市场调查报告书
商品编码
1205911
趋势机会简介:零售业的未来 (第2版)Trend Opportunity Profiles: Future of Retail (Second Edition) |
客户经验和消费平台的主要转型到2030年预计实现零售业的成长。
为了构筑提高客户参与的商务生态系统,企业投资销售平台的行动应用程式,及语音辨识的消费服务,支援AR/VR的网路商店等,先进客户支援技术。
本报告提供零售业的展望调查,采用策略,技术利用案例,成长机会分析等彙整资料。
Key Transformations in Customer Experience and Shopping Platforms Enabling Growth and Innovation to 2030
This series features novel business approaches and innovations in the retail space. It is a set of profiles that illustrate the trends offering holistic and interactive experiences for customers as well as convenience and benefits to retailers. To develop a business ecosystem that delivers high customer engagement, companies are investing in advanced customer interaction technologies that center on mobile apps as a platform for sales, voice-activated shopping services, and AR/VR-enabled online stores.
In consideration of the exponential growth online retail is experiencing, this study discusses generational influence on convenience over price; hence companies are adopting strategies such as delivery within 30-minutes, reserve online purchases offline, and pop-up shops.
The study covers growth opportunities in key sectors such as fast-moving consumer goods (FMCG), retail, ICT, construction, industrial, mobility, supply chain and logistics, and business and financial services. By offering exemplary use cases, this report guides companies on ways to incorporate critical trends into their business and suggests opportunities that will foster growth.