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健康美容化妆品

市场调查报告书

商品编码

1696234

全球抗衰老产品市场 - 2025 至 2032 年

Global Anti-Aging Products Market - 2025-2032

出版日期: 2025年03月25日 | 出版商:

DataM Intelligence | 英文 180 Pages | 商品交期: 最快1-2个工作天内

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简介目录

2024 年全球抗衰老产品市场规模达到 489.1 亿美元，预计到 2032 年将达到 804 亿美元，2025-2032 年的复合年增长率为 6.41%。

全球抗衰老产品市场正在迅速发展，其驱动力是从矫正治疗转向预防性护肤（即预防老化）的转变。这一趋势受到 Z 世代的数位优先方法的推动，优先透过非侵入性美容治疗和先进的皮肤护理程序进行早期干预。

Instagram 和 YouTube 等社群媒体平台扩大了对有科学依据、皮肤科医生认可的解决方案的需求，使得雷射治疗、真皮填充剂和病毒式护肤产品变得更加主流。此外，美容皮肤病学的技术进步使得个人化的护肤方案成为可能，使品牌能够满足消费者对客製化抗衰老解决方案日益增长的需求。

随着 Z 世代专注于自我表达和延长青春，市场更加关注客製化美容解决方案和符合道德的治疗方法。新冠疫情和视讯社交互动的兴起加速了这一趋势，凸显了皮肤健康和预防保健的重要性。

市场动态

驱动因素－人口老化加剧

由于预期寿命延长和生育率下降重塑了全球人口结构，老龄人口的增加是抗衰老产品市场的主要推动力。到 2050 年，80 岁及以上人口的比例预计将达到总人口的近 5%，这凸显了对特定年龄的护肤品、膳食补充剂和健康解决方案的需求日益增长。人口结构的转变在高收入地区尤其明显，这些地区的出生率较低，医疗保健的进步使人们的寿命延长。这一趋势推动企业创新并投资于有科学基础的高性能抗衰老解决方案，以满足老年消费者的独特需求。

除了传统的皮肤护理外，老龄化人口还推动了对营养干预、功能性食品和先进美容治疗的需求，旨在促进健康老化和整体福祉。随着政府和机构强调预防性医疗保健和以长寿为重点的生活方式选择，抗衰老市场对清洁标籤、天然和技术驱动的配方的兴趣日益浓厚。

克制－优质抗衰老产品价格高昂

优质的抗衰老解决方案，包括先进的护肤品、营养补充剂和美容治疗，通常采用尖端的生物技术、经临床验证的成分和专有配方，从而推高了生产成本。此外，严格的法规遵循、研发投入和行销支出进一步导致了价格上涨。

虽然富裕消费者仍然是关键的市场，但高价位策略限制了该品牌在中等收入人群中的渗透，特别是在拉丁美洲、亚太地区和东欧部分地区等价格敏感地区。

The global anti-aging products market is evolving rapidly, driven by a shift from corrective treatments to preventive skincare, known as prejuvenation. This trend, fueled by Generation Z's digital-first approach, prioritizes early intervention through noninvasive aesthetic treatments and advanced skincare routines.

Social media platforms such as Instagram and YouTube have amplified the demand for science-backed, dermatologist-approved solutions, making laser treatments, dermal fillers and viral skincare gadgets more mainstream. Additionally, technological advancements in aesthetic dermatology have enabled personalized skincare regimens, allowing brands to cater to consumers' growing demand for tailored anti-aging solutions.

With Gen Z's emphasis on self-expression and prolonged youth, the market has seen an increased focus on customized beauty solutions and ethically conscious treatments. The COVID-19 pandemic and the rise of video-based social interactions have accelerated this trend, reinforcing the importance of skin health and preventive care.

Market Dynamics

Driver - Rising Aging Population

The rising aging population is a key driver of the anti-aging products market, as longer life expectancy and declining fertility rates reshape global demographics. By 2050, the share of individuals aged 80 and above is expected to reach nearly 5% of the total population, highlighting the growing demand for age-specific skincare, dietary supplements and wellness solutions. The shift in population structure is particularly evident in high-income regions, where birth rates are low and healthcare advancements enable extended lifespans. This trend is pushing companies to innovate and invest in scientifically backed, high-performance anti-aging solutions catering to the unique needs of older consumers.

Beyond traditional skincare, the aging population is driving demand for nutritional interventions, functional foods and advanced aesthetic treatments aimed at promoting healthy aging and overall well-being. As governments and institutions emphasize preventive healthcare and longevity-focused lifestyle choices, the anti-aging market is seeing increased interest in clean-label, natural and technology-driven formulations.

Restraint - High Cost of Premium Anti-Aging Products

Premium anti-aging solutions, including advanced skincare, nutritional supplements and aesthetic treatments, often incorporate cutting-edge biotechnology, clinically proven ingredients and proprietary formulations, driving up production costs. Additionally, stringent regulatory compliance, R&D investments and marketing expenditures further contribute to higher price points.

While affluent consumers remain a key market, the premium pricing strategy restricts penetration among middle-income demographics, particularly in price-sensitive regions such as Latin America, Asia-Pacific and parts of Eastern Europe.

Segment Analysis

Scientific Innovation & Holistic Skincare Solutions Drive Market Growth

The anti-aging skincare market is experiencing significant growth due to rising consumer demand for scientifically advanced formulations that deliver proven, long-term skin benefits.

Consumers are increasingly drawn to products that combine dermatological expertise, clinically validated ingredients and sustainable formulations to address concerns like wrinkles, loss of elasticity and uneven skin tone. Additionally, the shift towards preventive skincare-where individuals adopt targeted solutions early in life-has fueled the demand for high-efficacy anti-aging products featuring biotech-driven ingredients, biomarine extracts and plant-based actives.

For instance, in August 2024, Purple Pompa launched an innovative "Age Balance" skincare line, designed to harmonize natural aging with skin rejuvenation. The brand's formulations, enriched with Vegan Biomarine, leverage scientific research to enhance skin hydration, fortify the skin barrier and reduce wrinkle density, offering a results-driven yet holistic approach to aging. By focusing on sustainably sourced, high-performance ingredients, the company addresses early signs of aging while promoting long-term skin resilience, aligning with the industry's shift towards science-backed, nature-inspired skincare solutions.

Geographical Penetration

Anti-Aging Products Trends in North America

North America dominates the global anti-aging products market due to high consumer awareness, strong purchasing power and demand for premium skincare solutions. The region benefits from advanced R&D, dermatologist-recommended formulations and a well-developed retail and e-commerce network, ensuring widespread accessibility.

For instance, in February 2022, the U.S. FDA's approval of Evolus' two new anti-wrinkle gels expanded its portfolio. This reflects strong innovation in aesthetic medicine and non-invasive anti-aging solutions. Following the announcement, Evolus' stock surged by 4.5%, underscoring market confidence in cutting-edge skincare advancements.

Competitive Landscape

The global anti-aging products market is highly competitive, driven by innovation, brand equity and scientific advancements. Leading players such as L'Oreal, Procter & Gamble, Unilever and Estee Lauder dominate through diverse portfolios and strong R&D investments. Shiseido, Beiersdorf and AMOREPACIFIC excel in Asia-Pacific with advanced formulations and personalized skincare. Omeo CARE and BioThrive Sciences focus on clean-label and science-backed solutions, while Revlon remains competitive in the mass-market segment. The industry continues to evolve with technological advancements and shifting consumer preferences, intensifying competition.

Key Developments

In August 2024, Purple Pompa introduced its "Age Balance" skincare line, redefining anti-aging by promoting skin rejuvenation in harmony with natural aging. Rather than combating time, the brand focuses on enhancing skin resilience and vitality. Its formulations leverage organic, sustainably sourced ingredients, targeting wrinkles, fine lines and sagging while preserving a healthy glow.
In April 2024, Nuxe launched Nuxuriance Ultra Alfa [3R], a six-product anti-aging line featuring patented green technology. This range blends alfalfa seed extract, hyaluronic acid and orange day-lily extract to deliver natural, high-performance skincare for aging skin.
In January 2025, BASF's personal care business introduced VitaGuard A, an advanced retinol encapsulation technology that enhances stability, bioavailability and skin tolerance. Utilizing patented solid lipid particles, it protects retinol from degradation, reduces skin irritation and improves anti-aging efficacy.

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1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product Type
3.2. Snippet by Ingredient Type
3.3. Snippet by Consumer Group
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Aging Population
  - 4.1.1.2. Growing Consumer Awareness of Skincare and Personal Care
- 4.1.2. Restraints
  - 4.1.2.1. High Cost of Premium Anti-Aging Products
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Sustainable Analysis
5.6. DMI Opinion

6. By Product Type

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 6.1.2. Market Attractiveness Index, By Product Type
6.2. Skincare Products*
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
- 6.2.3. Anti-Wrinkle Creams & Serums
- 6.2.4. Moisturizers & Lotions
- 6.2.5. Sunscreens
- 6.2.6. Facial Masks & Treatments
- 6.2.7. Eye Creams & Serums
6.3. Haircare Products
6.4. Cosmetics & Makeup Products
6.5. Anti-Aging Supplements

7. By Ingredient Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
- 7.1.2. Market Attractiveness Index, By Ingredient Type
7.2. Retinoids & Retinol-Based Products*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Hyaluronic Acid-Based Products
7.4. Peptide-Based Products
7.5. Antioxidants & Vitamin-Based Products
7.6. Plant-Based & Herbal Extracts

8. By Consumer Group

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Group
- 8.1.2. Market Attractiveness Index, By Consumer Group
8.2. 25-34 years*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. 35-50 years
8.4. 50+ years

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Group
- 9.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.6.1. US
  - 9.2.6.2. Canada
  - 9.2.6.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Group
- 9.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.6.1. Germany
  - 9.3.6.2. UK
  - 9.3.6.3. France
  - 9.3.6.4. Italy
  - 9.3.6.5. Spain
  - 9.3.6.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Key Region-Specific Dynamics
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
- 9.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Group
- 9.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.7.1. Brazil
  - 9.4.7.2. Argentina
  - 9.4.7.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Group
- 9.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.6.1. China
  - 9.5.6.2. India
  - 9.5.6.3. Japan
  - 9.5.6.4. Australia
  - 9.5.6.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
- 9.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Group

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. L'Oreal*
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. Procter & Gamble
11.3. Unilever
11.4. Estee Lauder Inc.
11.5. Shiseido Co., Ltd.
11.6. Beiersdorf
11.7. AMOREPACIFIC US, INC.
11.8. Omeo CARE
11.9. BioThrive Sciences
11.10. Revlon, Inc.

LIST NOT EXHAUSTIVE