![]() |
市场调查报告书
商品编码
1887132
电动登山车市场规模、占有率、成长及全球产业分析:依类型、应用和地区划分的洞察与预测(2024-2032 年)Electric Mountain Bike Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
||||||
随着消费者对户外休閒、环保交通和智慧骑乘技术的日益青睐,全球电动登山车 (e-MTB) 市场正在快速扩张。最新研究显示,受休閒和城市出行领域高普及率的推动,预计到 2024 年,全球市场规模将达到 59 亿美元。受高性能、技术整合型电动登山车需求成长的推动,市场规模预计将在2025年增长至66.9亿美元,并最终在2032年达到152.1亿美元。亚太地区将引领全球市场,在2024年占57.62%的市场占有率,这主要得益于自行车基础设施的改善、交通拥堵问题的缓解以及中国、日本、印度和台湾地区电动山地车普及率的提高。
市场概况(2024-2032)
2024年,随着消费者转向可持续和注重健康的户外活动,电动登山车市场稳步成长。电动登山车凭藉其在崎岖地形上的动力辅助功能而广受欢迎,成为爱好者、通勤者和探险者的理想选择。预计到 2025 年,在可支配收入成长、快速城市化以及高端电动自行车品牌扩张的推动下,市场规模将达到 66.9 亿美元。展望 2032 年,在轻量化电池、智慧骑行辅助功能以及电动出行方式日益普及的推动下,市场规模预计将达到 152.1 亿美元。
智慧科技引领电动登山车新时代
智慧型系统正成为电动登山车市场的一大趋势。製造商正在将 GPS 导航、智慧型手机连接、防盗工具、性能监测器和远端诊断等功能整合到新车型中。这些功能提高了安全性、使用者互动性和骑乘效率。例如,2024 年 8 月,捷安特与雅马哈合作推出了一款可提供超过 600 瓦稳定功率输出的电动辅助系统。该系统采用 "智慧辅助" 技术,利用六个感测器自动调节辅助等级。这些创新正推动产业朝着更个人化和互动式的骑乘体验迈进。
市场动态与成长因素
推动市场成长的最大因素之一是户外休閒活动的激增。作为后疫情时代的趋势,随着消费者更加重视健康、亲近自然和进行低强度运动,健行和骑乘等活动显着增加。亚洲、欧洲和北美的政府和市政当局正在扩大专用自行车道和越野小径,进一步促进了电动山地自行车的普及。
然而,电池续航里程有限仍然是一个挑战。典型的电动登山车每次充电可行驶 30 至 80 英里(约 48 至 128 公里),具体取决于地形和骑乘模式。这项限制制约了长途越野骑行,尤其是在山区。儘管有这项限制,但锂离子电池技术的快速发展正在提高其效率。现代高阶车型每次充电可行驶长达 100 英里(约 160 公里),而快速充电系统的创新正在提升其实用性。
电池技术的创新也创造了新的市场机会。 2024 年 9 月,塔塔汽车旗下的 Stryder Cycles 推出了 Voltic X 和 Voltic GO 车型,这两款车型均配备 48V 防水电池和快速充电功能,单次充电即可行驶长达 40 公里。这些进步使得电动登山车更容易被城市和越野骑乘者所接受。
由于维护需求低、电池效率高以及辅助等级可客製化,助力系统将在2024年主导动力系统市场。
锂离子电池凭藉其长寿命、快速充电和高能量密度,占了最大的市场占有率。
轮毂马达凭藉其高扭矩、瞬时加速和对陡峭地形的适应性,在马达类型细分市场中处于领先地位。
亚太地区仍将是全球最大的电动登山车市场,预计2024年将达34亿美元。这得归功于该地区浓厚的骑行文化、完善的基础设施和严格的排放法规。
欧洲是成长最快的地区,这得益于高端电动自行车的创新和强大的运动骑行文化。
在永续发展措施、自行车友善政策和步道建设改善的推动下,北美地区的自行车需求持续成长。
由于环保意识的增强和向电动出行的转变,拉丁美洲和中东/非洲等新兴市场的需求也在不断增长。
The global electric mountain bike (e-MTB) market is expanding rapidly as consumers embrace outdoor recreation, eco-friendly transportation, and smart cycling technologies. According to the latest findings, the global market value reached USD 5.90 billion in 2024, supported by strong adoption in both recreational and urban mobility segments. The market is projected to increase to USD 6.69 billion in 2025 and ultimately reach USD 15.21 billion by 2032, reflecting rising demand for high-performance, technology-integrated e-MTBs. With a commanding 57.62% share in 2024, Asia Pacific stands as the global leader due to strong bicycle infrastructure, traffic congestion issues, and widespread adoption in China, Japan, India, and Taiwan.
Market Overview (2024-2032)
In 2024, the electric mountain bike sector grew steadily as consumers shifted toward sustainable and health-oriented outdoor activities. e-MTBs gained popularity for their ability to provide power assistance in rough terrains, making them attractive for enthusiasts, commuters, and adventure seekers. By 2025, the market value is expected to hit USD 6.69 billion, driven by rising disposable incomes, rapid urbanization, and the expansion of premium e-bike brands. Looking ahead to 2032, the market is forecast to reach USD 15.21 billion, supported by advancements in lightweight batteries, smart ride-enhancing features, and wider acceptance of electric mobility.
Smart Technology Drives a New Era of e-MTBs
Smart systems are becoming a defining trend in the e-MTB market. Manufacturers are integrating GPS navigation, smartphone connectivity, anti-theft tools, performance monitors, and remote diagnostics into their new models. These features enhance safety, user interaction, and riding efficiency. For example, in August 2024, Giant partnered with Yamaha to introduce e-bike systems delivering over 600 watts of reliable power, equipped with Smart Assist technology that uses six sensors to adapt support levels automatically. Such innovations push the industry toward more personalized, interactive riding experiences.
Market Dynamics and Growth Factors
One of the strongest drivers of the market is the surge in outdoor recreation. Post-pandemic trends reflect a significant rise in activities such as hiking and biking, as consumers prioritize wellness, nature experiences, and low-impact exercise. Governments and municipalities across Asia, Europe, and North America are expanding dedicated cycling paths and off-road trails, further propelling e-MTB adoption.
However, limited battery range remains a challenge. Typical e-MTBs offer 30 to 80 miles per charge, depending on terrain and riding modes. This restricts long-distance off-road riding, especially in mountainous regions. Despite this limitation, rapid advancements in lithium-ion battery technology are improving efficiency. Modern high-end models now achieve up to 100 miles per charge, and innovations in fast-charging systems enhance their practicality.
Battery innovation also drives new market opportunities. In September 2024, Tata-owned Stryder Cycle introduced the Voltic X and Voltic GO models, featuring 48V splash-proof batteries with fast charging that provides up to 40 km per cycle. Such advancements make e-MTBs more accessible for urban and off-road riders alike.
Pedal Assist dominated propulsion types in 2024 due to its lower maintenance requirements, efficient battery use, and customizable assistance levels.
Lithium-ion batteries held the largest market share thanks to their long life cycle, fast charging, and high energy density.
Hub motors led the motor type segment, supported by their high torque, instant acceleration, and suitability for steep terrains.
Asia Pacific, valued at USD 3.40 billion in 2024, remains the world's largest e-MTB market, driven by strong biking culture, robust infrastructure, and strict emission regulations.
Europe is the fastest-growing region, supported by innovation in premium electric bikes and the strong sports cycling culture.
North America continues to grow, encouraged by sustainability initiatives, bike-friendly policies, and rising trail development.
Emerging markets across Latin America, Middle East, and Africa are gaining demand due to increasing eco-awareness and the shift toward electric mobility.
Competitive Landscape
Major players-Giant Bicycle, Accell Group, Trek Bicycle Corporation, Bosch, Shimano, Panasonic, Pedego, and Tern-are expanding their global footprint through new product launches, smart technology integration, and partnerships. Recent launches by Polestar, Trek, Merida, and Giant highlight growing innovation in battery efficiency, performance enhancement, and model diversification.
Segmentation By Propulsion Type
By Battery Type
By Motor Type
By Region