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市场调查报告书
商品编码
1886955
烘焙生咖啡市场规模、占有率、成长及全球产业分析:依类型、应用和地区划分的洞察,以及2024年至2032年的预测Roasted Green Coffee Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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随着消费者偏好转向更健康的饮品、特级风味和符合道德采购标准的咖啡产品,全球烘焙生咖啡市场持续稳定成长。根据最新的产业分析,预计2024年全球烘焙生咖啡市场规模将达290.2亿美元,到2025年将成长至302.3亿美元。到2032年,市场规模预计将达到407.4亿美元,2025年至2032年的复合年增长率(CAGR)为4.35%。在健康意识增强、高端化趋势、全球咖啡消费量成长以及对多样化风味的需求等因素的推动下,预计未来几年市场将持续扩张。
市场概览
烘焙咖啡是指采用可控烘焙技术,对优质生咖啡豆进行加工,打造独特风味,用于零售和商业用途的产品。全球市场对精品烘焙咖啡、微批次产品、有机咖啡豆和可追溯供应链的需求正在快速成长。到2024年,欧洲将主导市场,占33.56%的市场占有率(价值97.4亿美元)。这主要得益于该地区强大的咖啡加工业、高进口量以及消费者对永续采购咖啡日益增长的兴趣。
在全球市场营运的主要公司,例如汉堡咖啡公司、诺伊曼集团、贝尔科公司和星巴克公司,正致力于加强可追溯性、改进烘焙技术、拓展全球采购网络以及加强与咖啡农的直接联繫。
市场驱动因素
烘焙生咖啡市场最强劲的驱动因素之一是其在膳食补充剂和保健食品行业的日益普及。富含绿原酸的生咖啡萃取物与促进新陈代谢、提升能量和体重管理相关,从而推动了健身爱好者、注重健康的消费者以及即饮饮料(如风味拿铁、冷萃咖啡和能量饮料)生产商的需求。
此外,人们对生咖啡健康益处(例如抗氧化活性、血糖调节和促进消化)的认识不断提高,也持续推动市场需求。消费者对精品咖啡文化、植物性产品和单一产地咖啡豆的偏好进一步促进了市场成长。
市场限制因子
然而,全球生咖啡豆价格波动仍是一个主要的限制因素。天气因素、物流中断和收成不佳导致的供应波动直接影响烘焙商和经销商。生咖啡价格上涨挤压了利润空间,迫使烘焙商频繁调整定价策略。库存波动和长期成本不确定性也使得经销商难以维持稳定的供应。
市场机会
国际咖啡连锁店与精品烘焙商之间的合作为市场扩张提供了强大的机会。这些合作使企业能够扩大生产规模、增强供应链稳定性并提升全球品牌知名度。例如,2025年4月,Buck Bates与Cool Beans Roasters合作,确保在供应短缺期间生咖啡的稳定供应,并增强零售商和消费者的产品供应。
对永续采购和符合道德规范认证的咖啡的需求不断增长,也为全球市场参与者带来了巨大的成长潜力。
市场趋势
永续性和透明度已成为烘焙生咖啡产业的关键支柱。消费者越来越青睐那些公开咖啡豆产地、种植方式以及支付给农民的报酬等资讯的品牌。因此,烘焙商正优先考虑直接贸易模式、再生农业实践和环保加工方法。这一趋势在精品咖啡市场尤其明显,可追溯性和符合道德规范的采购方式会影响消费者的忠诚度。
2024年,阿拉比卡咖啡豆凭藉其优质风味、低咖啡因含量以及在全球咖啡产量中的领先地位,占了全球市场占有率的主导地位。根据国际咖啡组织(ICO)的数据,2020/2021财年,阿拉比卡咖啡豆占全球咖啡产量的59.2%。
2024年,商业咖啡市场占主导地位,这主要得益于咖啡馆、酒店、餐厅和烘焙商对稳定且充足的咖啡供应的强劲需求。同时,由于家庭咖啡冲泡的趋势日益增长,以及超市和电商通路对精品咖啡的需求不断增加,零售市场预计将迎来快速增长。
欧洲是全球最大的咖啡消费地区,这得益于其先进的加工设施和强劲的进口活动。预计德国在2022年将进口110万吨生咖啡豆,成为全球最大的进口国。
在北美,不断上升的肥胖率和日益增强的健康意识正在推动生咖啡消费量的增长,生咖啡具有抗氧化和促进新陈代谢的功效。根据 "柳叶刀" 2024年的报告,大约四分之三的美国成年人超重或肥胖,这推动了对更健康饮品的需求。
由于西方咖啡文化在中国、印度、韩国和其他地区的渗透,亚太地区正在经历快速成长。不断壮大的中产阶级和对高端饮品的偏好正在推动市场进一步扩张。
在南美洲,巴西和哥伦比亚等主要咖啡生产国的所在地,在现代化加工设施投资的推动下,精品咖啡的生产和消费持续成长。
The global roasted green coffee market continues to grow steadily as consumer preferences shift toward healthier beverages, specialty-grade flavors, and ethically sourced products. According to the latest industry insights, the global roasted green coffee market was valued at USD 29.02 billion in 2024, rising to USD 30.23 billion in 2025. By 2032, the market is projected to reach USD 40.74 billion, reflecting a CAGR of 4.35% from 2025 to 2032. Driven by wellness trends, premiumization, rising global coffee consumption, and demand for diverse flavor profiles, the market is positioned for sustained expansion over the coming years.
Market Overview
Roasted green coffee is produced by processing high-quality green coffee beans through controlled roasting techniques to create unique flavor profiles suited for retail and commercial use. The global market has witnessed an upsurge in demand for specialty roasted coffee varieties, micro-lot offerings, organic beans, and traceable supply chains. In 2024, Europe dominated the market with a 33.56% share, valued at USD 9.74 billion, backed by its strong coffee processing industry, high import volumes, and increasing consumer interest in sustainably sourced coffee.
Major companies operating in the global market-such as Hamburg Coffee Company, Neumann Gruppe GmbH, Belco S.A., and Starbucks Corporation-are focusing on enhancing traceability, improving roasting technology, expanding global sourcing networks, and strengthening direct trade relationships with farmers.
Market Drivers
One of the strongest drivers for the roasted green coffee market is its rising acceptance within the nutraceutical and dietary supplement industries. Green coffee extract, rich in chlorogenic acid, is associated with metabolism enhancement, improved energy, and weight management. This has boosted demand among fitness enthusiasts, health-conscious consumers, and manufacturers of ready-to-drink beverages, including flavored lattes, cold brews, and energy drinks.
Additionally, growing awareness about the health benefits of green coffee-such as antioxidant properties, blood sugar regulation, and digestive support-continues to steer demand upward. Consumers are also migrating toward specialty coffee cultures, plant-based options, and single-origin beans, further accelerating market growth.
Market Restraints
However, global price volatility of green coffee beans remains a major restraint. Fluctuations in supply due to climatic factors, logistics disruptions, or crop failures directly impact roasting companies and distributors. Rising green bean prices reduce profit margins and force roasters to revise pricing strategies frequently. Inventory instability and long-term cost uncertainties also make it difficult for distributors to maintain consistent supply.
Market Opportunities
Collaborations between international coffee chains and specialty roasters present strong opportunities for market expansion. Such partnerships enable companies to scale production, strengthen supply chain stability, and improve brand visibility globally. For example, in April 2025, Buck Baits, LLC partnered with Kuhl Beans Roasting Company, LLC to ensure consistent green coffee supply during shortages and enhance product availability for retailers and consumers.
Growing demand for sustainably sourced, ethically certified coffee also offers significant growth potential for global market players.
Market Trends
Sustainability and transparency have become major pillars of the roasted green coffee industry. Consumers increasingly prefer brands that reveal information regarding bean origin, farming practices, and farmer compensation. As a result, roasters are prioritizing direct-trade models, regenerative agriculture practices, and eco-friendly processing methods. This trend is particularly prevalent in specialty coffee markets, where traceability and ethical sourcing influence consumer loyalty.
The Arabica segment dominated the global share in 2024 due to its premium flavor, lower caffeine content, and majority share in global coffee production. According to the International Coffee Organization, Arabica accounted for 59.2% of global production in 2020/2021.
The commercial segment led in 2024, propelled by high demand from cafes, hotels, restaurants, and roasters that require large and consistent coffee volumes. Meanwhile, the retail segment is expected to grow rapidly due to increasing home brewing trends and availability of specialty coffee through supermarkets and e-commerce channels.
Europe is the global leader, supported by advanced processing facilities and strong import activity. Germany imported 1.1 million tons of green coffee in 2022, making it one of the world's largest importers.
In North America, rising obesity rates and growing focus on wellness boost the consumption of green coffee for its antioxidant and metabolism-enhancing properties. The Lancet reported in 2024 that nearly 3 in 4 U.S. adults are overweight or obese, prompting demand for healthier beverage alternatives.
Asia Pacific is witnessing rapid growth as Western coffee culture penetrates countries like China, India, and South Korea. The growing middle class and preference for premium beverages further support market expansion.
South America, home to major producers like Brazil and Colombia, continues to expand production and consumption of specialty coffee, aided by investments in modern processing facilities.
Conclusion
With the global market projected to rise from USD 29.02 billion in 2024 to USD 40.74 billion by 2032, the roasted green coffee industry is poised for continuous growth. Increased emphasis on wellness, sustainability, transparency, and premium flavor experiences will shape market dynamics in the years ahead.
Segmentation By Type
By Application
By Region