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全球旅游 eSIM 市场 - 2025-2032

Global Travel eSIM Market - 2025-2032

出版日期: 2025年03月25日 | 出版商:

DataM Intelligence | 英文 180 Pages | 商品交期: 最快1-2个工作天内

价格

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简介目录

2025 年全球旅游 eSIM 市场规模达到 22.4 亿美元，预计到 2032 年将达到 1,256.1 亿美元，2025-2032 年预测期内的复合年增长率为 65.50%。

旅行 eSIM 趋势

受旅客对无缝国际连接的需求不断增长的推动，全球旅行 eSIM 市场正在经历显着增长。这种激增归因于 eSIM 相容设备的广泛采用以及它们为全球通讯提供的便利性。

eSIM技术日益融入消费性电子产品是一个显着的趋势。到 2025 年，预计全球将使用超过 20 亿台支援 eSIM 的设备，这意味着连接偏好将发生重大转变。智慧型手机製造商正在逐步嵌入eSIM功能，以实现更轻鬆的网路切换并增强用户在国际旅行期间的便利性。

在寻求经济高效且灵活的连接解决方案的国际旅客中，旅行 eSIM 的采用正在加速发展。根据 GSMA 预测，到 2025 年，所有智慧型手机销量中 60% 将相容于 eSIM。这一趋势凸显了对 eSIM 技术在实现不间断全球通讯方面的日益依赖。

市场动态

驱动因素：5G 网路扩充增强 eSIM 功能

5G网路的全球推出是旅行eSIM市场的重要推手。 5G 技术提供的增强网路功能（例如更高的资料速度和更低的延迟）提高了 eSIM 的效能，使其对国际旅客更具吸引力。根据GSMA预测，2025年，5G网路可能会覆盖全球三分之一的人口。此次扩展满足了对高速资料服务日益增长的需求，特别是对于需要跨不同地区可靠互联网接入的商务旅客和数位游民而言。

限制：消费者犹豫与技术挑战

儘管有这些优势，但由于消费者的犹豫和技术问题，采用旅行 eSIM 仍面临挑战。调查显示，目前某些地区仅有 13% 的智慧型手机用户使用 eSIM，因为他们担心在装置之间传输 eSIM 设定檔以及启动流程的复杂性是重大障碍。此外，并非所有行动营运商都支援 eSIM 技术，这限制了某些用户对其的使用。透过消费者教育和改进技术支援来应对这些挑战对于促进更广泛地采用旅行 eSIM 至关重要。

市场区隔分析

全球旅行 eSIM 市场根据解决方案、设备类型、最终用户和地区进行细分。

智慧型手机是旅行使用 eSIM 的主要设备。

智慧型手机占据旅行 eSIM 市场的最大份额，是用户存取 eSIM 服务的主要装置。相容于 eSIM 的智慧型手机的普及对推动市场成长起到了重要作用，为旅行者提供了一种便捷、有效的方式来管理不同地区的连接，而无需实体 SIM 卡。

领先的智慧型手机製造商越来越多地将 eSIM 技术整合到他们的设备中，认识到国际旅客对灵活连接解决方案的需求。例如，自 XR 和 XS 以来，Apple 的 iPhone 机型都包含 eSIM 功能，允许用户无需实体 SIM 卡即可以数位方式启动蜂窝套餐。同样，Google的 Pixel 系列和三星的 Galaxy 系列都采用了 eSIM 功能，扩大了消费者可用的相容设备范围。

市场地理占有率

由于旅游业持续发展，亚太地区成为最大的地区。

受智慧型手机普及率高和来自中国、日本、印度等国家的国际旅客数量的不断增加的推动，亚太地区已成为旅行 eSIM 应用的重要市场。这一区域主导地位凸显了智慧型手机在促进旅客采用 eSIM 方面发挥的关键作用。

儘管发展趋势积极，但 eSIM 技术在智慧型手机中的整合仍面临挑战，包括消费者认知和技术支援问题。调查显示，相当一部分智慧型手机用户仍犹豫是否采用 eSIM，因为他们担心装置之间的设定檔传输以及启动过程的复杂性。透过有针对性的教育活动和简化的使用者体验来应对这些挑战对于维持该领域的成长至关重要。

技术路线图

受网路基础设施进步、物联网扩展以及物流领域人工智慧（AI）日益普及的推动，全球旅行 eSIM 市场预计将在未来几年发生重大变化。政府措施、监管框架和私部门投资将加速多个产业在网路安全领域的人工智慧应用。

全球主要参与者

市场的主要全球参与者包括 Numero eSIM、Redtea Mobile、SimCorner、GigSky、GlobaleSIM、TravelSIM、Ubigi、aloSIM、Nomad 和 Simify。

按解决方案

硬体

连线服务

依设备类型

智慧型手机

平板电脑和笔记型电脑

穿戴式装置

其他的

按最终用户

个人旅行者

商务旅客

按地区

北美洲

我们

加拿大

墨西哥

欧洲

德国

英国

法国

义大利

西班牙

欧洲其他地区

南美洲

巴西

阿根廷

南美洲其他地区

亚太

中国

印度

日本

澳洲

亚太其他地区

中东和非洲

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2024 年目标受众

製造商/买家

产业投资者/投资银行家

研究专业人员

新兴公司

The increasing integration of eSIM technology into consumer electronics is a notable trend. By 2025, it is anticipated that over 2 billion eSIM-enabled devices will be in use worldwide, indicating a significant shift in connectivity preferences. Smartphone manufacturers are progressively embedding eSIM capabilities, facilitating easier network switching and enhancing user convenience during international travel.

The adoption of travel eSIMs is accelerating among international travelers seeking cost-effective and flexible connectivity solutions. According to the GSMA, 60% of all smartphone unit sales are estimated to be eSIM-compatible by 2025. This trend underscores the growing reliance on eSIM technology for uninterrupted global communication.

Market Dynamics

Driver: Expansion of 5G Networks Enhancing eSIM Capabilities

The global rollout of 5G networks is a significant driver for the travel eSIM market. Enhanced network capabilities provided by 5G technology, such as higher data speeds and lower latency, improve the performance of eSIMs, making them more appealing to international travelers. By 2025, 5G networks are likely to cover one-third of the world's population, according to GSMA. This expansion supports the growing demand for high-speed data services, particularly among business travelers and digital nomads who require reliable internet access across different regions.

Restraint: Consumer Hesitancy and Technical Challenges

Despite the advantages, adopting travel eSIMs faces challenges due to consumer hesitancy and technical issues. Surveys indicate that only 13% of smartphone users in certain regions currently utilize eSIMs, with concerns about transferring eSIM profiles between devices and the complexity of activation processes being significant barriers. Additionally, not all mobile carriers support eSIM technology, limiting its accessibility for some users. Addressing these challenges through consumer education and improved technical support is essential to foster broader adoption of travel eSIMs.

Market Segment Analysis

The global travel eSIM market is segmented based on solution, device type, end-user, and region.

Smartphones as Primary Devices for Travel eSIM Usage.

Smartphones represent the largest segment in the travel eSIM market, serving as the primary devices through which users access eSIM services. The proliferation of eSIM-compatible smartphones has been instrumental in driving market growth, offering travelers a convenient and efficient means to manage connectivity across different regions without the need for physical SIM cards.

Leading smartphone manufacturers have increasingly integrated eSIM technology into their devices, recognizing the demand for flexible connectivity solutions among international travelers. For instance, Apple's iPhone models since the XR and XS have included eSIM capabilities, allowing users to activate cellular plans digitally without a physical SIM. Similarly, Google's Pixel series and Samsung's Galaxy lineup have adopted eSIM functionality, expanding the range of compatible devices available to consumers.

Market Geographical Share

Asia-Pacific holds the Largest Region Due to Consistent Travel.

The Asia-Pacific region has emerged as a significant market for travel eSIM adoption, driven by the high penetration of smartphones and the increasing number of international travelers from countries such as China, Japan, and India. This regional dominance underscores the pivotal role of smartphones in facilitating eSIM adoption among travelers.

Despite the positive trajectory, the integration of eSIM technology in smartphones faces challenges, including consumer awareness and technical support issues. Surveys have indicated that a significant portion of smartphone users remain hesitant to adopt eSIMs due to concerns about transferring profiles between devices and the perceived complexity of activation processes. Addressing these challenges through targeted education campaigns and streamlined user experiences is essential to sustain growth in this segment.

Technology Roadmap

The global Travel eSIM market is expected to evolve significantly over the coming years, driven by advancements in network infrastructure, the expansion of IoT, and the increasing adoption of artificial intelligence (AI) at the logistics. Government initiatives, regulatory frameworks, and private sector investments are set to accelerate AI adoption in cybersecurity across multiple industries.

Major Global Players

The major global players in the market include Numero eSIM, Redtea Mobile, SimCorner, GigSky, GlobaleSIM, TravelSIM, Ubigi, aloSIM, Nomad, and Simify.

By Solution

Hardware

Connectivity services

By Device Type

Smartphones

Tablets & Laptops

Wearables

Others

By End-User

Individual Travelers

Business Travelers

By Region

North America

Canada

Mexico

Europe

Germany

France

Italy

Spain

Rest of Europe

South America

Brazil

Argentina

Rest of South America

Asia-Pacific

China

India

Japan

Australia

Rest of Asia-Pacific

Middle East and Africa

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Target Audience 2024

Manufacturers/ Buyers

Industry Investors/Investment Bankers

Research Professionals

Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Solution
3.2. Snippet by Device Type
3.3. Snippet by End-User
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Expansion of 5G Networks Enhancing eSIM Capabilities
- 4.1.2. Restraints
  - 4.1.2.1. Consumer Hesitancy and Technical Challenges
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Predictive Analysis Outlook for Demand Forecasting
5.2. Supply Chain Analysis
5.3. Value Chain Analysis
5.4. Pricing Analysis
5.5. Regulatory and Compliance Analysis
5.6. Robotics Implementation in Smart Grid Trends
5.7. R&D and Innovation Analysis
5.8. Sustainability & Green Technology Analysis
5.9. Cybersecurity Analysis
5.10. Next Generation Technology Analysis
5.11. Technology Roadmap
5.12. DMI Opinion

6. By Solution

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Solution
- 6.1.2. Market Attractiveness Index, By Solution
6.2. Hardware*
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Connectivity services

7. By Device Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device Type
- 7.1.2. Market Attractiveness Index, By Device Type
7.2. Smartphones*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Tablets & Laptops
7.4. Wearables
7.5. Others

8. By End-User

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 8.1.2. Market Attractiveness Index, By End-User
8.2. Individual Travelers*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Business Travelers

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Solution
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device Type
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.6.1. US
  - 9.2.6.2. Canada
  - 9.2.6.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Solution
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device Type
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.6.1. Germany
  - 9.3.6.2. UK
  - 9.3.6.3. France
  - 9.3.6.4. Italy
  - 9.3.6.5. Spain
  - 9.3.6.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Solution
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device Type
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.6.1. Brazil
  - 9.4.6.2. Argentina
  - 9.4.6.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Solution
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device Type
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.6.1. China
  - 9.5.6.2. India
  - 9.5.6.3. Japan
  - 9.5.6.4. Australia
  - 9.5.6.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Solution
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device Type
- 9.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. Numero eSIM*
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. Redtea Mobile
11.3. SimCorner
11.4. GigSky
11.5. GlobaleSIM
11.6. TravelSIM
11.7. Ubigi
11.8. aloSIM
11.9. Nomad
11.10. Simify

LIST NOT EXHAUSTIVE