马来西亚美容及个人护理市场

2024 年，马来西亚美容和个人护理市场规模在零售量和当期销售额方面持续呈现强劲成长。 2024 年市场通货膨胀仍然显着，影响了需求和零售价值销售额的发展，但与 2022 年和 2023 年相比较为温和。这导致 2024 年零售量成长率略高于 2023 年。

马来西亚美容及个人护理报告全面介绍了国家层面的市场规模和格局。报告提供2020年至2024年的最新零售数据，帮助您识别哪些产业将推动成长。此外，报告也预测了2029年的市场变化趋势。

目标产品：婴儿及儿童用品、沐浴淋浴设备、彩妆品、除臭剂、除毛剂、护肤品、美容及个人护理、香水、护髮、大众美容及个人护理、男士美容、口腔护理、口腔护理（不包括电动牙刷）、高端美容及个人护理、名牌美容及个人护理、护肤、防晒品

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解美容和个人护理市场
• 确定成长领域和变革驱动力
• 了解竞争格局、主要市场参与者和主要品牌
• 使用五年预测来评估市场预期如何发展

欧睿国际在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过 50 年的经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并拥有遍布全球 100 个国家的分析师网络。凭藉其独特的能力和对多元化市场的深刻理解，公司有信心开发可靠的资讯资源，帮助您制定明智的策略。

目录

目录和表格

执行摘要

市场数据

免责声明

资讯来源

马来西亚的大众美容和个人护理

关键数据发现

2024年的发展

• 大众美容和个人护理在价格和可用性方面处于领先地位
• 联合利华以其旗下主要品牌如夏士莲、多芬和卫宝等多元化的产品系列引领产业发展。
• 植物基趋势透过新产品获得发展

前景与机会

• 生活成本的上涨使得大众美容和个人保健产品更具吸引力
• 零售发展促进亚洲品牌在大众美容和个人护理领域的发展
• 越来越多的消费者开始转向混合、清洁和「绿色」的大众美容和个人保健产品

分类资料

马来西亚高端美容及个人护理

关键数据发现

2024年的发展

• 奢侈品零售空间为许多高端美容和个人护理公司提供了成长机会
• 欧莱雅积极投资其品牌组合，引领高端美容和个人护理领域
• 增强的客户体验推动了人们对高端美容和个人护理的兴趣

前景与机会

• 消费者对国际知名高端美容及个人护理品牌的接受度不断提高，支持强劲的成长预测
• 跨品类扩张和混合是高端美容和个人护理公司的关键策略
• 奢侈品零售空间对于高端美容和个人保健产品仍然至关重要

分类资料

马来西亚婴儿及儿童产品

关键数据发现

2024年的发展

• 经济、品质和便利性之间的选择有助于塑造需求趋势
• 强生公司利用强大的品牌组合引领婴幼儿产品
• 母婴专卖店强化婴儿产品销售

前景与机会

• 随着父母优先考虑为孩子提供高品质、清洁的产品，婴儿和儿童产品的优质化不断提高
• 便利性推动婴儿和儿童盥洗用品的成长
• 网路行销、研究和销售获得关注

分类资料

马来西亚浴缸和淋浴设备

关键数据发现

2024年的发展

• 随着高端进口产品的不断涌入，浴缸和淋浴设备的优质化
• 随着消费者追求物有所值，自有品牌越来越受欢迎
• 沐浴和淋浴设备的分销正在透过健康和美容专卖店和电子商务不断扩大。

前景与机会

• 新的沐浴露/沐浴凝胶产品和形式推动沐浴和淋浴设备市场的发展和成长
• 随着马来西亚人转向沐浴露、沐浴凝胶、泡沫和身体磨砂膏，固态的受欢迎程度持续下降
• 护肤功效和奢华款式推动创新和新产品的推出

分类资料

马来西亚彩妆

关键数据发现

2024年的发展

• 新产品开发、大众市场和高端彩妆品的兴起
• 欧莱雅凭藉着卓越的彩妆产品，保持着明显的领导地位
• 高端彩妆品的成长推动了美容专业人士

前景与机会

• 韩国美容品牌和使彩妆焕发活力的混合功能性产品的流行
• 消费者转向彩妆品虚拟试妆服务
• 清洁美容和永续发展趋势在彩妆领域持续发展

分类资料

马来西亚除臭剂

关键数据发现

2024年的发展

• 随着清洁美容趋势的兴起，消费者越来越多地选择含有天然/有机成分的除臭剂
• 拜尔斯道夫继续推出更有效的除臭剂，以保持竞争优势
• 价格促销和诱人的产品选择吸引除臭剂消费者前往保健和个人保养用品商店

前景与机会

• 除臭剂製造商强调其产品线的高品质和有效性。
• 精华除臭剂越来越受欢迎，推动了皮肤最后加工潮流
• 清洁美容定位推动新产品开发

分类资料

马来西亚除毛剂

关键数据发现

2024年的发展

• 儘管来自髮蜡沙龙的竞争持续，2024 年零售量和价值成长仍将加速
• 宝洁公司以吉列旗下广泛且充满活力的产品系列引领除毛产业
• 健康与美容专家凭藉丰富的产品种类和高知名度引领分销

前景与机会

• 新产品发布有限以及来自髮蜡沙龙的竞争抑制了除毛产品的开发和增长
• 小众品牌和新兴品牌可以开发女性用刮鬍前用剂产品
• 敏感肌肤产品势头强劲

分类资料

马来西亚香水

关键数据发现

2024年的发展

• 身体喷雾和价格实惠的产品正在这一类别中迅速普及
• 欧莱雅利用强势品牌在高度分散的竞争格局中保持领先地位
• 新开的奢侈品经销店助力百货保持领先地位

前景与机会

• 高端零售的发展和身体喷雾的出现将成为主要的成长动力
• 推动马来西亚香水市场的营销和零售趋势
• 永续产品和包装脱颖而出

分类资料

马来西亚护髮

关键数据发现

2024年的发展

• 居家沙龙般的体验和优质化将重振该品类
• 联合利华专注于透过护髮实现清洁美容和护肤
• 杂货零售商提供多种选择以引领分销

前景与机会

• 预测期内优质化将推动零售价值成长
• 更独特的定位，满足日益复杂的需求
• 玩家们正在努力迎合日益增长的穆斯林人口

分类资料

马来西亚男士美容

关键数据发现

2024年的发展

• 随着注重外表和时尚的男性消费者数量的增加，男性的整装仪容也越来越受到关注。
• 宝洁引领竞争格局
• 保健和个人保养用品商店提供各种男士美容产品

前景与机会

• 高端男士护肤享有强劲的产品线扩张和成长机会
• 新产品将扩大男性美容产品的采用和使用
• 男士护髮创新将持续加速

分类资料

马来西亚的口腔清洁用品

关键数据发现

2024年的发展

• 产品知识的增加和价格的承受能力正在推动消费者转向电动牙刷和更复杂的口腔清洁用品程序
• 高露洁棕榄公司在口腔护理领域处于领先地位，拥有从牙刷到牙膏到漱口水的最广泛的产品系列。
• 由于口腔护理消费者註重便利性，食品杂货零售商仍然很受欢迎

前景与机会

• 口腔卫生意识的提高使口腔清洁用品保持成长势头
• 父母关心他们的口腔健康，我们丰富了我们的产品和成分，以增强口腔清洁用品
• 便捷包装和清真产品受到关注

分类资料

马来西亚护肤

关键数据发现

2024年的发展

• 正向护肤习惯的快速养成推动需求稳定成长
• 竞争格局高度分散，现有和新竞争对手充满活力
• 护肤分销强劲发展，包括概念店、丰富的产品种类和全通路计划

前景与机会

• 高端护肤护肤与大众护肤品牌竞争激烈，新品牌推出快速增加
• 注重成分研究的皮肤科保养护肤越来越受欢迎
• 永续性在护肤展示中扮演关键角色

分类资料

马来西亚防晒产品

关键数据发现

2024年的发展

• 消费者健康意识的提高导致防晒油产品的供应和使用增加
• 花王的 Biore UV 和 Curel 在零售货架上享有很高的知名度。
• 保健和美容专卖店的防晒层架空间充足

前景与机会

• 预测期内，优质防晒油将推动发展和成长
• 混合防晒油产品在马来西亚越来越受欢迎
• 格式演变势头强劲

分类资料

Beauty and personal care in Malaysia continued to see strong growth in retail volume and current value sales in 2024. While the rate of inflation remained significant for the market in 2024, and continued to influence demand and retail value sales development, it was slower than in 2022 and 2023. This helped retail volume sales to grow at a slightly higher rate in 2024, compared with 2023. While the growth in retail current sales remained significantly higher than that of retail volume sales, it...

Euromonitor International's Beauty and Personal Care in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Beauty and personal care in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for beauty and personal care?

MARKET DATA

• Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
• Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
• Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
• Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
• Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
• Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
• Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
• Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
• Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

MASS BEAUTY AND PERSONAL CARE IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Mass beauty and personal care enjoys price and accessibility advantages
• Unilever leads with a diversified range of products under key brands like Sunsilk, Dove and Lifebuoy
• Botanification trend gains momentum through new products

PROSPECTS AND OPPORTUNITIES

• Rising cost-of-living to continue to boost the appeal of mass beauty and personal care
• Retail development to push Asian brands in mass beauty and personal care
• More and more consumers to prefer hybrid, clean and "green" mass beauty and personal care products

CATEGORY DATA

• Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
• Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
• Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
• Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
• Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029

PREMIUM BEAUTY AND PERSONAL CARE IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• High-end retail space provides opportunities to growth for many premium beauty and personal care players
• L'Oreal invests strongly across its brand portfolio to lead premium beauty and personal care
• Enhanced customer experiences drive stronger interest in premium beauty and personal care

PROSPECTS AND OPPORTUNITIES

• Growing consumer acceptance of internationally renowned premium beauty and personal care brands underlines strong growth forecast
• Cross-category expansion and hybridity to serve as major strategies of premium beauty and personal care players
• High-end retail space remains essential for premium beauty and personal care

CATEGORY DATA

• Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
• Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
• Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
• Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
• Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029

BABY AND CHILD-SPECIFIC PRODUCTS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Economy, quality and convenience choices help to shape demand trends
• Johnson & Johnson leverages a strong brand portfolio to lead baby and child-specific products
• Mother and baby specialist retailers boost the distribution of baby and child-specific products

PROSPECTS AND OPPORTUNITIES

• Premiumisation in baby and child-specific products as parents prioritise quality and clean products for their offspring
• Convenience to drive growth in baby and child-specific toiletries
• Online marketing, research and sales to gain traction

CATEGORY DATA

• Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024
• Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
• Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
• Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
• Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
• Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
• Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
• Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
• Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
• Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
• Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029

BATH AND SHOWER IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Premiumisation in bath and shower with the entrance of more imports with premium positioning
• Growing popularity of private label as consumers look to value for money
• Bath and shower gains distribution impetus through health and beauty specialists and e-commerce

PROSPECTS AND OPPORTUNITIES

• New products and formats in body wash/shower gel to spur development and growth in bath and shower
• Bar soap to continue to lose ground as Malaysians shift to body wash/shower gel and foam and body scrubs
• Skinification benefits and indulgence variants to spur innovation and new product launches

CATEGORY DATA

• Table 34 Sales of Bath and Shower by Category: Value 2019-2024
• Table 35 Sales of Bath and Shower by Category: % Value Growth 2019-2024
• Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
• Table 37 NBO Company Shares of Bath and Shower: % Value 2020-2024
• Table 38 LBN Brand Shares of Bath and Shower: % Value 2021-2024
• Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
• Table 40 Forecast Sales of Bath and Shower by Category: Value 2024-2029
• Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
• Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029

COLOUR COSMETICS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• New product development boosts mass and premium colour cosmetics
• L'Oreal maintains clear leading position with distinguished offer in colour cosmetics
• Growth in premium colour cosmetics boosts beauty specialists

PROSPECTS AND OPPORTUNITIES

• Popularity of K-beauty brands and hybrid function products to add dynamism to colour cosmetics
• Consumers move towards colour cosmetics virtual try-on services
• Clean beauty and sustainability trends to continue to develop in colour cosmetics

CATEGORY DATA

• Table 43 Sales of Colour Cosmetics by Category: Value 2019-2024
• Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
• Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
• Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
• Table 47 LBN Brand Shares of Eye Make-up: % Value 2021-2024
• Table 48 LBN Brand Shares of Facial Make-up: % Value 2021-2024
• Table 49 LBN Brand Shares of Lip Products: % Value 2021-2024
• Table 50 LBN Brand Shares of Nail Products: % Value 2021-2024
• Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
• Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
• Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029

DEODORANTS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumers show a stronger preference for deodorants with natural/organic ingredients amidst the emerging clean beauty trend
• Beiersdorf outperforms rivals through constant launches of deodorants promoting enhanced efficacy
• Price promotions and interesting selections draw consumers of deodorants to health and personal care stores

PROSPECTS AND OPPORTUNITIES

• Deodorants players to emphasise higher quality and efficacy in their ranges
• Increasing popularity of serum-based deodorants promotes skinification trend
• Clean beauty positioning to drive new product development

CATEGORY DATA

• Table 54 Sales of Deodorants by Category: Value 2019-2024
• Table 55 Sales of Deodorants by Category: % Value Growth 2019-2024
• Table 56 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
• Table 57 NBO Company Shares of Deodorants: % Value 2020-2024
• Table 58 LBN Brand Shares of Deodorants: % Value 2021-2024
• Table 59 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
• Table 60 Forecast Sales of Deodorants by Category: Value 2024-2029
• Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
• Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029

DEPILATORIES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Faster retail volume and value growth in 2024 despite ongoing competition from hair wax salons
• Procter & Gamble leads depilatories with a wide and dynamic product portfolio under Gillette
• Health and beauty specialists lead distribution with strong assortments and high visibility

PROSPECTS AND OPPORTUNITIES

• Limited new product launches and competition from hair wax salons to restrain the development and growth of depilatories
• Niche or emerging brands could develop women's pre-shave
• Products for sensitive skin to gain momentum

CATEGORY DATA

• Table 63 Sales of Depilatories by Category: Value 2019-2024
• Table 64 Sales of Depilatories by Category: % Value Growth 2019-2024
• Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
• Table 66 NBO Company Shares of Depilatories: % Value 2020-2024
• Table 67 LBN Brand Shares of Depilatories: % Value 2021-2024
• Table 68 Forecast Sales of Depilatories by Category: Value 2024-2029
• Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029

FRAGRANCES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• The category sees the fast emergence of body mists and affordability initiatives
• L'Oreal leverages strong brands to maintain the leadership of a highly fragmented competitive landscape
• Newly opened high-end outlets help department stores to stay ahead of the field

PROSPECTS AND OPPORTUNITIES

• The development of premium retailing and emergence of body mists to provide key growth drivers
• Marketing and retail dynamics to boost fragrances in Malaysia
• Sustainable products and packaging to move to the fore

CATEGORY DATA

• Table 70 Sales of Fragrances by Category: Value 2019-2024
• Table 71 Sales of Fragrances by Category: % Value Growth 2019-2024
• Table 72 NBO Company Shares of Fragrances: % Value 2020-2024
• Table 73 LBN Brand Shares of Fragrances: % Value 2021-2024
• Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
• Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
• Table 76 Forecast Sales of Fragrances by Category: Value 2024-2029
• Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029

HAIR CARE IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• The salon-at-home experience and premiumisation add dynamism to the category
• Unilever banks on clean beauty and skinification through hair care regimes
• Grocery retailers offer large selections to lead distribution

PROSPECTS AND OPPORTUNITIES

• Premiumisation to fuel retail value growth in the forecast period
• More unique positioning to meet increasingly sophisticated demand
• Players look to cater to the large Muslim population

CATEGORY DATA

• Table 118 Sales of Hair Care by Category: Value 2019-2024
• Table 119 Sales of Hair Care by Category: % Value Growth 2019-2024
• Table 120 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
• Table 121 NBO Company Shares of Hair Care: % Value 2020-2024
• Table 122 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
• Table 123 LBN Brand Shares of Hair Care: % Value 2021-2024
• Table 124 LBN Brand Shares of Colourants: % Value 2021-2024
• Table 125 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
• Table 126 LBN Brand Shares of Styling Agents: % Value 2021-2024
• Table 127 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
• Table 128 Forecast Sales of Hair Care by Category: Value 2024-2029
• Table 129 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
• Table 130 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029

MEN'S GROOMING IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Increasing focus on men's grooming amidst a rising number of appearance- and fashion-conscious male consumers
• Procter & Gamble leads a highly competitive landscape
• Health and personal care stores offer large shelf space for men's grooming products

PROSPECTS AND OPPORTUNITIES

• Premium men's skin care to enjoy strong range expansion and growth opportunities
• Novelties to expand the reach and use of men's grooming products
• Innovation to continue apace in men's hair care

CATEGORY DATA

• Table 78 Sales of Men's Grooming by Category: Value 2019-2024
• Table 79 Sales of Men's Grooming by Category: % Value Growth 2019-2024
• Table 80 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
• Table 81 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
• Table 82 NBO Company Shares of Men's Grooming: % Value 2020-2024
• Table 83 LBN Brand Shares of Men's Grooming: % Value 2021-2024
• Table 84 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
• Table 85 Forecast Sales of Men's Grooming by Category: Value 2024-2029
• Table 86 Forecast Sales of Men's Grooming by Category: % Value Growth 2024-2029

ORAL CARE IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Improving product knowledge and greater affordability see consumers switch to power toothbrushes and more sophisticated oral care routines
• Colgate-Palmolive tops oral care with the largest product coverage from toothbrushes to toothpaste to mouthwashes
• Grocery retailers remain popular as oral care consumers value convenience

PROSPECTS AND OPPORTUNITIES

• Stronger oral hygiene awareness to sustain growth trajectory in oral care
• Parental focus on oral hygiene and diversifying ranges of products and ingredients to add dynamism to oral care
• Convenience packaging and halal products to gain prominence

CATEGORY DATA

• Table 87 Sales of Oral Care by Category: Value 2019-2024
• Table 88 Sales of Oral Care by Category: % Value Growth 2019-2024
• Table 89 Sales of Toothbrushes by Category: Value 2019-2024
• Table 90 Sales of Toothbrushes by Category: % Value Growth 2019-2024
• Table 91 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
• Table 92 NBO Company Shares of Oral Care: % Value 2020-2024
• Table 93 LBN Brand Shares of Oral Care: % Value 2021-2024
• Table 94 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
• Table 95 LBN Brand Shares of Toothpaste: % Value 2021-2024
• Table 96 Forecast Sales of Oral Care by Category: Value 2024-2029
• Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
• Table 98 Forecast Sales of Toothbrushes by Category: Value 2024-2029
• Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029

SKIN CARE IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Strong demand growth amidst the rapid engagement of proactive skin care routines
• The highly fragmented competitive landscape features dynamic existing and new competitors
• Strong development in the distribution of skin care featuring concept stores, wider assortments and omnichannel initiatives

PROSPECTS AND OPPORTUNITIES

• Stiff competition between premium and mass skin care in conjunction with soaring numbers of brand launches
• Dermatological skin care to gain traction with a strong emphasis on ingredients-based research
• Sustainability to play a vital role in the presentation of skin care

CATEGORY DATA

• Table 100 Sales of Skin Care by Category: Value 2019-2024
• Table 101 Sales of Skin Care by Category: % Value Growth 2019-2024
• Table 102 NBO Company Shares of Skin Care: % Value 2020-2024
• Table 103 LBN Brand Shares of Skin Care: % Value 2021-2024
• Table 104 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
• Table 105 LBN Brand Shares of Anti-agers: % Value 2021-2024
• Table 106 LBN Brand Shares of Firming Body Care: % Value 2021-2024
• Table 107 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
• Table 108 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
• Table 109 Forecast Sales of Skin Care by Category: Value 2024-2029
• Table 110 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029

SUN CARE IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growing consumer health awareness increases offer and use of sun care products
• Biore UV and Curel by Kao enjoy strong visibility on retail shelves
• Large shelf space for sun care in health and beauty specialists

PROSPECTS AND OPPORTUNITIES

• Premium sun protection to lead development and growth in the forecast period
• Hybrid function sun care products to grow in popularity among Malaysians
• Evolution in formats to gain momentum

CATEGORY DATA

• Table 111 Sales of Sun Care by Category: Value 2019-2024
• Table 112 Sales of Sun Care by Category: % Value Growth 2019-2024
• Table 113 NBO Company Shares of Sun Care: % Value 2020-2024
• Table 114 LBN Brand Shares of Sun Care: % Value 2021-2024
• Table 115 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
• Table 116 Forecast Sales of Sun Care by Category: Value 2024-2029
• Table 117 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029