欧洲灵活出行Start-Ups的策略概述和成长机会

透过租赁、出租和订阅服务，灵活旅游产业预计到 2028 年将成长到 1,500 亿美元，许多专门从事电动车和二手车的Start-Ups公司将在这个有组织的领域站稳脚跟。

客户偏好的变化正在推动汽车从拥有转向使用的转变。对于老一辈来说，拥有一辆汽车是一种身份象征，但如今的年轻一代更重视使用历程，而不是所有权及其相关的麻烦（包括各种成本和责任）。租赁和租赁服务正在不断发展，但本质上允许客户在一段时间内使用汽车，而无需承诺拥有所有权。此外，最近的全球经济危机和破坏（例如 COVID-19 大流行和战争）引发了人们对就业保障和金融稳定的担忧。这种情况阻碍了消费者购买汽车。

移动Start-Ups和老牌公司正在寻求更有效的方法来最大限度地减少租赁车辆的流程。数位时代的技术进步有助于加速向使用历程模式的转变（无纸化流程、无钥匙进入等）。订阅模式尤其受到年轻客户的欢迎，因为它们使客户能够灵活地客製化车辆以满足他们的驾驶偏好。这种转变正在改变Start-Ups和其他公司开展业务的方式，重点是提供满足客户需求的便利选择。

本研究调查了欧洲的弹性出行Start-Ups，并仅关注小客车(PV) 领域的租赁、出租和订阅服务。它提供整个灵活出行产业的园区资料和收益预测，重点在于每个细分市场的成长潜力。该分析考虑了历史资料、当前市场趋势以及Start-Ups参与企业收集的见解。此外，我们也按细分市场介绍了欧洲灵活出行产业的成功Start-Ups。

目录

转型灵活的行动Start-Ups

• 为什么成长如此困难？
• The Strategic Imperative 8（TM）
• 关键策略要务对灵活出行Start-Ups的影响

生态系统

• 分析范围
• 市场区隔与定义
• 主要竞争对手
• 灵活出行的兴起
• 传统所有权与弹性使用历程（租赁、租赁、订阅）
• 租赁、出租和订阅服务的主要区别

成长发电机

• 成长指标
• 生长促进因子
• 成长抑制因素
• 收益/出货量预测
• 收益预测（按细分市场）
• 出货量预测（按细分市场）
• 收益预测分析
• Start-Ups在业界取得成功的永续因素
• Start-Ups生态系统
• 灵活的移动价值链
• Start-Ups公司对老牌公司的影响

灵活出行Start-Ups：主要参与企业和公司概况

• 投资Start-Ups公司的主要参与企业
• 租赁Start-Ups参与企业概况
• 参与企业Start-Ups
• 订阅市场Start-Ups参与企业概况

租赁Start-Ups公司：公司简介

• Vehiculum
• LeasingMarkt.de
• Octopus Electric Vehicles
• loveelectric
• GOWAGO

租赁Start-Ups公司：公司简介

• CARLILI
• Virtuo
• Toosla
• SPARK

订阅中的Start-Ups：公司简介

• FINN
• Carvolution
• Bipi
• Onto
• imove

成长动力：租赁

• 成长指标
• 收益/出货量预测
• 按地区分類的收益预测
• 各地区出货量预测

成长动力：租赁

• 成长指标
• 收益/出货量预测
• 按地区分類的收益预测
• 出货量预测（按地区）

成长发电机：订阅

• 成长指标
• 收益/出货量预测
• 按地区分類的收益预测
• 各地区出货量预测

成长机会宇宙

• 成长机会 1：电动车促进永续性
• 成长机会2：二手车产业
• 成长机会3：年轻消费者的数位技术

最佳实践意识

弗罗斯特雷达

下一步

Leasing, Rental, and Subscription Services Will Drive the Flexible Mobility Sector to $150 Billion by 2028 with a Plethora of Start-ups Focused on EVs and Used Cars Gaining a Foothold in This Organized Space

Customers' changing preferences have spurred the transition from vehicle ownership to usership. For older generations, owning a vehicle was a status symbol, but today's younger generations prioritize usership over ownership and the associated hassles (i.e., various costs and responsibilities). Leasing and rental services have evolved, but essentially they allow customers to use vehicles for a set period without the commitment of ownership. Additionally, recent global economic crises and disruptions (e.g., COVID-19 pandemic, wars) have created concerns over job security and financial stability. These conditions hinder customers' desire to purchase a vehicle.

Mobility start-ups and existing players have moved toward a more effective way to minimize the vehicle leasing or renting process. Technological advancements in the digital era have helped accelerate the shift toward a usership model (i.e., paperless process, keyless entry). The subscription model, in particular, is gaining traction amongst younger demographics because it offers customers the flexibility to customize a vehicle according to their driving preferences. This shift is changing how start-ups and other companies do business, with a focus on providing convenient options that cater to customer demand.

This study examines flexible mobility start-ups in Europe, covering only leasing, rental, and subscription services in the passenger vehicles (PV) space. It provides parc data and revenue forecasts for the overall flexible mobility industry, with focus on the growth potential of each segment. The analysis accounts for historical data, current market trends, and insights gathered from start-up participants. In addition, the study highlights select start-up companies for each segment that are doing well in the European flexible mobility industry.

Table of Contents

Transformation for Flexible Mobility Start-ups

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on Flexible Mobility Start-ups

Ecosystem

• Scope of Analysis
• Market Segmentation and Definitions
• Key Competitors
• Rise of Flexible Mobility
• Traditional Ownership vs. Flexible Usership (Leasing, Rental, and Subscription)
• Key Differentiators in Leasing, Rental, and Subscription Services

Growth Generator

• Growth Metrics
• Growth Drivers
• Growth Restraints
• Revenue and Unit Shipment Forecast
• Revenue Forecast by Segment
• Unit Shipment Forecast by Segment
• Revenue Forecast Analysis
• Sustainable Factors for Start-ups to Thrive in the Industry
• Start-up Ecosystem
• Flexible Mobility Value Chain
• Impacts Start-Ups Have on Existing Players

Start-ups in Flexible Mobility: Key Participants and Company Overviews

• Key Participants Investing in Start-ups
• Brief Overview of Start-Up Participants in Leasing
• Brief Overview of the Start-Up Participants in Rental
• Brief Overview of the Start-Up Participants in Subscription

Start-ups in Leasing: Company Profiles

• Vehiculum
• Vehiculum: Lease Offering
• LeasingMarkt.de
• LeasingMarkt.de: Lease Offering
• Octopus Electric Vehicles
• Octopus Electric Vehicles: Lease Offering
• loveelectric
• loveelectric: Lease Offering
• GOWAGO
• GOWAGO: Lease Offering

Start-ups in Rental: Company Profiles

• CARLILI
• CARLILI: Rental Offering
• Virtuo
• Virtuo: Rental Offering
• Toosla
• Toosla: Rental Offering
• SPARK
• SPARK: Rental Offering

Start-ups in Subscription: Company Profiles

• FINN
• FINN: Subscription Offering
• Carvolution
• Carvolution: Subscription Offering
• Bipi
• Bipi: Subscription Offering
• Onto
• Onto: Subscription Offering
• imove
• imove: Subscription Offering

Growth Generator: Leasing

• Growth Metrics
• Revenue and Unit Shipment Forecast
• Revenue Forecast by Region
• Unit Shipment Forecast by Region

Growth Generator: Rental

• Growth Metrics
• Revenue and Unit Shipment Forecast
• Revenue Forecast by Region
• Unit Shipment Forecast by Region

Growth Generator: Subscription

• Growth Metrics
• Revenue and Unit Shipment Forecast
• Revenue Forecast by Region
• Unit Shipment Forecast by Region

Growth Opportunity Universe

• Growth Opportunity 1: Electric Vehicles toward Sustainability
• Growth Opportunity 2: Used Car Industry
• Growth Opportunity 3: Digital Technologies for Younger Consumers

Best Practices Recognition

• Best Practices Recognition

Frost Radar

• Frost Radar

Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• Take the Next Step
• List of Exhibits
• Legal Disclaimer