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市场调查报告书
商品编码
1887043
加热外套市场规模、占有率、成长及全球产业分析:依类型、应用和地区划分的洞察,以及2024年至2032年的预测Heated Jacket Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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随着消费者越来越青睐能够提升保暖性、舒适性和灵活性的高科技冬季服装,全球加热外套市场正在快速扩张。根据财富商业洞察(Fortune Business Insights)近期发布的报告,2024年全球市场规模将达到1.7662亿美元。在加热背心和智慧冬季服装日益普及的推动下,预计2025年市场规模将达到1.9076亿美元,并在2032年进一步增长至3.448亿美元。这一成长趋势反映了消费者对功能性、电池供电服装的强劲需求,这些服装专为户外工作者、探险爱好者以及生活在极寒地区的人们而设计。
2024年,北美市场占主导地位,市占率高达92.48%,成为全球加热外套普及的中心。该地区严酷的冬季气候、广泛的冬季运动以及庞大的户外工作者群体是其主导的重要因素。 ORORO、DEWALT、Milwaukee Tool和Bosch等领先的加热服装品牌的存在,以及它们不断推出创新且功能丰富的产品,进一步巩固了北美的领先地位。
市场趋势与主要成长驱动因素
由于消费者越来越倾向于选择兼具功能性、耐用性和技术创新的冬季服装,加热外套的需求正在不断增长。这些外套通常配备可充电电池供电的加热元件和温度调节区域,与传统外套相比,保暖性能更佳。这项技术深受旅客、户外工作者、健行者、露营者、城市通勤者、军人和冬季运动爱好者的欢迎。
户外旅游的兴起是推动市场成长的关键因素之一。例如,预计中国哈尔滨在2023-2024年冬季将迎来超过8,700万游客,年增300%,显示人们对寒冷天气下的旅行和活动越来越感兴趣。随着这些旅游目的地的发展,对保暖服饰的需求也随之成长。
电池性能的提升、轻盈的加热系统、透气材料和防水布料的出现,提高了使用者的舒适度和安全性,从而推动了市场普及。随着永续发展成为全球优先事项,各大品牌正在整合环保材料和节能加热系统,将加热夹克定位为快速成长的智慧穿戴服装类别的一部分。
市场限制因子
儘管市场成长势头强劲,但仍面临诸多挑战。主要问题包括因加热元件缺陷和电池故障导致的皮肤灼伤和过热风险。安全隐患会削弱消费者信心,并导致监管机构的审查。产品召回、负面客户回馈和品质控制不善都会阻碍市场扩张。因此,为了维护消费者信任,製造商必须投资更安全的技术、温度调节系统和改进的隔热层。
科技创新与机会
电源和电池系统的创新带来了巨大的成长机会。诸如应用程式控制的加热、智慧感测器、自动温度控制和长寿命电池等功能,使品牌在竞争激烈的市场中脱颖而出。 2023年,Carhartt与Climb8合作推出了采用个人化舒适技术的“X-1智慧加热背心”,这表明消费者对智慧冬季服装的需求日益增长。
随着消费者对多功能户外装备的需求不断增长,提供USB充电埠、轻巧设计、语音控制以及耐用防风雨材料的品牌有望获得更广泛的市场占有率。
依电源类型
预计到 2024 年,6-7 伏特电源类型将占最大的市场占有率,并实现最高的成长率。其受欢迎的原因在于其均衡的加热性能、多功能性、长电池寿命以及适合日常使用。 8-20 伏特电源类型的外套正在迅速普及,尤其是在军事应用领域,这些应用需要长时间加热和在极端环境下保持耐用性。
依应用领域
预计到 2024 年,男士市场将占主导地位,这主要得益于冬季运动、军事活动和户外工作参与度的提高。女士市场预计将成长最快,这得益于针对女性消费者推出的融合时尚和人体工学创新设计。
依通路划分
由于实体店的存在以及消费者偏好实地考察,多品牌零售商在2024年占了市场主导地位。然而,受便利性、丰富的产品选择和数位化促销活动的推动,预计到2032年,线上商店将以最高的复合年增长率成长。
北美
受严寒的冬季气温以及冬季运动员、国防组织和户外工作者的强劲需求的推动,预计北美市场在2024年将达到7484万美元。美国消费者能够接触到顶级品牌,并且在冬季服装方面拥有较高的消费能力,这巩固了该地区的领先地位。
欧洲
由于严寒的冬季气候以及军方、探险团体和寒冷气候工作者对保暖服装的需求不断增长,预计欧洲市场将经历快速增长。
亚太地区
由于中国和日本等国家可支配收入的增加、冬季运动文化的传播以及政府为促进劳动者安全所做的努力,预计该地区将经历稳步增长。
The global heated jacket market is expanding rapidly as consumers increasingly prefer technologically advanced winter wear that enhances warmth, comfort, and mobility. According to the latest Fortune Business Insights report, the global market was valued at USD 176.62 million in 2024. With rising adoption of heated vests and smart winter apparel, the market is projected to reach USD 190.76 million in 2025 and further expand to USD 344.80 million by 2032. This growth trajectory reflects strong consumer demand for functional, battery-powered apparel suited for outdoor workers, adventure enthusiasts, and individuals living in extremely cold regions.
In 2024, North America dominated the market, holding a commanding 92.48% share, making it the global hub for heated jacket adoption. The region's extremely cold winters, widespread winter sports participation, and large base of outdoor workers contribute significantly to this dominance. The presence of top heated apparel brands-including ORORO, DEWALT, Milwaukee Tool, and Bosch-further strengthens North America's leadership by continuously introducing innovative, feature-rich products.
Market Insights and Key Growth Drivers
The demand for heated jackets is growing due to increasing consumer preference for functional, durable, and technologically enhanced winter wear. These jackets typically include rechargeable battery-powered heating elements and adjustable temperature zones that offer superior warmth compared to conventional outerwear. This technology appeals to travelers, outdoor workers, hikers, campers, urban commuters, military personnel, and winter sports participants.
A key growth driver is the rise of outdoor tourism. For example, Harbin, China, welcomed over 87 million tourists during the 2023-24 winter season, marking a 300% increase, demonstrating heightened interest in cold-weather travel and activities. As such tourist hotspots grow, so does the need for advanced heated clothing.
Advancements in battery performance, lightweight heating systems, breathable materials, and waterproof fabrics are enhancing user comfort and safety, strengthening market adoption. As sustainability becomes a global priority, brands are integrating eco-friendly materials and energy-efficient heating systems, positioning heated jackets as part of the fast-growing smart wearable apparel category.
Market Restraints
Despite strong momentum, the market faces challenges, mainly skin burn incidents and overheating risks associated with faulty heating elements or malfunctioning batteries. Safety concerns can reduce consumer confidence and bring regulatory scrutiny. Product recalls, negative customer reviews, and quality-control lapses can hinder market expansion. Manufacturers must therefore invest in safer technologies, temperature regulation systems, and improved insulation layers to maintain trust.
Opportunities in Innovation and Technology
Innovation in power sources and battery systems presents major opportunities for growth. Features like app-controlled heating, smart sensors, automatic temperature adjustment, and extended battery life are differentiating brands in a competitive market. In 2023, Carhartt, in partnership with clim8, launched its X-1 Smart Heated Vest equipped with personalized comfort technology, signaling the rising demand for intelligent winter wear.
As consumers increasingly look for multi-functional outdoor gear, brands offering USB charging ports, lightweight designs, voice-enabled controls, and durable weather-resistant materials are likely to capture a wider market base.
By Power Source
The 6-7 volt segment accounted for the largest share in 2024 and is projected to grow at the fastest rate. Its popularity stems from balanced heating performance, versatility, longer battery life, and suitability for daily use. Jackets in the 8-20 volt range are rapidly gaining traction, especially for military use where prolonged heating and extreme-weather durability are required.
By End-Use
The men's segment led the market in 2024, supported by rising participation in winter sports, military roles, and outdoor occupations. The women's segment is expected to grow fastest as brands introduce more fashion-forward, ergonomic, and technologically advanced designs targeting female consumers.
By Distribution Channel
Multi-brand retail stores dominated in 2024 due to strong physical presence and consumer preference for hands-on product evaluation. However, online stores are projected to expand at the highest CAGR through 2032, driven by convenience, product variety, and digital promotions.
North America
North America reached USD 74.84 million in 2024, supported by extreme winter temperatures and strong demand from winter athletes, defense forces, and outdoor workers. U.S. consumers have access to top brands and high spending on winter wear, reinforcing the region's leading role.
Europe
Europe is set to grow rapidly due to harsh winter climates and increased adoption of heated apparel by militaries, adventure groups, and cold-region workers.
Asia Pacific
The region is projected to grow steadily due to rising disposable income, growing winter sports culture, and government worker-safety initiatives in countries like China and Japan.
Conclusion
Growing from USD 176.62 million in 2024 to USD 344.80 million by 2032, the heated jacket market is experiencing strong momentum fueled by innovation, enhanced functionality, and expanding consumer awareness. As smart wearable technology advances, heated jackets are becoming a mainstream winter essential across global markets.
Segmentation By Power Source
By End-use
By Distribution Channel
By Region