亚太地区数位支付市场的成长机会与趋势 - 2027 年预测

Growth Opportunities and Trends in the Asia-Pacific Digital Payment Market-Forecast to 2027

出版日期: 2024年02月20日 | 出版商:

Frost & Sullivan | 英文 62 Pages | 商品交期: 最快1-2个工作天内

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简介目录

变革性大趋势促进成长与创新

亚太地区数位支付的使用不断增长，为解决用户痛点的创新和新用例铺平了道路。自助结帐等支付解决方案可改善客户体验，软体 POS (softPOS) 则可加快商家入驻流程。亚太市场将更加意识到下一代技术在支付产业的优势。因为这些技术有潜力改善客户旅程体验并提高成本节约效率。

各国政府正在推动开放银行倡议，以鼓励开放合作并促进支付生态系统内的整合。国家战略经常强调开发和提供下一代技术的重要性，使亚太地区能够在全球支付市场上保持竞争力和创新能力。政府的支持也可能有助于推动成长趋势。

消费者对隐私和诈欺的意识不断增强，迫使用户选择现金支付，阻碍了数位支付需求的成长。然而，随着诈欺和网路安全创新的进步，以及人工智慧和机器学习在诈欺侦测中的使用不断扩大，这种限制的影响将随着时间的推移而减弱。

Frost & Sullivan 的分析审视了市场格局和可用的数位支付型态。细分涵盖卡片支付、线上付款和数位钱包。透过预测支付市场的规模并根据总交易价值进行计算，我们为行业相关人员提供了整体潜在潜在市场的指示。

The growing use of digital payments in Asia-Pacific (APAC) paves the way for innovation and new use cases that address user pain points-payment solutions, such as self-checkout, enhance customer experience while software point-of-sale (softPOS) accelerates the merchant onboarding process. The APAC market will become more aware of the benefits of next-generation technologies in the payments industry since these technologies hold the potential to improve the customer journey experience and elevate cost-saving efficiency.

Governments promote open banking initiatives, fostering open collaboration and facilitating convergence within the payment ecosystem. National strategies often highlight the importance of developing and providing access to next-gen technologies, ensuring that APAC remains competitive and innovative in the global payments market. Governmental support will contribute to the growth trend.

Growing consumer awareness about privacy and fraud pushes users to choose cash-based payment, hindering digital payment demand growth. However, this restraint's impact will decrease in the long term as innovation in fraud prevention and cybersecurity grows and the use of artificial intelligence and machine learning to detect fraud expands.

This Frost & Sullivan analysis examines the market landscape and the available modes of digital payments. Its segmentation covers card payments, online payments, and digital wallets. The report forecasts the payments market size, which is calculated according to the total value of transactions, providing industry stakeholders an indicative figure of the potential total addressable market.