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市场调查报告书
商品编码
1389126
人口快速老化和全球白银经济带来的机会 - 2050 年Rapidly Aging Demographics and Opportunities from the Global Silver Economy-2050 |
企业应关注不断成长的白银消费群体 到2050年,老年人将占世界人口的22%
高龄化现象正迅速改变全球人口结构和消费市场的面貌,预计到2050年全球老年人口将达到21亿人。除了传统上高龄化的西方经济体外,新兴市场经济体的老年人口在2030年至2050年间也将快速增加。鑑于人口结构的变化,企业制定早期策略并进行年龄包容性设计以获取先发优势并利用蓬勃发展的银色经济变得越来越重要,并且预计它会到来。
本次银髮经济思想引领旨在针对人口老化预测、老年人消费模式、银髮经济相关产业机会提供前瞻。到 2050 年的人口预测使决策者能够深入了解全球趋势和优先区域。
关于财富模式,资料显示,一些地区老年人和年轻人之间的财富差距不断扩大。因此,虽然针对 Z 世代的解决方案和行销可能是公司不断发展的方法,但针对老年人的高付加解决方案和全面行销也不应被忽视。
银色经济机会巨大,应用范围从护理机器人和远端医疗到智慧家居和银色旅游。多种解决方案目前正处于开发和成长阶段,为未来 20 年提供充足的成长机会。由于人口快速高龄化和看护者短缺等因素,SilverTech(AgeTech)应用可能会出现强劲成长。
Businesses Should Focus on the Growing Silver Consumer Segment, with the Elderly to Account for 22% of the World s 2050 Population
The aging phenomenon is rapidly changing the face of demographics and consumer markets globally, with the global elderly to touch 2.1 billion persons by 2050. Aside from Western economies, which have traditionally been associated with aging populations, emerging market economies will see fast-growing aging populations between 2030 and 2050. In the light of these tectonic demographic shifts, it becomes increasingly important for business to strategize early and undertake age-inclusive design to capture early-mover advantages and tap into the booming silver economy.
This thought-leadership piece on the silver economy is designed to provide foresight into aging population forecasts, elderly spending patterns, and industry opportunities related to the silver economy. Demographic forecasts are provided until 2050, providing decision-makers with insights into global trends and regions of priority.
Regarding wealth patterns, data points to a widening gap in wealth between the elderly and younger cohorts in some regions. Hence, while GenZ-focused solutions and marketing might be one growing approach for businesses, higher value-add solutions and inclusive marketing for the elderly should not be ignored.
The silver economy opportunity universe is vast, with applications ranging from care robots and telemedicine to smart homes and silver tourism. Currently, some solutions are in the development-growth stage, providing ample growth opportunities over the next 2 decades. Silver tech, or age tech, applications are set to witness high growth, given factors such as rapidly aging demographics and caregiver shortages.