泰国烹饪食材与餐点市场

受餐饮价格上涨和居家烹饪趋势回升的推动，泰国烹饪食材和餐点市场在2025年实现了价格和销售的双双成长。消费者对价格的敏感度提高，促使主导活动推动了消费成长，同时，随着消费者寻求可靠且价格低廉的产品，自有品牌产品在各个关键品类中的普及速度也加快。同时，时间紧迫的都市区对蒸馏餐和烹饪酱料的需求依然旺盛，进一步凸显了便利性的重要性。

Euromonitor International发布的《泰国烹饪食材及餐点市场》报告提供深入的全国性市场洞察，带来独到的在地化见解和理解。报告重点关注主要企业、品牌和零售商，并提供2021年至2025年的最新零售销售数据，分析消费者需求和销售成长背后的关键趋势和人口结构变化。此外，报告也着重阐述了健康养生、永续性和疫情后復苏等关键趋势如何影响当前市场，并展望未来五年市场发展趋势，清晰展现市场未来的发展方向。

目标产品：食用油、食品和汤、酱汁、沾酱、调味料和涂抹酱

数据范围：市场规模（历史数据和预测数据）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 您可以详细了解烹饪食材和餐饮市场的整体情况。
• 找出成长领域，了解改变的驱动因素。
• 了解竞争格局、主要市场参与企业和领导品牌。
• 利用五年预测来评估市场发展趋势。

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其独特的能力和对多元化市场的深刻理解，欧睿国际能够开发强大的资讯资源，为明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 2025年，家庭烹饪和追求性价比的趋势将改变市场需求。

关键数据结果

产业表现

• 2025年，价格负担将成为泰国消费者最关心的问题。
• 便利性趋势正在推动已调理食品和调味酱的销售。
• 健康养生趋势仍有影响力。

未来展望

• 便捷且价格实惠的商品和服务形式预计将在预测期内推动进一步成长。
• 参与企业可能会专注于差异化和健康定位。
• 投入成本和通膨压力仍然是一大挑战。

竞争格局

• 大型公司受益于高品牌股权。
• 家庭烹饪趋势推动涂抹酱和调味酱行业的成长

频道

• 2025年，大卖场将吸引註重成本的消费者。
• 便利性需求推动了某些管道的成长

市场数据

国家报告免责声明

资讯来源

泰国食用油

关键数据结果

2025年的发展

• 2025年，食用油短缺和消费者转向更健康的食用油将塑造食用油市场的模式。

产业表现

• 预计到2025年，食用油各类别的销售量和销售额都将成长。
• 日益增强的健康意识促进了健康变异体的发展。

未来展望

• 预计泰国食用油市场将稳定成长。
• 健康潮流提升了某些油脂的吸引力
• 采购和包装的永续性将变得更加重要

竞争格局

• Morakot品牌正受益于积极的行销宣传活动
• Gaysorn 推动 Pathum 植物油实现强劲增长

频道

• 社区商店仍然是热门的购物场所
• 大卖场受益于其便利性的优势。

分类资料

国家报告免责声明

泰式菜餚和汤

关键数据结果

2025年的发展

• 到2025年，随着家庭逐渐减少外出用餐，已调理食品将变得更加重要。

产业表现

• 冷冻已调理食品因其方便实惠而持续受到欢迎。
• 常温保存的已调理食品受惠于创新投资。

未来展望

• 冷冻和冷藏已调理食品将推动泰国餐食和汤品市场的未来成长。
• 参与企业不断创新，以顺应健康和保健趋势。
• 人们对植物蛋白日益增长的兴趣带来了成长机会。

竞争格局

• CPRAM引领自有品牌产品线
• 正大集团扩大对医疗健康领域的投资

频道

• 消费者选择便利商店是为了方便购物。
• 便利通路透过宅配服务提升吸引力

分类资料

国家报告免责声明

泰式酱料、沾酱和调味品

关键数据结果

2025年的发展

• 2025年，食品储藏室必需品将支撑品类韧性。

产业表现

• 家庭烹饪趋势确保2025年稳定成长
• 人们健康意识的提高带动了沙拉需求的成长，进而促进了沙拉酱的销售。

未来展望

• 家庭烹饪和人们对辛辣食物的文化热爱将在预测期内推动增长。
• 消费者对洁净标示产品的需求正在上升
• 包装形式的两极化预计将变得更加明显。

竞争格局

• 味之素从餐饮业转型后，销售强劲成长
• 正大集团进军烹饪及餐桌酱料领域

频道

• 儘管来自线上平台的竞争日益激烈，但大卖场管道已证明具有韧性。
• 接近性是拓展便利通路的关键。

分类资料

国家报告免责声明

泰国甜点

关键数据结果

2025年的发展

• 2025年，居家零嘴零食和清洁标籤将推动甜味涂抹酱市场的成长。

产业表现

• 果酱和保存食品仍然是泰国的主要甜食。
• 健康趋势推动了蜂蜜、坚果和种子类涂抹酱的流行

未来展望

• 在预测期内，消费者对餐饮服务的需求持续下降将支撑甜味酱料的销售。
• 基于坚果和种子涂抹酱的功能性创新
• 品牌更有可能加强与消费群的情感连结。

竞争格局

• 使用本地食材有助于当地企业发展
• Tasty Herb专注于提供多种口味。

频道

• 大卖场仍然是购买甜食的热门场所
• 随着消费者越来越注重成本，小规模本地杂货店正在兴起。

分类资料

国家报告免责声明

Cooking ingredients and meals in Thailand posted growth in both current value and volume terms in 2025, supported by a shift back to home cooking as foodservice became less affordable. Price sensitivity strengthened, lifting promotion-driven purchasing and accelerating uptake of private label as consumers sought credible lower-cost options across core categories. At the same time, time-poor urban households continued to support demand for ready meals and recipe sauces, reinforcing convenience as...

Euromonitor International's Cooking Ingredients and Meals in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Cooking Ingredients and Meals market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Home cooking and value-seeking reshape demand in 2025

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Affordability as central concern for Thai consumers in 2025
• Convenience trend supports sales of ready meals and recipe sauces
• Prevailing health and wellness trends remain highly impactful

WHAT'S NEXT?

• Forecast period to see further growth driven by convenient and affordable formats
• Players likely to focus on differentiation and health positioning
• Input costs and inflationary pressure remain challenges

COMPETITIVE LANDSCAPE

• Leading players benefit from high brand equity
• Home-cooking trend drives growth for players in spreads and sauces

CHANNELS

• Hypermarkets attract cost-conscious consumers in 2025
• Convenience demands drives growth in specific channels

MARKET DATA

• Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
• Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
• Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
• Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
• Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
• Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
• Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
• Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

EDIBLE OILS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Shortages and health-led switching shape edible oils in 2025

INDUSTRY PERFORMANCE

• Edible oils sees growth throughout category in both volume and value terms in 2025
• Rising health awareness supports progress for healthy variants

WHAT'S NEXT?

• Stable growth predicted for edible oils in Thailand
• Health trends will boost appeal of specific oils
• Sustainability in sourcing and packaging comes further to the fore

COMPETITIVE LANDSCAPE

• Morakot brand benefits from aggressive marketing campaigns
• Gaysorn drives robust growth for Patum Vegetable Oil

CHANNELS

• Neighbourhood stores remain favoured shopping destinations
• Hypermarkets benefit from convenience appeal

CATEGORY DATA

• Table 13 Sales of Edible Oils by Category: Volume 2020-2025
• Table 14 Sales of Edible Oils by Category: Value 2020-2025
• Table 15 Sales of Edible Oils by Category: % Volume Growth 2020-2025
• Table 16 Sales of Edible Oils by Category: % Value Growth 2020-2025
• Table 17 NBO Company Shares of Edible Oils: % Value 2021-2025
• Table 18 LBN Brand Shares of Edible Oils: % Value 2022-2025
• Table 19 Distribution of Edible Oils by Format: % Value 2020-2025
• Table 20 Forecast Sales of Edible Oils by Category: Volume 2025-2030
• Table 21 Forecast Sales of Edible Oils by Category: Value 2025-2030
• Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
• Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

MEALS AND SOUPS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Ready meals gain relevance as households trade down from foodservice in 2025

INDUSTRY PERFORMANCE

• Frozen ready meals continue to attract through convenience and affordability
• Shelf stable ready meals benefits from investment in innovation

WHAT'S NEXT?

• Frozen and chilled ready meals to drive future growth for meals and soups in Thailand
• Players innovate in line with health and wellness trends
• Rising interest in plant-based proteins offers growth opportunities

COMPETITIVE LANDSCAPE

• CPRAM leads with private label lines
• Charoen Pokphand invests more in health positioning

CHANNELS

• Consumers choose convenience stores for easy access
• Convenience channel boosts appeal with home delivery

CATEGORY DATA

• Table 24 Sales of Meals and Soups by Category: Volume 2020-2025
• Table 25 Sales of Meals and Soups by Category: Value 2020-2025
• Table 26 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
• Table 27 Sales of Meals and Soups by Category: % Value Growth 2020-2025
• Table 28 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
• Table 29 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
• Table 30 Sales of Soup by Leading Flavours: Rankings 2020-2025
• Table 31 NBO Company Shares of Meals and Soups: % Value 2021-2025
• Table 32 LBN Brand Shares of Meals and Soups: % Value 2022-2025
• Table 33 Distribution of Meals and Soups by Format: % Value 2020-2025
• Table 34 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
• Table 35 Forecast Sales of Meals and Soups by Category: Value 2025-2030
• Table 36 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
• Table 37 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SAUCES, DIPS AND CONDIMENTS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Pantry staples support category resilience in 2025

INDUSTRY PERFORMANCE

• Home-cooking trend ensures stable growth in 2025
• Expanding health awareness boosts interest in salads, supporting sales of salad dressings

WHAT'S NEXT?

• Home cooking and cultural love of spicy food will fuel growth in forecast period
• Clean-label products to see higher demand
• Polarisation in packaging formats set to become more pronounced

COMPETITIVE LANDSCAPE

• Ajinomoto Sales leads thanks to shift away from foodservice
• CP Group extends into cooking and table sauces

CHANNELS

• Hypermarkets channel proves resilient despite rising competition from online platforms
• Proximity proves key to convenience channel expansion

CATEGORY DATA

• Table 38 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
• Table 39 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
• Table 40 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
• Table 41 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
• Table 42 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
• Table 43 Sales of Other Sauces and Condiments by Type: Rankings 2020-2025
• Table 44 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
• Table 45 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
• Table 46 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
• Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
• Table 48 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
• Table 49 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
• Table 50 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SWEET SPREADS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• At-home snacking and cleaner labels support sweet spreads growth in 2025

INDUSTRY PERFORMANCE

• Jams and preserves continues to dominate sweet spreads in Thailand
• Health trends boost honey and nut and seed based spreads

WHAT'S NEXT?

• Persistent shift away from foodservice will support sweet spreads sales in forecast period
• Functionality-based innovation anticipated for nut and seed based spreads
• Brands likely to strengthen emotional connection with consumer base

COMPETITIVE LANDSCAPE

• Local players gain ground through use of local ingredients
• Tasty Herb focuses on broad flavour array

CHANNELS

• Hypermarkets remain favourite stores for sweet spread purchases
• Small local grocers rises as consumers become more cost conscious

CATEGORY DATA

• Table 51 Sales of Sweet Spreads by Category: Volume 2020-2025
• Table 52 Sales of Sweet Spreads by Category: Value 2020-2025
• Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
• Table 54 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
• Table 55 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
• Table 56 NBO Company Shares of Sweet Spreads: % Value 2021-2025
• Table 57 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
• Table 58 Distribution of Sweet Spreads by Format: % Value 2020-2025
• Table 59 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
• Table 60 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
• Table 61 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
• Table 62 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER