integration.
Market Dynamics: Drivers & Restraints
Rising Technological Advancements
The technological advancements are significantly driving the growth of the global eye massage devices market and are expected to drive it throughout the market forecast period. The integration of Bluetooth connectivity and smart sensors allows users to control their eye massagers via mobile apps. This provides a personalized massage experience with customizable intensity, timing, and settings. Some models also feature automated adjustments based on user preferences, making the devices more user-friendly and effective.
Devices now incorporate technologies like air pressure, vibration, heat therapy, and magnetic therapy to provide multi-functional relief. These technologies are aimed at reducing eye strain, promoting blood circulation, and improving overall wellness. Advanced features such as infrared heating help target deeper tissues for more effective therapy.
For instance, in December 2023, RENPHO launched the Gold Eyeris 3, a premium version of their popular Eyeris 3 eye massager. The device is designed to combine luxury with effective eye care, offering enhanced features such as upgraded massage modes and a sophisticated gold design. It aims to provide a rejuvenating experience with air compression, heat therapy, vibration, and even soothing aromatherapy options for a more customized massage. The new model also includes a cooling gel mask and a voice-controlled feature, allowing for hands-free convenience. All these factors demand the global eye massage devices market.
Competition from Alternative Eye Care Products
The competition from alternative eye care products is a significant restraint in the global eye massage devices market. Consumers have a wide range of options when it comes to alleviating eye strain, fatigue and other common eye issues. Many of these alternatives are more affordable and easier to incorporate into daily routines.
These products often contain ingredients like caffeine, retinol and hyaluronic acid that claim to reduce puffiness, dark circles, and fine lines around the eyes. They are a popular choice because they are affordable, easy to use, and don't require the commitment of using a specialized device. These creams are marketed as an efficient solution to cosmetic eye issues without the need for technology-driven treatments.
Many individuals still prefer traditional methods, such as using cold compresses or simply resting their eyes during breaks, to alleviate eye strain. These methods have been used for years and are often seen as more natural and non-invasive. They don't require the use of specialized technology, making them a more familiar and accessible choice for many consumers. Thus, the above factors could be limiting the global eye massage devices market's potential growth.
The global eye massage devices market is segmented based on product type, application and region.
The smart eye segment in the product type segment is expected to dominate the global eye massage devices market
The smart eye massagers segment in the global eye massage devices market has seen significant growth, driven by technological advancements and increasing consumer interest in personalized wellness solutions. These devices go beyond traditional eye massagers by integrating smart features that offer a more customized and interactive experience.
Smart eye massagers often feature bluetooth connectivity and are designed to work with mobile apps, allowing users to customize the massage settings, track usage, and receive reminders. These devices may offer various modes for heat therapy, air compression, and vibration, with the option to adjust the intensity, duration, and even the type of treatment depending on individual preferences.
Major players in the industry are introducing innovative product launches that would propel this segment's growth in the global eye massage devices market. For instance, in January 2024, Xiaomi launched its Mijia Smart Eye Massager in China. This affordable smart eye massager combines advanced features to address common eye-related issues like fatigue, dryness, and strain problems exacerbated by extended screen time. The device uses technologies like air pressure, vibration and heating to provide a soothing massage, improving blood circulation and offering relief for tired eyes.
North America is expected to hold a significant position in the global eye massage devices market
In North America, with the growing dependence on digital devices like smartphones, tablets, and computers, eye strain has become a common issue among North American consumers. Digital eye strain, also referred to as computer vision syndrome, is linked to prolonged screen time, leading to discomfort such as dry eyes, blurred vision, and headaches. Eye massagers provide an effective solution by reducing strain and promoting relaxation, which drives the demand for such devices in the region.
North America has seen a significant rise in demand for smart, technology-driven wellness products. Smart eye massagers, which integrate features like app controls, personalized settings, and real-time feedback, have gained popularity due to the growing trend of incorporating technology into personal health routines. Consumers are increasingly looking for advanced devices that can offer a more customized and effective treatment experience.
Additionally, in this region, a major of key players presence, well-advanced healthcare infrastructure, and technological innovations that would drive this market growth. For instance, in New Berlin, in September 2024, Hooga, a leader in affordable red light therapy devices, is excited to introduce its latest innovation, the Red Light Therapy Eye Mask. This groundbreaking product is designed to bring the proven benefits of red light therapy directly to the delicate eye area, helping to rejuvenate skin, reduce strain, and promote relaxation.
The major global players in the eye massage devices market include Panasonic, Ogawa., Therabody, Inc., Zarifa USA., Spinecare, Shenzhen Pentasmart Technology Co., Ltd., Wenzhou Hexi Electronic Technology Co., Ltd., Shenzhen Pango Medical Electronics Co., Ltd., Seodong Medical Co. and Guangdong Cawolo hydrogen Technology Co., Ltd. among others.
The global eye massage devices market report delivers a detailed analysis with 60+ key tables, more than 50 visually impactful figures and 176 pages of expert insights, providing a complete view of the market landscape.
Target Audience 2024
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