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市场调查报告书
商品编码
1450253
泰国消费食品服务市场Consumer Foodservice in Thailand |
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价格
简介目录
泰国的消费性食品服务在 2023 年表现强劲，目前销售额超过了疫情前的水平。成长是由回归正常生活模式推动的，包括消费者重返工作场所、旅行增加以及与家人和朋友的定期联繫。 2022 年 10 月取消所有剩余入境限制后，入境旅游业持续復苏也支撑了销售。
本报告研究了泰国的消费食品服务，并提供了市场概况，包括竞争环境、市场中的主要参与企业和品牌，以及未来五年的发展预测。
目录
执行摘要
市场资料
免责声明
资讯来源
泰国限时餐厅
关键资料发现
2023年发展
- 旅游业復苏，2023年稳定成长
- 经销店扩张成为重要策略
- 麦当劳透过瞄准 Z 世代而取得成功
前景和机会
- 旅游业復苏提振成长，但消费者寻求更高品质的餐饮体验
- 流行文化引起年轻消费者的共鸣
- 快餐公司的目标是变得更永续
分类资料
泰国咖啡馆/酒吧
关键资料发现
2023年发展
- 儘管成长强劲，促销策略仍有助于吸引对价格敏感的消费者
- 随着需求增加连锁咖啡馆恢復门市扩大策略
- 随着咖啡文化的发展，宅配服务仍然很受欢迎
前景和机会
- 国际观光回归推动经济成长
- 咖啡文化的发展带动咖啡茶专卖店的繁荣
- 健康和保健趋势推动了对更健康选择的需求
分类资料
泰式全套服务餐厅
关键资料发现
2023年发展
- 旅游业復苏推动全方位服务餐厅回归
- 亚洲料理的日益普及推动全方位服务餐厅的成长
- 高营运成本挑战全方位餐饮业
前景和机会
- 全方位服务餐厅面临营运成本上升的挑战
- 健康和保健趋势为玩家创造了适应不同饮食偏好的机会
- 更加重视用餐体验与永续性
分类资料
泰式自助咖啡简餐店
关键资料发现
2023年发展
- 自助咖啡简餐店仍然是一个小众类别，其中宜家餐厅处于领先地位。
- 专注泰国本土风味
- 日本最大的餐厅在新宜家商场开业
前景和机会
- IKEA餐厅实施策略性促销，为消费者提供更大价值
- 透过推出季节性菜单来提高消费者的兴趣
- 透过提供价格实惠的菜单选项，自助咖啡简餐店可能会受益于消费者对价格敏感度的提高
分类资料
泰国小吃摊/售货亭
关键资料发现
2023年发展
- 随着旅游业的復苏，摊贩和售货亭的销售增加
- 珍珠奶茶推动泰国小吃摊和售货亭的成长
- 竞争格局仍然高度分散
前景和机会
- 摊贩/售货亭受益于旅游业的復苏
- 零售店人流量的增加将带来销售的成长
- 消费者优先考虑负担能力
分类资料
泰国的消费性食品服务（按地区）
关键资料发现
2023年发展
- 零售地点将受益于消费者流动性的提高
- 专注于独立地点
- 入境復苏带动旅游住宿业销售成长
前景和机会
- 泰国旅游业的復苏是各地成长的关键
- 旅游和住宿设施将经历最活跃的成长
- 随着新购物中心的开业，零售店将变得更具吸引力
分类资料
简介目录
Product Code: CFSTH
Consumer foodservice in Thailand registered a buoyant performance in 2023, with current value sales exceeding pre-pandemic levels. Growth was driven by the revival of normal lifestyle patterns, including the return of consumers to their physical workspaces, increasing amounts of travel and more regular contact with family and friends. The ongoing recovery of inbound tourism also helped fuel sales, following the lifting of all remaining entry restrictions in October 2022. As fears surrounding the...
Euromonitor International's Consumer Foodservice in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Foodservice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Consumer foodservice in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Independent foodservice developments
- What next for consumer foodservice?
MARKET DATA
- Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
- Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023
- Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2023
- Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2018-2023
- Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2018-2023
- Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2023
- Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2018-2023
- Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2018-2023
- Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2023
- Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2023
- Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2023
- Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2023-2028
- Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2023-2028
DISCLAIMER
SOURCES
- Summary 1 Research Sources
LIMITED-SERVICE RESTAURANTS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Steady growth in 2023, driven by revival of tourism
- Outlet expansion emerges as a key strategy
- McDonald's achieves success through targeting Gen Z demographic
PROSPECTS AND OPPORTUNITIES
- Revival of tourism will fuel growth, but consumers will seek out higher quality dining experiences
- Pop culture will resonate with young consumers
- Fast-food players will look to become more sustainable
CATEGORY DATA
- Table 14 Limited-Service Restaurants by Category: Units/Outlets 2018-2023
- Table 15 Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
- Table 16 Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
- Table 17 Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
- Table 18 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
- Table 19 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
- Table 20 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2023
- Table 21 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2023
- Table 22 Forecast Limited-Service Restaurants by Category: Units/Outlets 2023-2028
- Table 23 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2023-2028
- Table 24 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2023-2028
- Table 25 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
- Table 26 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2023-2028
- Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2023-2028
CAFES/BARS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Despite robust growth, promotional strategies are instrumental in luring price sensitive consumers
- Chained cafes resume outlet expansion strategies amidst increased demand
- Delivery services remain popular, in keeping with growing coffee culture
PROSPECTS AND OPPORTUNITIES
- Return of international tourism will fuel growth
- Growing coffee culture will lead specialist coffee and tea shops to thrive
- Health and wellness trend will fuel demand for healthier options
CATEGORY DATA
- Table 28 Cafes/Bars by Category: Units/Outlets 2018-2023
- Table 29 Sales in Cafes/Bars by Category: Number of Transactions 2018-2023
- Table 30 Sales in Cafes/Bars by Category: Foodservice Value 2018-2023
- Table 31 Cafes/Bars by Category: % Units/Outlets Growth 2018-2023
- Table 32 Sales in Cafes/Bars by Category: % Transaction Growth 2018-2023
- Table 33 Sales in Cafes/Bars by Category: % Foodservice Value Growth 2018-2023
- Table 34 GBO Company Shares in Chained Cafes/Bars: % Foodservice Value 2019-2023
- Table 35 GBN Brand Shares in Chained Cafes/Bars: % Foodservice Value 2020-2023
- Table 36 Forecast Cafes/Bars by Category: Units/Outlets 2023-2028
- Table 37 Forecast Sales in Cafes/Bars by Category: Number of Transactions 2023-2028
- Table 38 Forecast Sales in Cafes/Bars by Category: Foodservice Value 2023-2028
- Table 39 Forecast Cafes/Bars by Category: % Units/Outlets Growth 2023-2028
- Table 40 Forecast Sales in Cafes/Bars by Category: % Transaction Growth 2023-2028
- Table 41 Forecast Sales in Cafes/Bars by Category: % Foodservice Value Growth 2023-2028
FULL-SERVICE RESTAURANTS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Rebound of tourism fuels revival of full-service restaurants
- Surging popularity of Asian cuisine drives growth of full-service restaurants
- High operational costs present challenge for full-service restaurant industry
PROSPECTS AND OPPORTUNITIES
- Full-service restaurants will face challenges in terms of rising operational costs
- Health and wellness trend will create opportunities for players to cater to various dietary preferences
- Greater focus on dining experience and sustainability
CATEGORY DATA
- Table 42 Full-Service Restaurants by Category: Units/Outlets 2018-2023
- Table 43 Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
- Table 44 Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
- Table 45 Full-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
- Table 46 Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
- Table 47 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
- Table 48 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2019-2023
- Table 49 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2023
- Table 50 Forecast Full-Service Restaurants by Category: Units/Outlets 2023-2028
- Table 51 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2023-2028
- Table 52 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2023-2028
- Table 53 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
- Table 54 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2023-2028
- Table 55 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2023-2028
SELF-SERVICE CAFETERIAS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Self-service cafeterias remain a niche category, with Ikea Restaurant leading the way
- Focus on local Thai tastes
- Ikea's new outlet unveils largest restaurant in the country
PROSPECTS AND OPPORTUNITIES
- Ikea Restaurant will implement strategic promotions to offer greater value to consumers
- Introduction of seasonal menus will generate consumer interest
- Self-service cafeterias could gain from increased price sensitivity of consumers by offering affordable menu options
CATEGORY DATA
- Table 56 Self-Service Cafeterias: Units/Outlets 2018-2023
- Table 57 Sales in Self-Service Cafeterias: Number of Transactions 2018-2023
- Table 58 Sales in Self-Service Cafeterias: Foodservice Value 2018-2023
- Table 59 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2018-2023
- Table 60 Sales in Self-Service Cafeterias: % Transaction Growth 2018-2023
- Table 61 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2018-2023
- Table 62 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2019-2023
- Table 63 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2020-2023
- Table 64 Forecast Self-Service Cafeterias: Units/Outlets 2023-2028
- Table 65 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2023-2028
- Table 66 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2023-2028
- Table 67 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2023-2028
- Table 68 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2023-2028
- Table 69 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2023-2028
STREET STALLS/KIOSKS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Revival of tourism boosts sales via street stalls and kiosks
- Bubble tea drives growth in Thailand's street stalls and kiosks
- Competitive landscape remains highly fragmented
PROSPECTS AND OPPORTUNITIES
- Street stalls/kiosks to benefit from tourism revival
- Increase in footfall in retail locations should provide boost to sales
- Consumers will prioritise affordability
CATEGORY DATA
- Table 70 Street Stalls/Kiosks: Units/Outlets 2018-2023
- Table 71 Sales in Street Stalls/Kiosks: Number of Transactions 2018-2023
- Table 72 Sales in Street Stalls/Kiosks: Foodservice Value 2018-2023
- Table 73 Street Stalls/Kiosks: % Units/Outlets Growth 2018-2023
- Table 74 Sales in Street Stalls/Kiosks: % Transaction Growth 2018-2023
- Table 75 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2018-2023
- Table 76 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2019-2023
- Table 77 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2020-2023
- Table 78 Forecast Street Stalls/Kiosks: Units/Outlets 2023-2028
- Table 79 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2023-2028
- Table 80 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2023-2028
- Table 81 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2023-2028
- Table 82 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2023-2028
- Table 83 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2023-2028
CONSUMER FOODSERVICE BY LOCATION IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Retail locations benefit from increased levels of consumer mobility
- Greater focus on standalone locations
- Revival of inbound tourism boosts sales in travel and lodging locations
PROSPECTS AND OPPORTUNITIES
- Recovery of Thailand's tourism industry will be key to growth across all locations
- Travel and lodging locations will see most dynamic growth
- Retail locations should see increased appeal, alongside opening of new shopping malls
CATEGORY DATA
- Table 84 Consumer Foodservice by Location: Units/Outlets 2018-2023
- Table 85 Sales in Consumer Foodservice by Location: Number of Transactions 2018-2023
- Table 86 Sales in Consumer Foodservice by Location: Foodservice Value 2018-2023
- Table 87 Consumer Foodservice by Location: % Units/Outlets Growth 2018-2023
- Table 88 Sales in Consumer Foodservice by Location: % Transaction Growth 2018-2023
- Table 89 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2018-2023
- Table 90 Consumer Foodservice through Standalone: Units/Outlets 2018-2023
- Table 91 Sales in Consumer Foodservice through Standalone: Number of Transactions 2018-2023
- Table 92 Sales in Consumer Foodservice through Standalone: Foodservice Value 2018-2023
- Table 93 Consumer Foodservice through Standalone: % Units/Outlets Growth 2018-2023
- Table 94 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2018-2023
- Table 95 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2018-2023
- Table 96 Consumer Foodservice through Leisure: Units/Outlets 2018-2023
- Table 97 Sales in Consumer Foodservice through Leisure: Number of Transactions 2018-2023
- Table 98 Sales in Consumer Foodservice through Leisure: Foodservice Value 2018-2023
- Table 99 Consumer Foodservice through Leisure: % Units/Outlets Growth 2018-2023
- Table 100 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2018-2023
- Table 101 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2018-2023
- Table 102 Consumer Foodservice through Retail: Units/Outlets 2018-2023
- Table 103 Sales in Consumer Foodservice through Retail: Number of Transactions 2018-2023
- Table 104 Sales in Consumer Foodservice through Retail: Foodservice Value 2018-2023
- Table 105 Consumer Foodservice through Retail: % Units/Outlets Growth 2018-2023
- Table 106 Sales in Consumer Foodservice through Retail: % Transaction Growth 2018-2023
- Table 107 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2018-2023
- Table 108 Consumer Foodservice through Lodging: Units/Outlets 2018-2023
- Table 109 Sales in Consumer Foodservice through Lodging: Number of Transactions 2018-2023
- Table 110 Sales in Consumer Foodservice through Lodging: Foodservice Value 2018-2023
- Table 111 Consumer Foodservice through Lodging: % Units/Outlets Growth 2018-2023
- Table 112 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2018-2023
- Table 113 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2018-2023
- Table 114 Consumer Foodservice through Travel: Units/Outlets 2018-2023
- Table 115 Sales in Consumer Foodservice through Travel: Number of Transactions 2018-2023
- Table 116 Sales in Consumer Foodservice through Travel: Foodservice Value 2018-2023
- Table 117 Consumer Foodservice through Travel: % Units/Outlets Growth 2018-2023
- Table 118 Sales in Consumer Foodservice through Travel: % Transaction Growth 2018-2023
- Table 119 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2018-2023
- Table 120 Forecast Consumer Foodservice by Location: Units/Outlets 2023-2028
- Table 121 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2023-2028
- Table 122 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2023-2028
- Table 123 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2023-2028
- Table 124 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2023-2028
- Table 125 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2023-2028
- Table 126 Forecast Consumer Foodservice through Standalone: Units/Outlets 2023-2028
- Table 127 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2023-2028
- Table 128 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2023-2028
- Table 129 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2023-2028
- Table 130 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2023-2028
- Table 131 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2023-2028
- Table 132 Forecast Consumer Foodservice through Leisure: Units/Outlets 2023-2028
- Table 133 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2023-2028
- Table 134 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2023-2028
- Table 135 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2023-2028
- Table 136 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2023-2028
- Table 137 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2023-2028
- Table 138 Forecast Consumer Foodservice through Retail: Units/Outlets 2023-2028
- Table 139 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2023-2028
- Table 140 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2023-2028
- Table 141 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2023-2028
- Table 142 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2023-2028
- Table 143 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2023-2028
- Table 144 Forecast Consumer Foodservice through Lodging: Units/Outlets 2023-2028
- Table 145 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2023-2028
- Table 146 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2023-2028
- Table 147 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2023-2028
- Table 148 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2023-2028
- Table 149 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2023-2028
- Table 150 Forecast Consumer Foodservice through Travel: Units/Outlets 2023-2028
- Table 151 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2023-2028
- Table 152 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2023-2028
- Table 153 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2023-2028
- Table 154 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2023-2028
- Table 155 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2023-2028
