无线运营商利用行业特定的产品和专业知识在北美以现场为中心的工人应用市场竞争

无线运营商在以现场为中心的工人应用市场保持增长模式，预计在 2021-2027 年的预测期内復合年增长率为 22.8%。

现场工作人员明白，移动访问正确的信息和指导可以帮助他们更及时地取得更好的结果。因此，以现场为中心的工作人员应用程序正在获得关注并扩展其功能。作为这个市场的先驱，无线运营商的发展也特别值得关注。

本报告研究和分析了北美以现场为中心的工人应用市场中的无线运营商，并提供了有关战略要素、增长机会分析等方面的信息。

目录

战略要素

• 为什么增长变得越来越困难？
• 战略要素 8 (TM)
• 三大战略要素对以现场为中心的工人申请行业的影响
• 增长机会推动增长管道引擎 (TM)

增长机会分析：以现场为中心的工人应用市场

• 以现场为中心的工人应用市场分析范围
• 市场细分
• 主要竞争对手
• 主要增长指标
• 增长动力
• 增长限制
• 预测的先决条件
• 收入预测
• 分部收入预测
• 收入预测分析
• 价格趋势和预测分析
• 竞争环境
• 北美无线运营商简介-AT & T
• 北美无线运营商简介-Bell Canada
• 北美无线运营商简介-Rogers Communications
• 北美无线运营商简介-TELUS
• 北美无线运营商简介-T-Mobile USA
• 北美无线运营商简介-Verizon

增长机会分析：中小企业 (SMB)

• 主要增长指标
• 中小企业盈利预测
• 预测分析-SMB 解决方案

增长机会分析：公司

• 主要增长指标
• 企业盈利预测
• 预测分析 - 企业解决方案

增长领域：以现场为中心的工人应用市场

• 增长机会 1-利用5G和物联网创建尖端应用，拓展奢侈品市场并增加收入 - 2022
• 增长机会 2-添加行业特定的解决方案以增加收入和市场份额-2022
• 增长机会 3-当前以现场为中心的工人基于应用程序的审查以创造新的销售机会-2022
• 增长机会 4-通过添加移动销售支持应用程序来增加收入-2022

下一步

Advanced Technologies, Increased Internal Coordination, and Stronger Product Control Can Create Growth Opportunities

This study defines field-centric worker apps as software solutions that are used out in the field, where the mobile employee is typically traversing from site to site during his or her work day. Sample worker types can include field sales reps, field service technicians, public safety first-responders, utility field techs, insurance adjusters, home health care workers, etc. Field-centric worker apps are mobile-first, allowing these workers real-time access to, and exchange of, critical information, collaboration, and/or guidance via their smartphones, tablets, and even smart glasses and smart watches.

These field-based workers understand that mobile access to the right information and guidance can produce better, more timely outcomes. As a result, field-centric worker applications are receiving increased attention and growing in terms of capabilities. In addition, the evolving status of wireless carriers-the pioneering channel in this market-is of particular interest. This study examines the role of North America's top-tier wireless carriers in the field-centric mobile applications market, including their current portfolios, challenges, and growth opportunities.

Features of these apps can include mobile forms and work flows, checklists, video streaming, mobile payment, predictive analytics, customer history, wireless timecards, reports and dashboards, etc. While the range of field-centric worker app capabilities continues to grow, wireless carriers tend to lag on adoption of innovative technologies, which can negatively impact their value proposition with prospective customers.

Adoption dynamics and strategic imperatives are examined. Revenue forecasts are provided for wireless carrier performance in two product categories: 1) Small and Mid-sized Business (SMB) solutions for companies with fewer than 500 employees, and 2) Enterprise solutions for businesses with 500+ total employees. This wireless carrier portion of the field-centric worker app market remains in growth mode and is projected to exhibit a CAGR of 22.8% over the study's 2021-2027 forecast period.

The carriers that are profiled in this study are: AT&T, Bell Canada, Rogers Communications, TELUS, T-Mobile USA, and Verizon.

Key Issues Addressed:

• What are the top three strategic imperatives impacting wireless carriers in the field-centric worker apps industry?

• What are four potential growth opportunities for wireless carriers in this industry?

• How is the role of the wireless carrier evolving in this industry?

• Who is the wireless carrier competing against?

For each of the six profiled carriers:

• What products are currently being offered?

• How does participation in this solution category "fit" into the carrier's larger business strategy?

Table of Contents

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top Three Strategic Imperatives on the Field-Centric Worker Application Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis, Field-Centric Worker Applications Market

• Field-Centric Worker Applications Market Scope of Analysis
• Field-Centric Worker Applications Market Scope of Analysis (continued)
• Field-Centric Worker Applications Market Scope of Analysis (continued)
• Market Segmentation
• Key Competitors for Field-Centric Worker Applications Market
• Key Growth Metrics for Wireless Carriers in Field-Centric Worker Applications Market
• Growth Drivers in Field-Centric Worker Applications Market
• Growth Restraints in Field-Centric Worker Applications Market
• Forecast Assumptions for Wireless Carriers in Field-Centric Worker Applications Market
• Revenue Forecast for Wireless Carriers in Field-Centric Worker Applications Market
• Revenue Forecast by Segment, for Wireless Carriers in Field-Centric Worker Applications Market
• Revenue Forecast Analysis for Wireless Carriers in Field-Centric Worker Applications Market
• Pricing Trends and Forecast Analysis for Wireless Carriers in Field-Centric Worker Applications Market
• Competitive Environment, Field-Centric Worker Applications Market
• North American Wireless Carrier Profile-AT&T
• North American Wireless Carrier Profile-AT&T (continued)
• North American Wireless Carrier Profile-Bell Canada
• North American Wireless Carrier Profile-Rogers Communications
• North American Wireless Carrier Profile-TELUS
• North American Wireless Carrier Profile-T-Mobile USA
• North American Wireless Carrier Profile-Verizon
• North American Wireless Carrier Profile-Verizon (continued)

Growth Opportunity Analysis, Small and Mid-sized Business (SMB)

• Key Growth Metrics for Wireless Carriers in Field-Centric Worker Applications Market
• SMB Revenue Forecast for Wireless Carriers in Field-Centric Worker Applications Market
• Forecast Analysis, Small and Mid-sized Business (SMB) Solutions

Growth Opportunity Analysis, Enterprise

• Key Growth Metrics for Wireless Carriers in Field-Centric Worker Applications Market
• Enterprise Revenue Forecast for Wireless Carriers in Field-Centric Worker Applications Market
• Forecast Analysis, Enterprise Solutions

Growth Universe, Field-Centric Worker Applications Market

• Growth Opportunity 1-Leveraging 5G and IoT to Create More Cutting-Edge Apps, Expand Upmarket, and Increase Revenues, 2022
• Growth Opportunity 1-Leveraging 5G and IoT to Create More Cutting-Edge Apps, Expand Upmarket, and Increase Revenues, 2022 (continued)
• Growth Opportunity 2-Adding More Vertical-Specific Solutions to Increase Revenues and Expand Market Share, 2022
• Growth Opportunity 2-Adding More Vertical-Specific Solutions to Increase Revenues and Expand Market Share, 2022 (continued)
• Growth Opportunity 3-Revisiting the Current Field-Centric Worker App Base to Create New Sales Opportunities, 2022
• Growth Opportunity 3-Revisiting the Current Field-Centric Worker App Base to Create New Sales Opportunities, 2022 (continued)
• Growth Opportunity 4-Adding a Mobile Sales Force Automation App to Increase Revenues, 2022
• Growth Opportunity 4-Adding a Mobile Sales Force Automation App to Increase Revenues, 2022 (continued)

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• Legal Disclaimer