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市场调查报告书
商品编码
1702399

全球宠物后生元补充品市场 - 2025-2032

Global Pet Postbiotic Supplements Market - 2025-2032
出版日期: | 出版商: DataM Intelligence | 英文 180 Pages | 商品交期: 最快1-2个工作天内

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简介目录

2024 年全球宠物后生元补充剂市场规模达到 2.2901 亿美元，预计到 2032 年将达到 4.7333 亿美元，2025 年至 2032 年的复合年增长率为 9.50%。

随着人们对宠物肠道健康和整体健康的认识不断提高，宠物后生元补充剂市场正在稳步增长。后生元是益生菌发酵产生的有益副产品，因其稳定性、安全性以及支持宠物免疫和消化健康的功效而越来越受欢迎。宠物主人正在寻求自然、科学的解决方案来增强宠物的活力，从而推动了对后生元等功能性成分的需求。为了提高适口性和依从性，市场正在看到包括咀嚼片、粉末和液体在内的输送形式的创新。

宠物后生元补充剂市场趋势

具有科学依据和多种益处的功能性成分是宠物后生元补充剂市场的一个主要趋势。虽然后生元最初主要与消化系统健康有关，但现在它们被配製成具有更广泛的功能，例如免疫支持、皮肤和毛髮健康、口腔卫生、减轻压力和抗炎功效。

这一趋势推动了针对口腔健康、免疫力、皮肤等整体健康产品的发展。例如，2025 年 2 月，Fera Pets 推出了 Dental Support，这是其首款由兽医配製的宠物牙齿补充剂。这款易于使用的粉状产品适合日常使用，只需将其撒在宠物食品上即可。配方包括植物药、口腔健康酵素和经过临床研究的后生元，可促进口气清新、牙齿清洁和口腔微生物群健康。

动力学

宠物人性化程度不断提升

宠物的人性化是宠物后生元补充剂市场成长的主要驱动力。随着越来越多的宠物主人将他们的动物视为家庭成员，他们越来越多地投资于优质的、有益健康的产品。根据 2024 年美国兽医协会宠物拥有量和人口统计手册，美国有 8,970 万隻狗和 7,380 万隻猫。平均而言，每个家庭每年在狗的兽医护理上花费 580 美元，在猫的兽医护理上花费 433 美元，这凸显了对宠物健康的大量投资。

这种思维转变导致对支持肠道健康、免疫力和整体健康的功能性补充剂的需求增加。后生元以其稳定性和针对性的健康益处而闻名，作为一种有科学依据的选择，它越来越受欢迎。宠物主人在为宠物选择补充品时也会参考他们的健康习惯。清洁标籤和天然成分的兴起进一步符合消费者的期望。

消费者认知度和理解度低

宠物后生元补充剂市场成长的一个重大障碍是消费者认知度和感知价值水平低。根据 SupplySide Store Journal 的一项调查，超过 86% 的宠物补充剂购物者对益生菌有一定的了解，42% 的人认为益生菌对健康有正面的好处。相较之下，只有 27% 的人认识到益生元的益处，只有 9% 的人认识到后生元的益处。这种鲜明的对比表明，后生元在市场上缺乏知名度和教育，这使得品牌更难在宠物主人中建立信任并推动其采用。

目录

第一章：方法论和范围

第 2 章：定义与概述

第三章：执行摘要

第四章：动态

  • 影响因素
    • 驱动程式
      • 宠物人性化程度不断提升
    • 限制
      • 消费者认知度和理解度低
    • 机会
    • 影响分析

第五章：产业分析

  • 波特五力分析
  • 供应链分析
  • 定价分析
  • 监理与合规分析
  • 可持续性分析
  • DMI 意见

第六章：依形式

  • 胶囊/片剂
  • 液体
  • 粉末
  • 其他的

第七章：依宠物类型

  • 狗
  • 猫
  • 其他的

第 8 章：天性

  • 有机的
  • 传统的

第九章：按功能

  • 消化健康
  • 免疫系统支持
  • 皮肤和毛髮健康
  • 口腔健康
  • 其他的

第 10 章：依成分

  • 仅含后生元的配方
  • 合生元配方
  • 功能性混合物

第 11 章：按地区

  • 北美洲
    • 我们
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地区
  • 亚太
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 亚太其他地区
  • 中东和非洲

第十二章：公司简介

  • Fera Pets
    • 公司概况
    • 产品组合和描述
    • 财务概览
    • 关键进展
  • BioDose
  • Pet Releaf
  • PetCultures
  • Azestfor
  • Activ Dog Health
  • Feelwells
  • Sirius Pet Biologics Pte Ltd.
  • NutriPaw
  • ADM Protexin Limited

第 13 章：附录

简介目录
Product Code: AG9464

The global pet postbiotic supplements market reached US$229.01 million in 2024 and is expected to reach US$473.33 million by 2032, growing at a CAGR of 9.50% from 2025 to 2032.

The pet postbiotic supplements market is experiencing steady growth, driven by increasing awareness of pet gut health and overall well-being. Postbiotics, the beneficial byproducts of probiotic fermentation, are gaining popularity for their stability, safety, and efficacy in supporting immune and digestive health in pets. Pet owners are seeking natural, science-backed solutions to enhance their pets' vitality, fueling demand for functional ingredients like postbiotics. To improve palatability and compliance, the market is seeing innovation in delivery formats, including chews, powders, and liquids.

Pet Postbiotic Supplements Market Trend

Functional Ingredients with science-backed claims and multi-benefit applications are a key trend in the pet postbiotic supplement market. While postbiotics were initially associated mainly with digestive health, they're now being formulated for a wider range of functions, such as immune support, skin and coat health, oral hygiene, stress reduction, and anti-inflammatory benefits.

This trend drives the development of holistic wellness products addressing oral health, immunity, skin, and more. For instance, in February 2025, Fera Pets launched Dental Support, its first dental supplement for pets, formulated by veterinarians. This easy-to-use powdered product is designed for daily use by simply sprinkling it over pet food. The formula includes botanicals, oral health enzymes, and a clinically studied postbiotic to promote fresh breath, clean teeth, and a healthy oral microbiome.

Dynamics

Increasing Humanization of Pets

The humanization of pets is a major driver in the growth of the pet postbiotic supplements market. As more pet owners view their animals as family members, they are increasingly investing in premium, health-enhancing products. According to the 2024 AVMA Pet Ownership and Demographic Sourcebook, there are 89.7 million dogs and 73.8 million cats in the US. On average, households spend US$ 580 per year on veterinary care for dogs and US$433 for cats, highlighting the significant investment in pet health.

This shift in mindset has led to a higher demand for functional supplements that support gut health, immunity, and overall well-being. Postbiotics, known for their stability and targeted health benefits, are gaining popularity as a science-backed option. Pet parents also mirror their wellness routines when choosing supplements for their pets. The rise of clean-label and natural ingredients further aligns with consumer expectations.

Low Consumer Awareness and Understanding

A significant barrier to growth in the pet postbiotic supplements market is the low level of consumer awareness and perceived value. According to a survey by SupplySide Store Journal, more than 86% of pet supplement shoppers are at least somewhat familiar with probiotics, and 42% associate them with positive health benefits. In comparison, only 27% recognize the benefits of prebiotics and just 9% of postbiotics. This stark contrast indicates that postbiotics suffer from a lack of visibility and education in the market, making it harder for brands to build trust and drive adoption among pet owners.

Segment Analysis

The global pet postbiotic supplements market is segmented based on form, pet type, nature, functionality, ingredient and region.

Digestive Health Leads the Pet Postbiotic Supplements Market Due to Higher Prevalence of Gut Issues in Pets

Digestive health holds a significant share in the pet postbiotic supplements market due to its direct impact on overall pet wellness. Many pets, especially dogs and cats, frequently suffer from gastrointestinal issues such as diarrhea, constipation, and vomiting. According to a study published in the National Library of Medicine, research from the Veterinary Teaching Hospital of IPB University in Indonesia found gastrointestinal helminth infections in 61.11% of dogs and 53.80% of cats, with hookworms and Toxocara species being the most prevalent.

Postbiotics help maintain gut flora balance, improve nutrient absorption, and strengthen the immune system. Pet owners are increasingly aware of the gut-health connection and prefer postbiotic products for preventive and therapeutic benefits. Veterinarians also recommend postbiotics for managing chronic digestive problems. With the rising demand for natural, safe, and effective solutions, digestive health-focused supplements dominate new product launches.

Geographical Penetration

High Pet Ownership and Growing Pet Health Industry Drive North America's Market Share

North America holds a significant share of the pet postbiotic supplements market due to the region's high pet ownership rates and growing awareness of pet health and wellness. According to the 2023-2024 National Pet Owners Survey by APPA, about 66% of US households-around 86.9 million families-own a pet. Pet owners in the US and Canada are increasingly seeking advanced nutritional solutions, including postbiotics, to support gut health and immunity in their pets.

Additionally, North America's well-established pet food and supplement industry offers a robust distribution network. Premiumization trends and the humanization of pets are encouraging owners to invest in innovative, science-backed supplements. Regulatory support and frequent product launches by leading brands also contribute to market growth.

Sustainability Analysis

The sustainability of the pet postbiotic supplement market is driven by growing awareness of pet health and the shift toward natural, science-backed ingredients. Postbiotics, being stable and shelf-friendly, reduce waste and energy use during storage and transportation compared to probiotics. Many brands are adopting eco-friendly packaging and sourcing practices to appeal to environmentally conscious consumers. The market aligns with the trend toward clean-label and functional pet nutrition, promoting long-term wellness.

In March 2024, Colorado-based Pet Releaf launched its first non-hemp supplement line, Pet Releaf Naturals, marking a sustainable shift in pet wellness. The new offerings include a postbiotic for dogs and cats of all ages and a fish-free Omega-3, made with plant-based, responsibly sourced ingredients.

Competitive Landscape

The major global players in the market include Fera Pets, BioDose, Pet Releaf, PetCultures, Azestfor, Activ Dog Health, Feelwells, Sirius Pet Biologics Pte Ltd., NutriPaw, ADM Protexin Limited and others.

Key Developments

  • In February 2025, Pet Honesty, a pet supplement brand, launched a new Dental Powder for cats, offering a convenient, brush-free solution for feline oral health. The supplement uses postbiotics to support a healthy oral microbiome, kelp to reduce plaque and tartar naturally, and a Fresh Breath Blend of parsley and decaffeinated green tea.
  • In January 2025, Spirited Paw, a brand by Standard Process, launched Probiotic + Gut Health, a cutting-edge supplement for cats and dogs. Formulated with a blend of prebiotics, probiotics, and postbiotics, it supports digestive and immune health while promoting a balanced microbiome.

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Target Audience 2024

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Form
  • 3.2. Snippet by Pet Type
  • 3.3. Snippet by Nature
  • 3.4. Snippet by Functionality
  • 3.5. Snippet by Ingredient
  • 3.6. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Increasing Humanization of Pets
    • 4.1.2. Restraints
      • 4.1.2.1. Low Consumer Awareness and Understanding
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory and Compliance Analysis
  • 5.5. Sustainability Analysis
  • 5.6. DMI Opinion

6. By Form

  • 6.1. Introduction
    • 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 6.1.2. Market Attractiveness Index, By Form
  • 6.2. Capsules/Tablets*
    • 6.2.1. Introduction
    • 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 6.3. Liquid
  • 6.4. Powder
  • 6.5. Others

7. By Pet Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
    • 7.1.2. Market Attractiveness Index, By Pet Type
  • 7.2. Dogs*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Cats
  • 7.4. Others

8. By Nature

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
    • 8.1.2. Market Attractiveness Index, By Nature
  • 8.2. Organic*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Conventional

9. By Functionality

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
    • 9.1.2. Market Attractiveness Index, By Functionality
  • 9.2. Digestive Health*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Immune System Support
  • 9.4. Skin & Coat Health
  • 9.5. Oral Health
  • 9.6. Others

10. By Ingredient

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 10.1.2. Market Attractiveness Index, By Ingredient
  • 10.2. Postbiotic-only Formulations*
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Synbiotic Formulations
  • 10.4. Functional Blends

11. By Region

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 11.1.2. Market Attractiveness Index, By Region
  • 11.2. North America
    • 11.2.1. Introduction
    • 11.2.2. Key Region-Specific Dynamics
    • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
    • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
    • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
    • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 11.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.2.8.1. US
      • 11.2.8.2. Canada
      • 11.2.8.3. Mexico
  • 11.3. Europe
    • 11.3.1. Introduction
    • 11.3.2. Key Region-Specific Dynamics
    • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
    • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
    • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
    • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 11.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.3.8.1. Germany
      • 11.3.8.2. UK
      • 11.3.8.3. France
      • 11.3.8.4. Italy
      • 11.3.8.5. Spain
      • 11.3.8.6. Rest of Europe
  • 11.4. South America
    • 11.4.1. Introduction
    • 11.4.2. Key Region-Specific Dynamics
    • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
    • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
    • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
    • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 11.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.4.8.1. Brazil
      • 11.4.8.2. Argentina
      • 11.4.8.3. Rest of South America
  • 11.5. Asia-Pacific
    • 11.5.1. Introduction
    • 11.5.2. Key Region-Specific Dynamics
    • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
    • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
    • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
    • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 11.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.5.8.1. China
      • 11.5.8.2. India
      • 11.5.8.3. Japan
      • 11.5.8.4. Australia
      • 11.5.8.5. Rest of Asia-Pacific
  • 11.6. Middle East and Africa
    • 11.6.1. Introduction
    • 11.6.2. Key Region-Specific Dynamics
    • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
    • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
    • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
    • 11.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient

12. Company Profiles

  • 12.1. Fera Pets*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. BioDose
  • 12.3. Pet Releaf
  • 12.4. PetCultures
  • 12.5. Azestfor
  • 12.6. Activ Dog Health
  • 12.7. Feelwells
  • 12.8. Sirius Pet Biologics Pte Ltd.
  • 12.9. NutriPaw
  • 12.10. ADM Protexin Limited

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us