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市场调查报告书
商品编码
1886925
黑巧克力市场规模、占有率、成长及全球产业分析:按类型、应用和地区划分的洞察,以及2024-2032年预测Dark Chocolate Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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随着消费者越来越倾向于高端糖果、更健康的选择以及清洁标籤食品,全球黑巧克力市场持续稳定成长。根据本报告,预计2024年该市场规模将达56.8亿美元,到2025年将达到59.7亿美元。预计2032年将进一步成长至89.8亿美元,预测期内复合年增长率(CAGR)为5.99%。 2024年,欧洲以47.89%的市占率引领全球市场,这主要得益于欧洲人均巧克力消费量高、高端产品种类丰富以及对有机、无糖和无麸质黑巧克力的强劲需求。
黑巧克力已成为整个可可巧克力产业中主导的细分市场。可支配收入的成长、女性就业率的提高、快速的城市化进程以及消费者对高端零食偏好的转变等因素,正推动全球消费者转向可可含量更高的黑巧克力。全球领先的製造商,例如百乐嘉利宝 (Barry Callebaut)、嘉吉 (Cargill)、玛氏 (Mars)、富士石油株式会社 (Fuji Oil Co., Ltd.) 和好时 (The Hershey Company),不断拓展产品组合,推出创新可可混合物,并加强其全球分销网络。新产品的推出、高端品牌定位以及积极的零售扩张,显着提高了各地区的产品供应量。
市场动态
市场驱动因素-对高端巧克力的需求不断增长
高端化趋势持续重塑全球糖果市场格局。消费者越来越青睐高可可含量、浓郁口味以及被认为具有健康益处的产品。人们对黑巧克力抗氧化和有益心臟健康的功效日益关注,促使各大公司扩大了可可含量在 50% 至 90% 的产品线。玛氏箭牌印度公司等品牌正透过推出 "Galaxy Fusions 70% 黑巧克力" 等新产品,巩固其在该领域的市场地位。预计到 2032 年,兼具功能性和美味性的糖果产品需求不断增长,将推动市场强劲成长。
市场限制因素-可可豆价格上涨
可可豆是黑巧克力的主要原料,近年来价格波动剧烈。加纳和科特迪瓦等主要生产国的不利天气、作物病害和供应限制导致产量下降和成本上升。这些供应链压力推高了製造商的采购成本,可能影响其定价策略和利润率。可可价格上涨仍是限制全球黑巧克力市场扩张的最主要因素之一。
市场机会-消费者对高端享受的需求日益增长
黑巧克力在註重健康的消费者中越来越受欢迎,尤其是千禧世代和Z世代,他们重视其浓郁的可可风味、低糖含量和抗氧化功效。根据美国糖果协会统计,28%的美国消费者偏好黑巧克力,反映出消费者对优质高可可含量产品的需求不断增加。这一趋势正促使製造商开发创新特色产品,这些产品具有更高的可可含量、独特的风味和更清晰的成分标籤。
市场趋势
一个值得关注的新兴趋势是,越来越多的新产品推出,并标榜其具有独特的功效。清洁标籤、纯素、无糖和无过敏原的黑巧克力在零售和餐饮服务业都越来越受欢迎。例如,2024年11月,吉拉德巧克力公司(Guittard Chocolate)在其Santé品牌下推出了纯素、以椰子糖为基底的72%迷你黑巧克力碎。无麸质、犹太洁食和无乳製品认证的日益普及正在重塑全球高端巧克力市场格局。
按类型
2024年,可可含量在50%至90%之间的黑巧克力市占率最大。这主要得益于其均衡的风味和广泛的消费者认可。相对温和的苦味和人们普遍认为的健康益处使其成为全球最受欢迎的选择。
同时,由于健康意识的增强和对高可可含量、营养丰富的糖果的需求不断增长,可可含量在90%及以上的黑巧克力预计将保持稳定增长。
依型态
2024年,黑巧克力棒凭藉其保质期长、方便易用以及在烘焙店、甜点店和零售零食店的受欢迎程度,占了市场主导地位。
由于手工烘焙店和家庭烘焙爱好者的需求不断增长,巧克力碎块市场正在快速成长。
依应用领域划分
糖果领域正在推动全球需求成长,这主要得益于黑巧克力在高檔巧克力和松露巧克力中的广泛应用。
由于手工烘焙食品和精緻甜点中黑巧克力的采用率不断提高,预计烘焙领域将实现最快的增长速度。
欧洲 - 市场领导者
欧洲将持续维持在全球市场的领先地位,预计2024年市场规模将达到27.2亿美元。德国是欧洲人均巧克力消费量最高的国家,并将继续成为区域成长的中心。在法国、英国和义大利等主要市场,对有机、无糖和无麸质黑巧克力的需求持续激增。
北美
北美是一个强劲的成长区域,尤其受到高端化趋势的推动。美国市场是全球最大的黑巧克力消费市场之一,这主要得益于消费者对功能性、清洁标籤和手工巧克力的日益增长的需求。
亚太地区
亚太地区预计将成为成长最快的地区,这主要得益于中产阶级收入的成长、快速的城市化进程以及消费者对高端糖果日益增长的兴趣。中国和印度等市场正在经历显着的零售扩张和对本地生产的投资。
南美洲、中东和非洲
南美洲的成长主要得益于巴西和阿根廷对正宗咸味可可产品的需求不断增长。
同时,中东和非洲的成长则主要得益于可支配收入的增加以及对高端产品(尤其是高端糖果)需求的增长。
The global dark chocolate market continues to expand steadily as consumers increasingly gravitate toward premium confectioneries, healthier indulgence options, and clean-label food products. According to the report, the market was valued at USD 5.68 billion in 2024, is projected to reach USD 5.97 billion in 2025, and is expected to rise significantly to USD 8.98 billion by 2032, reflecting a CAGR of 5.99% during the forecast period. In 2024, Europe dominated the global market with a 47.89% share, supported by high per-capita chocolate consumption, a wide range of premium offerings, and strong demand for organic, sugar-free, and gluten-free dark chocolates.
Dark chocolate has emerged as a strong segment within the broader cocoa and chocolate industry. Rising disposable income, increasing women's employment, rapid urbanization, and shifts toward premium snacking habits are steering global consumers toward cocoa-rich dark chocolate. Leading global manufacturers-such as Barry Callebaut, Cargill Inc., Mars Inc., Fuji Oil Company Ltd., and The Hershey Company-continue to expand their product portfolios, introduce innovative cocoa blends, and strengthen global distribution networks. New product launches, premium brand positioning, and aggressive retail expansion are significantly increasing product accessibility across regions.
Market Dynamics
Market Driver - Rising Demand for Premium Chocolates
Premiumization trends continue to reshape the global confectionery landscape. Consumers increasingly prefer indulgent, high-cocoa products with perceived health benefits. As awareness grows about the antioxidant and heart-health properties of dark chocolate, leading companies are expanding their 50%-90% cocoa product lines. Brands such as Mars Wrigley India have strengthened their presence in the segment with launches like GALAXY FUSIONS 70% Dark Chocolate. This rising demand for functional, flavorful confectionery is expected to underpin strong market growth through 2032.
Market Restraint - Rising Cocoa Bean Prices
Cocoa beans, the primary raw material for dark chocolate, have seen significant price volatility in recent years. Weather disruptions, crop diseases, and supply constraints in major producing countries such as Ghana and Cote d'Ivoire have resulted in reduced yields and higher costs. These supply chain pressures are increasing manufacturers' procurement costs and may impact pricing strategies and profit margins. High cocoa prices remain one of the most significant restraints to global dark chocolate market expansion.
Market Opportunity - Growing Preference for Premium Indulgence
Dark chocolate appeals strongly to health-focused consumers, especially millennials and Gen Z, who value cocoa richness, lower sugar content, and antioxidant benefits. According to the National Confectioners Association, 28% of U.S. consumers prefer dark chocolate, reflecting rising demand for premium, high-cocoa formulations. This trend is encouraging manufacturers to develop innovative, specialty formulations with higher cocoa percentages, unique flavor profiles, and cleaner labels.
Market Trends
A notable emerging trend is the rise in new product launches featuring specialty claims. Clean-label, vegan, sugar-free, and allergen-free versions of dark chocolate are gaining momentum in both retail and food service sectors. For example, in November 2024, Guittard Chocolate Company introduced vegan, coconut-sugar-based 72% mini dark chocolate chips under its Sante brand. The growing adoption of gluten-free, kosher, and dairy-free certifications is reshaping premium chocolate categories globally.
By Type
The 50%-90% dark chocolate segment held the largest share in 2024 due to its balanced flavor profile and wide consumer acceptance. Its milder bitterness combined with recognized health benefits makes it the most preferred option globally.
Meanwhile, above 90% dark chocolate is set to grow steadily, driven by rising health consciousness and increased demand for high-cocoa, nutrient-rich confectionery.
By Form
Dark chocolate bars dominated the market in 2024 due to longer shelf life, convenience, and popularity in bakery, desserts, and retail snacking.
The chips & chunks segment is growing rapidly due to rising demand from artisanal bakeries and home baking enthusiasts.
By Application
The confectionery segment leads global demand, supported by widespread use of dark chocolate in premium chocolates and truffles.
The bakery segment is projected to grow at the fastest rate owing to increased incorporation of dark chocolate in artisanal baked goods and gourmet desserts.
Europe - Market Leader
In 2024, Europe recorded a market value of USD 2.72 billion, retaining its position as the global leader. Germany, with the highest per-capita chocolate consumption in Europe, remains central to regional growth. Demand for organic, sugar-free, and gluten-free dark chocolate continues to surge across key markets such as France, the U.K., and Italy.
North America
North America represents a strong growth region, particularly driven by premiumization trends. The U.S. market is among the largest global consumers of dark chocolate, supported by an increasing preference for functional, clean-label, and artisan chocolates.
Asia Pacific
Asia Pacific is set to become the fastest-growing region due to rising middle-class incomes, rapid urbanization, and growing appreciation for premium confectionery. Markets such as China and India are witnessing significant retail expansion and local manufacturing investments.
South America & Middle East & Africa
South America's growth is driven by rising demand for authentic, cocoa-rich products in Brazil and Argentina.
Meanwhile, the Middle East & Africa region benefits from increasing disposable incomes and premium product demand, especially in luxury confectionery.
Conclusion
Growing from USD 5.68 billion in 2024 to USD 8.98 billion by 2032, the global dark chocolate market is poised for sustained growth. Rising health awareness, product premiumization, and expanding specialty claims are set to redefine the industry landscape, creating vast opportunities for manufacturers and retailers worldwide.
Segmentation By Type
By Form
By Application
By Region