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市场调查报告书
商品编码
1886960
披萨市场规模、占有率、成长及全球产业分析:依类型、应用和地区划分的洞察,以及2024年至2032年的预测Pizza Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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随着消费者越来越倾向于选择便利、可客製化且美味的快餐,全球披萨市场持续快速扩张。根据最新市场数据,预计2024年全球披萨市场规模将达到2,724亿美元,2025年将成长至2,829.1亿美元,到2032年将达到4,095亿美元,2025年至2032年的复合年增长率(CAGR)为5.42%。北美地区在2024年将占市场主导地位,市场占有率达38.83%,这主要得益于国际披萨连锁店的强大影响力、外卖平台的增长以及即食披萨和冷冻披萨需求的不断增长。
市场概览
披萨已从一道传统的义大利菜餚发展成为全球广受欢迎的食品类别,这得益于其多样性、便利性和地域风味。易于製作、在快餐店 (QSR) 的广泛供应以及日益丰富的冷冻披萨选择,都推动了其全球流行。达美乐、必胜客、棒约翰、小凯撒和 Sbarro 等领先公司透过积极的扩张和创新,持续引领市场。
市场趋势
一个重要的新兴趋势是无麸质披萨市场的快速成长,这主要得益于人们健康意识的提高、乳糜泻诊断率的上升以及无麸质饮食的日益普及。达美乐、棒约翰和必胜客等领先品牌已推出无麸质饼底,以满足对麸质敏感的消费者和注重健康的千禧世代的需求。此外,消费者对清洁标籤原料和手工饼底的需求不断增长,正在推动全球市场高端披萨产品线的形成。
市场动态
驱动因素
市场扩张的关键驱动因素之一是美食广场和美食购物中心的兴起,它们已成为现代零售和娱乐设施的重要组成部分。这些集中式餐饮场所提供丰富的菜单选择,吸引了更多顾客,并提高了所有消费群体对披萨的消费量。
另一个关键驱动因素是外食支出的增加,这主要得益于收入的成长和双薪家庭的增加。例如,根据美国农业部 (USDA) 的数据,美国人均外出用餐支出预计将从 2022 年的 4,004 美元增至 2023 年的 4,485 美元,这表明消费者对餐厅食品的需求强劲。尤其是千禧世代,他们是快餐消费的主要贡献者,进一步推动了披萨的销售。
限制因子
人们日益关注加工食品和高热量速食带来的肥胖、糖尿病和心血管疾病问题,这可能会限制某些地区的市场成长。在美国,成年男性肥胖率正从1990年的16.9%上升到2022年的41.6%,这导致一些消费者减少了速食(包括披萨)的摄取量。
机会
数位化和自动化为未来提供了强劲的成长机会。人工智慧驱动的订餐系统、自动披萨製作机器人、智慧配送系统和云端厨房等技术创新正在改变营运模式。例如,总部位于加州的Zume Pizza采用了机器人系统进行披萨生产,而达美乐披萨则与微软建立了战略合作伙伴关係,整合人工智慧和云端运算技术,以实现订单个性化并优化门市流程。
依类型
2024年,非素食披萨市场占主导地位,这主要得益于义大利辣香肠、香肠、培根和鸡肉等配料的流行。同时,由于消费者对植物性食品的偏好日益增长,素食披萨市场预计将实现最快成长。
依饼底型别
2024年,厚底披萨占最大的市场占有率,这主要归功于其份量大且可容纳多种配料的特点。同时,由于消费者对更轻薄、更酥脆的口感和更低卡路里的选择的需求,薄底披萨市场预计将快速成长。
依分销管道
速食店(QSR)凭藉其快速的服务、实惠的价格和外送服务,在市场中占主导地位。随着高级美食披萨越来越受欢迎,全方位服务的餐厅也持续成长。
北美
北美是关键区域,预计到 2024 年市场规模将达到 1,057.8 亿美元。美国凭藉其强大的快餐连锁网路、DoorDash 和 Grubhub 等外送应用程式的普及以及创新菜单选择的推出,正在推动市场需求成长。
欧洲
义大利丰富的披萨文化推动了欧洲市场的成长,该地区每天约有 100 万个披萨被消费。整个地区对高檔披萨、手工披萨和冷冻披萨的需求都在增加。
亚太地区
强劲的经济成长、不断增长的可支配收入以及全球品牌的积极扩张(例如达美乐在印度的门市数量翻了一番)正在推动亚太地区市场的成长。
南美洲
都市化和餐饮服务文化的建立正在推动消费。像Sampa这样的品牌正在该地区持续扩张。
中东和非洲
成长的驱动因素包括电子商务的普及、多元化的外籍人口以及对全球美食日益增长的需求。
The global pizza market continues to expand rapidly as consumers increasingly adopt convenient, customizable, and indulgent fast-food options. According to the latest market data, the global pizza market was valued at USD 272.40 billion in 2024, is projected to increase to USD 282.91 billion in 2025, and is expected to reach USD 409.50 billion by 2032, exhibiting a CAGR of 5.42% from 2025 to 2032. North America led the market with a 38.83% share in 2024, driven by the strong presence of international pizza chains, growth of delivery platforms, and rising demand for ready-to-eat and frozen pizzas.
Market Overview
Pizza has evolved from a traditional Italian dish into a globally beloved food category thanks to its versatility, convenience, and compatibility with regional flavors. The ease of preparation, widespread availability in quick-service restaurants (QSRs), and increasing penetration of frozen pizza varieties have fueled its adoption worldwide. Major players-including Domino's, Pizza Hut, Papa John's, Little Caesars, and Sbarro-continue to dominate the market through aggressive expansion and technological innovation.
Market Trends
A key emerging trend is the rapid growth of the gluten-free pizza segment, fueled by rising health awareness, celiac disease diagnoses, and broader adoption of gluten-free diets. Major brands such as Domino's, Papa John's, and Pizza Hut have launched gluten-free crusts to cater to sensitive consumers and health-focused millennials. Additionally, rising demand for clean-label ingredients and artisanal crusts is shaping premium pizza product lines across global markets.
Market Dynamics
Drivers
One significant driver of market expansion is the rise of food courts and food malls, which have become essential components of modern retail and entertainment destinations. These centralized dining hubs offer wide menu choices and attract higher footfall, increasing pizza consumption across consumer groups.
Another major driver is the increase in spending on food consumed away from home, supported by rising incomes and dual-income households. For example, according to the USDA, U.S. spending on food away from home rose from USD 4,004 per capita in 2022 to USD 4,485 in 2023, demonstrating strong demand for restaurant-prepared food. Millennials, in particular, contribute heavily to fast-food consumption, further boosting pizza sales.
Restraints
Growing concerns regarding obesity, diabetes, and cardiovascular diseases-linked to processed and calorie-dense fast food-may restrict market growth in certain regions. In the U.S., adult male obesity rates increased from 16.9% in 1990 to 41.6% in 2022, prompting some consumers to reduce fast-food intake, including pizza.
Opportunities
Digitalization and automation present strong future growth opportunities. Technological advancements-AI-enabled ordering, automated pizza-making robots, smart delivery systems, and cloud kitchens-are transforming operations. For instance, Zume Pizza in California uses robotic systems for pizza preparation, while Domino's strategic partnership with Microsoft integrates AI and cloud computing to personalize ordering and optimize store processes.
By Type
The non-veg pizza segment dominated in 2024 due to the popularity of toppings such as pepperoni, sausage, bacon, and chicken. The veg segment is expected to grow fastest as more consumers shift toward plant-based diets.
By Crust Type
The thick crust segment held the largest share in 2024, preferred for its heartiness and ability to hold multiple toppings. The thin crust segment will grow rapidly due to consumer demand for lighter, crispier, and lower-calorie options.
By Distribution Channel
Quick-service restaurants (QSRs) dominated the market due to their speed, affordability, and delivery capabilities. Full-service restaurants are also growing as premium, gourmet pizzas gain popularity.
North America
Valued at USD 105.78 billion in 2024, North America is the leading region. The U.S. drives demand with a strong QSR network, adoption of delivery apps like DoorDash and Grubhub, and introduction of innovative menu options.
Europe
Europe's growth is supported by Italy's rich pizza heritage, where nearly one million pizzas are consumed daily. Demand for gourmet, artisanal, and frozen pizzas is rising across the region.
Asia Pacific
Strong economic growth, rising disposable incomes, and aggressive expansion of global brands-such as Domino's doubling its store count in India-are accelerating regional market growth.
South America
Urbanization and a strong dine-out culture drive consumption. Brands such as Sampa's continue expanding across the region.
Middle East & Africa
Growth is supported by rising e-commerce usage, a diverse expatriate population, and higher demand for global cuisines.
Conclusion
With the pizza market rising from USD 272.40 billion in 2024 to an expected USD 409.50 billion by 2032, the global industry continues to benefit from technological innovation, health-conscious product development, and rapid expansion of QSR networks. Pizza remains one of the most adaptable and profitable fast-food categories worldwide.
Segmentation By Type
By Crust Type
By Distribution Channel
By Region