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香氛蜡烛市场规模、占有率、成长及全球产业分析：依类型、应用和地区划分的洞察与预测（2024-2032）

Wax Melts Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
出版日期: | 出版商: Fortune Business Insights Pvt. Ltd. | 英文 220 Pages | 商品交期: 请询问到货日

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香氛蜡烛市场成长驱动因子

全球香氛蜡烛市场持续稳定成长，主要受以下因素驱动：人们对家居香氛的兴趣日益浓厚、室内装饰偏好不断变化以及全球消费者对芳香疗法的兴趣日益增长。根据最新的产业评估，2024年该市场价值为14.6亿美元，预计2025年将成长至15.2亿美元，到2032年将达到21.2亿美元。这反映了生活水准的提高、人们对家居卫生意识的增强以及香氛产品日益普及所推动的持续需求。预计2025年至2032年，该市场将以4.84%的复合年增长率成长，这将支撑其长期扩张，尤其是在註重家居香氛和室内设计的消费群体中。

市场概况及区域领先地位

2024年，北美将继续保持领先地位，市场占有率达36.06%，这主要得益于生活水平的提高、蓬勃发展的家居装饰行业以及香氛蜡块作为蜡烛和香熏替代品的日益普及。预计北美市场规模将从2023年的5.0764亿美元增长至2024年的5.2641亿美元，显示其在住宅和商业空间的渗透率稳步提升。美国将继续保持领先市场地位，这主要归功于送礼趋势、消费者对家居香氛的偏好以及香氛蜡产品在零售和电商渠道的广泛分销。

香氛蜡块因其安全性高、形式多样、香味浓郁且价格实惠而成为家居香氛的热门选择。香氛蜡块拥有多种香型，包括花香、柑橘香、甜香、木质香和辛香，深受各年龄层消费者的喜爱。持久的香味和无火使用方式使其在家居、咖啡馆、餐厅、水疗中心、美容院等场所备受欢迎。

市场成长驱动因素

消费者对居家卫生和氛围的日益重视是全球需求的关键驱动因素。香氛蜡烛在保持清洁的同时，也能提升居家美感。新建住宅的增加，尤其是在印度、中国、巴西和越南等发展中国家，进一步推动了消费成长。例如，预计到2023年，印度的住宅房地产市场规模将达到420亿美元，房屋销售额将年增48%。这为家居香氛产业创造了新的机会。

由于其可自订的选项、季节性香氛和精美的包装，香氛蜡烛作为礼品越来越受欢迎。各大品牌现在提供精心设计的礼品套装、主题系列和节日限量版，以进一步提高市场渗透率。

市场限制因子

儘管需求依然强劲，但蜡烛、室内喷雾、香熏和精油等替代产品给市场带来了挑战。日益激烈的竞争推高了行销和生产成本，降低了製造商的利润率。此外，假冒香氛蜡烛，尤其是在发展中地区，损害了品牌形象，并减少了正品的销售。蜡和香料等原料价格的波动也给製造商的获利能力带来了压力。

成长机会

消费者对环保和永续香氛蜡烛的兴趣日益浓厚，这带来了巨大的市场机会。製造商正越来越多地转向使用不含化学物质、天然香料且可生物降解的蜡混合物，例如大豆蜡、蜂蜡和椰子蜡。永续家居香氛产品线上销售管道的增加以及大型超市、专卖店和生活方式连锁店等零售通路的扩大，都为这一增长提供了支持。

细分市场洞察

石蜡产品在2024年仍将占市场主导地位，市占率达37%。这主要得益于其持久的香味留存、价格实惠以及在商业环境中的成熟应用。然而，蜂蜡产品预计将实现最高的成长率，这主要受消费者对天然香氛和清洁标籤产品的偏好所驱动。

依香型划分，清新/柑橘香型将占主导地位，在2025年维持37%的市占率。这主要受消费者对提神醒脑、舒缓情绪香氛的需求所驱动，此类香氛广泛应用于芳香疗法。花香型预计将以5.07%的复合年增长率快速成长，这主要受消费者对天然舒缓香氛的青睐所驱动。

依分销管道划分，受超市和专卖店网路扩张的推动，线下零售通路预计到2025年将占79%的市场占有率。同时，电子商务预计将成为成长最快的领域，这主要得益于网上购物的便利性、产品种类的丰富性以及价格比较工具的广泛应用。

区域展望

  • 预计到2025年，欧洲市场规模将达到4.8亿美元，这主要得益于英国、德国、法国和义大利对天然成分的需求不断增长以及家居装饰趋势的兴起。
  • 预计到2025年，亚太地区市场规模将达到3.4亿美元，主要得益于都市化进程的加速、可支配所得的增加以及劳动力的扩张。
  • 在南美洲，生活水准的提高和住房建设的增加推动了香水产品的销售，预计到 2025 年，市场规模将达到 1 亿美元。
  • 在中东和非洲地区，由于家居装饰和奢侈生活方式趋势的扩张，需求正在增长，预计到 2025 年，阿联酋市场规模将达到 1000 万美元。

目录

第一章：引言

第二章：摘要整理

第三章：市场动态

  • 市场驱动因素
  • 市场限制因素
  • 市场机遇

第四章：主要发现

  • 母市场/相关市场概述
  • 产业 SWOT 分析
  • 波特五力分析
  • 供应链分析
  • 监理框架
  • 近期技术进展

第五章：全球蜡烛熔块市场分析、洞察与预测（2019-2032）

  • 主要发现/摘要
  • 市场分析、洞察与预测 - 依产品类型划分
    • 石蜡
    • 蜂蜡
    • 大豆蜡
    • 其他
  • 市场分析、洞察与预测 - 依香型划分
    • 花香
    • 清新/柑橘香
    • 果香
    • 其他
  • 市场分析、洞察与预测 - 依分销管道划分
    • 零售实体店/线下
    • 电子商务/线上
  • 市场分析、洞察与预测 - 依地区划分
    • 北美
    • 欧洲
    • 亚太地区
    • 南美
    • 中东和非洲

第六章：北美蜡烛熔块市场分析、洞察与预测（2019-2032）

  • 依国家划分
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲蜡烛熔块市场分析、洞察与预测（2019-2032）

  • 依国家/地区
    • 德国
    • 法国
    • 西班牙
    • 义大利
    • 英国
    • 俄罗斯
    • 其他欧洲国家

第八章 亚太地区蜡烛熔块市场分析、洞察与预测（2019-2032）

  • 依国家划分
    • 中国
    • 印度
    • 日本
    • 澳大利亚
    • 亚太其他地区

第九章 南美洲蜡烛熔块市场分析、洞察与预测（2019-2032）

  • 依国家划分
    • 巴西
    • 阿根廷
    • 南美洲其他地区美国

第十章：中东与非洲蜡烛熔块市场分析、洞察与预测（2019-2032）

  • 依国家划分
    • 阿拉伯联合大公国
    • 南非
    • 中东和非洲其他地区

第十一章：竞争格局

  • 蜡烛熔块市场关键招募策略（2020-2024）
  • 排名分析（2024）

第十二章：公司简介

  • 扬基蜡烛公司 (The Yankee Candle Company, Inc.)
  • 东海岸蜡烛公司 (East Coast Candles Company)
  • 布兰布尔湾系列 (Bramble Bay Collections)
  • 布里奇沃特蜡烛公司 (Bridgewater Candle)公司
  • 强生公司 (S.C. JOHNSON & SON, INC.)
  • 宝洁公司 (Procter & Gamble)
  • 汉普郡蜡烛公司 (Hampshire Candles)
  • 希勒蜡烛公司 (Shearer Candles)
  • OLOR
  • Kana Creations

第十三章：策略建议

Product Code: FBI112079

Growth Factors of wax melts Market

The global wax melts market has grown steadily as home fragrance trends, interior decor preferences, and consumer interest in aromatherapy continue to rise worldwide. According to the latest industry assessment, the market was valued at USD 1.46 billion in 2024, is projected to increase to USD 1.52 billion in 2025, and is forecast to reach USD 2.12 billion by 2032, reflecting consistent demand driven by lifestyle upgrades, home hygiene awareness, and the rising popularity of scented products. With a CAGR of 4.84% between 2025 and 2032, the market is set for long-term expansion, especially across home fragrance and decor-driven consumer segments.

Market Overview and Regional Leadership

In 2024, North America dominated the market with 36.06% share, supported by lifestyle improvements, a strong home decor industry, and increasing popularity of wax melts as alternatives to candles and diffusers. The regional market grew from USD 507.64 million in 2023 to USD 526.41 million in 2024, demonstrating steady adoption in residential and commercial spaces. The U.S. continues to be the leading market, driven by gifting trends, home scenting preferences, and widespread availability of aromatic wax products across retail and e-commerce channels.

Wax melts have become preferred home fragrance choices due to their safety, shape variety, fragrance intensity, and affordability. Available in floral, citrus, sweet, woody, and spicy notes, they appeal to diverse consumer age groups. Their long-lasting aroma and flame-free use make them attractive for households, cafes, restaurants, spas, and salons.

Market Drivers Fueling Growth

Growing consumer awareness about home hygiene and ambience enhancement is a major factor boosting global demand. Wax melts help freshen indoor spaces while contributing to aesthetic appeal. Rising construction of new homes-especially in developing nations such as India, China, Brazil, and Vietnam-further drives consumption. For example, India's residential property market reached USD 42 billion in FY23, with a 48% YoY increase in home sales, creating additional opportunities for the home fragrance sector.

Wax melts are increasingly popular gifting options due to their customization potential, seasonal fragrances, and attractive packaging. Brands now offer curated gift sets, themed collections, and holiday editions, further increasing market penetration.

Market Restraints

Despite strong demand, the market faces challenges from substitute products such as candles, room sprays, diffusers, and essential oils. High competition increases marketing and production costs, reducing manufacturer margins. In addition, counterfeited wax melt products-especially in developing regions-affect brand reputation and reduce authentic product sales. Price fluctuations in raw materials, including waxes and fragrances, also strain manufacturers' profitability.

Opportunities

Growing consumer interest in eco-friendly and sustainable wax melts presents significant market opportunity. Manufacturers are shifting to chemical-free, naturally fragranced, and biodegradable wax blends such as soy, beeswax, and coconut wax. The increasing online availability of sustainable home fragrance products supports this growth, along with expanding retail displays in hypermarkets, specialty stores, and lifestyle chains.

Segment Insights

Paraffin wax remained the leading product type in 2024, holding 37% share, due to its strong fragrance retention, affordability, and usage in commercial establishments. However, beeswax products are expected to record the highest growth due to their natural aroma and consumer preference for clean-label products.

By fragrance type, fresh/citrus fragrances dominated and are projected to hold 37% share in 2025, supported by demand for energizing and mood-boosting scents widely used in aromatherapy. The floral fragrance segment is expected to grow fastest with a 5.07% CAGR, driven by consumer interest in natural, calming aromas.

In terms of distribution, offline retail channels will hold 79% share in 2025, driven by expanding supermarket and specialty store networks. Meanwhile, e-commerce will grow fastest due to preference for online shopping, product variety, and price comparison tools.

Regional Outlook

  • Europe is projected to reach USD 0.48 billion in 2025, supported by rising demand for natural ingredients and home decor trends in the U.K., Germany, France, and Italy.
  • Asia Pacific, expected to reach USD 0.34 billion in 2025, benefits from increasing urbanization, higher disposable income, and a growing working population.
  • South America is set to reach USD 0.10 billion in 2025 as lifestyle upgrades and residential growth boost fragrance product sales.
  • Middle East & Africa shows rising adoption driven by home decor expansion and luxury lifestyle trends, with UAE market expected at USD 0.01 billion in 2025.

Conclusion

With its value rising from USD 1.46 billion in 2024 to a projected USD 2.12 billion by 2032, the wax melts market continues to gain momentum globally. Lifestyle enhancement, gifting trends, sustainable product innovation, and digital retail growth will further drive the market across both developed and emerging economies.

Segmentation By Product Type

  • Paraffin Wax
  • Beeswax
  • Soy Wax
  • Others

By Fragrance Type

  • Floral
  • Fresh/Citrus
  • Fruity
  • Others

By Distribution Channel

  • Retail Outlets/Offline
  • E-commerce/Online

By Region

  • North America (By Product Type, Fragrance Type, Distribution Channel, and by Country)
    • U.S. (By Product Type)
    • Canada (By Product Type)
    • Mexico (By Product Type)
  • Europe (By Product Type, Fragrance Type, Distribution Channel, and by Country)
    • Germany (By Product Type)
    • France (By Product Type)
    • Italy (By Product Type)
    • Spain (By Product Type)
    • U.K. (By Product Type)
    • Russia (By Product Type)
    • Rest of Europe (By Product Type)
  • Asia Pacific (By Product Type, Fragrance Type, Distribution Channel, and by Country)
    • China (By Product Type)
    • India (By Product Type)
    • Japan (By Product Type)
    • Australia (By Product Type)
    • Rest of Asia Pacific (By Product Type)
  • South America (By Product Type, Fragrance Type, Distribution Channel, and by Country)
    • Brazil (By Product Type)
    • Argentina (By Product Type)
    • Rest of South America (By Product Type)
  • Middle East and Africa (By Product Type, Fragrance Type, Distribution Channel, and by Country)
    • South Africa (By Product Type)
    • UAE (By Product Type)
    • Rest of the Middle East and Africa (By Product Type)

Table of Content

1. Introduction

  • 1.1. Research Scope
  • 1.2. Market Segmentation
  • 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities

4. Key Insights

  • 4.1. Overview of the Parent/Related Market
  • 4.2. Industry SWOT Analysis
  • 4.3. Porter's Five Forces Analysis
  • 4.4. Supply Chain Analysis
  • 4.5. Regulatory Framework
  • 4.6. Recent Technological Advancements

5. Global Wax Melts Market Analysis, Insights and Forecast, 2019-2032

  • 5.1. Key Findings / Summary
  • 5.2. Market Analysis, Insights and Forecast - By Product Type
    • 5.2.1. Paraffin Wax
    • 5.2.2. Beeswax
    • 5.2.3. Soy Wax
    • 5.2.4. Others
  • 5.3. Market Analysis, Insights and Forecast - By Fragrance Type
    • 5.3.1. Floral
    • 5.3.2. Fresh/Citrus
    • 5.3.3. Fruity
    • 5.3.4. Others
  • 5.4. By Market Analysis, Insights and Forecast - By Distribution Channel
    • 5.4.1. Retail Outlets/Offline
    • 5.4.2. E-commerce/Online
  • 5.5. By Market Analysis, Insights and Forecast - By Region
    • 5.5.1. North America
    • 5.5.2. Europe
    • 5.5.3. Asia Pacific
    • 5.5.4. South America
    • 5.5.5. Middle East & Africa

6. North America Wax Melts Market Analysis, Insights and Forecast, 2019-2032

  • 6.1. Key Findings / Summary
  • 6.2. Market Analysis, Insights and Forecast - By Product Type
    • 6.2.1. Paraffin Wax
    • 6.2.2. Beeswax
    • 6.2.3. Soy Wax
    • 6.2.4. Others
  • 6.3. Market Analysis, Insights and Forecast - By Fragrance Type
    • 6.3.1. Floral
    • 6.3.2. Fresh/Citrus
    • 6.3.3. Fruity
    • 6.3.4. Others
  • 6.4. By Market Analysis, Insights and Forecast - By Distribution Channel
    • 6.4.1. Retail Outlets/Offline
    • 6.4.2. E-commerce/Online
  • 6.5. By Market Analysis, Insights and Forecast - By Country
    • 6.5.1. U.S.
      • 6.5.1.1. Market Analysis, by Product Type
        • 6.5.1.1.1. Paraffin Wax
        • 6.5.1.1.2. Beeswax
        • 6.5.1.1.3. Soy Wax
        • 6.5.1.1.4. Others
    • 6.5.2. Canada
      • 6.5.2.1. Market Analysis, by Product Type
        • 6.5.2.1.1. Paraffin Wax
        • 6.5.2.1.2. Beeswax
        • 6.5.2.1.3. Soy Wax
        • 6.5.2.1.4. Others
    • 6.5.3. Mexico
      • 6.5.3.1. Market Analysis, by Product Type
        • 6.5.3.1.1. Paraffin Wax
        • 6.5.3.1.2. Beeswax
        • 6.5.3.1.3. Soy Wax
        • 6.5.3.1.4. Others

7. Europe Wax Melts Market Analysis, Insights and Forecast, 2019-2032

  • 7.1. Key Findings / Summary
  • 7.2. Market Analysis, Insights and Forecast - By Product Type
    • 7.2.1. Paraffin Wax
    • 7.2.2. Beeswax
    • 7.2.3. Soy Wax
    • 7.2.4. Others
  • 7.3. Market Analysis, Insights and Forecast - By Fragrance Type
    • 7.3.1. Floral
    • 7.3.2. Fresh/Citrus
    • 7.3.3. Fruity
    • 7.3.4. Others
  • 7.4. By Market Analysis, Insights and Forecast - By Distribution Channel
    • 7.4.1. Retail Outlets/Offline
    • 7.4.2. E-commerce/Online
  • 7.5. By Market Analysis, Insights and Forecast - By Country
    • 7.5.1. Germany
      • 7.5.1.1. Market Analysis, by Product Type
        • 7.5.1.1.1. Paraffin Wax
        • 7.5.1.1.2. Beeswax
        • 7.5.1.1.3. Soy Wax
        • 7.5.1.1.4. Others
    • 7.5.2. France
      • 7.5.2.1. Market Analysis, by Product Type
        • 7.5.2.1.1. Paraffin Wax
        • 7.5.2.1.2. Beeswax
        • 7.5.2.1.3. Soy Wax
        • 7.5.2.1.4. Others
    • 7.5.3. Spain
      • 7.5.3.1. Market Analysis, by Product Type
        • 7.5.3.1.1. Paraffin Wax
        • 7.5.3.1.2. Beeswax
        • 7.5.3.1.3. Soy Wax
        • 7.5.3.1.4. Others
    • 7.5.4. Italy
      • 7.5.4.1. Market Analysis, by Product Type
        • 7.5.4.1.1. Paraffin Wax
        • 7.5.4.1.2. Beeswax
        • 7.5.4.1.3. Soy Wax
        • 7.5.4.1.4. Others
    • 7.5.5. U.K.
      • 7.5.5.1. Market Analysis, by Product Type
        • 7.5.5.1.1. Paraffin Wax
        • 7.5.5.1.2. Beeswax
        • 7.5.5.1.3. Soy Wax
        • 7.5.5.1.4. Others
    • 7.5.6. Russia
      • 7.5.6.1. Market Analysis, by Product Type
        • 7.5.6.1.1. Paraffin Wax
        • 7.5.6.1.2. Beeswax
        • 7.5.6.1.3. Soy Wax
        • 7.5.6.1.4. Others
    • 7.5.7. Rest of Europe
      • 7.5.7.1. Market Analysis, by Product Type
        • 7.5.7.1.1. Paraffin Wax
        • 7.5.7.1.2. Beeswax
        • 7.5.7.1.3. Soy Wax
        • 7.5.7.1.4. Others

8. Asia Pacific Wax Melts Market Analysis, Insights and Forecast, 2019-2032

  • 8.1. Key Findings / Summary
  • 8.2. Market Analysis, Insights and Forecast - By Product Type
    • 8.2.1. Paraffin Wax
    • 8.2.2. Beeswax
    • 8.2.3. Soy Wax
    • 8.2.4. Others
  • 8.3. Market Analysis, Insights and Forecast - By Fragrance Type
    • 8.3.1. Floral
    • 8.3.2. Fresh/Citrus
    • 8.3.3. Fruity
    • 8.3.4. Others
  • 8.4. By Market Analysis, Insights and Forecast - By Distribution Channel
    • 8.4.1. Retail Outlets/Offline
    • 8.4.2. E-commerce/Online
  • 8.5. By Market Analysis, Insights and Forecast - By Country
    • 8.5.1. China
      • 8.5.1.1. Market Analysis, by Product Type
        • 8.5.1.1.1. Paraffin Wax
        • 8.5.1.1.2. Beeswax
        • 8.5.1.1.3. Soy Wax
        • 8.5.1.1.4. Others
    • 8.5.2. India
      • 8.5.2.1. Market Analysis, by Product Type
        • 8.5.2.1.1. Paraffin Wax
        • 8.5.2.1.2. Beeswax
        • 8.5.2.1.3. Soy Wax
        • 8.5.2.1.4. Others
    • 8.5.3. Japan
      • 8.5.3.1. Market Analysis, by Product Type
        • 8.5.3.1.1. Paraffin Wax
        • 8.5.3.1.2. Beeswax
        • 8.5.3.1.3. Soy Wax
        • 8.5.3.1.4. Others
    • 8.5.4. Australia
      • 8.5.4.1. Market Analysis, by Product Type
        • 8.5.4.1.1. Paraffin Wax
        • 8.5.4.1.2. Beeswax
        • 8.5.4.1.3. Soy Wax
        • 8.5.4.1.4. Others
    • 8.5.5. Rest of Asia Pacific
      • 8.5.5.1. Market Analysis, by Product Type
        • 8.5.5.1.1. Paraffin Wax
        • 8.5.5.1.2. Beeswax
        • 8.5.5.1.3. Soy Wax
        • 8.5.5.1.4. Others

9. South America Wax Melts Market Analysis, Insights and Forecast, 2019-2032

  • 9.1. Key Findings / Summary
  • 9.2. Market Analysis, Insights and Forecast - By Product Type
    • 9.2.1. Paraffin Wax
    • 9.2.2. Beeswax
    • 9.2.3. Soy Wax
    • 9.2.4. Others
  • 9.3. Market Analysis, Insights and Forecast - By Fragrance Type
    • 9.3.1. Floral
    • 9.3.2. Fresh/Citrus
    • 9.3.3. Fruity
    • 9.3.4. Others
  • 9.4. By Market Analysis, Insights and Forecast - By Distribution Channel
    • 9.4.1. Retail Outlets/Offline
    • 9.4.2. E-commerce/Online
  • 9.5. By Market Analysis, Insights and Forecast - By Country
    • 9.5.1. Brazil
      • 9.5.1.1. Market Analysis, by Product Type
        • 9.5.1.1.1. Paraffin Wax
        • 9.5.1.1.2. Beeswax
        • 9.5.1.1.3. Soy Wax
        • 9.5.1.1.4. Others
    • 9.5.2. Argentina
      • 9.5.2.1. Market Analysis, by Product Type
        • 9.5.2.1.1. Paraffin Wax
        • 9.5.2.1.2. Beeswax
        • 9.5.2.1.3. Soy Wax
        • 9.5.2.1.4. Others
    • 9.5.3. Rest of South America
      • 9.5.3.1. Market Analysis, by Product Type
        • 9.5.3.1.1. Paraffin Wax
        • 9.5.3.1.2. Beeswax
        • 9.5.3.1.3. Soy Wax
        • 9.5.3.1.4. Others

10. Middle East & Africa Wax Melts Market Analysis, Insights and Forecast, 2019-2032

  • 10.1. Key Findings / Summary
  • 10.2. Market Analysis, Insights and Forecast - By Product Type
    • 10.2.1. Paraffin Wax
    • 10.2.2. Beeswax
    • 10.2.3. Soy Wax
    • 10.2.4. Others
  • 10.3. Market Analysis, Insights and Forecast - By Fragrance Type
    • 10.3.1. Floral
    • 10.3.2. Fresh/Citrus
    • 10.3.3. Fruity
    • 10.3.4. Others
  • 10.4. By Market Analysis, Insights and Forecast - By Distribution Channel
    • 10.4.1. Retail Outlets/Offline
    • 10.4.2. E-commerce/Online
  • 10.5. By Market Analysis, Insights and Forecast - By Country
    • 10.5.1. UAE
      • 10.5.1.1. Market Analysis, by Product Type
        • 10.5.1.1.1. Paraffin Wax
        • 10.5.1.1.2. Beeswax
        • 10.5.1.1.3. Soy Wax
        • 10.5.1.1.4. Others
    • 10.5.2. South Africa
      • 10.5.2.1. Market Analysis, by Product Type
        • 10.5.2.1.1. Paraffin Wax
        • 10.5.2.1.2. Beeswax
        • 10.5.2.1.3. Soy Wax
        • 10.5.2.1.4. Others
    • 10.5.3. Rest of Middle East & Africa
      • 10.5.3.1. Market Analysis, by Product Type
        • 10.5.3.1.1. Paraffin Wax
        • 10.5.3.1.2. Beeswax
        • 10.5.3.1.3. Soy Wax
        • 10.5.3.1.4. Others

11. Competitive Landscape

  • 11.1. Wax Melts Market, Most Adopted Strategies, 2020-2024
  • 11.2. Ranking Analysis, 2024

12. Company Profiles

  • 12.1. The Yankee Candle Company, Inc.
    • 12.1.1. Company Overview
    • 12.1.2. Business Overview
    • 12.1.3. Product Portfolio
    • 12.1.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.1.5. Recent Developments
    • 12.1.6. SWOT Analysis
  • 12.2. East Coast Candles Company
    • 12.2.1. Company Overview
    • 12.2.2. Business Overview
    • 12.2.3. Product Portfolio
    • 12.2.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.2.5. Recent Developments
    • 12.2.6. SWOT Analysis
  • 12.3. Bramble Bay Collections
    • 12.3.1. Company Overview
    • 12.3.2. Business Overview
    • 12.3.3. Product Portfolio
    • 12.3.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.3.5. Recent Developments
    • 12.3.6. SWOT Analysis
  • 12.4. Bridgewater Candle Company
    • 12.4.1. Company Overview
    • 12.4.2. Business Overview
    • 12.4.3. Product Portfolio
    • 12.4.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.4.5. Recent Developments
    • 12.4.6. SWOT Analysis
  • 12.5. S.C. JOHNSON & SON, INC.
    • 12.5.1. Company Overview
    • 12.5.2. Business Overview
    • 12.5.3. Product Portfolio
    • 12.5.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.5.5. Recent Developments
    • 12.5.6. SWOT Analysis
  • 12.6. Procter & Gamble
    • 12.6.1. Company Overview
    • 12.6.2. Business Overview
    • 12.6.3. Product Portfolio
    • 12.6.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.6.5. Recent Developments
    • 12.6.6. SWOT Analysis
  • 12.7. Hampshire Candles
    • 12.7.1. Company Overview
    • 12.7.2. Business Overview
    • 12.7.3. Product Portfolio
    • 12.7.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.7.5. Recent Developments
    • 12.7.6. SWOT Analysis
  • 12.8. Shearer Candles
    • 12.8.1. Company Overview
    • 12.8.2. Business Overview
    • 12.8.3. Product Portfolio
    • 12.8.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.8.5. Recent Developments
    • 12.8.6. SWOT Analysis
  • 12.9. OLOR
    • 12.9.1. Company Overview
    • 12.9.2. Business Overview
    • 12.9.3. Product Portfolio
    • 12.9.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.9.5. Recent Developments
    • 12.9.6. SWOT Analysis
  • 12.10. Kana Creations
    • 12.10.1. Company Overview
    • 12.10.2. Business Overview
    • 12.10.3. Product Portfolio
    • 12.10.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.10.5. Recent Developments
    • 12.10.6. SWOT Analysis

13. Strategic Recommendations

List of Tables

  • Table 1: Global Wax Melts Market Revenue (USD Billion), by Region (2019-2032)
  • Table 2: Global Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 3: Global Wax Melts Market Revenue (USD Billion), by Fragrance Type (2019-2032)
  • Table 4: Global Wax Melts Market Revenue (USD Billion), by Distribution Channel (2019-2032)
  • Table 5: North America Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 6: North America Wax Melts Market Revenue (USD Billion), by Fragrance Type (2019- 2032)
  • Table 7: North America Wax Melts Market Revenue (USD Billion), by Distribution Channel (2019-2032)
  • Table 8: U.S. Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 9: Canada Wax Melts Market, Revenue (USD Billion), by Product Type (2019-2032)
  • Table 10: Mexico Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 11: North America Wax Melts Market Revenue (USD Billion), by Country (2019-2032)
  • Table 12: Europe Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 13: Europe Wax Melts Market Revenue (USD Billion), by Fragrance Type (2019-2032)
  • Table 14: Europe Wax Melts Market Revenue (USD Billion), by Distribution Channel (2019-2032)
  • Table 15: Europe Wax Melts Market Revenue (USD Billion), by Country (2019-2032)
  • Table 16: U.K. Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 17: Germany Wax Melts Market, Revenue (USD Billion), by Product Type (2019-2032)
  • Table 18: France Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 19: Italy Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 20: Spain Wax Melts Market, Revenue (USD Billion), by Product Type (2019-2032)
  • Table 21: Russia Wax Melts Market, Revenue (USD Billion), by Product Type (2019-2032)
  • Table 22: Rest of Europe Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 23: Asia Pacific Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 24: Asia Pacific Wax Melts Market Revenue (USD Billion), by Fragrance Type (2019-2032)
  • Table 25: Asia Pacific Wax Melts Market Revenue (USD Billion), by Distribution Channel (2019-2032)
  • Table 26: Asia Pacific Wax Melts Market Revenue (USD Billion), by Country (2019-2032)
  • Table 27: China Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 28: India Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 29: Japan Wax Melts Market, Revenue (USD Billion), by Product Type (2019-2032)
  • Table 30: Australia Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 31: Rest of Asia Pacific Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 32: South America Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 33: South America Wax Melts Market Revenue (USD Billion), by Fragrance Type (2019-2032)
  • Table 34: South America Wax Melts Market Revenue (USD Billion), by Distribution Channel (2019-2032)
  • Table 35: South America Wax Melts Market Revenue (USD Billion), by Country (2019-2032)
  • Table 36: Brazil Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 37: Argentina Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 38: Rest of South America Wax Melts Market, Revenue (USD Billion), by Product Type (2019-2032)
  • Table 39: Middle East and Africa Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 40: Middle East and Africa Wax Melts Market Revenue (USD Billion), by Fragrance Type (2019-2032)
  • Table 41: Middle East and Africa Wax Melts Market Revenue (USD Billion), by Distribution Channel (2019-2032)
  • Table 42: Middle East and Africa Wax Melts Market Revenue (USD Billion), by Country (2019-2032)
  • Table 43: South Africa Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 44: UAE Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 45: Rest of Middle East & Africa Wax Melts Market, Revenue (USD Billion), by Product Type (2019-2032)
  • Table 46: Wax Melts Market, Ranking Analysis, 2024

List of Figures

  • Figure 1: Global Wax Melts Market Size (USD Billion), 2025-2032
  • Figure 2: Global Wax Melts Market By Product Type, 2024 & 2032 (in USD Billion)
  • Figure 3: Global Wax Melts Market By Fragrance Type, 2024 & 2032 (in USD Billion)
  • Figure 4: Global Wax Melts Market, By Distribution Channel, 2024 & 2032 (in USD Billion)
  • Figure 5: Global Wax Melts Market Value (USD Billion), by Region, 2024 & 2032
  • Figure 6: Global Wax Melts Market Value Share (%), by Region, 2024
  • Figure 7: Global Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 8: Global Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 9: Global Wax Melts Market Value (USD Billion), by Fragrance Type, 2024 & 2032
  • Figure 10: Global Wax Melts Market Value Share (%), by Fragrance Type, 2024
  • Figure 11: Global Wax Melts Market Value (USD Billion), by Distribution Channel, 2024 & 2032
  • Figure 12: Global Wax Melts Market Value Share (%), by Distribution Channel, 2024
  • Figure 13: North America Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 14: North America Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 15: North America Wax Melts Market Value (USD Billion), by Fragrance Type, 2024 & 2032
  • Figure 16: North America Wax Melts Market Value Share (%), by Fragrance Type, 2024
  • Figure 17: North America Wax Melts Market Value (USD Billion), by Distribution Channel, 2024 & 2032
  • Figure 18: North America Wax Melts Market Value Share (%), by Distribution Channel, 2024
  • Figure 19: North America Wax Melts Market Value (USD Billion), by Country, 2024 & 2032
  • Figure 20: North America Wax Melts Market Value Share (%), by Country, 2024
  • Figure 21: U.S. Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 22: U.S. Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 23: Canada Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 24: Canada Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 25: Mexico Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 26: Mexico Wax Melts Market Value (%), by Product Type, 2024
  • Figure 27: Europe Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 28: Europe Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 29: Europe Wax Melts Market Value (USD Billion), by Fragrance Type, 2024 & 2032
  • Figure 30: Europe Wax Melts Market Value Share (%), by Fragrance Type, 2024
  • Figure 31: Europe Wax Melts Market Value (USD Billion), by Distribution Channel, 2024 & 2032
  • Figure 32: Europe Wax Melts Market Value Share (%), by Distribution Channel, 2024
  • Figure 33: Europe Wax Melts Market Value (USD Billion), by Country, 2024 & 2032
  • Figure 34: Europe Wax Melts Market Value Share (%), by Country, 2024
  • Figure 35: Germany Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 36: Germany Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 37: France Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 38: France Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 39: Italy Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 40: Italy Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 41: Spain Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 42: Spain Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 43: U.K. Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 44: U.K. Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 45: Russia Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 46: Russia Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 47: Rest of Europe Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 48: Rest of Europe Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 49: Asia Pacific Wax Melts Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 50: Asia Pacific Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 51: Asia Pacific Wax Melts Market Value (USD Billion), by Fragrance Type, 2024 & 2032
  • Figure 52: Asia Pacific Wax Melts Market Value Share (%), by Fragrance Type, 2024
  • Figure 53: Asia Pacific Wax Melts Market Value (USD Billion), by Distribution Channel, 2024 & 2032
  • Figure 54: Asia Pacific Wax Melts Market Value Share (%), by Distribution Channel, 2024
  • Figure 55: Asia Pacific Wax Melts Market Value (USD Billion), by Country, 2024 & 2032
  • Figure 56: Asia Pacific Wax Melts Market Value Share (%), by Country, 2024
  • Figure 57: China Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 58: China Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 59: India Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 60: India Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 61: Japan Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 62: Japan Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 63: Australia Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 64: Australia Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 65: Rest of Asia Pacific Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 66: Rest of Asia Pacific Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 67: South America Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 68: South America Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 69: South America Wax Melts Market Value (USD Billion), by Fragrance Type, 2024 & 2032
  • Figure 70: South America Wax Melts Market Value Share (%), by Fragrance Type, 2024
  • Figure 71: South America Wax Melts Market Value (USD Billion), by Distribution Channel, 2024 & 2032
  • Figure 72: South America Wax Melts Market Value Share (%), by Distribution Channel, 2024
  • Figure 73: South America Wax Melts Market Value (USD Billion), by Country, 2024 & 2032
  • Figure 74: South America Wax Melts Market Value Share (%), by Country, 2024
  • Figure 75: Brazil Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 76: Brazil Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 77: Argentina Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 78: Argentina Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 79: Rest of South America Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 80: Rest of South America Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 81: Middle East and Africa Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 82: Middle East and Africa Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 83: Middle East and Africa Wax Melts Market Value (USD Billion), by Fragrance Type, 2024 & 2032
  • Figure 84: Middle East and Africa Wax Melts Market Value Share (%), by Fragrance Type, 2024
  • Figure 85: Middle East and Africa Wax Melts Market Value (USD Billion), by Distribution Channel, 2024 & 2032
  • Figure 86: Middle East and Africa Wax Melts Market Value Share (%), by Distribution Channel, 2024
  • Figure 87: Middle East and Africa Wax Melts Market Value (USD Billion), by Country, 2024 & 2032
  • Figure 88: Middle East and Africa Wax Melts Market Value Share (%), by Country, 2024
  • Figure 89: South Africa Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 90: South Africa Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 91: UAE Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 92: UAE Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 93: Rest of Middle East & Africa Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 94: Rest of Middle East & Africa Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 95: Wax Melts Market, Most Adopted Strategies, 2024