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背部和肩部依摩器市场规模、占有率、成长及全球产业分析：依类型、应用和地区划分的洞察，以及2024-2032年预测

Back & Shoulder Massagers Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
出版日期: | 出版商: Fortune Business Insights Pvt. Ltd. | 英文 161 Pages | 商品交期: 请询问到货日

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背部和肩部依摩器市场成长推动因素

全球背部和肩部依摩器市场持续扩张，主要受消费者健康意识增强、对物理治疗的需求以及治疗设备技术进步的推动。根据最新的产业研究，2024年全球背部和肩部依摩器市场规模为37.7亿美元，预计2025年将达到39.9亿美元。到2032年，该市场预计将显着成长至60.5亿美元，2025年至2032年的复合年增长率（CAGR）将达到6.14%。对家用復健工具的需求不断增长、慢性背痛发病率上升以及个人健康意识的提高，都为市场的长期增长提供了强有力的支撑。

市场概览

背部和肩部依摩器因其能有效缓解肌肉紧张、改善血液循环和减轻压力而广受欢迎。包括线上平台在内的零售通路中自动化依摩设备的日益普及，正推动其在全球的普及。到2024年，亚太地区将以11.3亿美元的市场规模引领全球市场，占29.97%的市占率。这主要归功于中国、日本、印度和韩国等国家健身意识的提高以及水疗和物理治疗设施的扩张。

主要经济体的消费者越来越倾向选择非侵入式且价格适中的物理治疗产品。美国、德国、日本和印度等国家对具备人工智慧、加热功能和蓝牙连接功能的依摩器需求强劲。透过直销管道快速推广创新个人护理设备，进一步加速了市场渗透。

主要市场驱动因子

技术创新仍然是市场成长最强劲的推动力之一。製造商正在将 3D 和 4D 依摩节点、热疗、基于人工智慧的压力调节以及应用程式控制功能整合到现代依摩器中，以提升治疗效果。例如，2024 年 10 月，Aescape 在美国豪华水疗中心发布了一款人工智慧机器人依摩器，这标誌着依摩设备正朝着智慧化、感测器驱动的方向发展。

此外，由于久坐的生活方式和人口老化，全球慢性腰痛的增加持续推动着市场需求。根据澳洲健康与福祉实验室 (Australian Health and Wellbeing Lab) 的数据显示，到 2022 年，约有 400 万澳洲人（占总人口的 16%）将患有腰痛，这表明人们对有效的家用依摩器有着强烈的需求。

市场限制因子

儘管成长前景广阔，但先进依摩设备的高昂成本构成了市场挑战。高端指压、脉衝和振动疗法设备往往令中等收入消费者望而却步。即使在美容院等专业场所，高昂的服务费也会抑制使用者频繁使用，并限制价格敏感地区的市场扩张。

市场机会

人们对居家照护的需求不断增长，将其作为昂贵的物理治疗和临床治疗的替代方案，这创造了巨大的市场机会。居家健康养生、物理治疗练习和肌肉恢復疗法的普及正在推动全球先进依摩设备的销售。尤其是上班族和老年消费者，他们正在寻找便携式、多功能的设备，以便在无需前往诊所的情况下缓解局部疼痛。

产品细分市场概览

依产品类型划分，依摩枕在2024年占市场主导地位，这主要得益于消费者对能够有效缓解压力和肌肉紧张的物理治疗枕的强劲需求。依摩枪预计将在2025年至2032年间实现最快增长，这主要受物理治疗师和家庭用户对MET（肌肉放鬆疗法）依摩枪需求不断增长的推动。依摩球、依摩垫和TENS设备也因其在特定肌肉刺激和慢性疼痛治疗​​方面的应用而日益普及。

依电源类型划分，有线依摩器在2024年占最大市场占有率，这主要得益于其先进的功能以及对老年护理机构的适用性。同时，受便携式设备需求不断增长的推动，预计2025年至2032年间，无线设备将实现最快成长。

终端用户与通路洞察

2024年，全球需求主要由住宅领域引领，这得益于家庭医疗保健和疼痛缓解产品的日益普及。物理治疗诊所和水疗中心持续推出多功能依摩器，用于专业治疗。据美国依摩疗法协会称，到2023年，48%的美国人将在水疗中心接受依摩，凸显了健康领域的强劲需求。

在分销方面，由于品牌产品种类繁多，专卖店和品牌自营店发挥了主导作用。然而，随着健康设备线上购买量的增加，线上平台正在快速扩张。

区域展望

2024年，亚太地区占最大占有率，其次是北美和欧洲。北美地区的成长主要得益于人工智慧产品的推出和健康产业的蓬勃发展；欧洲地区的快速普及则得益于国际旅行的增加和中等收入人口的成长。南美和中东/非洲地区也呈现稳定成长，这主要归功于人们生活方式意识的提高和个人护理设备支出的增加。

目录

第一章：引言

第二章：摘要整理

第三章：市场动态

  • 市场推动因素
  • 市场阻碍因素
  • 市场趋势

第四章：主要发现

  • 母市场/相关市场概览
  • 行业SWOT分析
  • 供应炼与监管分析
  • 波特五力分析
  • 近期技术进展
  • 关税对市场的影响

第五章：全球背部与肩部依摩器市场分析、洞察与预测（2019-2032）

  • 主要发现/摘要
  • 市场估算与预测
    • 依产品（价值）
      • 枕头
      • 枪式
      • 球和垫
      • 其他
    • 依电源类型（价值）
      • 有线
      • 无线
    • 依最终用户（价值）
      • 住宅
      • 物理治疗诊所
      • 水疗与健康中心
      • 医院
      • 其他
    • 依分销管道（价值）
      • 品牌专卖店
      • 大型超商和超市
      • 线上渠道
      • 其他
    • 依地区（价值）
      • 北美
      • 欧洲
      • 亚太地区
      • 南美
      • 中东和非洲

    第六章：北美背部和肩部依摩器市场分析、洞察和预测（2019-2032）

    • 依国家/地区
      • 美国
      • 加拿大
      • 墨西哥

      第七章：欧洲背部与肩部依摩器市场分析、洞察与预测（2019-2032）

      • 依国家/地区
        • 德国
        • 法国
        • 义大利
        • 西班牙
        • 美国王国
        • 俄罗斯
        • 欧洲其他地区

      第八章 亚太地区背部与肩部依摩器市场分析、洞察与预测（2019-2032）

      • 依国家划分
        • 中国
        • 印度
        • 日本
        • 澳大利亚
        • 亚太其他地区

      第九章 南美洲背部与肩部依摩器市场分析、洞察与预测（2019-2032）

      • 依国家划分
        • 巴西
        • 阿根廷
        • 南美洲其他地区

      第十章 中东和非洲背部和肩部依摩器市场分析、洞察和预测（2019-2032）

      • 依国家划分
        • 南非
        • 阿拉伯联合大公国
        • 中东和非洲其他地区

      第11章 竞争格局

      • 主要公司采用的商业策略
      • 全球背部和肩部依摩器市场主要製造商的收入占有率/排名分析

      第12章 公司简介

      • 博雅有限公司
      • OSIM国际私人有限公司有限公司
      • Johnson Health Tech Retail Inc.
      • JSB Healthcare
      • Nureca Limited
      • RENPHO US
      • RoboTouch
      • Casada International GmbH
      • Osaki Massage Chair
      • SKG

      第十三章：策略建议

Product Code: FBI113470

Growth Factors of back & shoulder massagers Market

The global back & shoulder massagers market is experiencing continuous expansion, driven by rising consumer focus on wellness, physiotherapy needs, and technological advancements in therapeutic equipment. According to the latest industry findings, the global back & shoulder massagers market size was valued at USD 3.77 billion in 2024, and it is projected to reach USD 3.99 billion in 2025. By 2032, the market is expected to grow significantly to USD 6.05 billion, reflecting a healthy CAGR of 6.14% between 2025 and 2032. Increasing demand for at-home rehabilitation tools, rising chronic back pain cases, and growing awareness of personal wellness strongly support the market's long-term growth.

Market Overview

Back & shoulder massagers have gained widespread popularity as effective solutions for relieving muscle tension, enhancing blood circulation, and reducing stress. The growing availability of automated massage devices in retail channels, including online platforms, has fueled global adoption. In 2024, Asia Pacific dominated the global market with a value of USD 1.13 billion, accounting for 29.97% market share, driven by rising fitness awareness and expanding spa and physiotherapy infrastructure in China, Japan, India, and South Korea.

Across major economies, consumers increasingly prefer non-invasive and affordable therapeutic products. Countries such as the U.S., Germany, Japan, and India are witnessing high demand for AI-powered, heat-enabled, and Bluetooth-connected massagers. The rapid introduction of innovative personal care devices through direct-to-consumer sales channels has further accelerated market penetration.

Key Market Drivers

Technological advancements remain one of the strongest drivers of market growth. Manufacturers are integrating 3D and 4D massage nodes, heat therapy, AI-based pressure adaptation, and app-controlled features in modern massagers for enhanced therapeutic results. For instance, in October 2024, Aescape launched an AI-equipped robotic massager at a luxury wellness spa in the U.S., showcasing the shift toward intelligent, sensor-driven massage equipment.

Additionally, the global rise in chronic back pain cases-often linked to sedentary lifestyles and aging populations-continues to fuel demand. According to the Australian Institute of Health and Welfare, around 4.0 million Australians (16%) suffered from back pain in 2022, demonstrating a strong need for effective home-use massagers.

Market Restraints

Despite strong growth prospects, the market faces challenges due to high pricing of advanced massagers. Premium shiatsu, impulse, and vibrating therapy devices are often cost-prohibitive for middle-income consumers. In professional settings such as salons, high service charges also reduce usage frequency, restricting market expansion in price-sensitive regions.

Market Opportunities

The increasing preference for at-home alternatives to expensive physiotherapy and clinical treatments creates significant opportunities. The rising popularity of wellness routines, physiotherapy exercises, and muscle-recovery therapy at home has boosted global sales of advanced massagers. Consumers, especially office workers and elderly individuals, seek portable and multifunctional devices that offer targeted pain relief without hospital visits.

Product Segment Overview

Among product types, massage pillows dominated the market in 2024, supported by strong consumer preference for therapeutic pillows used for stress and muscle relief. The guns segment is projected to grow fastest from 2025 to 2032 due to high demand for MET (muscle ease therapy) massage guns among physiotherapists and home users. Massage balls, mats, and TENS devices also show rising adoption for targeted muscle stimulation and chronic pain treatment.

In terms of power type, corded massagers held the largest share in 2024, owing to their advanced features and suitability for elderly care centers. Meanwhile, cordless devices are expected to grow fastest during 2025-2032 due to rising demand for handheld and portable equipment.

End-User and Distribution Insights

The residential segment dominated global demand in 2024, driven by increased adoption of at-home healthcare and pain-relief products. Physiotherapy clinics and spas continue to adopt multifunctional massagers for professional treatments. According to the American Massage Therapy Association, 48% of Americans visited spas for massages in 2023, highlighting strong demand from the wellness sector.

Specialty stores & brand stores led in distribution, supported by availability of diverse branded products. However, online platforms are rapidly expanding due to rising digital purchasing of wellness devices.

Regional Outlook

In 2024, Asia Pacific held the leading share, followed by North America and Europe. North America's growth is supported by AI-enabled product launches and an expanding wellness industry, while Europe shows fast-paced adoption driven by international travel and rising middle-income consumers. South America and the Middle East & Africa also show steady growth due to rising lifestyle awareness and increasing spending on personal care devices.

Conclusion

With the market rising from USD 3.77 billion in 2024 to USD 6.05 billion by 2032, the global back & shoulder massagers industry is poised for sustained expansion. Advancements in therapeutic technologies, growing wellness awareness, and rising global demand for home-based personal care devices will continue to drive market growth across all major regions.

Segmentation By Product

  • Pillows
  • Guns
  • Balls & Mats
  • Others

By Power Type

  • Corded
  • Cordless

By End-User

  • Residential
  • Physiotherapy Clinics
  • Spas & Wellness Centers
  • Hospitals
  • Others

By Distribution Channel

  • Specialty Stores & Brand Stores
  • Hypermarkets & Supermarkets
  • Online Channels
  • Others

By Region

  • North America (By Product, By Power Type, By End-User, By Distribution Channel, and Country)
    • U.S. (By Product)
    • Canada (By Product)
    • Mexico (By Product)
  • Europe (By Product, By Power Type, By End-User, By Distribution Channel, and Country)
    • Germany (By Product)
    • France (By Product)
    • Spain (By Product)
    • Italy (By Product)
    • U.K. (By Product)
    • Russia (By Product)
    • Rest of Europe (By Product)
  • Asia Pacific (By Product, By Power Type, By End-User, By Distribution Channel, and Country)
    • China (By Product)
    • India (By Product)
    • Japan (By Product)
    • Australia (By Product)
    • Rest of Asia Pacific (By Product)
  • South America (By Product, By Power Type, By End-User, By Distribution Channel, and Country)
    • Brazil (By Product)
    • Argentina (By Product)
    • Rest of South America (By Product)
  • Middle East & Africa (By Product, By Power Type, By End-User, By Distribution Channel, and Country)
    • South Africa (By Product)
    • UAE (By Product)
  • Rest of Middle East & Africa (By Product)

Table of Content

1. Introduction

  • 1.1. Research Scope
  • 1.2. Market Segmentation
  • 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Trends

4. Key Insights

  • 4.1. Overview of the Parent/Related Markets
  • 4.2. Industry SWOT Analysis
  • 4.3. Supply Chain and Regulatory Analysis
  • 4.4. Porter Five Forces Analysis
  • 4.5. Recent Technological Advancements
  • 4.6. Impact of Tariffs on the Market

5. Global Back & Shoulder Massagers Market Analysis, Insights and Forecast, 2019-2032

  • 5.1. Key Findings / Summary
  • 5.2. Market Size Estimates and Forecast
    • 5.2.1. By Product (Value)
      • 5.2.1.1. Pillows
      • 5.2.1.2. Guns
      • 5.2.1.3. Balls & Mats
      • 5.2.1.4. Others
    • 5.2.2. By Power Type (Value)
      • 5.2.2.1. Corded
      • 5.2.2.2. Cordless
    • 5.2.3. By End-User (Value)
      • 5.2.3.1. Residential
      • 5.2.3.2. Physiotherapy Clinics
      • 5.2.3.3. Spas & Wellness Centers
      • 5.2.3.4. Hospitals
      • 5.2.3.5. Others
    • 5.2.4. By Distribution Channel (Value)
      • 5.2.4.1. Specialty Stores & Brand Stores
      • 5.2.4.2. Hypermarkets & Supermarkets
      • 5.2.4.3. Online Channels
      • 5.2.4.4. Others
    • 5.2.5. By Region (Value)
      • 5.2.5.1. North America
      • 5.2.5.2. Europe
      • 5.2.5.3. Asia Pacific
      • 5.2.5.4. South America
      • 5.2.5.5. Middle East & Africa

6. North America Back & Shoulder Massagers Market Analysis, Insights and Forecast, 2019-2032

  • 6.1. Key Findings / Summary
  • 6.2. Market Size Estimates and Forecast
    • 6.2.1. By Product (Value)
      • 6.2.1.1. Pillows
      • 6.2.1.2. Guns
      • 6.2.1.3. Balls & Mats
      • 6.2.1.4. Others
    • 6.2.2. By Power Type (Value)
      • 6.2.2.1. Corded
      • 6.2.2.2. Cordless
    • 6.2.3. By End-User (Value)
      • 6.2.3.1. Residential
      • 6.2.3.2. Physiotherapy Clinics
      • 6.2.3.3. Spas & Wellness Centers
      • 6.2.3.4. Hospitals
      • 6.2.3.5. Others
    • 6.2.4. By Distribution Channel (Value)
      • 6.2.4.1. Specialty Stores & Brand Stores
      • 6.2.4.2. Hypermarkets & Supermarkets
      • 6.2.4.3. Online Channels
      • 6.2.4.4. Others
    • 6.2.5. By Country (Value)
      • 6.2.5.1. U.S. (By Product)
        • 6.2.5.1.1. Pillows
        • 6.2.5.1.2. Guns
        • 6.2.5.1.3. Balls & Mats
        • 6.2.5.1.4. Others
      • 6.2.5.2. Canada (By Product)
        • 6.2.5.2.1. Pillows
        • 6.2.5.2.2. Guns
        • 6.2.5.2.3. Balls & Mats
        • 6.2.5.2.4. Others
      • 6.2.5.3. Mexico (By Product)
        • 6.2.5.3.1. Pillows
        • 6.2.5.3.2. Guns
        • 6.2.5.3.3. Balls & Mats
        • 6.2.5.3.4. Others

7. Europe Back & Shoulder Massagers Market Analysis, Insights and Forecast, 2019-2032

  • 7.1. Key Findings / Summary
  • 7.2. Market Product Type Estimates and Forecast
    • 7.2.1. By Product (Value)
      • 7.2.1.1. Pillows
      • 7.2.1.2. Guns
      • 7.2.1.3. Balls & Mats
      • 7.2.1.4. Others
    • 7.2.2. By Power Type (Value)
      • 7.2.2.1. Corded
      • 7.2.2.2. Cordless
    • 7.2.3. By End-User (Value)
      • 7.2.3.1. Residential
      • 7.2.3.2. Physiotherapy Clinics
      • 7.2.3.3. Spas & Wellness Centers
      • 7.2.3.4. Hospitals
      • 7.2.3.5. Others
    • 7.2.4. By Distribution Channel (Value)
      • 7.2.4.1. Specialty Stores & Brand Stores
      • 7.2.4.2. Hypermarkets & Supermarkets
      • 7.2.4.3. Online Channels
      • 7.2.4.4. Others
    • 7.2.5. By Country (Value)
      • 7.2.5.1. Germany (By Product)
        • 7.2.5.1.1. Pillows
        • 7.2.5.1.2. Guns
        • 7.2.5.1.3. Balls & Mats
        • 7.2.5.1.4. Others
      • 7.2.5.2. France (By Product)
        • 7.2.5.2.1. Pillows
        • 7.2.5.2.2. Guns
        • 7.2.5.2.3. Balls & Mats
        • 7.2.5.2.4. Others
      • 7.2.5.3. Italy (By Product)
        • 7.2.5.3.1. Pillows
        • 7.2.5.3.2. Guns
        • 7.2.5.3.3. Balls & Mats
        • 7.2.5.3.4. Others
      • 7.2.5.4. Spain (By Product)
        • 7.2.5.4.1. Pillows
        • 7.2.5.4.2. Guns
        • 7.2.5.4.3. Balls & Mats
        • 7.2.5.4.4. Others
      • 7.2.5.5. U.K. (By Product)
        • 7.2.5.5.1. Pillows
        • 7.2.5.5.2. Guns
        • 7.2.5.5.3. Balls & Mats
        • 7.2.5.5.4. Others
      • 7.2.5.6. Russia (By Product)
        • 7.2.5.6.1. Pillows
        • 7.2.5.6.2. Guns
        • 7.2.5.6.3. Balls & Mats
        • 7.2.5.6.4. Others
      • 7.2.5.7. Rest of Europe (By Product)
        • 7.2.5.7.1. Pillows
        • 7.2.5.7.2. Guns
        • 7.2.5.7.3. Balls & Mats
        • 7.2.5.7.4. Others

8. Asia Pacific Back & Shoulder Massagers Market Analysis, Insights and Forecast, 2019-2032

  • 8.1. Key Findings / Summary
  • 8.2. Market Product Type Estimates and Forecast
    • 8.2.1. By Product (Value)
      • 8.2.1.1. Pillows
      • 8.2.1.2. Guns
      • 8.2.1.3. Balls & Mats
      • 8.2.1.4. Others
    • 8.2.2. By Power Type (Value)
      • 8.2.2.1. Corded
      • 8.2.2.2. Cordless
    • 8.2.3. By End-User (Value)
      • 8.2.3.1. Residential
      • 8.2.3.2. Physiotherapy Clinics
      • 8.2.3.3. Spas & Wellness Centers
      • 8.2.3.4. Hospitals
      • 8.2.3.5. Others
    • 8.2.4. By Distribution Channel (Value)
      • 8.2.4.1. Specialty Stores & Brand Stores
      • 8.2.4.2. Hypermarkets & Supermarkets
      • 8.2.4.3. Online Channels
      • 8.2.4.4. Others
    • 8.2.5. By Country (Value)
      • 8.2.5.1. China (By Product)
        • 8.2.5.1.1. Pillows
        • 8.2.5.1.2. Guns
        • 8.2.5.1.3. Balls & Mats
        • 8.2.5.1.4. Others
      • 8.2.5.2. India (By Product)
        • 8.2.5.2.1. Pillows
        • 8.2.5.2.2. Guns
        • 8.2.5.2.3. Balls & Mats
        • 8.2.5.2.4. Others
      • 8.2.5.3. Japan (By Product)
        • 8.2.5.3.1. Pillows
        • 8.2.5.3.2. Guns
        • 8.2.5.3.3. Balls & Mats
        • 8.2.5.3.4. Others
      • 8.2.5.4. Australia (By Product)
        • 8.2.5.4.1. Pillows
        • 8.2.5.4.2. Guns
        • 8.2.5.4.3. Balls & Mats
        • 8.2.5.4.4. Others
      • 8.2.5.5. Rest of Asia Pacific (By Product)
        • 8.2.5.5.1. Pillows
        • 8.2.5.5.2. Guns
        • 8.2.5.5.3. Balls & Mats
        • 8.2.5.5.4. Others

9. South America Back & Shoulder Massagers Market Analysis, Insights and Forecast, 2019-2032

  • 9.1. Key Findings / Summary
  • 9.2. Market Product Type Estimates and Forecast
    • 9.2.1. By Product (Value)
      • 9.2.1.1. Pillows
      • 9.2.1.2. Guns
      • 9.2.1.3. Balls & Mats
      • 9.2.1.4. Others
    • 9.2.2. By Power Type (Value)
      • 9.2.2.1. Corded
      • 9.2.2.2. Cordless
    • 9.2.3. By End-User (Value)
      • 9.2.3.1. Residential
      • 9.2.3.2. Physiotherapy Clinics
      • 9.2.3.3. Spas & Wellness Centers
      • 9.2.3.4. Hospitals
      • 9.2.3.5. Others
    • 9.2.4. By Distribution Channel (Value)
      • 9.2.4.1. Specialty Stores & Brand Stores
      • 9.2.4.2. Hypermarkets & Supermarkets
      • 9.2.4.3. Online Channels
      • 9.2.4.4. Others
    • 9.2.5. By Country (Value)
      • 9.2.5.1. Brazil (By Product)
        • 9.2.5.1.1. Pillows
        • 9.2.5.1.2. Guns
        • 9.2.5.1.3. Balls & Mats
        • 9.2.5.1.4. Others
      • 9.2.5.2. Argentina (By Product)
        • 9.2.5.2.1. Pillows
        • 9.2.5.2.2. Guns
        • 9.2.5.2.3. Balls & Mats
        • 9.2.5.2.4. Others
      • 9.2.5.3. Rest of South America (By Product)
        • 9.2.5.3.1. Pillows
        • 9.2.5.3.2. Guns
        • 9.2.5.3.3. Balls & Mats
        • 9.2.5.3.4. Others

10. Middle East & Africa Back & Shoulder Massagers Market Analysis, Insights and Forecast, 2019-2032

  • 10.1. Key Findings / Summary
  • 10.2. Market Product Type Estimates and Forecast
    • 10.2.1. By Product (Value)
      • 10.2.1.1. Pillows
      • 10.2.1.2. Guns
      • 10.2.1.3. Balls & Mats
      • 10.2.1.4. Others
    • 10.2.2. By Power Type (Value)
      • 10.2.2.1. Corded
      • 10.2.2.2. Cordless
    • 10.2.3. By End-User (Value)
      • 10.2.3.1. Residential
      • 10.2.3.2. Physiotherapy Clinics
      • 10.2.3.3. Spas & Wellness Centers
      • 10.2.3.4. Hospitals
      • 10.2.3.5. Others
    • 10.2.4. By Distribution Channel (Value)
      • 10.2.4.1. Specialty Stores & Brand Stores
      • 10.2.4.2. Hypermarkets & Supermarkets
      • 10.2.4.3. Online Channels
      • 10.2.4.4. Others
    • 10.2.5. By Country (Value)
      • 10.2.5.1. South Africa (By Product)
        • 10.2.5.1.1. Pillows
        • 10.2.5.1.2. Guns
        • 10.2.5.1.3. Balls & Mats
        • 10.2.5.1.4. Others
      • 10.2.5.2. UAE (By Product)
        • 10.2.5.2.1. Pillows
        • 10.2.5.2.2. Guns
        • 10.2.5.2.3. Balls & Mats
        • 10.2.5.2.4. Others
      • 10.2.5.3. Rest of Middle East & Africa (By Product)
        • 10.2.5.3.1. Pillows
        • 10.2.5.3.2. Guns
        • 10.2.5.3.3. Balls & Mats
        • 10.2.5.3.4. Others

11. Competitive Matrix

  • 11.1. Business Strategies Adopted by Leading Players
  • 11.2. Global Back & Shoulder Massagers Market Revenue Share/Ranking Analysis By Key Manufacturer

12. Company Profiles

  • 12.1. Beurer GmbH
    • 12.1.1. Business Overview
    • 12.1.2. Product Portfolio
    • 12.1.3. Financials (Data as available in public domain and/or on paid databases)
    • 12.1.4. Recent Developments
  • 12.2. OSIM International Pte. Ltd.
    • 12.2.1. Business Overview
    • 12.2.2. Product Portfolio
    • 12.2.3. Financials (Data as available in public domain and/or on paid databases)
    • 12.2.4. Recent Developments
  • 12.3. Johnson Health Tech Retail Inc.
    • 12.3.1. Business Overview
    • 12.3.2. Product Portfolio
    • 12.3.3. Financials (Data as available in public domain and/or on paid databases)
    • 12.3.4. Recent Developments
  • 12.4. JSB Healthcare
    • 12.4.1. Business Overview
    • 12.4.2. Product Portfolio
    • 12.4.3. Financials (Data as available in public domain and/or on paid databases)
    • 12.4.4. Recent Developments
  • 12.5. Nureca Limited
    • 12.5.1. Business Overview
    • 12.5.2. Product Portfolio
    • 12.5.3. Financials (Data as available in public domain and/or on paid databases)
    • 12.5.4. Recent Developments
  • 12.6. RENPHO US
    • 12.6.1. Business Overview
    • 12.6.2. Product Portfolio
    • 12.6.3. Financials (Data as available in public domain and/or on paid databases)
    • 12.6.4. Recent Developments
  • 12.7. RoboTouch
    • 12.7.1. Business Overview
    • 12.7.2. Product Portfolio
    • 12.7.3. Financials (Data as available in public domain and/or on paid databases)
    • 12.7.4. Recent Developments
  • 12.8. Casada International GmbH
    • 12.8.1. Business Overview
    • 12.8.2. Product Portfolio
    • 12.8.3. Financials (Data as available in public domain and/or on paid databases)
    • 12.8.4. Recent Developments
  • 12.9. Osaki Massage Chair
    • 12.9.1. Business Overview
    • 12.9.2. Product Portfolio
    • 12.9.3. Financials (Data as available in public domain and/or on paid databases)
    • 12.9.4. Recent Developments
  • 12.10. SKG
    • 12.10.1. Business Overview
    • 12.10.2. Product Portfolio
    • 12.10.3. Financials (Data as available in public domain and/or on paid databases)
    • 12.10.4. Recent Developments

13. Strategic Recommendations

List of Tables

  • Table 1: Global Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, 2019-2032
  • Table 2: Global Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 3: Global Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Category, 2019-2032
  • Table 4: Global Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By End-User, 2019-2032
  • Table 5: Global Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Distribution Channel, 2019-2032
  • Table 6: Global Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Region, 2019-2032
  • Table 7: North America Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, 2019-2032
  • Table 8: North America Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 9: North America Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Category, 2019-2032
  • Table 10: North America Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By End-User, 2019-2032
  • Table 11: North America Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Distribution Channel, 2019-2032
  • Table 12: North America Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Country, 2019-2032
  • Table 13: U.S. Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 14: Canada Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 15: Mexico Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 16: Europe Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, 2019-2032
  • Table 17: Europe Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 18: Europe Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Category, 2019-2032
  • Table 19: Europe Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By End-User, 2019-2032
  • Table 20: Europe Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Distribution Channel, 2019-2032
  • Table 21: Europe Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Country, 2019-2032
  • Table 22: Germany Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 23: France Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 24: Italy Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 25: Spain Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 26: U.K. Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 27: Russia Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 28: Rest of Europe Germany Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 29: Asia Pacific Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, 2019-2032
  • Table 30: Asia Pacific Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 31: Asia Pacific Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Category, 2019-2032
  • Table 32: Asia Pacific Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By End-User, 2019-2032
  • Table 33: Asia Pacific Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Distribution Channel, 2019-2032
  • Table 34: Asia Pacific Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Country, 2019-2032
  • Table 35: China Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 36: India Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 37: Japan Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 38: Australia Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 39: Rest of Asia Pacific Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 40: South America Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, 2019-2032
  • Table 41: South America Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 42: South America Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Category, 2019-2032
  • Table 43: South America Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By End-User, 2019-2032
  • Table 44: South America Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Distribution Channel, 2019-2032
  • Table 45: South America Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Country, 2019-2032
  • Table 46: Brazil Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 47: Argentina Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 48: Rest of South America Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 49: Middle East & Africa Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, 2019-2032
  • Table 50: Middle East & Africa Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 51: Middle East & Africa Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Category, 2019-2032
  • Table 52: Middle East & Africa Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By End-User, 2019-2032
  • Table 53: Middle East & Africa Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Distribution Channel, 2019-2032
  • Table 54: Middle East & Africa Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Country, 2019-2032
  • Table 55: South Africa Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 56: UAE Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 57: Rest of Middle East & Africa Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032

List of Figures

  • Figure 1: Global Back & Shoulder Massagers Market Revenue (USD Bn) Breakdown, By Region, 2024 & 2032
  • Figure 2: Global Back & Shoulder Massagers Market Share (USD Bn), By Product, 2024 & 2032
  • Figure 3: Global Back & Shoulder Massagers Market Share (%), By Product, 2024
  • Figure 4: Global Back & Shoulder Massagers Market Share (USD Bn), By Category, 2024 & 2032
  • Figure 5: Global Back & Shoulder Massagers Market Share (%), By Category, 2024
  • Figure 6: Global Back & Shoulder Massagers Market Share (USD Bn), By End-User, 2024 & 2032
  • Figure 7: Global Back & Shoulder Massagers Market Share (%), By End-User, 2024
  • Figure 8: Global Back & Shoulder Massagers Market Share (USD Bn), By Distribution Channel, 2024 & 2032
  • Figure 9: Global Back & Shoulder Massagers Market Share (%), By Distribution Channel, 2024
  • Figure 10: Global Back & Shoulder Massagers Market Share (USD Bn), By Region, 2024 & 2032
  • Figure 11: Global Back & Shoulder Massagers Market Share (%), By Region, 2024
  • Figure 12: North America Back & Shoulder Massagers Market Share (USD Bn), By Product, 2024 & 2032
  • Figure 13: North America Back & Shoulder Massagers Market Share (USD Bn), By Product, 2024 & 2032
  • Figure 14: North America Back & Shoulder Massagers Market Share (%), By Category, 2024
  • Figure 15: North America Back & Shoulder Massagers Market Share (%), By Category, 2024
  • Figure 16: North America Back & Shoulder Massagers Market Share (USD Bn), By End-User, 2024 & 2032
  • Figure 17: North America Back & Shoulder Massagers Market Share (%), By End-User, 2024
  • Figure 18: North America Back & Shoulder Massagers Market Share (USD Bn), By Distribution Channel, 2024 & 2032
  • Figure 19: North America Back & Shoulder Massagers Market Share (%), By Distribution Channel, 2024
  • Figure 20: North America Back & Shoulder Massagers Market Value (USD Bn), By Country, 2024 & 2032
  • Figure 21: North America Back & Shoulder Massagers Market Value Share (%), By Country, 2024
  • Figure 22: U.S. Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 23: U.S. Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 24: Canada Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 25: Canada Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 26: Mexico Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 27: Mexico Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 28: Europe Back & Shoulder Massagers Market Share (USD Bn), By Product, 2024 & 2032
  • Figure 29: Europe Back & Shoulder Massagers Market Share (%), By Product, 2024
  • Figure 30: Europe Back & Shoulder Massagers Market Share (USD Bn), By Category, 2024 & 2032
  • Figure 31: Europe Back & Shoulder Massagers Market Share (%), By Category, 2024
  • Figure 32: Europe Back & Shoulder Massagers Market Share (USD Bn), By End-User, 2024 & 2032
  • Figure 33: Europe Back & Shoulder Massagers Market Share (%), By End-User, 2024
  • Figure 34: Europe Back & Shoulder Massagers Market Share (USD Bn), By Distribution Channel, 2024 & 2032
  • Figure 35: Europe Back & Shoulder Massagers Market Share (%), By Distribution Channel, 2024
  • Figure 36: Europe Back & Shoulder Massagers Market Value (USD Bn), By Country, 2024 & 2032
  • Figure 37: Europe Back & Shoulder Massagers Market Value Share (%), By Country, 2024
  • Figure 38: Germany Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 39: Germany Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 40: France Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 41: France Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 42: Italy Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 43: Italy Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 44: Spain Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 45: Spain Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 46: U.K. Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 47: U.K. Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 48: Russia Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 49: Russia Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 50: Rest of Europe Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 51: Rest of Europe Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 52: Asia Pacific Back & Shoulder Massagers Market Share (USD Bn), By Product, 2024 & 2032
  • Figure 53: Asia Pacific Back & Shoulder Massagers Market Share (%), By Product, 2024
  • Figure 54: Asia Pacific Back & Shoulder Massagers Market Share (USD Bn), By Category, 2024 & 2032
  • Figure 55: Asia Pacific Back & Shoulder Massagers Market Share (%), By Category, 2024
  • Figure 56: Asia Pacific Back & Shoulder Massagers Market Share (USD Bn), By End-User, 2024 & 2032
  • Figure 57: Asia Pacific Back & Shoulder Massagers Market Share (%), By End-User, 2024
  • Figure 58: Asia Pacific Back & Shoulder Massagers Market Share (USD Bn), By Distribution Channel, 2024 & 2032
  • Figure 59: Asia Pacific Back & Shoulder Massagers Market Share (%), By Distribution Channel, 2024
  • Figure 60: Asia Pacific Back & Shoulder Massagers Market Value (USD Bn), By Country, 2024 & 2032
  • Figure 61: Asia Pacific Back & Shoulder Massagers Market Value Share (%), By Country, 2024
  • Figure 62: China Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 63: China Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 64: India Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 65: India Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 66: Japan Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 67: Japan Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 68: Australia Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 69: Australia Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 70: Rest of Asia Pacific Back & Shoulder Massagers Market Value (USD Bn), By End-User, 2024 & 2032
  • Figure 71: Rest of Asia Pacific Back & Shoulder Massagers Market Value Share (%), By End-User, 2024
  • Figure 72: South America Back & Shoulder Massagers Market Share (USD Bn), By Product, 2024 & 2032
  • Figure 73: South America Back & Shoulder Massagers Market Share (%), By Product, 2024
  • Figure 74: South America Back & Shoulder Massagers Market Share (USD Bn), By Category, 2024 & 2032
  • Figure 75: South America Back & Shoulder Massagers Market Share (%), By Category, 2024
  • Figure 76: South America Back & Shoulder Massagers Market Share (USD Bn), By End-User, 2024 & 2032
  • Figure 77: South America Back & Shoulder Massagers Market Share (%), By End-User, 2024
  • Figure 78: South America Back & Shoulder Massagers Market Share (USD Bn), By Distribution Channel, 2024 & 2032
  • Figure 79: South America Back & Shoulder Massagers Market Share (%), By Distribution Channel, 2024
  • Figure 80: South America Back & Shoulder Massagers Market Value (USD Bn), By Country, 2024 & 2032
  • Figure 81: South America Back & Shoulder Massagers Market Value Share (%), By Country, 2024
  • Figure 82: Brazil Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 83: Brazil Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 84: Argentina Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 85: Argentina Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 86: Rest of South America Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 87: Rest of South America Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 88: Middle East & Africa Back & Shoulder Massagers Market Share (USD Bn), By Product, 2024 & 2032
  • Figure 89: Middle East & Africa Back & Shoulder Massagers Market Share (%), By Product, 2024
  • Figure 90: Middle East & Africa Back & Shoulder Massagers Market Share (USD Bn), By Category, 2024 & 2032
  • Figure 91: Middle East & Africa Back & Shoulder Massagers Market Share (%), By Category, 2024
  • Figure 92: Middle East & Africa Back & Shoulder Massagers Market Share (USD Bn), By End-User, 2024 & 2032
  • Figure 93: Middle East & Africa Back & Shoulder Massagers Market Share (%), By End-User, 2024
  • Figure 94: Middle East & Africa Back & Shoulder Massagers Market Share (USD Bn), By Distribution Channel, 2024 & 2032
  • Figure 95: Middle East & Africa Back & Shoulder Massagers Market Share (%), By Distribution Channel, 2024
  • Figure 96: Middle East & Africa Back & Shoulder Massagers Market Value (USD Bn), By Country, 2024 & 2032
  • Figure 97: Middle East & Africa Back & Shoulder Massagers Market Value Share (%), By Country, 2024
  • Figure 98: South Africa Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 99: South Africa Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 100: UAE Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 101: UAE Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 102: Rest of Middle East & Africa Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 103: Rest of Middle East & Africa Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 104: Company Market Share Analysis, 2024