社交直播的增长机会

Social Live Streaming Growth Opportunities

出版日期: 2023年07月13日 | 出版商:

Frost & Sullivan | 英文 43 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录

内容创作者和平台提供商通过创新的货币化策略获得奖励

该研究涵盖社交直播服务行业。社交直播流媒体服务是允许用户通过智能手机、电脑、平板电脑和游戏机等兼容设备广播、观看直播视频内容并与之互动的服务。社交直播流媒体服务为用户提供了必要的数字基础设施，以便通过应用程序和网络浏览器向世界各地的观众共享和流式传输通过互联网传送的实时影片内容。用户通常可以免费流式传输和访问实时视频内容以及与其他用户互动。然而，大多数服务都通过投放广告来获取广告收入，以换取免费访问其内容的权利。

许多社交直播提供商以观众捐赠、广告收入分享、特定频道付费订阅、品牌合作/赞助以及数字和实体产品电子商务等形式提供支持。我们为内容创作者提供货币化机会。直播运营商通常通过收取费用或收入分成来将这些功能货币化。

该行业包括专用影片流媒体平台和社交媒体平台。虽然 Twitch 和 YouTube 等影片流媒体平台是直播领域的先驱，但 Instagram、Facebook 和 TikTok 等社交媒体平台最近也利用直播内容的流行开发了内置流媒体功能。虽然许多服务最初专注于与游戏相关的流媒体，但如今的内容类别包括脱口秀、音乐、教程、个人博客和采访。

该研究不包括企业直播平台或直播音讯流服务。 Frost & Sullivan 将一手和二手资讯与内部资讯结合起来，分析市场并得出见解和结论。

成长机会
增长机会一：整合电商
成长机会二：虚拟偶像直播
增长机会3：互动性
增长机会四：沉浸式直播
增长机会五：强大的创作者经济
增长机会6：在线脱口秀和视频播客
增长机会七：直播营销
增长机会8：与游戏发行商和游戏机製造商的合作
增长机会 9：按次付费活动
增长机会10：区块链技术
参展商名单
免责声明

简介目录

Product Code: K8C3-70

Content Creators and Platform Providers will Reap the Rewards of Innovative Monetization Strategies

This study covers the social live streaming services industry. The services allow users to broadcast, watch, and react to live video content from compatible devices such as smartphones, computers, tablets, and game consoles. They provide users with the necessary digital infrastructure to share and stream real-time video content delivered via the internet on applications or web browsers to audiences around the world. Users can generally stream and access live video content as well as interact with other users at no cost. In exchange for free access to the content, however, most services deliver commercials to generate advertising revenues.

Many social live streaming providers offer monetization opportunities to content creators in the form of donations from viewers, advertising revenue sharing, paid subscriptions to certain channels, brand partnerships/sponsorships, and eCommerce for digital and physical products. Live streaming operators generally earn money from these features by imposing fees or revenue-sharing practices.

The industry includes dedicated video streaming platforms and social media platforms. While video streaming platforms such as Twitch or YouTube were pioneers in the live streaming space, social media platforms including Instagram, Facebook, and TikTok developed built-in streaming features more recently in order to leverage the popularity of live content. Many services originally focused on gaming-related streams, but content categories today include talk shows, music, tutorials, personal vlogs, and interviews.

This study does not include enterprise live streaming platforms or live audio streaming services. Frost & Sullivan used primary and secondary information in conjunction with internal data to analyze the market and provide observations and conclusions.

Strategic Imperatives

Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Social Live Streaming Industry
Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

Scope of Analysis
Social Live Streaming Services
Growth Drivers
Growth Restraints

Industry Trends

Trend 1: Extensions and Add-Ons
Trend 2: Co-streaming Features
Trend 3: Paid Subscriptions and Virtual Gifting
Trend 4: Bots

Growth Opportunity Universe

Growth Opportunities
Growth Opportunity 1: Integrated eCommerce
Growth Opportunity 2: Virtual Idol Live Streams
Growth Opportunity 3: Interactive Features
Growth Opportunity 4: Immersive Live Streaming
Growth Opportunity 5: The Powerful Creator Economy
Growth Opportunity 6: Online Talk Shows and Vodcasts
Growth Opportunity 7: Live Streaming Marketing
Growth Opportunity 8: Partnerships with Game Publishers and Console Manufacturers
Growth Opportunity 9: Pay-per-View Events
Growth Opportunity 10: Blockchain Technology
List of Exhibits
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