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市场调查报告书
商品编码
1891474
跑步机市场规模、占有率、成长及全球产业分析:依类型、应用和地区划分的洞察与预测(2024-2032)Treadmill Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast, 2024-2032 |
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随着消费者越来越重视健身、健康和居家运动解决方案,全球跑步机市场持续扩张。根据最新的产业分析,预计2024年该市场规模将达到57.5亿美元,到2025年将达到60.5亿美元。预计到2032年,该市场将显着成长至90.8亿美元,在预测期内复合年增长率(CAGR)将达到5.96%。北美地区在2024年将占市场主导地位,市场占有率高达39.47%,这主要得益于其强大的健身文化、家庭健身的普及以及人们日益增强的健康意识。
市场洞察与成长因素
跑步机是一种广泛使用的有氧运动器材,适用于步行、慢跑和跑步。日益增强的健康意识和健身活动参与度的提高推动了市场需求的成长。 2023年,美国体育和健身活动的活跃参与者达到2.42亿,高于2022年的2.369亿,显示健身参与度激增。新冠疫情期间,人们对居家健身解决方案的需求不断增长,进一步推动了消费者转向家用跑步机。
健身房会员数量的成长也促进了市场扩张。 2022年,美国健身房会员人数达到6,890万人(较上年增加3.7%),使健身设施用户总数达到8,270万人。随着越来越多的人认识到有氧运动对减肥、心臟健康和整体健康的重要性,商业健身房和家庭用户都在持续投资跑步机设备。
新冠疫情在加速居家健身需求方面发挥了关键作用。由于超过3亿美国人在封锁期间无法前往健身中心,消费者迅速接受了居家健身解决方案。到了2020年,美国跑步机终端用户数量超过4,980万,这标誌着市场发生强劲的转变,而这种转变的影响至今仍在持续。
市场趋势
全球跑步机市场正经历向智慧连网健身设备的重大转变。製造商正在整合蓝牙、Wi-Fi、触控萤幕控制、应用程式整合、锻炼视讯串流、远端控制功能等。智慧家庭跑步机的推出提高了用户的便利性、参与度和运动表现追踪能力。
具体例子包括DeerRun 2023年推出的 "BA02" 智慧办公桌下跑步机,可透过智慧型手机控制;以及Horizon Fitness的 "Studio Series" 跑步机,该跑步机配备QuickDial控制和蓝牙连接功能,可与各种训练应用程式配合使用。这些创新符合全球消费者对沉浸式、科技赋能型健身体验的偏好。
市场成长驱动因素
配备心率监测、个人化训练方案、触控萤幕和坡度调节功能的高级跑步机型号日益普及,推动了市场成长。业内企业不断拓展产品线。例如,BowFlex推出了BXT8J跑步机,该跑步机配备双轨液晶显示屏,坡度调节范围达15%,可满足高级训练需求。
健康意识的提高也促进了市场成长。根据世界卫生组织的数据,到2022年,全球将有超过25亿成年人超重,其中8.9亿人将被归类为肥胖。体重相关疾病的日益增多正推动跑步机成为日常运动的一部分。
限制因子
儘管成长前景强劲,但产品召回和受伤风险阻碍了市场扩张。与意外速度变化和设备故障相关的安全问题导致了召回,影响了消费者的信心。例如,美国消费品安全委员会 (CPSC) 在 2022 年召回了超过 20 万台 Horizon T101-05 跑步机,原因是收到了受伤报告。 Peloton 也因事故在 2021 年召回了超过 12.5 万台跑步机。
预计到 2025 年,电动跑步机细分市场将占 67.79% 的市场占有率,这得益于智慧功能的不断增强和技术的进步。手动跑步机市场仍受到注重性价比的消费者的青睐。
依终端用户划分,受家庭健身趋势的推动,预计到2025年,住宅市场规模将达到45.795亿美元。随着健身房数量的增加,商业市场也预计将扩张。
就分销管道而言,由于健身商店的扩张和个人化销售支援的普及,线下零售将在2024年占主导地位。同时,由于便利性和价格竞争力,线上通路将持续保持成长动能。
在健身参与率上升和医疗基础设施稳健投资的推动下,预计到2024年,北美市场规模将达到22.7亿美元。亚太地区预计将因人口成长、收入水平提高和健康意识增强而实现强劲成长。预计到2025年,日本跑步机市场规模将达到2.3604亿美元,而中国市场预计将以6.71%的复合年增长率成长。由于生活方式的改变和零售业的扩张,欧洲市场预计也将以6.32%的复合年增长率成长。
The global treadmill market continues to expand as consumers increasingly prioritize fitness, wellness, and home-based exercise solutions. According to the latest industry analysis, the market was valued at USD 5.75 billion in 2024, is projected to reach USD 6.05 billion in 2025, and is expected to grow substantially to USD 9.08 billion by 2032, reflecting a healthy CAGR of 5.96% during the forecast period. North America led the market with a significant 39.47% share in 2024, supported by a strong culture of gym participation, home fitness adoption, and rising health awareness.
Market Insights and Growth Drivers
A treadmill is a widely used cardiovascular machine designed for walking, jogging, and running. Its growing demand is driven by rising health awareness and increasing participation in fitness activities. In 2023, the U.S. recorded 242 million active sports and fitness participants, up from 236.9 million in 2022, reflecting a sharp increase in fitness engagement. The rising preference for home gym solutions-accelerated during the COVID-19 pandemic-further strengthened the consumer shift toward in-home treadmills.
The increasing popularity of gym memberships also contributes to market expansion. In 2022, the U.S. saw 68.9 million gym memberships, an increase of 3.7%, while total facility users reached 82.7 million. As more individuals recognize the importance of cardiovascular exercise for weight loss, heart health, and general fitness, commercial gyms and home users continue to invest in treadmill equipment.
The COVID-19 pandemic played a pivotal role in accelerating home fitness demand. With more than 300 million Americans losing access to fitness centers during lockdowns, consumers rapidly adopted at-home workout solutions. By 2020, the U.S. counted over 49.8 million treadmill end users, showcasing a strong market shift that remains influential today.
Market Trends
The global treadmill market is undergoing a major transition toward smart, connected fitness equipment. Manufacturers are integrating Bluetooth, Wi-Fi, touchscreen controls, app connectivity, workout streaming, and remote operation features. The introduction of smart home treadmills enhances user convenience, engagement, and performance tracking.
Examples include DeerRun's 2023 BA02 smart under-desk treadmill with smartphone controls and Horizon Fitness's Studio Series treadmills featuring QuickDial controls and Bluetooth integration for connected training applications. Such innovations align with global consumer preferences for immersive, technology-enabled fitness experiences.
Market Growth Factors
Growing availability of advanced treadmill models with heart-rate monitoring, personalized workout profiles, touchscreens, and incline/decline features is boosting adoption. Industry players continue to expand portfolios. For example, BowFlex launched the BXT8J treadmill featuring a DualTrack LCD display and 15% incline range for advanced performance training.
Increasing health consciousness also supports market growth. WHO data shows that over 2.5 billion adults were overweight in 2022, with 890 million classified as obese. This rising prevalence of weight-related conditions encourages individuals to adopt treadmills as part of routine exercise.
Restraints
Despite strong growth prospects, product recalls and injury risks hinder market expansion. Safety incidents linked to unexpected speed changes or equipment malfunctions have led to recalls, impacting consumer confidence. For example, the U.S. CPSC recalled over 200,000 Horizon T101-05 treadmills in 2022 due to injury reports, and Peloton issued recalls for 125,000+ treadmills in 2021 following accidents.
In 2025, the electric treadmill segment is expected to represent 67.79% of the market, supported by increasing smart features and technological advancements. The manual treadmill segment remains popular with cost-conscious consumers.
By end-user, the residential segment is projected to reach USD 4,507.95 million by 2025, driven by home workout trends. Commercial usage will also rise due to the increasing number of gyms.
Offline retail dominated the distribution channel in 2024, supported by the expansion of fitness stores and personalized sales assistance, while online channels continue to gain traction due to convenience and competitive pricing.
North America recorded a market size of USD 2.27 billion in 2024, supported by rising fitness participation and robust investment in health infrastructure. Asia Pacific is projected for strong growth driven by population increases, rising income levels, and expanding health awareness. The treadmill market in Japan is expected to reach USD 236.04 million by 2025, while China is projected to grow at a 6.71% CAGR. Europe is also set to grow at 6.32% CAGR, supported by lifestyle shifts and retail expansions.
Conclusion
With a projected value of USD 9.08 billion by 2032, the treadmill market will continue benefiting from technology integration, rising health consciousness, and expanding home fitness trends worldwide.
Segmentation By Type
By End-User
By Distribution Channel
By Region