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市场调查报告书
商品编码
1886977
冷冻零食市场规模、占有率、成长及全球产业分析:依类型、应用和地区划分的洞察,以及2024-2032年预测Frozen Snacks Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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随着全球消费者越来越倾向于便利的免煮即食食品(RTE),全球冷冻零食市场持续扩张。根据最新的产业数据,预计2024年该市场规模将达到1,150.5亿美元,2025年将达到1,196.6亿美元。预计到2032年,该市场将进一步成长至1,615.5亿美元,2025年至2032年的复合年增长率(CAGR)为4.38%。 2024年,欧洲占了40.6%的市场占有率,这主要得益于消费者对健康、易于准备且符合现代快节奏生活方式的冷冻食品的需求不断增长。
市场概览
冷冻零食(披萨、薯条、烘焙食品、肉类零食、冷冻餐等)已成为现代家庭的必需品。由于烹饪时间短,它们尤其受到学生、上班族和核心家庭的欢迎。印度和中国等新兴经济体的快速城市化和可支配收入的成长正在加速向预包装冷冻食品的转变,推动需求飙升。雀巢公司、康尼格拉食品公司、泰森食品公司和联合利华公司等领导企业不断透过创新、合作和拓展分销管道来强化其产品组合。
印度饭店管理实验室 (IHM PUSA) 最近的一项调查显示,34% 的上班族和 21% 的学生每週购买两到四次即食冷冻食品,这凸显了便捷食品形式的广泛接受度。
市场趋势
重塑冷冻零食市场的关键趋势之一是植物性冷冻替代品的快速崛起。注重健康和环保的消费者越来越倾向于选择不含乳製品、纯素和植物性的冷冻零食。欧洲的需求尤其强劲,预计该地区市场将从2023年的452.3亿美元成长到2024年的567.1亿美元。随着食品製造商不断创新,推出植物性披萨、蔬菜饼、无肉开胃菜等产品,这一增长势头预计将持续下去。
市场驱动因素
对方便食品的需求不断成长
忙碌的生活方式和有限的烹饪时间仍然是推动冷冻零食消费的关键因素。疫情导致全球冷冻食品和零食的需求激增,人们逐渐养成了长期选择快速、可靠食品的习惯。冷冻零食保质期长、品质稳定、易于烹饪,因此对年轻的职场人士和学生来说尤其重要。
都市化与劳动成长
亚太和南美洲快速的城市人口成长持续重塑着人们的饮食偏好。城市消费者重视便利性、国际风味和较长的保存期限。人们越来越多地接触国际美食,尤其是西式零食,这进一步提升了冷冻披萨、饼干、麵包和油炸零食的吸引力。
市场限制因子
发展中国家缺乏完善的冷链基础设施是市场扩张面临的主要挑战。缺乏温控物流、冷藏设施有限以及运输中断频繁,阻碍了分销并增加了产品损耗。这些限制影响了产品的供应,限制了冷冻零食在农村和半城市地区的渗透。
市场机会
云端厨房的兴起为冷冻零食生产商带来了巨大的成长机会。虚拟厨房大量依赖冷冻食材,例如肉汁、薯条、鸡块、披萨饼皮和预製烘焙产品,以缩短烹饪时间并提高营运效率。随着云端厨房在全球扩张,对品质稳定、高品质冷冻零食的需求预计将激增。
依细分市场分析
依类型
2024年,素食冷冻食品市场占主导地位,这主要得益于消费者对薯条、披萨和坚果等素食冷冻零食的偏好。同时,由于技术进步有助于维持产品品质并延长保质期,非素食冷冻食品市场预计将实现最快成长。
依产品类型
2024年,烘焙食品市场占领先地位,主要得益于消费者对冷冻麵包、糕点、蛋糕和饼干的旺盛需求。同时,受鸡块、肉饼和海鲜零食快速上市的推动,肉类食品细分市场预计将以最高的复合年增长率成长。
依通路划分
由于超市和大型超市易于取得且商品种类丰富,预计到2024年,它们将占最大的市场占有率。随着电子商务在全球的普及,预计线上零售通路将以最快的速度扩张。
欧洲(2024年市场规模:467.1亿美元)
欧洲以40.60%的市占率引领全球市场,这主要得益于快节奏的生活方式以及对更健康、更高品质冷冻产品的需求。玛氏公司等品牌正在透过推出创新产品(例如Trufru冷冻水果零食)来顺应这一趋势。
北美
美国市场电子商务渗透率高、冷冻食品形式创新以及消费者快节奏的生活方式正在推动强劲的需求。
亚太地区
可支配收入的增加、冷链物流的改善以及全球美食日益普及是关键的成长驱动因素。中国和印度由于拥有庞大的年轻人口,是重要的市场。
南美洲、中东和非洲
线上零售的扩张、旅游业的成长以及国际冷冻零食品牌的普及推动了市场成长。
The global frozen snacks market continues to expand as consumers worldwide increasingly shift toward convenient, ready-to-eat (RTE) meal solutions. According to the latest industry data, the market was valued at USD 115.05 billion in 2024, is expected to reach USD 119.66 billion in 2025, and is projected to climb to USD 161.55 billion by 2032, reflecting a CAGR of 4.38% from 2025 to 2032. Europe held a dominant 40.6% market share in 2024, supported by growing demand for wholesome, easy-to-prepare frozen foods that suit fast-paced lifestyles.
Market Overview
Frozen snacks-including pizzas, fries, bakery items, meat-based snacks, and frozen meals-have become essential in modern households. They require minimal preparation time, making them attractive to students, working individuals, and nuclear families. Demand is rising sharply in emerging economies such as India and China, where rapid urbanization and increasing disposable incomes accelerate the shift toward packaged frozen foods. Major industry players such as Nestle S.A., Conagra Brands, Inc., Tyson Foods, Inc., and Unilever Plc continue to strengthen their portfolios through innovation, partnerships, and expanded distribution.
Recent research from India's Institute of Hotel Management (IHM PUSA) revealed that 34% of working individuals and 21% of students purchase RTE frozen foods 2-4 times per week, highlighting the strong adoption of convenience formats.
Market Trends
A key trend reshaping the frozen snacks market is the rapid rise of plant-based frozen alternatives. Health-conscious, environmentally aware consumers increasingly seek dairy-free, vegan, and vegetable-based frozen snacks. Europe, in particular, has shown strong adoption, with the regional market growing from USD 45.23 billion in 2023 to USD 56.71 billion in 2024. This momentum is expected to continue as food manufacturers innovate around plant-based pizzas, vegetable patties, and meat-free appetizers.
Market Drivers
Growing Demand for Convenience Foods
Hectic lifestyles and limited cooking time remain major forces driving frozen snack consumption. During the pandemic era, frozen meals and snacks surged worldwide, establishing long-term habits for quick, reliable food options. Frozen snacks offer high shelf stability, consistent quality, and easy preparation-factors especially important for young professionals and students.
Urbanization and Working Population Growth
The rapidly expanding urban population in regions such as Asia Pacific and South America continues to reshape food preferences. Urban consumers prioritize convenience, global flavors, and long shelf life. Rising exposure to international cuisines, particularly Western snack formats, further boosts the appeal of frozen pizzas, cookies, breads, and fried snacks.
Market Restraints
A major challenge to market expansion is the lack of robust cold chain infrastructure in developing countries. Insufficient temperature-controlled logistics, limited cold storage facilities, and frequent transportation breakdowns can disrupt distribution and increase product loss. These constraints affect product availability and limit frozen snack penetration in rural and semi-urban areas.
Market Opportunities
The rising number of cloud kitchens presents a significant growth opportunity for frozen snack manufacturers. Virtual kitchens rely heavily on frozen ingredients-such as gravies, fries, chicken nuggets, pizza bases, and pre-made bakery items-to reduce preparation time and improve operational efficiency. As cloud kitchens expand globally, their demand for consistent, high-quality frozen snacks is expected to rise sharply.
Segmental Insights
By Type
The veg segment led in 2024, driven by consumer preference for vegetarian frozen snacks like fries, pizzas, and nuts. Meanwhile, the non-veg segment is expected to grow fastest, supported by technological advancements that maintain quality and extend shelf life.
By Product Type
The bakery segment dominated in 2024, supported by high demand for frozen breads, pastries, cakes, and cookies. The meat-based segment is projected to grow at the highest CAGR, driven by rapid product launches in chicken nuggets, patties, and seafood snacks.
By Distribution Channel
Supermarkets and hypermarkets held the largest share in 2024 owing to accessibility and wide product variety. The online retail channel is expected to expand fastest as e-commerce adoption grows globally.
Europe (2024 Market Size: USD 46.71 billion)
Europe leads the global market with a 40.60% share, driven by busy lifestyles and demand for healthier, premium frozen products. Brands like Mars Inc. introduced innovative products such as trufru frozen fruit snacks to meet this trend.
North America
High e-commerce penetration, innovation in frozen food formats, and busy consumer lifestyles fuel strong demand in the U.S. market.
Asia Pacific
Rising disposable income, improved cold chain logistics, and growing acceptance of global cuisines are major growth enablers. China and India are key markets due to large young populations.
South America & Middle East & Africa
Market growth is supported by expanding online retail, tourism, and increased availability of international frozen snack brands.
Conclusion
With the global frozen snacks market projected to grow from USD 115.05 billion in 2024 to USD 161.55 billion by 2032, rising demand for convenience foods, technological advances in cold chain logistics, and expanding retail channels will continue to propel the industry forward.
Segmentation By Type
By Product Type
By Distribution Channel
By Region