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市场调查报告书
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2006096

会展旅游市场规模、份额、成长及全球产业分析：按类型/应用、地区分類的洞察，以及2026-2034年预测

Event Tourism Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2026-2034
出版日期: | 出版商: Fortune Business Insights Pvt. Ltd. | 英文 210 Pages | 商品交期: 请询问到货日

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活动旅游市场的成长要素

受身临其境型旅游体验需求成长以及全球商务和娱乐活动快速扩张的推动，全球会展旅游市场正经历强劲成长。预计到2025年，该市场规模将达到1.5383兆美元，2026年将成长至1.64045兆美元，到2034年将达到2.97137兆美元，预测期内复合年增长率（CAGR）为7.71%。到2025年，欧洲将以39.90%的市场份额占据主导地位，这得益于其丰富的文化遗产、完善的基础设施以及混合型活动形式的广泛应用。

市场概览

会展旅游是指为参加会议、展览、体育赛事、音乐节和文化节等活动而进行的旅行。现代旅行者越来越倾向于超越传统旅游的体验，追求互动性、个人化和文化沉浸式体验。这种转变导致全球对主导旅游的需求显着增长。

市场驱动因素

会展旅游市场的主要驱动力之一是人们对独特和个人化体验日益增长的需求。千禧世代和Z世代旅客重视真实性、社交互动和难忘的体验，这反过来又促使活动组织者打造客製化产品。

此外，会展旅游（MICE）产业的成长也显着推动了市场扩张。日益加剧的全球化和跨境商务活动的活性化，带动了对企业活动、会议和交流场所的需求。世界各国政府也在加大基础建设投入，以吸引国际活动，进一步促进了市场成长。

市场趋势

塑造市场格局的关键趋势之一是对客製化活动套餐日益增长的需求。旅客和企业都在寻求符合自身偏好、预算和兴趣的个人化体验。客製化套餐能够提升顾客满意度，并鼓励他们再次参与。

另一个主要趋势是社群媒体平台（例如 Instagram、Facebook 和 TikTok）的影响。这些平台透过网红行销、直播和用户生成内容来提高活动的知名度，将本地活动转变为吸引全球关注的盛事。

市场限制因素

儘管预计市场将保持强劲成长，但仍面临许多挑战，例如高端活动套餐的高成本。豪华活动及其提供的特殊服务和住宿设施可能会限制参与者的参与，尤其对于价格敏感型消费者而言。

此外，新兴地区的基础设施限制可能会阻碍大规模活动的举办，并限制某些地区的市场扩张。

市场机会

线上预订平台的广泛应用带来了巨大的成长机会。这些平台提供便利、易用且优惠的套餐服务，使用户能够轻鬆预订活动门票、旅行和住宿设施。

此外，活动组织者、旅行社和地方政府之间的策略伙伴关係正在提升服务水准并扩大市场覆盖范围。这些合作使企业能够打造全面的活动体验并吸引国际观众。

細項分析

就活动类型而言，运动旅游凭藉奥运、世界杯和F1赛事等全球热门赛事的受欢迎程度，占据市场主导地位。该细分市场拥有较大的市场份额，预计未来将继续保持领先地位。同时，音乐旅游是成长最快的细分市场，这主要得益于全球范围内音乐会和音乐节数量的不断增加。

就旅游类型而言，由于交通便利、成本低廉，预计到2026年，国内旅游将占据主导地位，市场份额达65.02%。然而，随着全球性活动的增加，国际旅游预计将呈现最高的成长率。

按通路划分，预计2026年，线下活动仍将占据市场主导地位，份额高达71.66%，这主要归因于参与者对面对面体验的偏好。然而，虚拟活动凭藉柔软性和技术进步，正迅速崛起。

就预订管道而言，由于其便利性和较高的数位渗透率，预计到 2026 年，线上管道将占据主导地位，市场份额达到 60.11%。

区域洞察

欧洲仍然是一个关键地区，市场规模预计将从2025年的6,137.8亿美元增长到2026年的6,509.3亿美元。该地区拥有强大的基础设施，并举办许多国际活动。

北美地区凭藉其先进的会展设施和众多高规格的活动，占据第二大市场。亚太地区正崛起为高成长区域，这主要得益于居民可支配收入的成长以及政府促进旅游业发展的各项措施。

目录

第一章：引言

第二章执行摘要

第三章 市场动态

  • 市场驱动因素
  • 市场限制因素
  • 市场趋势

第四章：主要考虑因素

  • 母市场及相关市场概览
  • 供应链与监管分析
  • 产业SWOT分析
  • 波特五力分析
  • 近期技术进步

第五章：2021-2034年全球会展旅游市场分析、洞察与预测

  • 主要发现与总结
  • 市场规模估算与预测
    • 按事件类型
      • 运动旅游
      • 音乐旅游
      • 展览旅游
      • 商务旅游
      • 其他的
    • 按游客类型划分
      • 国内的
      • 国际的
    • 通道特异性
      • 虚拟的
      • 实体店面
    • 透过预订管道
      • 在线的
      • 离线
    • 按地区
      • 北美洲
      • 欧洲
      • 亚太地区
      • 南美洲
      • 中东和非洲

第六章：北美会展旅游市场分析、洞察与预测（2021-2034年）

  • 国家
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲会展旅游市场分析、洞察与预测（2021-2034年）

  • 国家
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 其他欧洲国家

第八章：亚太地区会展旅游市场分析、洞察与预测（2021-2034年）

  • 国家
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 其他亚太国家

第九章：南美洲会展旅游市场分析、洞察与预测（2021-2034年）

  • 国家
    • 巴西
    • 阿根廷
    • 其他南美国家

第十章：中东和非洲会展旅游市场分析、洞察与预测（2021-2034年）

  • 国家
    • UAE
    • 南非
    • 其他中东和非洲国家

第十一章：竞争矩阵

  • 主要企业采取的商务策略
  • 全球会展旅游市场收入份额排名分析：按主要製造商划分，2025 年

第十二章：公司简介

  • Expedia Group Inc.（US）
  • Trip.com Group Ltd.（China）
  • TUI AG（Germany）
  • China Tourism Group Duty Free Corp Ltd.（China）
  • ATPI Group（UK）
  • Hilton Worldwide Holdings Inc.（US）
  • Marriott International Inc.（US）
  • Accor SA（France）
  • Amex GBT（US）
  • Lufthansa Group（Germany）

第十三章 策略建议/市场机会

Product Code: FBI113369

Growth Factors of event tourism Market

The global event tourism market is witnessing strong growth, driven by increasing demand for immersive travel experiences and the rapid expansion of business and entertainment events worldwide. The market was valued at USD 1,538.30 billion in 2025 and is projected to grow to USD 1,640.45 billion in 2026, reaching USD 2,971.37 billion by 2034, exhibiting a CAGR of 7.71% during the forecast period. Europe dominated the market with a 39.90% share in 2025, supported by its rich cultural heritage, strong infrastructure, and widespread adoption of hybrid event formats.

Market Overview

Event tourism refers to travel undertaken to attend or participate in events such as conferences, exhibitions, sports tournaments, music festivals, and cultural fairs. Modern travelers increasingly prefer experiences that go beyond traditional sightseeing, seeking engagement, personalization, and cultural immersion. This shift has significantly boosted the demand for event-driven travel globally.

Market Drivers

One of the primary drivers of the event tourism market is the growing demand for unique and personalized experiences. Millennials and Gen Z travelers prioritize authenticity, social interaction, and memorable experiences, encouraging event organizers to create customized offerings.

Additionally, the growth of the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector is significantly contributing to market expansion. Increasing globalization and cross-border business activities have resulted in higher demand for corporate events, conferences, and networking platforms. Governments worldwide are also investing in infrastructure development to attract international events, further supporting market growth.

Market Trends

A key trend shaping the market is the rising demand for customized event packages. Travelers and organizations are seeking tailored experiences that align with their preferences, budgets, and interests. Customized packages enhance customer satisfaction and encourage repeat participation.

Another major trend is the influence of social media platforms such as Instagram, Facebook, and TikTok. These platforms amplify event visibility through influencer marketing, live streaming, and user-generated content, transforming local events into global attractions.

Market Restraints

Despite strong growth prospects, the market faces challenges such as the high cost of premium event packages. Luxury events with exclusive services and accommodations can limit participation, particularly among price-sensitive consumers.

Moreover, infrastructure limitations in emerging regions can hinder large-scale event hosting, restricting market expansion in certain areas.

Market Opportunities

The increasing adoption of online booking platforms presents significant growth opportunities. These platforms offer convenience, accessibility, and bundled services, allowing users to book event tickets, travel, and accommodation seamlessly.

Additionally, strategic partnerships among event organizers, travel companies, and local governments are enhancing service offerings and expanding market reach. Such collaborations enable companies to create comprehensive event experiences and attract international audiences.

Segmentation Analysis

By event type, the sports tourism segment dominates the market due to the global popularity of events such as the Olympics, FIFA World Cup, and Formula One races. The segment accounted for a significant share and is expected to maintain its dominance. Meanwhile, music tourism is the fastest-growing segment, driven by the rising number of global concerts and music festivals.

By tourism type, the domestic segment leads with a 65.02% share in 2026, owing to ease of travel and lower costs. However, the international segment is expected to grow at the fastest rate due to increasing global events.

By channel, physical events dominate with a 71.66% share in 2026, as attendees value in-person experiences. However, virtual events are gaining traction due to flexibility and technological advancements.

By booking channel, the online segment leads with 60.11% share in 2026, driven by convenience and digital penetration.

Regional Insights

Europe remains the leading region, with market size increasing from USD 613.78 billion in 2025 to USD 650.93 billion in 2026. The region benefits from strong infrastructure and a high number of international events.

North America holds the second-largest share due to advanced event facilities and high-profile events. Asia Pacific is emerging as a high-growth region, driven by rising disposable income and government initiatives promoting tourism.

Competitive Landscape

Key players such as Accor S.A., Amex GBT, Lufthansa Group, Expedia Group Inc., and Marriott International Inc. are focusing on partnerships, sustainability initiatives, and digital innovation to strengthen their market position. Companies are also investing in eco-friendly practices and hybrid event solutions to attract modern travelers.

Conclusion

In conclusion, the global event tourism market is poised for significant growth, supported by rising demand for experiential travel, expansion of the MICE sector, and increasing digitalization. While challenges such as high costs and infrastructure gaps persist, opportunities in online booking, customization, and strategic partnerships are expected to drive future growth. With strong momentum across regions and continuous innovation by key players, the market is set to nearly double in value by 2034, making it a crucial segment of the global tourism industry.

Segmentation By Event Type

  • Sports Tourism
  • Music Tourism
  • Exhibitions Tourism
  • Business Tourism
  • Others

By Tourism Type

  • Domestic
  • International

By Channel

  • Virtual
  • Physical

By Booking Channel

  • Online
  • Offline

By Region

  • North America (By Event Type, Tourism Type, Channel, Booking Channel, and Country)
    • U.S.
    • Canada
    • Mexico
  • Europe (By Event Type, Tourism Type, Channel, Booking Channel, and Country)
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific (By Event Type, Tourism Type, Channel, Booking Channel, and Country)
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia Pacific
  • South America (By Event Type, Tourism Type, Channel, Booking Channel, and Country)
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East & Africa (By Event Type, Tourism Type, Channel, Booking Channel, and Country)
    • South Africa
    • UAE
    • Rest of the Middle East & Africa

Table of Content

1. Introduction

  • 1.1. Research Scope
  • 1.2. Market Segmentation
  • 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Trends

4. Key Insights

  • 4.1. Overview of the Parent/Related Market
  • 4.2. Supply Chain & Regulatory Analysis
  • 4.3. Industry SWOT Analysis
  • 4.4. Porter's Five Forces Analysis
  • 4.5. Recent Technological Advancements

5. Global Event Tourism Market Analysis, Insights, and Forecast, 2021-2034

  • 5.1. Key Findings / Summary
  • 5.2. Market Size Estimates and Forecast
    • 5.2.1. By Event Type (Value)
      • 5.2.1.1. Sports Tourism
      • 5.2.1.2. Music Tourism
      • 5.2.1.3. Exhibitions Tourism
      • 5.2.1.4. Business Tourism
      • 5.2.1.5. Others
    • 5.2.2. By Tourism Type (Value)
      • 5.2.2.1. Domestic
      • 5.2.2.2. International
    • 5.2.3. By Channel (Value)
      • 5.2.3.1. Virtual
      • 5.2.3.2. Physical
    • 5.2.4. By Booking Channel (Value)
      • 5.2.4.1. Online
      • 5.2.4.2. Offline
    • 5.2.5. By Region (Value)
      • 5.2.5.1. North America
      • 5.2.5.2. Europe
      • 5.2.5.3. Asia Pacific
      • 5.2.5.4. South America
      • 5.2.5.5. Middle East & Africa

6. North America Event Tourism Market Analysis, Insights and Forecast, 2021-2034

  • 6.1. Key Findings / Summary
  • 6.2. Market Size Estimates and Forecast
    • 6.2.1. By Event Type (Value)
      • 6.2.1.1. Sports Tourism
      • 6.2.1.2. Music Tourism
      • 6.2.1.3. Exhibitions Tourism
      • 6.2.1.4. Business Tourism
      • 6.2.1.5. Fragrances
      • 6.2.1.6. Others
    • 6.2.2. By Tourism Type (Value)
      • 6.2.2.1. Domestic
      • 6.2.2.2. International
    • 6.2.3. By Channel (Value)
      • 6.2.3.1. Virtual
      • 6.2.3.2. Physical
    • 6.2.4. By Booking Channel (Value)
      • 6.2.4.1. Online
      • 6.2.4.2. Offline
      • 6.2.4.3. Online Stores
      • 6.2.4.4. Others
    • 6.2.5. By Country (Value)
      • 6.2.5.1. U.S
        • 6.2.5.1.1. By Event Type (Value)
          • 6.2.5.1.1.1. Sports Tourism
          • 6.2.5.1.1.2. Music Tourism
          • 6.2.5.1.1.3. Exhibitions Tourism
          • 6.2.5.1.1.4. Business Tourism
          • 6.2.5.1.1.5. Others
      • 6.2.5.2. Canada
        • 6.2.5.2.1. By Event Type (Value)
          • 6.2.5.2.1.1. Sports Tourism
          • 6.2.5.2.1.2. Music Tourism
          • 6.2.5.2.1.3. Exhibitions Tourism
          • 6.2.5.2.1.4. Business Tourism
          • 6.2.5.2.1.5. Others
      • 6.2.5.3. Mexico
        • 6.2.5.3.1. By Event Type (Value)
          • 6.2.5.3.1.1. Sports Tourism
          • 6.2.5.3.1.2. Music Tourism
          • 6.2.5.3.1.3. Exhibitions Tourism
          • 6.2.5.3.1.4. Business Tourism
          • 6.2.5.3.1.5. Others

7. Europe Event Tourism Market Analysis, Insights and Forecast, 2021-2034

  • 7.1. Key Findings / Summary
  • 7.2. Market Size Estimates and Forecast
    • 7.2.1. By Event Type (Value)
      • 7.2.1.1. Sports Tourism
      • 7.2.1.2. Music Tourism
      • 7.2.1.3. Exhibitions Tourism
      • 7.2.1.4. Business Tourism
      • 7.2.1.5. Others
    • 7.2.2. By Tourism Type (Value)
      • 7.2.2.1. Domestic
      • 7.2.2.2. International
    • 7.2.3. By Channel (Value)
      • 7.2.3.1. Virtual
      • 7.2.3.2. Physical
    • 7.2.4. By Booking Channel (Value)
      • 7.2.4.1. Online
      • 7.2.4.2. Offline
    • 7.2.5. By Country (Value)
      • 7.2.5.1. U.K.
        • 7.2.5.1.1. By Event Type (Value)
          • 7.2.5.1.1.1. Sports Tourism
          • 7.2.5.1.1.2. Music Tourism
          • 7.2.5.1.1.3. Exhibitions Tourism
          • 7.2.5.1.1.4. Business Tourism
          • 7.2.5.1.1.5. Others
      • 7.2.5.2. Germany
        • 7.2.5.2.1. By Event Type (Value)
          • 7.2.5.2.1.1. Sports Tourism
          • 7.2.5.2.1.2. Music Tourism
          • 7.2.5.2.1.3. Exhibitions Tourism
          • 7.2.5.2.1.4. Business Tourism
          • 7.2.5.2.1.5. Others
      • 7.2.5.3. France
        • 7.2.5.3.1. By Event Type (Value)
          • 7.2.5.3.1.1. Sports Tourism
          • 7.2.5.3.1.2. Music Tourism
          • 7.2.5.3.1.3. Exhibitions Tourism
          • 7.2.5.3.1.4. Business Tourism
          • 7.2.5.3.1.5. Others
      • 7.2.5.4. Italy
        • 7.2.5.4.1. By Event Type (Value)
          • 7.2.5.4.1.1. Sports Tourism
          • 7.2.5.4.1.2. Music Tourism
          • 7.2.5.4.1.3. Exhibitions Tourism
          • 7.2.5.4.1.4. Business Tourism
          • 7.2.5.4.1.5. Others
      • 7.2.5.5. Spain
        • 7.2.5.5.1. By Event Type (Value)
          • 7.2.5.5.1.1. Sports Tourism
          • 7.2.5.5.1.2. Music Tourism
          • 7.2.5.5.1.3. Exhibitions Tourism
          • 7.2.5.5.1.4. Business Tourism
          • 7.2.5.5.1.5. Others
      • 7.2.5.6. Rest of Europe
        • 7.2.5.6.1. By Event Type (Value)
          • 7.2.5.6.1.1. Sports Tourism
          • 7.2.5.6.1.2. Music Tourism
          • 7.2.5.6.1.3. Exhibitions Tourism
          • 7.2.5.6.1.4. Business Tourism
          • 7.2.5.6.1.5. Others

8. Asia-Pacific Event Tourism Market Analysis, Insights and Forecast, 2021-2034

  • 8.1. Key Findings / Summary
  • 8.2. Market Size Estimates and Forecast
    • 8.2.1. By Event Type (Value)
      • 8.2.1.1. Sports Tourism
      • 8.2.1.2. Music Tourism
      • 8.2.1.3. Exhibitions Tourism
      • 8.2.1.4. Business Tourism
      • 8.2.1.5. Others
    • 8.2.2. By Tourism Type (Value)
      • 8.2.2.1. Domestic
      • 8.2.2.2. International
    • 8.2.3. By Channel (Value)
      • 8.2.3.1. Virtual
      • 8.2.3.2. Physical
    • 8.2.4. By Booking Channel (Value)
      • 8.2.4.1. Online
      • 8.2.4.2. Offline
    • 8.2.5. By Country (Value)
      • 8.2.5.1. China
        • 8.2.5.1.1. By Event Type (Value)
          • 8.2.5.1.1.1. Sports Tourism
          • 8.2.5.1.1.2. Music Tourism
          • 8.2.5.1.1.3. Exhibitions Tourism
          • 8.2.5.1.1.4. Business Tourism
          • 8.2.5.1.1.5. Others
      • 8.2.5.2. India
        • 8.2.5.2.1. By Event Type (Value)
          • 8.2.5.2.1.1. Sports Tourism
          • 8.2.5.2.1.2. Music Tourism
          • 8.2.5.2.1.3. Exhibitions Tourism
          • 8.2.5.2.1.4. Business Tourism
          • 8.2.5.2.1.5. Others
      • 8.2.5.3. Japan
        • 8.2.5.3.1. By Event Type (Value)
          • 8.2.5.3.1.1. Sports Tourism
          • 8.2.5.3.1.2. Music Tourism
          • 8.2.5.3.1.3. Exhibitions Tourism
          • 8.2.5.3.1.4. Business Tourism
          • 8.2.5.3.1.5. Others
      • 8.2.5.4. Australia
        • 8.2.5.4.1. By Event Type (Value)
          • 8.2.5.4.1.1. Sports Tourism
          • 8.2.5.4.1.2. Music Tourism
          • 8.2.5.4.1.3. Exhibitions Tourism
          • 8.2.5.4.1.4. Business Tourism
          • 8.2.5.4.1.5. Others
      • 8.2.5.5. Rest of Asia-Pacific
        • 8.2.5.5.1. By Event Type (Value)
          • 8.2.5.5.1.1. Sports Tourism
          • 8.2.5.5.1.2. Music Tourism
          • 8.2.5.5.1.3. Exhibitions Tourism
          • 8.2.5.5.1.4. Business Tourism
          • 8.2.5.5.1.5. Others

9. South America Event Tourism Market Analysis, Insights and Forecast, 2021-2034

  • 9.1. Key Findings / Summary
  • 9.2. Market Size Estimates and Forecast
    • 9.2.1. By Event Type (Value)
      • 9.2.1.1. Sports Tourism
      • 9.2.1.2. Music Tourism
      • 9.2.1.3. Exhibitions Tourism
      • 9.2.1.4. Business Tourism
      • 9.2.1.5. Others
    • 9.2.2. By Tourism Type (Value)
      • 9.2.2.1. Domestic
      • 9.2.2.2. International
    • 9.2.3. By Channel (Value)
      • 9.2.3.1. Virtual
      • 9.2.3.2. Physical
    • 9.2.4. By Booking Channel (Value)
      • 9.2.4.1. Online
      • 9.2.4.2. Offline
    • 9.2.5. By Country (Value)
      • 9.2.5.1. Brazil
        • 9.2.5.1.1. By Event Type (Value)
          • 9.2.5.1.1.1. Sports Tourism
          • 9.2.5.1.1.2. Music Tourism
          • 9.2.5.1.1.3. Exhibitions Tourism
          • 9.2.5.1.1.4. Business Tourism
          • 9.2.5.1.1.5. Others
      • 9.2.5.2. Argentina
        • 9.2.5.2.1. By Event Type (Value)
          • 9.2.5.2.1.1. Sports Tourism
          • 9.2.5.2.1.2. Music Tourism
          • 9.2.5.2.1.3. Exhibitions Tourism
          • 9.2.5.2.1.4. Business Tourism
          • 9.2.5.2.1.5. Others
      • 9.2.5.3. Rest of South America
        • 9.2.5.3.1. By Event Type (Value)
          • 9.2.5.3.1.1. Sports Tourism
          • 9.2.5.3.1.2. Music Tourism
          • 9.2.5.3.1.3. Exhibitions Tourism
          • 9.2.5.3.1.4. Business Tourism
          • 9.2.5.3.1.5. Others

10. Middle East & Africa Event Tourism Market Analysis, Insights and Forecast, 2021-2034

  • 10.1. Key Findings / Summary
  • 10.2. Market Size Estimates and Forecast
    • 10.2.1. By Event Type (Value)
      • 10.2.1.1. Sports Tourism
      • 10.2.1.2. Music Tourism
      • 10.2.1.3. Exhibitions Tourism
      • 10.2.1.4. Business Tourism
      • 10.2.1.5. Others
    • 10.2.2. By Tourism Type (Value)
      • 10.2.2.1. Domestic
      • 10.2.2.2. International
    • 10.2.3. By Channel (Value)
      • 10.2.3.1. Virtual
      • 10.2.3.2. Physical
    • 10.2.4. By Booking Channel (Value)
      • 10.2.4.1. Online
      • 10.2.4.2. Offline
      • 10.2.4.3. Online Stores
      • 10.2.4.4. Others
    • 10.2.5. By Country (Value)
      • 10.2.5.1. UAE
        • 10.2.5.1.1. By Event Type (Value)
          • 10.2.5.1.1.1. Sports Tourism
          • 10.2.5.1.1.2. Music Tourism
          • 10.2.5.1.1.3. Exhibitions Tourism
          • 10.2.5.1.1.4. Business Tourism
          • 10.2.5.1.1.5. Others
      • 10.2.5.2. South Africa
        • 10.2.5.2.1. By Event Type (Value)
          • 10.2.5.2.1.1. Sports Tourism
          • 10.2.5.2.1.2. Music Tourism
          • 10.2.5.2.1.3. Exhibitions Tourism
          • 10.2.5.2.1.4. Business Tourism
          • 10.2.5.2.1.5. Others
      • 10.2.5.3. Rest of Middle East & Africa
        • 10.2.5.3.1. By Event Type (Value)
          • 10.2.5.3.1.1. Sports Tourism
          • 10.2.5.3.1.2. Music Tourism
          • 10.2.5.3.1.3. Exhibitions Tourism
          • 10.2.5.3.1.4. Business Tourism
          • 10.2.5.3.1.5. Others

11. Competitive Matrix

  • 11.1. Business Strategies Adopted by Leading Players
  • 11.2. Global Event Tourism Market Revenue Share/Ranking Analysis, By Key Manufacturer, 2025

12. Company Profiles

  • 12.1. Expedia Group Inc. (U.S.)
    • 12.1.1. Overview
    • 12.1.2. Description
    • 12.1.3. Product Portfolio
    • 12.1.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.1.5. Recent Developments
  • 12.2. Trip.com Group Ltd. (China)
    • 12.2.1. Overview
    • 12.2.2. Description
    • 12.2.3. Product Portfolio
    • 12.2.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.2.5. Recent Developments
  • 12.3. TUI AG (Germany)
    • 12.3.1. Overview
    • 12.3.2. Description
    • 12.3.3. Product Portfolio
    • 12.3.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.3.5. Recent Developments
  • 12.4. China Tourism Group Duty Free Corp Ltd. (China)
    • 12.4.1. Overview
    • 12.4.2. Description
    • 12.4.3. Product Portfolio
    • 12.4.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.4.5. Recent Developments
  • 12.5. ATPI Group (U.K.)
    • 12.5.1. Overview
    • 12.5.2. Description
    • 12.5.3. Product Portfolio
    • 12.5.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.5.5. Recent Developments
  • 12.6. Hilton Worldwide Holdings Inc. (U.S.)
    • 12.6.1. Overview
    • 12.6.2. Description
    • 12.6.3. Product Portfolio
    • 12.6.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.6.5. Recent Developments
  • 12.7. Marriott International Inc. (U.S.)
    • 12.7.1. Overview
    • 12.7.2. Description
    • 12.7.3. Product Portfolio
    • 12.7.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.7.5. Recent Developments
  • 12.8. Accor S.A. (France)
    • 12.8.1. Overview
    • 12.8.2. Description
    • 12.8.3. Product Portfolio
    • 12.8.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.8.5. Recent Developments
  • 12.9. Amex GBT (U.S.)
    • 12.9.1. Overview
    • 12.9.2. Description
    • 12.9.3. Product Portfolio
    • 12.9.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.9.5. Recent Developments
  • 12.10. Lufthansa Group (Germany)
    • 12.10.1. Overview
    • 12.10.2. Description
    • 12.10.3. Product Portfolio
    • 12.10.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.10.5. Recent Developments

13. Strategic Recommendations/ Market Opportunities

List of Tables

  • Table 1: Global Event Tourism Market Revenue (USD Bn) Forecast, 2021-2034
  • Table 2: Global Event Tourism Market Revenue (USD Bn) Forecast, by Event Type, 2021-2034
  • Table 3: Global Event Tourism Market Revenue (USD Bn) Forecast, by Tourism Type, 2021-2034
  • Table 4: Global Event Tourism Market Revenue (USD Bn) Forecast, by Channel, 2021-2034
  • Table 5: Global Event Tourism Market Revenue (USD Bn) Forecast, by Booking Channel, 2021-2034
  • Table 6: Global Event Tourism Market Revenue (USD Bn) Forecast, by Region, 2021-2034
  • Table 7: North America Event Tourism Market Revenue (USD Bn) Forecast, 2021-2034
  • Table 8: North America Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 9: North America Event Tourism Market Revenue (USD Bn) Forecast, by Tourism Type, 2021-2034
  • Table 10: North America Event Tourism Market Revenue (USD Bn) Forecast, by Channel, 2021-2034
  • Table 11: North America Event Tourism Market Revenue (USD Bn) Forecast, by Booking Channel, 2021-2034
  • Table 12: North America Event Tourism Market Revenue (USD Bn) Forecast, by Country, 2021-2034
  • Table 13: U.S. Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 14: Canada Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 15: Mexico Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 16: Europe Event Tourism Market Revenue (USD Bn) Forecast, 2021-2034
  • Table 17: Europe Event Tourism Market Revenue (USD Bn) Forecast, by Event Type, 2021-2034
  • Table 18: Europe Event Tourism Market Revenue (USD Bn) Forecast, by Tourism Type, 2021-2034
  • Table 19: Europe Event Tourism Market Revenue (USD Bn) Forecast, by Channel, 2021-2034
  • Table 20: Europe Event Tourism Market Revenue (USD Bn) Forecast, by Booking Channel, 2021-2034
  • Table 21: Europe Event Tourism Market Revenue (USD Bn) Forecast, by Country, 2021-2034
  • Table 22: U.K. Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 23: Germany Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 24: France Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 25: Italy Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 26: Spain Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 27: Rest of Europe Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 28: Asia Pacific Event Tourism Market Revenue (USD Bn) Forecast, 2021-2034
  • Table 29: Asia Pacific Event Tourism Market Revenue (USD Bn) Forecast, by Event Type, 2021-2034
  • Table 30: Asia Pacific Event Tourism Market Revenue (USD Bn) Forecast, by Tourism Type, 2021-2034
  • Table 31: Asia Pacific Event Tourism Market Revenue (USD Bn) Forecast, by Channel, 2021-2034
  • Table 32: Asia Pacific Event Tourism Market Revenue (USD Bn) Forecast, by Booking Channel, 2021-2034
  • Table 33: Asia Pacific Event Tourism Market Revenue (USD Bn) Forecast, by Country, 2021-2034
  • Table 34: China Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 35: India Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 36: Japan Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 37: Australia Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 38: Rest of Asia Pacific Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 39: South America Event Tourism Market Revenue (USD Bn) Forecast, 2021-2034
  • Table 40: South America Event Tourism Market Revenue (USD Bn) Forecast, by Event Type, 2021-2034
  • Table 41: South America Event Tourism Market Revenue (USD Bn) Forecast, by Tourism Type, 2021-2034
  • Table 42: South America Event Tourism Market Revenue (USD Bn) Forecast, by Channel, 2021-2034
  • Table 43: South America Event Tourism Market Revenue (USD Bn) Forecast, by Booking Channel, 2021-2034
  • Table 44: South America Event Tourism Market Revenue (USD Bn) Forecast, by Country, 2021-2034
  • Table 45: Brazil Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 46: Argentina Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 47: Rest of South America Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 48: Middle East & Africa Event Tourism Market Revenue (USD Bn) Forecast, 2021-2034
  • Table 49: Middle East & Africa Event Tourism Market Revenue (USD Bn) Forecast, by Event Type, 2021-2034
  • Table 50: Middle East & Africa Event Tourism Market Revenue (USD Bn) Forecast, by Tourism Type, 2021-2034
  • Table 51: Middle East & Africa Event Tourism Market Revenue (USD Bn) Forecast, by Channel, 2021-2034
  • Table 52: Middle East & Africa Event Tourism Market Revenue (USD Bn) Forecast, by Booking Channel, 2021-2034
  • Table 53: Middle East & Africa Event Tourism Market Revenue (USD Bn) Forecast, by Country, 2021-2034
  • Table 54: UAE Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 55: South Africa Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 56: Rest of the Middle East & Africa Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034

List of Figures

  • Figure 1: Global Event Tourism Market Revenue (USD Bn) Breakdown by Event Type, 2025 & 2034
  • Figure 2: Global Event Tourism Market Revenue (USD Bn) Breakdown by Tourism Type, 2025 & 2034
  • Figure 3: Global Event Tourism Market Revenue (USD Bn) Breakdown by Channel, 2025 & 2034
  • Figure 4: Global Event Tourism Market Revenue (USD Bn) Breakdown by Age Event Type, 2025 & 2034
  • Figure 5: Global Event Tourism Market Revenue (USD Bn) Breakdown by Region, 2025 & 2034
  • Figure 6: Global Event Tourism Market Share (%) by Event Type, 2025 & 2034
  • Figure 7: Global Event Tourism Market Share (%) by Tourism Type, 2025 & 2034
  • Figure 8: Global Event Tourism Market Share (%) by Channel, 2025 & 2034
  • Figure 9: Global Event Tourism Market Share (%) by Booking Channel, 2025 & 2034
  • Figure 10: Global Event Tourism Market Share (%) by Region, 2025 & 2034
  • Figure 11: North America Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 12: North America Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 13: North America Event Tourism Market Value (USD Bn) by Tourism Type, 2025 & 2034
  • Figure 14: North America Event Tourism Market Value Share (%) by Tourism Type, 2025
  • Figure 15: North America Event Tourism Market Value (USD Bn) by Channel, 2025 & 2034
  • Figure 16: North America Event Tourism Market Value Share (%) by Channel, 2025
  • Figure 17: North America Event Tourism Market Value (USD Bn) by Booking Channel, 2025 & 2034
  • Figure 18: North America Event Tourism Market Value Share (%) by Booking Channel, 2025
  • Figure 19: North America Event Tourism Market Value (USD Bn) by Country, 2025 & 2034
  • Figure 20: North America Event Tourism Market Value Share (%) by Country, 2025
  • Figure 21: U.S. Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 22: U.S. Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 23: Canada Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 24: Canada Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 25: Mexico Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 26: Mexico Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 27: Europe Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 28: Europe Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 29: Europe Event Tourism Market Value (USD Bn) by Tourism Type, 2025 & 2034
  • Figure 30: Europe Event Tourism Market Value Share (%) by Tourism Type, 2025
  • Figure 31: Europe Event Tourism Market Value (USD Bn) by Channel, 2025 & 2034
  • Figure 32: Europe Event Tourism Market Value Share (%) by Channel, 2025
  • Figure 33: Europe Event Tourism Market Value (USD Bn) by Booking Channel, 2025 & 2034
  • Figure 34: Europe Event Tourism Market Value Share (%) by Booking Channel, 2025
  • Figure 35: Europe Event Tourism Market Value (USD Bn) by Country, 2025 & 2034
  • Figure 36: Europe Event Tourism Market Value Share (%) by Country, 2025
  • Figure 37: U.K. Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 38: U.K. Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 39: Germany Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 40: Germany Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 41: France Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 42: France Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 43: Italy Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 44: Italy Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 45: Spain Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 46: Spain Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 47: Rest of Europe Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 48: Rest of Europe Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 49: Asia Pacific Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 50: Asia Pacific Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 51: Asia Pacific Event Tourism Market Value (USD Bn) by Tourism Type, 2025 & 2034
  • Figure 52: Asia Pacific Event Tourism Market Value Share (%) by Tourism Type, 2025
  • Figure 53: Asia Pacific Event Tourism Market Value (USD Bn) by Channel, 2025 & 2034
  • Figure 54: Asia Pacific Event Tourism Market Value Share (%) by Channel, 2025
  • Figure 55: Asia Pacific Event Tourism Market Value (USD Bn) by Booking Channel, 2025 & 2034
  • Figure 56: Asia Pacific Event Tourism Market Value Share (%) by Booking Channel, 2025
  • Figure 57: Asia Pacific Event Tourism Market Value (USD Bn) by Country, 2025 & 2034
  • Figure 58: Asia Pacific Event Tourism Market Value Share (%) by Country, 2025
  • Figure 59: China Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 60: China Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 61: India Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 62: India Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 63: Japan Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 64: Japan Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 65: Australia Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 66: Australia Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 67: Rest of Asia Pacific Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 68: Rest of Asia Pacific Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 69: South America Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 70: South America Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 71: South America Event Tourism Market Value (USD Bn) by Tourism Type, 2025 & 2034
  • Figure 72: South America Event Tourism Market Value Share (%) by Tourism Type, 2025
  • Figure 73: South America Event Tourism Market Value (USD Bn) by Channel, 2025 & 2034
  • Figure 74: South America Event Tourism Market Value Share (%) by Channel, 2025
  • Figure 75: South America Event Tourism Market Value (USD Bn) by Booking Channel, 2025 & 2034
  • Figure 76: South America Event Tourism Market Value Share (%) by Booking Channel, 2025
  • Figure 77: South America Event Tourism Market Value (USD Bn) by Country, 2025 & 2034
  • Figure 78: South America Event Tourism Market Value Share (%) by Country, 2025
  • Figure 79: Brazil Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 80: Brazil Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 81: Argentina Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 82: Argentina Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 83: Rest of South America Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 84: Rest of South America Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 85: Middle East & Africa Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 86: Middle East & Africa Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 87: Middle East & Africa Event Tourism Market Value (USD Bn) by Tourism Type, 2025 & 2034
  • Figure 88: Middle East & Africa Event Tourism Market Value Share (%) by Tourism Type, 2025
  • Figure 89: Middle East & Africa Event Tourism Market Value (USD Bn) by Channel, 2025 & 2034
  • Figure 90: Middle East & Africa Event Tourism Market Value Share (%) by Channel, 2025
  • Figure 91: Middle East & Africa Event Tourism Market Value (USD Bn) by Booking Channel, 2025 & 2034
  • Figure 92: Middle East & Africa Event Tourism Market Value Share (%) by Booking Channel, 2025
  • Figure 93: Middle East & Africa Event Tourism Market Value (USD Bn) by Country, 2025 & 2034
  • Figure 94: Middle East & Africa Event Tourism Market Value Share (%) by Country, 2025
  • Figure 95: UAE Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 96: UAE Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 97: South Africa Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 98: South Africa Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 99: Rest of Middle East & Africa Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 100: Rest of Middle East & Africa Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 101: Global Event Tourism Market Revenue (%) Share Analysis by Key Players, 2025