零售人工智能 (AI) 的增长机会

持续的 COVID-19 流行、技术进步和不断变化的消费者需求正在为人工智能技术在零售行业的传播铺平道路，尤其是在电子商务零售领域。

本报告研究和分析零售人工智能 (AI) 市场，并提供有关战略要求、增长环境、增长机会分析和公司概况的信息。

目录

战略要求

• 为什么增长变得越来越困难？
• 战略要点 8 (TM)
• 三大战略要求对零售人工智能 (AI) 行业的影响
• 增长机会推动增长管道引擎 (TM)

成长环境

• 在零售商中引入人工智能
• 引入人工智能解决方案的目的
• 增长动力
• COVID-19 大流行促进人工智能在电子商务平台和在线渠道中的采用
• 零售公司引入人工智能的挑战
• 增长限制
• 人工智能在零售业的重要趋势
• 趋势 1：对人工智能驱动的品牌和营销解决方案的需求不断增长，以从非结构化数据中获取洞察力
• 趋势 2：零售商专注于搜索和发现在线产品以锁定潜在客户
• 趋势 3：零售商专注于通过全渠道方法改善客户体验

增长机会分析

• 零售业开发的人工智能相关技术
• NLP 成为支持各种零售应用的基础技术
• 聊天机器人和虚拟代理正在成为零售业务与客户互动的核心。
• 零售商越来越多地使用语音分析从客户互动中获取洞察
• 计算机视觉工具在改善外部购物体验和内部零售业务方面发挥着至关重要的作用。
• 情感和敏感性分析可更深入地洞察客户行为
• 人脸识别技术让店内零售商受益
• 面向零售商的人工智能用例：按行业细分（在线和店内零售）
• 面向零售商的人工智能用例：按功能分类
• 零售人工智能-用例类别描述

公司简介

• 公司简介-Intellias
• 公司简介-ViSenze

增长机会宇宙

• 增长机会一：聊天机器人和虚拟助手与客户进行有效互动
• 增长机会 2：集成增强现实解决方案以增强在线客户体验
• 增长机会 3：整合网络安全解决方案以保护客户数据

附录

• 受访者的个人资料
• 图表列表
• 免责声明

AI Solutions will Drive the Future Growth Potential of the Retail Space for Technology Providers

In this research service, Frost & Sullivan examines the pivotal role of artificial intelligence (AI) in the retail sector. The study will help retailers understand the key trends in the evolving retail AI marketplace as they consider investing in cognitive capabilities. Frost & Sullivan offers insights for stakeholders by identifying AI growth drivers that will facilitate the deployment of AI-based solutions in the retail sector. The research service also examines retailers' growing focus on improving the customer experience through an omnichannel approach (using AI-powered branding and marketing solutions) and enhancing online search and discovery to target potential customers.

In addition, the ravages of the ongoing COVID-19 pandemic, technological advancements, and evolving consumer demands are paving the way for the widespread adoption of retail AI technologies, especially in the eCommerce retail segment. This study also offers direction to technology vendors in terms of charting their strategic priorities and building new capabilities to capitalize on the emerging growth opportunities in the retail AI spac

Table of Contents

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top Three Strategic Imperatives on the Retail Artificial Intelligence Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Environment

• AI Deployment Among Retail Firms
• Purpose for Implementing AI Solutions
• Growth Drivers
• The COVID-19 Pandemic will Drive AI Adoption in eCommerce Platforms and Online Channels
• Challenges in AI Implementation in Retail Firms
• Growth Restraints
• AI in Retail-Important Trends
• Trend 1: Rising Demand for AI-powered Branding and Marketing Solutions to Gain Insights from Unstructured Data
• Trend 2: Retailer Focus on Online Product Search and Discovery to Target Potential Customers
• Trend 3: Retailer Emphasis on Improving Customer Experience Through the Omnichannel Approach

Growth Opportunity Analysis

• AI-related technologies deployed by retailers
• NLP is Emerging as an Underlying Technology to Support Different Retail Applications
• Chatbots and Virtual Agents are Becoming the Core of Retail Operations for Customer Interactions
• Retailers are Increasingly Using Speech Analytics to Gain Insights from Customer Interactions
• Computer Vision Tools will Play a Pivotal Role in Improving External Shopping Experiences and Internal Retail Operations
• Emotion and Sentiment Analysis will Offer Greater Insight Into Customer Behavior
• Facial Recognition Technologies will Benefit In-store Retail Operations
• Retail AI-Key Use-cases by Industry Segment (Online and In-store Retail)
• Retail AI-Key Use-cases by Function
• Retail AI-Key Use-case Categories Explained
• Retail AI-Key Use-case Categories Explained (continued)

Company Profiles

• Company Profile-Intellias
• Company Profile-ViSenze

Growth Opportunity Universe

• Growth Opportunity 1: Chatbots and Virtual Assistants for Effective Interaction with Customers
• Growth Opportunity 1: Chatbots and Virtual Assistants for Effective Interaction with Customers (continued)
• Growth Opportunity 2: Integration of Augmented Reality Solutions to Enhance the Online Customer Experience
• Growth Opportunity 2: Integration of Augmented Reality Solutions to Enhance the Online Customer Experience (continued)
• Growth Opportunity 3: Integrating Cybersecurity Solutions to Secure Consumer Data
• Growth Opportunity 3: Integrating Cybersecurity Solutions to Secure Consumer Data (continued)

Appendix

• Respondent Profile
• List of Exhibits
• Legal Disclaimer