全球音频流媒体服务市场：一个增长机会

2021 年全球音频流媒体服务的市场收入将达到 313.5 亿美元，比 2020 年增长 18.8%。

2021 年的增长将主要由音频流媒体平台和订阅模式的普及、低延迟高速连接（例如 5G）的普及、这些服务扩展到新的地区以及访问的便利性推动来自多个设备。由可以流式传输的技术进步带来。展望未来，音频流媒体服务市场预计将在整个预测期内（2022 年至 2028 年）继续以两位数的回报率增长。

本报告审视和分析了全球音频流媒体服务市场，提供了有关影响增长的因素、市场收入、付费许可的预计趋势和增长机会的信息。

内容

战略要务

• 为什么越来越难成长？
• 战略要务 8 (TM)
• 三大战略要务对音频流服务行业的影响
• 增长机会推动增长 Pipeline Engine(TM)

增长机会分析

• 分析范围：音频流服务
• 音频流服务提供商
• 增长指标
• 增长动力
• 抑制增长的因素
• 预测假设
• 收入和安装许可预测
• 净新许可预测
• 收入和已安装许可的预测分析
• 收益分成
• 已安装付费许可共享
• 收益分成分析

增长机会领域

• 成长机会
• 增长机会 1：拥抱创作者经济，让音频流媒体服务更具互动性
• 增长机会 2：利用不断发展的技术推动创新
• 增长机会 3：整合体育节目以吸引新观众
• 增长机会 4：投资原创内容以实现差异化竞争
• 增长机会 5：与第三方分销商合作以改善您的流媒体体验
• 增长机会 6：通过追求音频进化获得竞争优势
• 增长机会 7：受益于社交媒体的繁荣以促进音频流媒体服务的采用

附录：附加信息

Digital Streaming Platforms Revolutionizing the Consumption of Music, Podcasts, and Audiobooks

In 2021, the global audio streaming services market earned revenues of $31.35 billion, which is up 18.8% when compared to 2020.

Growth in 2021 resulted mainly from the great popularity of audio streaming platforms and subscription models, broader availability of fast-speed connections with low latency (e.g., 5G), expansion of these services to new regions, and technological advancements that allow easy streaming from multiple devices. Going forward, the audio streaming services market will continue to grow at double-digit revenue rates during the entire forecast period (2022-2028).

This study covers the global market for audio streaming services. These services allow users to stream audio from compatible devices, such as smartphones, smart TVs, and laptops.

These services deliver audio via an internet connection on applications or web browsers. Although they provide instant access to a large collection of audio content and eliminate the need for memory space, many of these platforms allow customers to download files and listen to them offline.

Audio streaming platforms provide different subscription plans. Most of them offer a free advertising-supported tier; paid subscriptions with multiple benefits; and student, family, and military discounts. Transactional online audio is excluded from this report (i.e., purchase of a specific piece of content).

This study does not include video sharing and live streaming platforms, such as Youtube1 or Twitch, nor does it include satellite radio providers.

This report forecasts the global market revenue for audio streaming services and the evolution of paid subscriptions. The installed base of paid licenses does not equate to the installed base of audio subscribers because a single user may have multiple licenses for different audio streaming services.

Audio streaming providers offer different paid subscription tiers, which vary in price, audio quality, and offline downloading, and this study includes them in installed license revenue estimates.

Audio streaming operators deliver advertisements to freemium listeners. In exchange for free access to a library of content, users listen to advertisements between tracks. Conversely, premium subscribers pay a monthly or annual fee to experience uninterrupted audio streaming.

Revenue figures represent sales coming from subscription-based plans and advertisement revenue. Subscription revenues include direct sales from end users purchasing the service and indirect sales from business partners. The study excludes sales of merchandise, event tickets, sponsorships, and licensing revenues.

This study uses primary and secondary information, in conjunction with internal information, to analyze the market and provide observations and conclusions.

Table of Contents

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Audio Streaming Services Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Scope of Analysis: Audio Streaming Services
• Scope of Analysis: Audio Streaming Services (continued)
• Audio Streaming Services Providers
• Growth Metrics
• Growth Drivers
• Growth Restraints
• Forecast Assumptions
• Forecast Assumptions (continued)
• Revenue and Installed Licenses Forecast
• Net New Licenses Forecast
• Revenue and Installed Licenses Forecast Analysis
• Revenue and Installed Licenses Forecast Analysis (continued)
• Revenue Share
• Installed Paid Licenses Share2
• Revenue Share Analysis

Growth Opportunity Universe

• Growth Opportunities
• Growth Opportunity 1: Embrace the Creator Economy to Make Audio Streaming Services More Interactive
• Growth Opportunity 1: Embrace the Creator Economy to Make Audio Streaming Services More Interactive (continued)
• Growth Opportunity 2: Leverage Evolving Technology to Push Innovation Forward
• Growth Opportunity 2: Leverage Evolving Technology to Push Innovation Forward (continued)
• Growth Opportunity 3: Integrate Sports Programming to Reach New Audiences
• Growth Opportunity 3: Integrate Sports Programming to Reach New Audiences (continued)
• Growth Opportunity 4: Invest in Original Content to Ensure Competitive Differentiation
• Growth Opportunity 4: Invest in Original Content to Ensure Competitive Differentiation (continued)
• Growth Opportunity 5: Form Partnerships with Third-Party Distributors to Improve the Streaming Experience
• Growth Opportunity 5: Form Partnerships with Third-Party Distributors to Improve the Streaming Experience (continued)
• Growth Opportunity 6: Pursue Audio Evolution to Gain a Competitive Edge
• Growth Opportunity 6: Pursue Audio Evolution to Gain a Competitive Edge (continued)
• Growth Opportunity 7: Benefit from the Social Media Boom to Boost Audio Streaming Services Adoption
• Growth Opportunity 7: Benefit from the Social Media Boom to Boost Audio Streaming Services Adoption (continued)

Appendix: Additional Information

• Providers included in "Others" in the Revenue and Installed Paid Licenses Share Section
• List of Exhibits
• Legal Disclaimer