全球无摩擦商务市场：增长机会

Global Frictionless Commerce Growth Opportunities

出版日期: 2022年06月14日 | 出版商:

Frost & Sullivan | 英文 52 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录

本报告研究和分析全球无摩擦商务市场，并提供有关战略需求、趋势机会分析、增长机会分析等方面的信息。

高度定制的购物体验可实现零退货和库存损失
无摩擦商务路线图
无摩擦商务的三大支柱
无摩擦零售可实现端到端的客户体验
启用无摩擦 CX：实现全渠道体验
启用无摩擦 CX：无摩擦结账/付款
启用 Frictionless CX：Frictionless Fulfillment 模型
启用无摩擦 CX：无摩擦返回
趋势机会：区域曝光
趋势机遇：对行业的影响
世界主要趋势机会槓桿：2020-2030
有吸引力的趋势机会分析
趋势机会竞赛活动
趋势机会的影响和确定性分析
趋势机会矩阵：趋势创新指数
创新吸引力得分
趋势机会矩阵：趋势增长指数
增长吸引力得分
对 BEETS 趋势的影响

增长机会分析

增长机会 1：无缝购物体验的数字助理
增长机会 2：WaaS 实现灵活实现
增长机会 3：用于无缝交易的生物识别技术
增长的关键成功因素
结论：未来方向

附录

下一步

简介目录

Product Code: K769-36

Enhancing Customer Experience through the Convergence of Physical and Digital Retail

The retail industry is undergoing a transformational shift wherein physical and digital customer experiences are converging. Retailers want to leverage digital tools that will help them derive contextual, behavioral, and location-based information to create unique and engaging customer experiences. Digitalized eCommerce platforms will enable frictionless commerce and zero UI experiences that leverage deep customer analytics to offer hyper-personalized services.

Frictionless commerce entails that all the paths to commerce converge into an omnichannel environment where the consumer is at the center and the path to purchase is seamless across all channels. The road to zero friction across all physical and digital touchpoints requires the right solutions with minimal or no friction across different environments, depending on cost-benefit considerations as much as on customer needs.

The 3 Pillars of Frictionless Commerce that are Enhancing the Consumer Journey:

Consistency: Consistency is vital when building a true omnichannel experience. Consumers expect a unified brand presence and a name that can be trusted.

Relevance: The degree of personalization in a consumer's journey will continue to rise with behavioral data determining product choices based on buying patterns and preferences.

Convenience: In the post-pandemic scenario, convenience will gain significance, and the emphasis will be on contactless and frictionless anywhere-anytime commerce.

Frictionless commerce is built on 4 main components, that is, omnichannel experiences, frictionless checkouts, frictionless fulfillment, and frictionless returns. To achieve a truly frictionless experience, brands must build capabilities to streamline in-store and online consumer touchpoints.

Omnichannel Experiences: Omnichannel experiences involve the merging of digital interactions with in-store engagement to deliver seamless brand experiences.

Frictionless Checkouts/Payments: Customers are becoming more loyal to retailers that offer frictionless checkouts. New checkout models in retail (smart carts, contactless checkouts, BOPIS, BNPL) will eliminate a singular point of sale (PoS).

Frictionless Fulfillment Models: New shipping/delivery models such as drop shipping and WaaS and micro-warehousing are enabling significantly faster delivery times and allowing better integration of inventory-level data between online and offline channels.

Frictionless Returns: Delivering against customer expectations is more costly than absorbing return costs. The rising pressure from giants such as Amazon will push businesses to reevaluate their return models.

Strategic Imperatives

Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
Our Mega Trend Universe-Overview
Growth Opportunities Fuel the Growth Pipeline Engine™

Executive Dashboard

Our Mega Trend Universe-Data Marketplace Impact
Key Findings
Growth Opportunities Critical to Future Success

Trend Opportunity Analysis

Highly Customized Shopping Experiences Will Enable Zero Returns and Inventory Losses
Roadmap to Frictionless Commerce
The Three Pillars of Frictionless Commerce
Frictionless Retail Enables End-to-end Customer Experiences
Enabling a Frictionless CX-Omnichannel Experiences
Enabling a Frictionless CX-Frictionless Checkouts/Payments
Enabling a Frictionless CX-Frictionless Fulfillment Models
Enabling a Frictionless CX-Frictionless Returns
Trend Opportunity-Regional Exposure
Trend Opportunity-Industry Implications
Key Trend Opportunity Levers, Global, 2020-2030
Trend Opportunity Attractiveness Analysis
Trend Opportunity Competitive Activity
Trend Opportunity Competitive Activity (continued)
Trend Opportunity Impact and Certainty Analysis
Trend Opportunity Impact and Certainty Analysis (continued)
Trend Opportunity Matrix-Trend Innovation Index
Innovation Attractiveness Score
Trend Opportunity Matrix-Trend Growth Index
Growth Attractiveness Score
BEETS Trend Implications

Growth Opportunity Analysis

Growth Opportunity 1-Digital Assistants for Seamless Shopping Experiences
Growth Opportunity 1-Digital Assistants for Seamless Shopping Experiences (continued)
Growth Opportunity 2-WaaS for Flexible Fulfillment
Growth Opportunity 2-WaaS for Flexible Fulfillment (continued)
Growth Opportunity 3-Biometrics for Seamless Transactions
Growth Opportunity 3-Biometrics for Seamless Transaction (continued)
Critical Success Factors for Growth
Conclusion-The Way Forward