云端市场成长机会

Growth Opportunities for Cloud Marketplaces

出版日期: 2023年10月18日 | 出版商:

Frost & Sullivan | 英文 17 Pages | 商品交期: 最快1-2个工作天内

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数位生态系统中企业解决方案的现况与未来演变

在过去的年度中，企业越来越多地转向云端来支援其数位营运。企业将云端视为託管资料和支援系统的有效方式，随着基础设施、平台和软体供应商共同努力为企业提供完整的解决方案，云端将不断发展。我们培育了数位系统。云端市场的兴起符合这种新范式。云端市场是一个商业平台，旨在支援云端服务生态系统及其组织的使用。

云端市场诞生的前提是让组织更容易搜寻、取得和实施在云端供应商基础架构上运行的软体。 Marketplace 旨在简化独立软体供应商 (ISV) 推广和销售自家公司软体以及最终用户在云端基础设施中获取和实施软体的潜在漫长流程。我就是。生态系统中的所有参与企业，包括云端服务提供者、ISV、专业服务提供者、託管服务提供者和企业买家，都可以从这种高效的上市模式中受益。

这项研究检验了云端市场在塑造公司营运和适应新技术方面所扮演的角色。云端市场正在塑造云端交易的未来，从替代销售管道演变为关键的收益驱动因素。云端市场的当前特征和范围、云端市场对企业买家和软体供应商的优势和好处、对基础设施即服务(IaaS) 需求的影响、软体供应商和IT 专业人员的新机会、云端市场我们将解释价值链转型以及主要云端市场（AWS、Microsoft Azure、Google Cloud 和 Salesforce App Exchange）在这种情况下的业务策略。我们还将介绍 Tackle.io 的公司简介，该公司透过云端市场管理平台和咨询服务帮助 ISV打入市场策略。

In the past decade, organizations have increasingly turned to the cloud to support their digital operations. Companies find the cloud a more efficient way to host their data and support their systems, and the cloud has fueled an expanding digital ecosystem, with infrastructure, platform, and software providers cooperating to deliver full solutions to enterprises. The rise of cloud marketplaces can be framed within this new paradigm. These are commerce platforms designed to enable the cloud services ecosystem and its utilization by organizations.

Cloud marketplaces were born with the premise of facilitating organizations' search, acquisition, and implementation of software that runs on a cloud provider's infrastructure. Marketplaces are designed to streamline potentially lengthy processes through which independent software vendors (ISVs) promote and sell their software, and where end users acquire and implement the software within the cloud infrastructure. All participants in the ecosystem - cloud service providers, ISVs, professional and managed services providers, and enterprise buyers - benefit from this efficient go-to-market model.

In this insight, Frost & Sullivan explores the role of the cloud marketplace in shaping how businesses conduct operations and adapt to new technologies. The cloud marketplace has evolved from an alternative sales channel to a significant revenue driver, shaping the future of cloud transactions. The insight covers current features and scope of cloud marketplaces, benefits and advantages of cloud marketplaces for enterprise buyers and software providers, impacts on Infrastructure as a Service (IaaS) demand, emerging opportunities for software providers and IT professionals, value chain transformation in the context of cloud marketplaces, and business strategies of leading cloud marketplaces (AWS, Microsoft Azure, Google Cloud, and Salesforce App Exchange). We also profile Tackle.io, a company that focuses on assisting ISVs with their go-to-market strategy via a cloud marketplace management platform and consulting services.