卡车製造商服务化策略分析（2030年）

Strategic Analysis of Servitization for Truck Manufacturers, 2030

出版日期: 2025年01月16日 | 出版商:

Frost & Sullivan | 英文 63 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录

欧洲和北美中大型市场的商机

Frost & Sullivan 的这项研究检验了中型和重型卡车製造商服务化的演变。

服务化正在改变商业格局，将製造商的重点从销售产品转移到提供可提高客户参与度和业务效率的附加价值服务。透过提供完整和迭代的解决方案（包括车队管理、预测性维护、远端资讯处理、灵活的所有权模型和资料主导的洞察），这种转型使OEM能够超越典型的销售週期。

在物联网、数位连接和不断变化的客户期望等发展的推动下，服务化可以使OEM产生可预测的收益流、加强客户维繫并增强对市场波动的抵御能力。服务化受到永续性、电气化和最佳车辆运行要求等趋势的驱动，所有这些都需要与OEM 的长期合作。

维护即服务、基于使用情况的融资、电动车基础设施支援和驾驶员培训都有助于重新定义消费者价值提案并降低整体拥有成本。资料主导服务使OEM能够利用即时车辆资料来提高车辆性能并降低营运风险。

服务化不仅是对日益激烈的竞争和週期性需求的回应，也是OEM在不断发展的运输行业中确保自己未来的策略途径。透过顺应数位化和永续性趋势，OEM将自己定位为车队营运商的关键合作伙伴，确保产业发展和领导地位。

Servitization is transforming the business landscape by shifting manufacturers' focus from selling products to providing value-added services that improve customer connections and operational efficiencies. The transformation allows OEMs to go beyond typical sales cycles by providing full, recurring solutions, such as fleet management, predictive maintenance, telematics, flexible ownership models, and data-driven insights.

Servitization, fueled by developments in the internet of things, digital connectivity, and shifting customer expectations, enables OEMs to generate predictable revenue streams, enhance customer retention, and build resilience against market swings. Servitization is being driven by trends in sustainability, electrification, and the requirement for optimal fleet operations, all of which necessitate long-term OEM collaborations.

Maintenance as a service, usage-based financing, EV infrastructure support, and driver training are all helping to redefine consumer value propositions and lower total cost of ownership. Data-driven services enable OEMs to use real-time vehicle data to improve vehicle performance and lower operational risks, thereby enhancing their competitive position.

Servitization is more than just a reaction to increased competition and cyclical demand; it is also a strategic method to future-proof OEMs in a developing transport industry. By aligning with digital and sustainable trends, OEMs are establishing themselves as important partners to fleet operators, ensuring development and leadership in the industry.

Ecosystem

Research Scope
Market Segmentation

Strategic Imperatives

Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Medium- and Heavy-Duty Truck Industry

Growth Environment: Ecosystem

Servitization Opportunities in Commercial Vehicles
General Sales and Allied Services
Connected Services
Financial Services
Aftermarket Services
Project Objectives and Benefits of Servitization

Growth Environment

Profit Pool Potential-Servitization, Europe
Profit Pool Potential-Servitization, North America
Attractiveness of Services

General Sales and Allied Services

Truck Sales
AI Data-Driven Sales Services for Dealers, Software Upgradation, Hardware Upgradation
Company-Owned Company-Operated Stores, Driver Training, Closed Circle Lifecycle Financing
Profit Pool Potential-General Sales and Allied Services, Europe
Profit Pool Potential-General Sales and Allied Services, North America
Attractiveness of General Sales and Allied Services

Connected Services

Data Subscription, Monthly Subscription, Fleet Optimization Consulting
Logistics Load Aggregation Services, Truck Toll, Parking, Fueling Services/In-Vehicle Payment
Maps/Telematics, Driver Services
Profit Pool Potential-Connected Services, Europe
Profit Pool Potential-Connected Services, North America
Attractiveness of Connected Services