亚洲OEM的无线更新 (FOTA/SOTA) 策略洞察

对连接和先进资讯娱乐的需求推动了亚洲汽车产业 OTA 更新的成长潜力

这项研究服务分析亚洲目标商标产品製造商的无线 (OTA) 更新，并探索市场参与企业增强 OTA 能力并获得竞争优势的机会。本研究重点在于韧体OTA (FOTA) 和软体 OTA (SOTA) 策略。嵌入式技术和 5G 的日益普及将推动互联和先进的资讯娱乐服务以及 OTA 软体更新的使用，从而创造更个人化的体验。

研究将OTA更新分为12类：动力传动系统、资讯娱乐服务、连网服务、ADAS（高级驾驶辅助系统）/AD（自动驾驶）、底盘、远端服务、错误修復、使用手册、健康、保健、福祉、被动安全、主动安全、舒适/便利。它还包括现代汽车集团、丰田集团和本田集团的概况，并概述了每种 OTA 更新的服务和子细分的普及。我们也对每家公司提供的 OTA 更新数量进行了分类。我们也对日本、韩国和印度进行国家分析。

这项研究确定了推动和限制该行业成长的因素，并检验了汽车的几个使用案例。最后，它强调了市场参与者和相关人员者应该利用该行业产生的成长机会。

主要问题

• 哪些OEM提供 OTA 更新？
• 哪些细分和子细分占 OTA 更新的大部分？
• 哪些法规和标准会影响 OTA 更新？
• 到目前为止，该公司提供了多少次 OTA 更新？

目录

战略问题

• 为什么成长如此困难？
• The Strategic Imperative 8（TM）
• OTA（无线）更新的三大策略问题对汽车产业的影响
• 成长机会为Growth Pipeline Engine（TM）提供动力。

成长机会分析

OTA更新简介

• 汽车产业的 OTA 更新：方式与原因
• 主要参与公司及OTA更新类型
• Frost & Sullivan OTA 更新细分
• 汽车业OTA更新年表
• OTA 更新趋势影响按需功能采用
• OEM召回有或没有 OTA 更新的汽车：案例研究
• OTA 更新：未来

影响 OTA 更新的隐私资料法规和标准：韩国和日本

• 个人资讯保护法 (PIPA)：韩国
• 资讯法 (APPI)：韩国、日本
• 印度数位个人资讯保护法案 (DPPDB)，2023 年
• 网路安全法规UNECE WP.29
• 网路安全法规WP.29
• WP.29 主要要求与义务
• UNECE 网路安全法规R155
• UNECE 关于软体更新和软体更新管理系统 (SUMS) 的法规：R156
• 亚洲国家的法规：简介

汽车製造商 OTA 更新（按细分市场）：印度

• 印度汽车OTA 更新简介
• 印度汽车的 OTA 更新（按OEM）
• Mahindra 的未来战略影响 OTA 更新
• Tata Elxy的OTA更新策略
• 马鲁蒂铃木汽车 OTA 更新

按细分市场分類的汽车OTA 更新：日本

• 日本汽车OTA 更新简介
• 日本厂商OTA更新（按OEM）
• 丰田 OTA 更新简介
• 丰田 OTA 更新时间表
• 丰田 OTA 更新（按细分市场）比较
• 丰田 OTA 更新普及（按细分市场）
• 日产、马自达和三菱的 OTA 更新：简介
• 本田 OTA 更新简介
• 本田 OTA 更新时间表
• 本田 OTA 更新（按细分市场）比较
• 本田 OTA 更新普及（按细分市场）

按细分市场分類的汽车製造商 OTA 更新：韩国

• 现代汽车集团的 OTA 更新：简介
• 现代汽车集团 OTA 更新：按OEM
• 现代汽车集团的 OTA 更新：简介
• 现代汽车集团 OTA 更新：时间表
• 现代汽车集团OTA更新按细分市场比较
• 现代汽车集团OTA更新普及（按细分市场）

按细分市场分類的OEM OTA 更新普及：亚洲

• 汽车细分/类别基准
• 亚洲OEM/OTA 更新数量比较
• 亚洲OEM/OTA 更新简介
• 亚洲OEM/OTA 更新细分市场 OTA 更新数量比较
• 亚洲OEM/OTA 更新概览

成长机会宇宙

• 成长机会一：汽车功能与OTA更新
• 成长机会2：持续的软体更新
• 成长机会 3：自动驾驶汽车和电动车

附录

下一步

Demand for Connectivity and Advanced Infotainment is Driving the Growth Potential of OTA Updates in the Asian Automotive Industry

This research service analyzes over-the-air (OTA) updates from Asian original equipment manufacturers and examines opportunities for market participants to enhance their OTA capabilities and gain a competitive edge. The study looks at both firmware OTA (FOTA) and software OTA (SOTA) strategies. The growing use of embedded technology and 5G will boost the use of connected services and advanced infotainment services, which will drive OTA software updates that create more personalized experiences.

This study segments OTA updates into the following 12 categories: Powertrain; infotainment services; connected services; advanced driver assistance systems (ADAS)/autonomous driving (AD); chassis; remote services; bug fixes; user manuals; health, wellness, and well-being; passive safety; active safety; and comfort/convenience. It offers profiles of the Hyundai Group, Toyota Group, and Honda Group, outlining their service and subsegment penetration for each OTA update type. The study also breaks down the number of OTA updates each company offers per category. Country-specific analyses have been provided for Japan, South Korea, and India.

The study identifies the factors driving and restraining growth in this space and examines several use cases for automakers. It concludes by highlighting the growth opportunities emerging from this space for market players and stakeholders to leverage.

Key Issues Addressed:

• Which OEMs offer OTA updates?
• Which segments and subsegments account for most of the OTA updates?
• Which regulations and standards impact the OTA updates?
• To date, how many OTA updates have the profiled companies offered?

Table of Contents

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on Over-the-air (OTA) Updates in the Automotive Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Scope of Analysis
• Growth Drivers
• Growth Restraints

Introduction to OTA Updates

• OTA Updates in the Automotive Industry: How and Why
• Key Participants and OTA Update Types
• Frost & Sullivan OTA Update Segmentation
• OTA Updates in the Automotive Industry: A Timeline
• OTA Update Trends Affecting On-demand Feature Adoption
• OEMs Recalling Vehicles with and without OTA Updates: A Case Study
• OTA Updates: The Future

Privacy Data Regulations and Standards Impacting OTA Updates: South Korea and Japan

• Personal Information Protection Act (PIPA): South Korea
• Act on the Protection of Personal Information (APPI): Japan
• Digital Personal Data Protection Bill (DPDPB), 2023: India
• Cybersecurity Regulation: UNECE WP.29
• Cybersecurity Regulations WP.29
• WP.29 Key Requirements and Mandates
• UNECE Cybersecurity Regulation: R155
• UNECE Regulation on Software Updates and Software Update Management Systems (SUMSs): R156
• Regulations across Asian Countries: A Snapshot

Automaker OTA Updates by Segment: India

• Indian Automakers' OTA Updates: A Snapshot
• Indian Automakers' OTA Updates by OEM
• Mahindra's Future Strategies Impacting OTA Updates
• Tata Elxsi's OTA Update Strategy
• Maruti Suzuki Motors's OTA Update

Automaker OTA Updates by Segment: Japan

• Japanese Automakers' OTA Updates: A Snapshot
• Japanese Automakers's OTA Updates by OEM
• Toyota's OTA Updates: A Snapshot
• Toyota OTA Updates: A Timeline
• Toyota's OTA Update Comparison by Segments
• Toyota OTA Update Penetration by Subsegments
• Nissan, Mazda, and Mitsubishi's OTA Updates: A Snapshot
• Honda's OTA Updates: A Snapshot
• Honda's OTA Updates: A Timeline
• Honda OTA Update Comparison by Segment
• Honda OTA Update Penetration by Subsegments

Automaker OTA Updates by Segment: South Korea

• South Korea Automakers' OTA Updates: A Snapshot
• South Korea Automakers' OTA Updates by OEM
• Hyundai Motor Group's OTA Updates: A Snapshot
• Hyundai Motor Group's OTA Updates: A Timeline
• Hyundai Motor Group's OTA Update Comparison by Segment
• Hyundai Motor Group OTA Update Penetration by Subsegments

OTA Update Penetration by Segment in Asian OEMs

• Segment/Category Benchmarking by Automakers
• Asian OEMs: Comparison by Number of OTA Updates
• Asian OEMs: OTA Update Snapshot
• Asian OEMs OTA Updates: Comparison of Number of OTA Updates by Segment
• Asian OEMs: OTA Update Summary

Growth Opportunity Universe

• Growth Opportunity 1: In-cabin Features and OTA Updates
• Growth Opportunity 2: Continuous Software Updates
• Growth Opportunity 3: Autonomous Vehicles and EVs

Appendix

• Subsegments: Powertrain
• Subsegments: Infotainment
• Subsegments: Connected Services
• Subsegments: Chassis
• Subsegments: ADAS/AD
• Subsegments: Comfort/Convenience

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• Legal Disclaimer