Frost Radar:欧洲的新车线上市场Purace市场(2022年)

欧洲的新车线上市场空间，由于开发附加价值更高的客户意愿的数位服务，仍有进一步发展的潜力。市场空间供应商，在顾客历程的全部方面，有着重入口网站的数位化的必要。尤其是最大的汽车购买层的千禧新生代和Z世代，将期待无缝的数位购买。

本报告提供欧洲的新车线上市场空间市场相关调查分析，产业的企业的市场定位，及各企业的优势机会为基础的竞争简介等资讯。

目录

策略性必要事项与成长环境

• 策略性必要事项
• 成长环境

Frost Radar(TM)

• Frost Radar(TM):欧洲的新车线上市场空间
• Frost Radar(TM):竞争环境

主要企业

• AutoScout24
• Auto Trader
• Carnovo
• Carwow
• Carzone
• FairSquare
• Gocar
• Heycar

策略性洞察能力

• 策略性洞察能力

下一步:活用Frost Radar(TM)给予主要的利害关係者力量

• Frost Radar(TM)的重要性
• Frost Radar(TM)支援CEO的成长团队
• Frost Radar(TM)支援投资者
• Frost Radar(TM)支援客户
• Frost Radar(TM)支援董事会

Frost Radar(TM)分析

• Frost Radar(TM):未来的成长潜在力的基准

A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines

New and used vehicles can be purchased in a variety of ways in Europe, whether through franchised car dealerships, OEM online channels, or third-party online marketplaces. Automakers are exploring ways to reach out directly to customers to reduce retail operating costs while new car dealers want more effective ways to market and sell their inventory in the competitive retail arena.

Automotive eCommerce had to transform during the COVID-19 pandemic because many companies selling cars did not offer fully digital services and automakers had to temporarily close physical dealerships to the public. Although marketplaces were already offering new car sales online, the pandemic accelerated the trend at the back of a confluence of factors including customer demand for more buying choices and intrabrand competition among dealerships.

Online new car marketplaces still have potential for evolution with the development of more value-added, customer-oriented digital services. Marketplace providers will have to focus on digitalizing their web portals for all aspects of the customer journey, including vehicle tour, configuration, financing, trade-in, warranty, digital signature, and the ability to facilitate transactions digitally. As millennials and Generation Z become the largest car-buying groups, they will expect a seamless and digital purchase journey.

The Frost Radar™ reveals the market positioning of companies in an industry using their Growth and Innovation scores as highlighted in the Frost Radar™ methodology. The document presents competitive profiles on each of the companies in the Frost Radar™ based on their strengths, opportunities, and a small discussion on their positioning. Frost & Sullivan analyzes hundreds of companies in an industry and benchmarks them across 10 criteria on the Frost Radar™, where the leading companies in the industry are then positioned.

Table of Contents

Strategic Imperative and Growth Environment

• Strategic Imperative
• Growth Environment

Frost Radar™

• Frost Radar™: European New Car Online Marketplace
• Frost Radar™: Competitive Environment
• Frost Radar™: Competitive Environment (continued)

Companies to Action

• AutoScout24
• AutoTrader
• Carnovo
• Carwow
• Carzone
• FairSquare
• Gocar
• Heycar

Strategic Insights

• Strategic Insights

Next Steps: Leveraging the Frost Radar™ to Empower Key Stakeholders

• Significance of Being on the Frost Radar™
• Frost Radar™ Empowers the CEO's Growth Team
• Frost Radar™ Empowers Investors
• Frost Radar™ Empowers Customers
• Frost Radar™ Empowers the Board of Directors

Frost Radar™ Analytics

• Frost Radar™: Benchmarking Future Growth Potential
• Frost Radar™: Benchmarking Future Growth Potential
• Legal Disclaimer