2024年北京车展策略分析（2024北京马达）

Strategic Analysis of the 2024 China Auto Show, Beijing

出版日期: 2024年07月29日 | 出版商:

Frost & Sullivan | 英文 18 Pages | 商品交期: 最快1-2个工作天内

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简介目录

电气化、互联化、全球影响力和本土化是 2024 年北京车展的中心主题

在北京举行的2024年中国国际车展上，比亚迪、蔚来等本土企业展现了中国电动车产业的技术与商业性突破。这些公司在国际和国内不断发展，并获得了巨大的市场占有率。西方和中国OEM之间的战略联盟是资源和专业知识的结合，进一步丰富了环境。大众汽车与上汽集团的合资企业以及本田与广汽集团的联盟等着名联盟标誌着共同发展和加强整合的步伐。对于希望成功进入中国市场的外国OEM来说，在地化是关键。例如，大众和本田正在客製化其产品，以满足当地消费者的需求和法律限制。这项策略使我们比竞争对手更具优势，并表明我们致力于支持中国电动车转型。

当中国媒体通报电动车技术时，他们传达了乐观、市场潜力、政府支持和创新的讯息，而西方媒体则采取更为谨慎的立场，指出市场饱和、监管障碍和创新，并强调了与地缘政治担忧相关的挑战。这项深入分析捕捉了创新、战略联盟和市场对中国不断变化的电动车 (EV) 场景及其全球影响的认知之间的动态相互作用。

At Beijing's AutoChina 2024, local businesses such as BYD and NIO demonstrated the major technological and commercial strides made in China's electric car industry. These businesses have grown both internationally and domestically to acquire significant market share. Strategic alliances between Western and Chinese OEMs, a combination of resources and expertise, further enrich the environment. Prominent partnerships such as Volkswagen's joint venture with SAIC and Honda's association with GAC signify a movement toward increased mutual growth and integration. For foreign OEMs hoping to successfully enter the Chinese market, localization will be key. For instance, Volkswagen and Honda are progressively customizing their products to satisfy regional consumer demands and legal constraints. This strategy gives them an advantage over their competitors and demonstrates their dedication to supporting China's EV transition.

While the Chinese Media conveys optimism, market potential, government assistance, and innovation when reporting on EV technology, the Western media takes a more cautious stance, emphasizing challenges related to market saturation, regulatory barriers, and geopolitical concerns. This thorough analysis of the changing electric vehicle (EV) scene in China and its global ramifications captures the dynamic interaction of innovation, strategic alliances, and market perceptions.