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市场调查报告书
商品编码
1880583
户外座椅市场规模、占有率、成长及全球产业分析:依类型、应用和地区划分的洞察与预测(2024-2032 年)Outdoor Chairs Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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随着户外生活成为现代住宅和商业环境中不可或缺的一部分,全球户外座椅市场持续成长。根据最新的行业数据,受庭院、阳台、花园和户外商业空间投资激增的推动,预计到 2024 年,该市场规模将达到 143.3 亿美元。此外,受不断变化的设计趋势、可支配收入的成长以及全球酒店业的扩张的推动,预计到 2025 年,该市场规模将达到 149.6 亿美元,到 2032 年将达到 206.8 亿美元。
对户外生活空间的需求不断成长
推动市场成长的关键因素是消费者对更优质的户外生活环境的需求日益增长。屋主们越来越重视户外空间,将其功能性和美观性结合,作为室内生活空间的延伸。居家度假、房屋翻新和后院娱乐等趋势正在推动对优质、实用户外座椅解决方案的需求。据 Brown Jordan Outdoor Kitchens 称,约 75% 的购屋者更倾向于拥有专属户外生活空间的住宅。此外,Elevate by Design 的研究预测,到 2023 年,新建住宅中带露台的比例将达到 63.7%,这将是连续第八年成长。人们对舒适、时尚且耐用的户外家具日益增长的兴趣持续推动着市场需求。
影响成长的市场阻碍因素
儘管成长动力强劲,但市场仍面临原材料价格波动和季节性需求週期等挑战。木材、金属和铝等关键材料的成本会受到供应链中断和全球贸易波动的影响,直接影响生产利润率。此外,该市场有明显的季节性,需求高峰出现在春夏季,冬季则急剧下降。再加上笨重家具的仓储成本以及品牌间激烈的竞争,这些因素都在限制整体成长。
新机会:永续智慧户外椅
向环保、科技赋能的户外家具的转变正在带来新的机会。消费者越来越青睐由再生塑胶、再生木材和可生物降解材料製成的户外椅。同时,精通科技的消费者也乐于接受具有智慧功能的产品,例如太阳能USB充电、天气监测和人体工学调节。这种永续性和创新性的结合使製造商能够实现产品差异化,并满足具有环保意识和数位化素养的消费者的期望。
主要市场趋势
影响市场的一个显着趋势是,消费者越来越倾向于选择多功能、节省空间的户外家具。这种趋势在城市地区尤其明显,紧凑的公寓和阳台需要小巧而多功能的解决方案。折迭椅、可堆迭设计、多功能休閒椅和轻便金属座椅越来越受到追求实用性和时尚感的消费者的青睐。製造商正透过使用铝和耐候藤条等耐用轻便的材料来满足这项需求,打造舒适便携的户外家具。
依材料划分
木材因其耐用性、美观性和防水、耐热、防虫的特性,在2024年之前仍将保持领先地位。常用木材包括柚木、相思木、雪松和红木。金属区隔市场预计将实现最高成长率,这主要得益于消费者对具有耐腐蚀性、防紫外线和长使用寿命的户外座椅结构的需求不断增长。
依最终使用者划分
2024年,住宅领域引领市场,主要受房屋翻新趋势以及户外休閒餐饮文化的兴起所推动。预计到2032年,商业领域将实现最快成长,主要受饭店、度假村、咖啡馆和活动管理公司投资的推动。
依通路划分
家居专卖店凭藉其客製化服务、产品保固和沈浸式展厅,占了最大的市场占有率。然而,线上零售预计将以最快的速度扩张,主要受便利性、丰富的选择、用户评价和价格竞争力等因素的驱动。
北美
北美仍然是领先的市场,主要受强大的户外文化、高家庭支出以及对高端户外家具日益增长的需求所驱动。美国正在推动咖啡馆、度假村和屋顶餐厅等商业场所对户外家具的采用率不断提高。
欧洲
欧洲是全球第二大区域市场,其成长主要得益于户外生活方式的兴起、消费者对永续产品的偏好以及蓬勃发展的旅游业。德国、英国和法国的消费者越来越倾向于购买耐用且环保的户外椅。
亚太地区
亚太地区预计将引领全球市场,到2024年市场规模将达到64.1亿美元,其成长动力主要来自不断增长的房地产市场、日益增长的可支配收入、快速的城市化进程以及酒店和度假村的扩张。中国和印度的可持续生产实践也为该地区的成长提供了支持。
The global outdoor chairs market continues to gain traction as outdoor living becomes an integral part of modern lifestyles across residential and commercial environments. According to the latest industry figures, the market was valued at USD 14.33 billion in 2024, supported by surging investments in patios, balconies, gardens, and open-air commercial spaces. The market is further expected to rise to USD 14.96 billion in 2025 and reach USD 20.68 billion by 2032, driven by evolving design trends, rising disposable incomes, and the expansion of the global hospitality industry.
Growing Demand for Outdoor Living Spaces
A major driver of market growth is the rising consumer preference for enhanced outdoor living environments. Homeowners are increasingly investing in functional and aesthetic outdoor areas that serve as extensions of indoor living spaces. Trends such as staycations, home remodeling, and backyard entertainment have strengthened the demand for premium and functional outdoor seating solutions. According to Brown Jordan Outdoor Kitchens, nearly 75% of homebuyers prefer homes with dedicated outdoor living areas. Additionally, as per Elevate by Design, the share of new homes with patios rose to 63.7% in 2023, marking eight consecutive years of growth. This growing emphasis on comfortable, stylish, and durable outdoor furniture continues to push product demand.
Market Restraints Impacting Growth
Despite substantial growth drivers, the market faces challenges such as fluctuating raw material prices and seasonal demand cycles. The cost of key materials-including wood, metal, and aluminum-is affected by supply chain disruptions and global trade volatility, directly impacting production margins. The market is also highly seasonal, with peak demand occurring during spring and summer, and demand dipping sharply during winter months. Combined with storage costs for bulky furniture and intense competition among brands, these factors moderate the overall growth trajectory.
Emerging Opportunities: Sustainable and Smart Outdoor Chairs
The shift toward eco-friendly and tech-enabled outdoor furniture is opening new opportunities. Consumers increasingly prefer outdoor chairs made from recycled plastics, reclaimed wood, and biodegradable materials. At the same time, tech-savvy buyers are embracing products with smart features such as solar-powered USB charging, weather-monitoring capabilities, and ergonomic adjustability. This fusion of sustainability and innovation is enabling manufacturers to differentiate products and meet the expectations of environmentally conscious and digitally engaged consumers.
Key Market Trends
A notable trend shaping the market is the rising preference for multi-functional and space-saving outdoor furniture. This trend is especially pronounced in urban regions where smaller apartments and balconies demand compact and versatile solutions. Foldable chairs, stackable designs, dual-purpose loungers, and lightweight metal seating are increasingly popular among consumers seeking both practicality and style. Manufacturers are responding by using durable, lightweight materials such as aluminum and weatherproof wicker to create comfortable and portable outdoor furniture.
By Material
Wood remained the leading segment in 2024 due to its durability, aesthetic versatility, and resistance to water, heat, and insects. Popular wood types include teak, acacia, cedar, and mahogany. The metal segment is projected to grow at the fastest rate, driven by rising demand for corrosion-resistant, UV-protected, and long-lasting outdoor seating structures.
By End-User
The residential segment dominated the market in 2024, supported by home improvement trends and the growing culture of outdoor relaxation and dining. The commercial segment is expected to grow the fastest through 2032, fueled by investments from hotels, resorts, cafes, and event management companies.
By Distribution Channel
Home specialty stores hold the largest market share, offering customization, product assurance, and immersive showrooms. However, online retail is projected to expand at the fastest pace, supported by convenience, broad assortments, user reviews, and competitive pricing.
North America
North America remains a major market with strong outdoor living culture, high household spending, and growing demand for premium outdoor furniture. The U.S. leads with rising adoption in commercial establishments such as cafes, resorts, and rooftop dining venues.
Europe
Europe is the second-largest regional market, driven by alfresco living trends, sustainable product preferences, and a robust tourism sector. Consumers across Germany, the U.K., and France increasingly invest in durable and eco-friendly outdoor chairs.
Asia Pacific
Asia Pacific dominated the global market with USD 6.41 billion in 2024, driven by real estate growth, rising disposable incomes, rapid urbanization, and hotel and resort expansion. Sustainable manufacturing practices in China and India also support regional growth.
Conclusion
With the market projected to reach USD 20.68 billion by 2032, the outdoor chairs industry is set for steady long-term expansion. Innovation in materials, smart features, and sustainable designs-combined with rising outdoor living trends-will continue shaping the industry's future.
Segmentation By Material
By End-User
By Distribution Channel
By Geography