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零售业园艺

市场调查报告书

商品编码

1009173

马来西亚的家庭·园艺用品市场

Home and Garden in Malaysia

出版日期: 2022年06月03日 | 出版商:

Euromonitor International | 英文 46 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录

由于为遏制新型冠状病毒感染（COVID-19）的传播而实施的法规以及由此产生的经济不稳定，马来西亚的家居和园艺商品市场在2020年将在某些地区出现需求萎缩，销售额大幅下降。3 月 18 日至 5 月 12 日生效的《行动限制条例》（MCO）等法规关闭非紧急业务、办公室、製造活动、学校等，导致失业、减薪等。无薪休假等事件降低了消费者的购买意愿。

本报告提供马来西亚的家庭·园艺用品市场相关调查，彙整市场规模的变化与预测，各领域详细趋势，主要的推动及阻碍市场要素，市场竞争结构，需求的转变，主要企业·品牌的简介，今后的市场成长及企业发展的方向性等资讯。

目标产品

改装用品
园艺用品
家用品
家居布置

资料范围

市场规模(实际成果值·预测值)
企业占有率
品牌占有率
流通资料

马来西亚的家庭·园艺用品市场

摘要整理
- 新型冠状病毒感染疾病(COVID-19)对家庭·园艺用品市场的影响
- 新型冠状病毒感染疾病(COVID-19)的影响分析:马来西亚
- 企业方面的支援
- 零售市场转移
- 家庭·园艺用品市场未来预测？
市场资料
宏观经济环境
产业形势
免责声明
出处

马来西亚的园艺用品市场

主要调查结果
2020年的影响
市场復苏和机会
分类资料

马来西亚的家居布置市场

主要调查结果
2020年的影响
市场復苏和机会
分类资料

马来西亚的改装市场

主要调查结果
2020年的影响
市场復苏和机会
分类资料

马来西亚的家用品市场

主要调查结果
2020年的影响
市场復苏和机会
分类资料

简介目录

Product Code: HOMEMY

Upon the outbreak of COVID-19 in March 2020, manufacturers and retailers were unprepared to cope with the first lockdown restrictions which included mandatory store closures nationwide for non-essential channels. With many players having little to no e-commerce presence, this resulted in zero sales for a significant number of businesses during this time. However, upon the second nationwide lockdown in early 2021, businesses and brands had adapted with both large and small retailers venturing int...

Euromonitor International's Home and Garden in Malaysia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Home and Garden market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Home and garden in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2016-2021
Table 2 Sales of Home and Garden by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Home and Garden: % Value 2017-2021
Table 4 LBN Brand Shares of Home and Garden: % Value 2018-2021
Table 5 Distribution of Home and Garden by Format: % Value 2016-2021
Table 6 Distribution of Home and Garden by Format and Category: % Value 2021
Table 7 Forecast Sales of Home and Garden by Category: Value 2021-2026
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

GARDENING IN MALAYSIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 crisis helps gardening gain traction in urban areas
Rising share for unbranded products and e-commerce as consumers seek affordability and special deals
Local player retains lead as Ikano Corp slips to fourth place

PROSPECTS AND OPPORTUNITIES

Lasting trend towards homegrown vegetables in urban areas
Convenience and pricing to remain key to consumer purchasing decisions
E-commerce to continue gaining share thanks to convenience and value for money offers

CATEGORY DATA

Table 9 Sales of Gardening by Category: Value 2016-2021
Table 10 Sales of Gardening by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Gardening: % Value 2017-2021
Table 12 LBN Brand Shares of Gardening: % Value 2018-2021
Table 13 Distribution of Gardening by Format: % Value 2016-2021
Table 14 Forecast Sales of Gardening by Category: Value 2021-2026
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2021-2026

HOME FURNISHINGS IN MALAYSIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales hit by project postponements and festival lockdown with home office and storage furniture being the only categories to benefit
Mattress rental and cleaning services continue to develop thanks to increased hygiene-consciousness
Ikano Corp extends lead thanks to wide range and affordable prices

PROSPECTS AND OPPORTUNITIES

Permanent working from home shift is expected to influence further home furnishings demand
Economic consequences of pandemic to undermine demand
As e-commerce continues to rise in popularity, a multi-channel approach is likely to be key to success

CATEGORY DATA

Table 16 Sales of Home Furnishings by Category: Value 2016-2021
Table 17 Sales of Home Furnishings by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Home Furnishings: % Value 2017-2021
Table 19 LBN Brand Shares of Home Furnishings: % Value 2018-2021
Table 20 LBN Brand Shares of Light Sources: % Value 2018-2021
Table 21 Distribution of Home Furnishings by Format: % Value 2016-2021
Table 22 Forecast Sales of Home Furnishings by Category: Value 2021-2026
Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026

HOME IMPROVEMENT IN MALAYSIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Postponement of projects undermines demand in home improvement, though some begin their own DIY activities
HOMA continues to be popular upon opening of mobile showroom
White Horse retains lead, whilst Nippon Paint gains share thanks to desire for range with antibacterial, child-safe properties

PROSPECTS AND OPPORTUNITIES

Poor performance of property market to undermine demand, though growing trend for DIY will mitigate this
Mr. DIY to expand store network in more rural areas with Mr. DIY Express branches
Potential for development of smart lighting thanks to robust finances amongst more affluent consumers

CATEGORY DATA

Table 24 Sales of Home Improvement by Category: Value 2016-2021
Table 25 Sales of Home Improvement by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Home Improvement: % Value 2017-2021
Table 27 LBN Brand Shares of Home Improvement: % Value 2018-2021
Table 28 Distribution of Home Improvement by Format: % Value 2016-2021
Table 29 Forecast Sales of Home Improvement by Category: Value 2021-2026
Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026

HOMEWARES IN MALAYSIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Rise in home cooking and at-home dining continues to support category sales
Tupperware retains lead although Zebra Kitchenware narrows the gap
Significant shift to e-commerce continues, despite desire for quality outranking price

PROSPECTS AND OPPORTUNITIES

Economic uncertainty could maintain popularity of cooking at home and continue to boost stove-top cookware sales
Potential for upmarket trend despite challenging economic conditions
E-commerce trend expected to stick in homewares