客户洞察教育市场流媒体使用情况

私营和公共机构尚未完全意识到 COVID-19 对学习部门的影响。虽然许多人希望混合模型成为主流，但学生的行为在不断变化，预计会影响教育机构部署的解决方案。

本报告研究和分析客户对教育市场流媒体使用的洞察，提供战略需求和关键结果。聚焦美国市场，基于对幼儿园到高中、职业学校（法学院、医学院）、两年制大学、四年制大学的133名受访者的调查。

目录

战略要求

• 为什么增长变得越来越困难？
• 战略要点 8 (TM)
• 教育市场战略要点 8 (TM)
• 增长机会推动增长管道引擎 (TM)

调查目的及调查方法

• 调查目的和方法

主要发现

• 主要调查结果
• 哪个是公立或私立机构？
• 以下哪项最能代表该机构？
• 您决定购买视频/讲座截图吗？ （选择所有适用项目）
• 教育机构有多少教师？ （全职和兼职的总和）
• 一个教育机构有多少学生？ （全职和兼职的总和）
• 分配给视频/讲座捕获解决方案的教育软件支出的百分比是多少？
• 在过去三年中，您的教育软件预算有何变化？
• 您目前使用的是哪个在线视频流媒体平台？ （选择所有适用项目）
• 您每月观看多少小时的内容？
• 每月创建和上传多少小时的内容？
• 过去两年上传到平台的视频总小时数有何变化？
• 您是否希望在未来 18 个月内部分或全部维护和学习虚拟化？
• 您认为 2021 年的学习课程将发生怎样的变化？
• COVID-19 您之前是否使用过在线视频流媒体平台？
• 您认为 COVID-19 之后会对现有的流式视频通信系统产生什么影响？
• 免责声明

Demand for Streaming Media Solutions Surges During the Pandemic

This study looks at the impact on demand for streaming solutions in the education market since the pandemic started. Private and public educational institutions do not yet know the full impact of COVID-19 on the learning sector. While many expect a hybrid model to stay and be the norm, constant changes in student behavior will impact the solutions that institutions deploy. Whatever the final outcome, online learning is here to stay in some form. Most educational institutions will be forced to offer more choice to students and will rely more heavily on streaming media-based solutions than ever before.

The study is focused on the US market and is based on a survey conducted among 133 respondents spanning K-12, professional schools (law schools, medical schools), 2-year colleges, and 4-year colleges. The study includes both private and public institutions and provides data on how the education market is transforming and allocating budgets, as well as customer perspectives of preferred vendors.

Table of Contents

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Strategic Imperative 8™ for the Education Market
• Growth Opportunities Fuel the Growth Pipeline Engine™

Research Objectives and Methodology

• Research Objectives and Methodology

Key Findings

• Key Findings
• Are you a Public or Private Institution?
• Which of the Following Best Describes your Institution?
• Do you Make Video/Lecture Capture Purchasing Decisions for (Select all that Apply)
• How Many Teaching Faculty are at your Institution (Full and Part Time Combined)?
• How Many Students are in your Institution (Full and Part Time Combined)?
• What Percentage of Education Software Spend is Allocated for Video Capture/Lecture Capture Solutions?
• How has your Educational Software Budget Changed Over the Last 3 Years?
• Which Online Video Streaming Platform(s) Do you Currently Use? (Select all that Apply)
• Approximately How Many Hours of Content is Watched on a Monthly Basis?
• Approximately How Many Hours of Content is Being Created and Uploaded on a Monthly Basis?
• How has the Total Number of Hours of Videos Uploaded to your Platform Trended Over the Past 2 Years?
• For your Institution Specifically, Do you Expect Learning to Stay Partially or Fully Virtual in the Next 18 Months?
• How do you See your Learning Curriculum Changing in 2021?
• Were You Using an Online Video Streaming Platform Prior to the COVID-19 Pandemic?
• What do you Anticipate the Impact Will be to your Existing Streaming Video Communication System Post the Pandemic?
• Legal Disclaimer