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市场调查报告书
商品编码
1887134
穿戴式吸乳器市场规模、占有率、成长及全球产业分析(2024-2032)Wearable Breast Pumps Market Size, Share, Growth and Global Industry Analysis 2024-2032 |
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全球穿戴式吸乳器市场持续快速成长,这主要得益于产品创新进步、职业女性人数增加以及人们对母乳哺育重要性认识的不断提高。根据最新的行业数据,预计该市场规模将在2024年达到2.026亿美元,并在2025年增长至2.33亿美元。到2032年,该市场预计将达到惊人的6.351亿美元,这反映了免手持吸乳器技术的显着进步以及已开发市场和新兴市场的强劲需求。
市场概览
穿戴式吸乳器是一种小巧、可充电、免手持的设备,旨在模拟婴儿的自然吸吮模式。由于全球职业女性人数不断增加,以及人们对这些设备带来的便利性认识不断提高,市场正经历着显着的加速增长。 2024年,可穿戴式吸乳器因其便携性提升、电机设计改进、电池续航时间延长以及与智慧型手机应用程式的整合而日益普及。
2024年,北美占了50.59%的市场占有率,其中美国位居榜首。美国较高的母乳哺育意识、有利的产假政策以及频繁的新产品发布,都推动了吸乳器的普及。
市场成长的关键因素
多家公司正在投资研发先进的吸乳技术,推出小巧、无线且静音的解决方案。 Momcozy、Elvie、Willow、BabyBuddha Products和TensCare等品牌正透过推出吸力更强、更舒适且具备应用程式追踪功能的吸乳器,加速创新。
近期案例包括:
这些发展使穿戴式吸乳器更有效率且便利,显着推动了市场在 2025 年及 2032 年的成长。
亚洲和欧洲的职业女性人数持续成长。例如,日本的女性劳动参与率预计将从 2012 年的 63% 上升至 2022 年的 74%,这将推动对免手持便携式吸乳解决方案的需求。职场妈妈对隐藏便利的哺乳设备的需求,显着推动了穿戴式吸乳器在各个地区的普及。
政府主导的举措,例如美国劳工部发起的 "哺乳赋能" (Power to Pump)运动(2023年),显示政府对职场哺乳妈妈的监管支持力度正在不断加大。墨西哥和美国等市场保险覆盖范围的扩大也提高了产品的可及性。
市场限制因子
儘管穿戴式吸乳器的普及率不断提高,但其高昂的价格仍然是一个主要挑战,尤其是在新兴市场。像Elvie和Willow这样的高端型号零售价约为500美元,令许多消费者难以负担。此外,清洁和维护、吸力稳定性以及产品贴合度等问题仍会影响使用者体验。
依细分市场分析
产品类型
2024年,自动吸乳器市场占主导地位。这主要得益于其人性化的设计以及追求便捷的妈妈们对它的日益青睐。 Everyday Health 的一项调查发现,超过 1200 名女性因其舒适性和高效性而更倾向于选择电动免手持吸乳器。手动吸乳器性价比高,预计 2032 年将维持稳定成长。
分销通路
2024年,线上药局获得了显着成长,预计到 2032 年将保持领先地位,这主要得益于其丰富的产品线和电商平台上的极具竞争力的价格。零售药局和医院药局,在专业哺乳支援服务的支持下,预计也将维持稳定成长。
北美
北美仍是最大的市场,预计到2024年将达到1.025亿美元。不断提高的认知度、技术创新和强大的零售网路正在加速母乳哺育的普及。
欧洲
成长主要得益于职业妇女人数的增加,例如西班牙等国的劳动参与率将从2019年的52%上升到2023年的52.8%。
亚太地区
预计到2032年,亚太地区的成长将最为显着,这主要得益于可支配收入的增加、城市劳动力的扩大以及人们对母乳哺育益处的认识不断提高。
The global wearable breast pumps market continues to expand rapidly, driven by rising product innovations, increasing working women population, and growing awareness about the importance of breastfeeding. According to the latest industry data, the market size reached USD 202.6 million in 2024, and is expected to grow to USD 233.0 million in 2025. By 2032, the market is projected to achieve a substantial value of USD 635.1 million, reflecting strong advancement in hands-free breast pump technology and robust demand from developed and emerging markets.
Market Overview
Wearable breast pumps are compact, rechargeable, and hands-free devices designed to mimic natural infant sucking patterns. With the increasing number of professional women globally and rising awareness regarding the convenience offered by these devices, the market has witnessed significant acceleration. In 2024, wearable pumps gained popularity due to better portability, enhanced motor design, improved battery life, and integration with smartphone applications.
North America held a dominant share of 50.59% in 2024, led by the U.S., where high breastfeeding awareness, favorable maternity policies, and frequent product launches are driving widespread adoption.
Key Market Growth Drivers
Several companies are investing in advanced pump technologies, introducing compact, wireless, and silent solutions. Brands such as Momcozy, Elvie, Willow, BabyBuddha Products, and TensCare have accelerated innovation by releasing pumps with improved suction, comfort, and app-based tracking.
Recent examples include:
These developments are making wearable pumps more efficient and accessible, contributing strongly to market growth through 2025 and toward 2032.
Countries across Asia and Europe have reported a steady rise in working women. For instance, Japan's female labor force participation climbed from 63% in 2012 to 74% in 2022, creating higher demand for hands-free and portable pumping solutions. Working mothers require discreet and convenient devices, significantly boosting the adoption of wearable pumps across various regions.
Government initiatives such as the U.S. Department of Labor's "Power to Pump" campaign (2023) highlight growing regulatory support for breastfeeding mothers in workplaces. Insurance expansions in markets such as Mexico and the U.S. have also improved product accessibility.
Market Restraints
Although adoption is rising, high product costs remain a key challenge, particularly in emerging markets. Premium devices such as Elvie and Willow retail around USD 500, limiting affordability for a large consumer base. In addition, issues related to cleaning, maintenance, suction consistency, and product fit continue to impact user experience.
Segment Insights
Product Type
The automatic breast pump segment dominated in 2024, supported by user-friendly design and wider adoption among mothers seeking convenience. Over 1,200 women surveyed by Everyday Health preferred electric, hands-free models due to superior comfort and efficiency. Manual pumps, while cost-effective, are expected to grow at a steady pace through 2032.
Distribution Channel
Online pharmacies captured significant traction in 2024 and are projected to continue leading through 2032 due to wide product availability and competitive pricing on e-commerce platforms. Retail and hospital pharmacies, driven by professional lactation support services, will maintain steady growth.
North America
Valued at USD 102.5 million in 2024, North America remains the largest market. Higher awareness, technological innovation, and strong retail presence have accelerated adoption.
Europe
Growth is supported by the increasing working women population, with countries such as Spain seeing labor force participation rise from 52% in 2019 to 52.8% in 2023.
Asia Pacific
Expected to witness the highest expansion toward 2032 due to rising disposable income, growing urban working population, and increased awareness of breastfeeding benefits.
Conclusion
With a strong global shift toward convenience-driven maternity products, the wearable breast pumps market is positioned for robust growth from USD 202.6 million (2024) to USD 233.0 million (2025) and further to USD 635.1 million by 2032. Continuous innovation, supportive policies, and rising workforce participation will sustain market momentum over the forecast period.
Segmentation By Product Type
By Distribution Channel
By Geography