全球视讯会议设备市场现况—2028年的预测

充满挑战的市场环境和谨慎的企业支出抑制了成长：长期视讯普及势头仍在持续

由于大规模的工作和职场转型，价值 32.8 亿美元的全球视讯会议设备市场正在经历根本性转变。 2023 年，大多数客户对会议室视讯采取谨慎态度，首先专注于让员工返回办公室。不利的宏观经济经济状况、地缘政治不稳定和预算限制进一步限制了市场成长。儘管市场环境充满挑战，但视讯通讯的价值已深深植根于每个行业，市场正在不断增长。

返回办公室计划，加上混合工作和团队合作的持续趋势，可能会推动对智慧视讯设备的需求。预计2024年市场将逐步改善并回归成长模式。人工智慧是一个关键的市场驱动力，消除了以前阻碍视讯采用的许多摩擦点，并且是推动会议软体和设备创新的首要技术。供应商在基于人工智慧的功能集方面处于领先地位，这些功能集可改善使用者体验、提供会议公平性并提供自动化和会议室见解。

收益的年复合成长率(CAGR)稳定达 16.8%。从 2020 年到 2028 年，视讯会议普及预计将增加一倍以上。

客户和市场参与企业，包括技术供应商、服务供应商、通路合作伙伴、经销商和 IT/电信决策者，可以利用我们的研究结果来製定永续的工作场所成长策略。我想您会发现其中的价值。

目录

战略问题

• 为什么成长如此困难？
• The Strategic Imperative 8（TM）
• 关键策略激励措施对视讯会议设备的影响
• Growth Pipeline Engine（TM）带来的成长机会

市场概况

• 分析范围
• 市场区隔
• 按房间大小细分
• 目标市场
• 选择配置选项

主要发现

• 2024年后引入趋势
• 市场概况
• 主要成长指标

混合工作趋势

• 转型转变
• 新工作模式
• 目前的工作模式
• 工作场所计画的变化
• 房间视讯会议设备的主要功能
• 迁移到云端视讯会议
• 对 AI 和 ESG 有浓厚兴趣

新趋势

• 混合工作的工作场所优化
• 人工智慧主导的创新
• 多模式人工智慧创造成长机会 - 分析影片、图像和文字格式的资料
• 永续性是差异化的关键

预测视讯会议设备总数

• 视讯会议设备 – 总潜在市场 (TAM)
• 生长促进因子
• 成长抑制因素
• 预测假设
• 整体市场 -收益和出货预测
• 总市场 - 按设备类型分類的收益和出货预测
• 总市场 - 按设备类型分類的出货预测
• 整体市场 - 按设备类型分類的平均价格预测
• 总市场 - 按设备类型分類的收益比率
• 总市场 - 按设备类型分類的出货比率

房间设备预测

• 房间设备 - 关键成长指标
• 房间数量及视讯会议普及
• 房间设备 -收益和出货预测
• 房间设备 - 按会议室大小分類的收益预测
• 房间设备 - 按会议室大小预测数量
• 房间设备 - 按规模分類的收益预测
• 房间设备 - 按尺寸预测数量比例
• 房间设备 - 区域收益比率

房间设备 - 竞争形势

• 竞争环境
• 房间端点 -收益占有率
• 房间端点 - 共享单位数量
• USB 会议室摄影机 -收益占有率
• USB会议室摄影机-分享数量
• 主要比赛

成长机会宇宙

• 成长机会一：人工智慧作为成长引擎
• 成长机会 2：实现平等
• 成长机会 3：支持 BYOD

下一步

Challenging Market Conditions and Cautionary Enterprise Spending Put Brakes on Growth: Long-term Momentum for Video Adoption will Continue

The $3.28 billion global video conferencing devices market is undergoing fundamental shifts due to massive work and workplace transformation. In 2023, most customers took a measured approach to video-enabling meeting rooms, focusing first on bringing employees back to the office. Adverse macroeconomic conditions, geopolitical instability, and budgetary constraints put additional pressure on market growth. Despite challenging market conditions, the value of video communications has become deeply entrenched across all industries, creating an upward market trajectory.

Ongoing progress in return-to-office plans combined with secular trends in hybrid work and team collaboration will boost the demand for intelligent video devices. The market is expected to see gradual improvements and is forecasted to return to growth mode in 2024. AI is the key market driver, removing many friction points that have hindered video adoption in the past. It is the overarching technology driving much of the innovation in meeting software and devices. Vendors are leading with AI-based feature sets to enhance the user experience, offer meeting equality, and provide automation and room insights.

The 5-year revenue compound annual growth rate (CAGR) is a robust 16.8 percent driven by greater video-enablement of meeting spaces for better hybrid work. Video conferencing penetration rate will more than double from 2020 to 2028.

Customer organizations and market participants including technology vendors, service providers, channel partners, resellers, IT/telecom decision-makers, among others will find value in leveraging the findings of this study to develop sustainable workplace growth strategies.

Table of Contents

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on Video Conferencing Devices
• Growth Opportunities Fuel the Growth Pipeline Engine™

Market Overview

• Scope of Analysis
• Market Segmentation
• Segmentation by Room Size
• Target Markets
• Choice of Deployment Options

Key Findings

• Adoption Trends in 2024 and Beyond
• Market Overview
• Key Growth Metrics

Hybrid Work Trends

• Transformational Shifts
• Emerging Work Models
• Current Work Model
• Shifting Workplace Plans
• Key Capabilities for Room Video Conferencing Devices
• Migration to Cloud Video Conferencing
• Strong Focus on AI and ESG

Emerging Trends

• Workplace Optimization for Hybrid Work
• AI-led Innovation is Table stake
• Multimodal AI Creates Growth Opportunities-Analyzing Data in Video, Image, and Text Formats
• Sustainability is a Key Differentiator

Total Video Conferencing Devices Forecast

• Video Conferencing Devices-Total Addressable Market (TAM)
• Growth Drivers
• Growth Restraints
• Forecast Assumptions
• Total Market-Revenue and Unit Shipment Forecast
• Total Market-Revenue Forecast by Device Type
• Total Market-Unit Shipment Forecast by Device Type
• Total Market-Average Pricing Forecast by Device Type
• Total Market-Percent of Revenue by Device Type
• Total Market-Percent of Unit Shipment by Device Type

Room Devices Forecast

• Room Devices-Key Growth Metrics
• Meeting Room Count and Video Conferencing Penetration Rate
• Room Devices-Revenue and Unit Shipment Forecast
• Room Devices-Revenue Forecast by Meeting Room Size
• Room Devices-Units Forecast by Meeting Room Size
• Room Devices-Percent of Revenue Forecast by Room Size
• Room Devices-Percent of Unit Forecast by Room Size
• Room Devices-Percent of Revenue by Region

Room Devices-Competitive Landscape

• Competitive Environment
• Room Endpoints-Revenue Share
• Room Endpoints-Unit Share
• USB Conference Room Cameras-Revenue Share
• USB Conference Room Cameras-Unit Share
• Key Competitors

Growth Opportunity Universe

• Growth Opportunity 1: AI as a Growth Engine
• Growth Opportunity 2: Meeting Equality
• Growth Opportunity 3: BYOD Enablement

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• Legal Disclaimer