平视显示器 (HUD) 系统北美市场:增长机会

据说到 2021 年，平视显示器 (HUD) 在北美的渗透率仅占售出车辆的 8.2%。到 2030 年，HUD 预计将渗透到约 29.8% 的车辆中，复合年增长率为 17.3%。

本报告研究和分析了北美抬头显示 (HUD) 系统市场，包括战略要务、增长环境、增长动力和製约因素、常规 HUD/AR-HUD 增长机会分析，我们提供有关 HUD 产品的信息等等

内容

战略要务

• 为什么增长变得越来越困难？
• 战略要务 8 (TM)
• 三大战略要务对 HUD 的影响
• 增长机会推动增长管道引擎 (TM)

成长环境

• 主要发现
• HUD 总渗透率
• HUD 策略:按车辆细分
• HUD 渗透率快照:按 OEM 组
• 车辆细分

增长机会分析:HUD

• 分析范围
• 市场细分
• 市场定义
• 主要竞争对手
• 关键增长指标，HUD
• 推动增长的因素
• 抑制增长的因素
• 预测假设
• 北美 HUD 预测
• 出货量预测:按技术、HUD
• 出货量预测:按车辆细分的 HUD
• HUD 策略:按车辆细分
• 北美 HUD 收入预测
• 收入预测:按技术，HUD
• HUD 渗透率:按技术分类
• OEM 部署策略，HUD
• 竞争环境

增长机会分析:传统 HUD

• 主要增长指标:传统HUD
• 销售和出货量预测:传统 HUD
• 出货量预测:传统 HUD
• 销售预测:传统 HUD
• 出货量预测:按车辆细分的传统 HUD
• 预测分析:传统 HUD

增长机会分析:AR-HUD

• 关键增长指标:AR-HUD
• 销售和出货量预测:AR-HUD
• 出货预测:AR-HUD
• 销售预测:AR-HUD
• 出货量预测:按车型划分的 AR-HUD
• 预测分析:AR-HUD

HUD 产品:主要 OEM 集团

• HUD 产品 - 宝马集团
• HUD 产品 - 福特汽车公司
• HUD 提供的产品 - 吉利
• HUD 产品 - 通用汽车公司
• HUD 提供的产品 - 本田汽车公司
• HUD 提供的产品 - 现代汽车集团
• HUD-梅赛德斯-奔驰集团提供的产品
• HUD 提供的产品 - 雷诺日产三菱联盟
• HUD 产品 - Stellantis
• HUD 提供的产品 - 丰田汽车公司
• HUD 产品 - 大众汽车集团
• HUD 渗透快照:按 OEM 集团

HUD 产品:主要一级供应商

• HUD 提供的产品 - Continental
• HUD 提供的产品 - 日本精机
• HUD 提供的产品 - 电装
• HUD 提供的产品 - Panasonic
• HUD 供应商的产品组合快照

增长机会宇宙

• 增长机会 1 - 产品差异化
• 增长机会 2 - 便利性和安全性功能
• 增长机会 3-将 AR 和 AD 集成到 EV

下一步

• 接下来的步骤
• 为什么是 Frost，为什么是现在？
• 图表列表
• 免责声明

Future Growth Potential of North American HUD Hinges on the Gamification of the Passenger Cabin

The study provides forecasts for the heads-up display (HUD) market in North America from 2021 to 2030. The first-ever HUD in a motor vehicle was a monochrome HUD integrated by General Motors in 1988 as a technological improvement over the head-down display (HDD) interface, which is commonly used in the automobile industry. Over the years, HUDs have been integrated into different types of vehicles in North America. Currently, the two most common types of HUDs in the market are combiner HUDs and windscreen HUDs. As of 2021, combiner HUDs are almost redundant in the North American market, with the newer generation of windscreen HUDs being able to pack a larger field of view (FoV) along with more volume in a compact size. The augmented-reality HUDS (AR-HUDs), which are the next-generation HUDs, have already hit the market in some premium vehicle models, such as the Mercedes Benz S-Class and EQS.

This study aims to research, analyze, forecast, and provide an overview of the HUD trends in North America. It discusses the impact of these trends on the growth and deployment strategies of different OEMs and suppliers in the market and analyzes various aspects of the market, including types of HUD systems and industry growth opportunities.

Our research indicates that HUD penetration in North America as of 2021 stood at a meager 8.2% of the vehicles sold. HUDs are expected to penetrate roughly 29.8% of the vehicles by 2030, with the market for it expanding at a CAGR of 17.3%.

The growth of the HUD market can be attributed to four main reasons:

• 1) OEMs bundling HUDs with sought-after packages

• 2) Proliferation of advanced driver assistance systems (ADAS) forcing OEMs to offer a solution that reduces driver distraction

• 3) OEMs' need to differentiate their product from the competition

• 4) Increase in adoption of electric vehicles (EV) driving OEMs to offer added features in order to distinguish their product from traditional ICE vehicles

Key Issues Addressed:

• What is HUD? What are the factors driving the introduction of HUDs?

• What are the key drivers and restraints for the HUD market?

• How is the HUD market expected to grow? Which are the key OEMs responding to the HUD trend?

• What strategies are OEMs adopting for HUD deployment in North America?

• What are the avenues of growth for the HUD market in North America until 2030?

Table of Contents

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on HUDs
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Environment

• Key Findings
• Total HUD Penetration
• HUD Strategies by Vehicle Segment
• HUD Penetration Snapshot by OEM Group
• Vehicle Segmentation

Growth Opportunity Analysis: HUD

• Scope of Analysis
• Market Segmentation
• Market Definitions
• Key Competitors
• Key Growth Metrics, HUD
• Growth Drivers
• Growth Restraints
• Forecast Assumptions
• North American HUD Forecast
• Unit Shipment Forecast by Technology, HUD
• Unit Shipment Forecast by Vehicle Segment, HUD
• HUD Strategies by Vehicle Segment
• North American HUD Revenue Forecast
• Revenue Forecast by Technology, HUD
• HUD Penetration by Technology
• OEM Deployment Strategy, HUD
• Competitive Environment

Growth Opportunity Analysis: Conventional HUD

• Key Growth Metrics, Conventional HUD
• Revenue and Unit Shipment Forecast, Conventional HUD
• Unit Shipment Forecast, Conventional HUD
• Revenue Forecast, Conventional HUD
• Unit Shipment Forecast by Vehicle Segment, Conventional HUD
• Forecast Analysis, Conventional HUD

Growth Opportunity Analysis: AR-HUD

• Key Growth Metrics, AR-HUD
• Revenue and Unit Shipment Forecast, AR-HUD
• Unit Shipment Forecast, AR-HUD
• Revenue Forecast, AR-HUD
• Unit Shipment Forecast by Vehicle Segment, AR-HUD
• Forecast Analysis, AR-HUD

HUD Offerings: Key OEM Groups

• HUD Offering-BMW Group
• HUD Offering-Ford Motor Company
• HUD Offering-Geely
• HUD Offering-General Motors Company
• HUD Offering-Honda Motor Company
• HUD Offering-Hyundai Motor Group
• HUD Offering-Mercedes-Benz Group
• HUD Offering-Renault Nissan Mitsubishi Alliance
• HUD Offering-Stellantis
• HUD Offering-Toyota Motor Corporation
• HUD Offering-Volkswagen Group
• HUD Penetration Snapshot by OEM Group
• HUD Penetration Snapshot by OEM Group (continued)

HUD Offerings: Key Tier I Suppliers

• HUD Offering-Continental
• HUD Offering-Nippon Seiki
• HUD Offering-Denso
• HUD Offering-Panasonic
• HUD Supplier Portfolio Snapshot

Growth Opportunity Universe

• Growth Opportunity 1-Product Differentiation
• Growth Opportunity 1-Product Differentiation (continued)
• Growth Opportunity 2-Convenience and Safety Features
• Growth Opportunity 2-Convenience and Safety Features (continued)
• Growth Opportunity 3-Integration of AR and AD in EVs
• Growth Opportunity 3-Integration of AR and AD in EVs (continued)

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• List of Exhibits (continued)
• List of Exhibits (continued)
• List of Exhibits (continued)
• Legal Disclaimer