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市场调查报告书

商品编码

1559486

全球乘用车功能按需功能 (FoD) 市场，2024-2030 年

Passenger Vehicle Feature on Demand (FoD) Market, Global, 2024-2030

出版日期: 2024年08月16日 | 出版商:

Frost & Sullivan | 英文 115 Pages | 商品交期: 最快1-2个工作天内

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简介目录

技术进步和消费者对连接性、个人化和灵活性不断变化的需求正在共同推动变革性成长

由于汽车的进步和消费者偏好的变化，按需功能 (FoD) 技术正在成为乘用车市场的变革趋势。 FoD 允许车主在支付订阅费或一次性付款购买车辆后解锁并启用各种功能。 OEM正在提供各种按需功能，例如 ADAS（高级驾驶员辅助系统）、高级资讯娱乐系统、增强型导航和舒适功能。这些功能的硬体在製造时就已预先安装，消费者可以透过无线更新或在经销商启用它们。随着汽车产业不断朝着更高的互联性和数数位化方向发展，FoD 必将在塑造汽车拥有和使用的未来方面发挥关键作用。

该研究按六个 FoD 类别提供了 2023 年至 2030 年乘用车行业收益和主动车辆销售预测：连接性、ADAS/AD、性能、舒适/便利、远端服务和安全/安保。还包括主要OEM（包括高端和大众市场）提供的 FoD 功能清单。该报告涵盖了价格趋势、每个 FoD 细分市场的预测以及该领域最大的成长机会。

奥迪：FoD 服务
奥迪：FoD 服务：简介
BMW：FoD 服务
BMW：FoD 服务：简介
福特：FoD 服务
福特：FoD 服务简介
MB：FoD 服务
MB：FoD 服务：简介
保时捷：FoD 服务
保时捷：FoD 服务：简介
斯柯达：FoD服务
斯柯达：服务简介
特斯拉：FoD 服务
特斯拉：FoD 服务简介
丰田：FoD 服务
丰田：服务简介
大众：FoD 服务
大众：FoD 服务：简介

成长机会领域

成长机会一：OTA频繁更新
成长机会2：电动车和自动驾驶汽车的按需经营模式
成长机会三：个人化、灵活、高性价比的能力

最佳实践评估

最佳实践评估

FROST RADAR

FROST RADAR

下一步

成长机会的好处和影响
下一步
图表列表
免责声明

简介目录

Product Code: PFN5-46

Convergence of Technological Advancements and Evolving Consumer Demand for Connectivity, Personalization, and Flexibility Are Driving Transformational Growth

Feature on demand (FoD) technology is emerging as a transformative trend in the passenger vehicle market due to automotive advances and changing consumer preferences. FoD allows vehicle owners to unlock and activate various features after the vehicle purchase, through either subscription fees or as a one-time payment. OEMs make various on-demand features available, such as advanced driver assistance system (ADAS), premium infotainment, enhanced navigation, and comfort functionalities. The hardware for these features is pre-installed during manufacturing, and consumers can enable them via over-the-air updates or at dealerships. As the automotive industry continues to evolve toward greater connectivity and digitalization, FoD is sure to play a crucial role in shaping the future of vehicle ownership and use.

This analysis provides revenue and active vehicle sales forecasts (from 2023 to 2030) for the passenger vehicle industry, segmented by six FoD categories: connectivity, ADAS/AD, performance, comfort and convenience, remote services, and safety and security. It also includes a list of FoD features that major OEMs offer (including premium and mass market). The analysis covers pricing trends, a forecast for each FoD segment, and the top growth opportunities in this space.

Transformation of In-car Experience through FoD Services

Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on Feature on Demand (FoD)

Growth Environment

Key Findings
Total FoD Penetration
FoD Analysis by OEM Brands: Premium
FoD Analysis by OEM Brands: Mass Market

Growth Environment: Impact of FoD Ecosystem in Automotive

Scope of Analysis
Definition of FoD
Segmentation
FoD versus Data Monetization

Growth Environment: Companies to Action (C2A), FoD

Competitive Environment
Key Competitors
FoD Services
Technology Prerequisites for the On-demand Business
Changing Definition of Connectivity: FoD Lessons from Tesla
Case Study: Tesla OTA Strategy Examples
FoD Access Types and Delivery
Key Regulations and Standards to Impact FoD: NA, the European Union, and China

Growth Opportunity Analysis: Growth Generator in FoD Market

Growth Metrics
Growth Drivers
Growth Restraints
Forecast Considerations
FoD Vehicles iForecast*
VIO Forecast by FoD Category
FoD Revenue Forecast
Revenue Forecast by FoD Category
FoD Penetration by Category
Pricing Trends and Forecast Analysis: FoD

Growth Opportunity Analysis: Growth Generator in Connectivity

Growth Metrics
Forecast Considerations
Revenue Forecast
VIO Forecast
Pricing Trends and Forecast Analysis

Growth Opportunity Analysis: Growth Generator in ADAS/AD

Growth Metrics
Forecast Considerations
Revenue Forecast
VIO Forecast
Pricing Trends and Forecast Analysis

Growth Opportunity Analysis: Growth Generator in Performance

Growth Metrics
Forecast Considerations
Revenue Forecast
VIO Forecast
Pricing Trends and Forecast Analysis

Growth Opportunity Analysis: Growth Generator in Comfort and Convenience

Growth Metrics
Forecast Considerations
Revenue Forecast
VIO Forecast
Pricing Trends and Forecast Analysis

Growth Opportunity Analysis: Growth Generator in Safety and Security

Growth Metrics
Forecast Considerations
Revenue Forecast
VIO Forecast
Pricing Trends and Forecast Analysis

Growth Opportunity Analysis: Growth Generator in Remote Services

Growth Metrics
Forecast Considerations
Revenue Forecast
VIO Forecast
Pricing Trends and Forecast Analysis

FoD Offerings: Key OEMs

Audi FoD Offerings
Audi FoD Services: Snapshot
BMW FoD Offerings
BMW FoD Services: Snapshot
Ford FoD Offerings
Ford FoD Services: Snapshot
MB FoD Offerings
MB FoD Services: Snapshot
Porsche FoD Offerings
Porsche FoD Services: Snapshot
Skoda FoD Offerings
Skoda Services: Snapshot
Tesla FoD Offerings
Tesla FoD Services: Snapshot
Toyota FoD Offerings
Toyota Services: Snapshot
VW FoD Offerings
VW FoD Services: Snapshot

Growth Opportunity Universe

Growth Opportunity 1: Frequent OTA Updates
Growth Opportunity 2: On-demand Business Model for Electric Vehicles and Autonomous Vehicles
Growth Opportunity 3: Personalized, Flexible, and Cost-Effective Features