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市场调查报告书
商品编码
1725039
全球汽车售后市场原厂配件（2025-2030）OE Accessories in the Automotive Aftermarket, Global, 2025-2030 |
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CASE 车辆配件的采用率不断提高，以及对客製化、安全性和永续性的高度关注，正在推动汽车售后市场 OE 配件的转型成长
本研究报告对北美、欧洲和亚太地区汽车售后市场的原厂配件全球市场进行了深入分析。 2024 年至 2030 年期间的市场趋势、技术进步和消费者偏好变化等关键方面均被涵盖，重点关注 OES 管道。
该研究将汽车配件分为外部配件、内部配件、电气、电子和连接配件以及汽车保养和美学配件。
该公司专注于创新以及与福特汽车公司、丰田汽车公司、大众汽车公司和通用汽车等主要OEM的合作。
它还强调了关键驱动因素，并讨论了互联、自主、共用和电动 (CASE) 系统、电子商务和技术进步的影响。它还检验了OEM和供应商之间的策略合作，以及他们如何满足私人车主、车队营运商和 DIY/DIFM 客户不断变化的需求。此外，该研究还为OEM确定了可行的机会，以增强客户参与并在竞争日益激烈的汽车配件市场中获得市场占有率。
汽车售后市场原厂配件三大策略问题的影响
创新经营模式
为什么？ ：个人化体验和便利性是汽车消费者的首要期望。为了满足这一需求，OEM正在采用创新的经营模式来实现收益多元化，并透过售后配件增加销售。它还提供了一种与客户进行售后互动并促进品牌忠诚度的媒介。
FROST 的观点：未来， OEM将利用数据、数位平台和永续性来提供更具创新性、个人化和技术支援的配件，同时扩大收益来源并提高客户忠诚度。
压缩客户价值链
消费者希望获得快速、无缝的购买体验。压缩价值链可以改善购买体验并提高满意度。简化分销使OEM能够直接了解消费者并在竞争激烈的市场中提供客製化产品。
FROST 的看法：整体而言，未来的趋势将由速度、便利性和效率来定义。 OEM将优先考虑与消费者的直接接触，并利用科技来最大限度地减少摩擦，提供更简化、个人化和灵活的购买体验。
颠覆性技术
为什么？ ：物联网、智慧型装置和电动车配件等颠覆性技术将帮助OEM在竞争中脱颖而出。这些创新符合市场趋势，满足了对连接性和永续性的需求，同时随着电动车普及率的提高，为我们的产品提供面向未来的能力。
FROST 的看法：这将重塑OEM设计、製造和销售售后配件的方式。展望未来，市场可能会转向更智慧、更互联和更客製化的产品，以实现更大的便利性和客製化。新技术的整合使OEM能够确保其业务的未来发展。
成长动力
汽车售后市场原厂配件：2025-2030 年全球成长动力
- 互联和智慧技术的整合度提高：随着OEM将先进的物联网技术整合到其最新车辆中，客户对智慧和连网配件的需求将推动对配件的需求。
- 电子商务和数位零售的成长： OEM正在利用电子商务的便利性来帮助向更广泛的客户群销售配件。
- OEM注重售后收益：随着汽车利润率的缩小， OEM正专注于利润率更高的售后配件。这项策略不仅将推动当前的成长，而且还将维持未来的盈利。
- CASE 和混合动力汽车日益普及：随着 CASE 和混合动力汽车越来越普及，对车辆专用配件的需求将变得越来越大，从而推动OEM的成长。
- 自动驾驶和ADAS配件的成长：随着自动驾驶和ADAS技术的成长，对感测器和车载技术等相关配件的需求将快速成长。
成长抑制因素
汽车售后市场原厂配件：成长抑制因素，2025-2030年
- 经济不确定性阻碍：消费者支出重点转变
- 连网配件的网路安全问题
- 先进技术高成本
- 技术配件的产品生命週期短
- 智慧配件缺乏标准化
分析范围
- 该研究对汽车配件市场进行了全面的分析，重点关注配件种类、定价和分销管道等关键方面。它将配件分为外部配件、内部配件、电气、电子和连接配件以及汽车护理和美学配件，重点关注产品及其应用。
- 从区域来看，该报告将市场细分为北美、欧洲和亚太地区 (APAC)，以确定汽车配件的偏好和受欢迎程度，并评估物联网 (IoT) 和联网汽车、自动、共用和电动车 (CASE) 等大趋势将如何影响OEM的配件组合和策略。
- 该研究分析了OEM与供应商之间的伙伴关係，以优化定价、定位和行销策略。它确定了汽车配件市场中OEM面临的主要挑战和机会，以及针对私人车主、车队营运商以及 DIY（自己动手做）和 DIFM（为我动手）客户的策略。
- 总体而言，该研究旨在了解汽车配件生态系统中的市场动态、消费行为和策略方针。
目录
汽车售后市场原厂配件的变迁
- 为何成长变得越来越困难？
- The Strategic Imperative 8
- 汽车售后市场原厂配件三大策略问题的影响
生态系统
- 分析范围
- 定义与细分：汽车配件（按应用）
- 主要竞争对手汽车OEM
- 关键选择标准：对标原始设备製造OEM及其售后市场的配件策略
- 本次调查回答的关键问题
成长要素
- 成长动力
- 成长抑制因素
- 主要发现
- 影响配件售后市场的主要趋势
- 成长机会：售后市场原厂配件
- OE配件的优质化：大众市场OEM
- 原厂配件优质化：高阶OEM
- OES 配件售后市场概览
- 汽车配件的价值提案
- 配件主要销售管道
- 区域定价、定位和行销趋势
- 汽车配件的DIY与DIFM
- CASE趋势将如何影响汽车配件
- 按配件类别分類的基准
- 汽车配件基准测试： OEM关键策略标准表现
- 外部配件
- 主要外部附件
- 定价和定位策略
- DIY 与 DIFM：外部配件
- 车队营运商与私人业主：外部配件
- CASE 趋势对外部 OE 配件售后市场的影响
- 外部配件的成长机会
- 内部配件
- 主要内部配件
- 定价和定位策略
- DIY 与 DIFM：内部配件
- 车队营运商与私人车主：内装配件
- CASE 趋势将如何影响内装配件售后市场
- 内部配件的未来成长机会
- 电气、电子和连接配件
- 主要电气、电子和连接配件
- 定价和定位策略
- CASE 趋势对电气、电子和连接 OE 配件售后市场的影响
- 车队营运商与私人业主：电气、电子和连接配件
- DIY 与 DIFM：电气、电子和连接配件
- 电气、电子和连接配件的未来成长机会
- 汽车护理和美容配件
- 主要汽车护理和美容配件
- 定价和定位策略
- CASE 趋势将如何影响汽车保养和美观原厂配件的售后市场
- 车队营运商与私人车主：汽车保养与美容配件
- 汽车护理和美容配件的未来成长机会
- 汽车配件基准测试： OEM关键策略标准表现
- 最后的话：三大预测
成长机会领域
- 成长机会1：扩大订阅制的倡议
- 成长机会二：专注于安全及保全配件
- 成长机会三：车队定製配件
附录与后续步骤
- 成长机会的益处和影响
- 后续步骤Next steps
- 附件列表
- 免责声明
The Automotive OE Accessories Aftermarket is Experiencing Transformational Growth due to the Increasing Adoption of Accessories Suited for CASE Vehicles and a Strong Focus on Customization, Safety, and Sustainability
The study provides an in-depth analysis of the global automotive OE accessories market across North America, Europe, and Asia-Pacific (APAC). It covers important aspects such as market trends, technological advancements, and changing consumer preferences from 2024 to 2030, focusing on the OES channel.
The study segments automotive accessories into external accessories, internal accessories, electrical, electronics, and connectivity accessories, and car care and aesthetics accessories.
It highlights innovations and collaborations by leading OEMs, such as Ford Motor Company, Toyota Motor Corporation, Volkswagen AG, and General Motors Company.
The study also covers key growth drivers and discusses the impact of connected, autonomous, shared, and electric (CASE) systems, eCommerce, and technological advancements. It also examines strategic collaborations between OEMs and suppliers and how they address the evolving requirements of private owners, fleet operators, and DIY/DIFM customers. In addition, the study identifies actionable opportunities for OEMs to enhance customer engagement and capture market share in the increasingly competitive automotive accessories landscape.
The Impact of the Top 3 Strategic Imperatives on OE Accessories in the Automotive Aftermarket
Innovative Business Models
WHY Personalized experience and convenience are automotive consumers' primary expectations. To meet these demands, OEMs are using innovative business models to diversify revenue and enhance sales volumes through aftermarket accessories. This also becomes a medium to engage with customers post-sales and contribute to brand loyalty.
FROST PERSPECTIVE In the future, OEMs will leverage data, digital platforms, and sustainability to offer more innovative, personalized, and tech-enabled accessories while expanding their revenue streams and enhancing customer loyalty.
Customer Value Chain Compression
WHY Consumers want fast and seamless purchase experiences. Compressed value chains boost the purchase experience and improve satisfaction. OEMs can gain direct consumer insights through simplified distribution, offering customized products in a highly competitive market.
FROST PERSPECTIVE Overall, future trends will be defined by speed, convenience, and efficiency. OEMs will prioritize direct consumer engagement, leveraging technology to minimize friction and deliver a more streamlined, personalized, and responsive purchase experience.
Disruptive Technologies
WHY Disruptive technologies, such as IoT, smart devices, and EV accessories, help OEMs stand out from competitors. These innovations align with market trends, meeting demand for connectivity and sustainability while future-proofing offerings as EV adoption grows.
FROST PERSPECTIVE This reshapes how OEMs design, manufacture, and distribute aftermarket accessories. In the future, the market will shift to smarter, more connected, and customized offerings to enhance convenience and customization. The integration of new technologies will allow OEMs to future-proof their businesses.
Growth Drivers
OE Accessories in the Automotive Aftermarket: Growth Drivers, Global, 2025-2030
- Increased Integration of Connected and Smart TechnologiesCustomer demand for smart, connected accessories will drive demand for accessories as OEMs integrate advanced IoT technologies in modern cars.
- Growth of eCommerce and Digital RetailOEMs are leveraging the convenience of eCommerce to drive accessory sales to a wider customer base.
- OEM Focus on Post-sales RevenueAs vehicle profit margins decline, OEMs are focusing on high-margin aftermarket accessories. This strategy not only drives immediate growth but also sustains future profitability.
- Rising Adoption of CASE and Hybrid VehiclesAs CASE and hybrid vehicle adoption grows, the demand for vehicle-specific accessories will become critical, driving OEMs' growth.
- Growth of Autonomous Driving and ADAS AccessoriesAs autonomous driving and ADAS technologies grow, demand for related accessories, such as sensors and in-cabin technologies, will rapidly increase.
Growth Restraints
OE Accessories in the Automotive Aftermarket: Growth Restraints, Global, 2025-2030
- Restraint Economic Uncertainty-Shifting Priorities in Consumer Spending
- Cybersecurity Concerns with Connected Accessories
- High Cost of Advanced Technologies
- Short Product Life Cycles for Tech-related Accessories
- Lack of Standardization in Smart Accessories
Scope of Analysis
- This study offers a comprehensive analysis of the automotive accessories market, focusing on key aspects such as accessory variety, pricing, and distribution channels. It categorizes accessories into external accessories, internal accessories, electrical, electronics, and connectivity accessories, and car care and aesthetics accessories, highlighting products and their applications.
- Geographically, the study is segmented into North America, Europe, and Asia-Pacific (APAC), identifying preferences and popular car accessories and assessing how megatrends such as the Internet of Things (IoT) and connected, autonomous, shared, and electric (CASE) vehicles influence OEM accessory portfolios and strategies.
- The study analyzes partnerships between OEMs and suppliers to optimize pricing, positioning, and marketing strategies. It identifies significant challenges and opportunities for OEMs in the automotive accessories market, as well as strategies aimed at private vehicle owners, fleet operators, and both do-it-yourself (DIY) and do-it-for-me (DIFM) customers.
- Overall, the study seeks to understand market dynamics, consumer behavior, and strategic approaches in the automotive accessories ecosystem.
Table of Contents
Transformation in OE Accessories in the Automotive Aftermarket
- Why Is It Increasingly Difficult to Grow?
- The Strategic Imperative 8
- The Impact of the Top 3 Strategic Imperatives on OE Accessories in the Automotive Aftermarket
Ecosystem
- Scope of Analysis
- Definition and Segmentation: Categorization of Automotive Accessories by Application
- Key Competitors: Automotive OEMs the Study Considers
- Key Selection Criteria: Benchmarking OEMs and their Strategies for Accessories in the Aftermarket
- Key Questions the Study Answers
Growth Generator
- Growth Drivers
- Growth Restraints
- Key Findings
- Key Trends Influencing the Accessories Aftermarket
- Growth Opportunity Avenues: OE Accessory Aftermarket
- OE Accessories' Premiumization: Mass Market OEMs
- OE Accessories' Premiumization: Luxury OEMs
- OES Accessories Aftermarket Summary
- Automotive Accessories' Value Proposition
- Key Sales Channels for Accessory Sales
- Region-wise Pricing, Positioning, and Marketing Trends
- DIY Versus DIFM Automotive Accessories
- Impact of CASE Trends on Automotive Accessories
- Benchmarking by Accessory Category
- Benchmarking Car Accessories: OEM Performance Across Key Strategic Criteria
- External Accessories
- Key External Accessories
- Price and Positioning Strategies
- Comparison of DIY and DIFM: External Accessories
- Comparison of Fleet Operators and Private Owners: External Accessories
- Impact of CASE Trends on the External OE Accessories Aftermarket
- Growth Opportunities in External Accessories
- Internal Accessories
- Key Internal Accessories
- Price and Positioning Strategies
- Comparison of DIY and DIFM: Internal Accessories
- Comparison of Fleet Operators and Private Owners: Internal Accessories
- Impact of CASE Trends on the Internal OE Accessories Aftermarket
- Future Growth Opportunities in Internal Accessories
- Electrical, Electronics, and Connectivity Accessories
- Key Electrical, Electronics, and Connectivity Accessories
- Price and Positioning Strategies
- Impact of CASE Trends on the Electrical, Electronics, and Connectivity OE Accessories Aftermarket
- Comparison of Fleet Operators and Private Owners: Electrical, Electronics, and Connectivity Accessories
- Comparison of DIY and DIFM: Electrical, Electronics, and Connectivity Accessories
- Future Growth Opportunities in Electrical, Electronics, and Connectivity Accessories
- Car Care and Aesthetics Accessories
- Key Car Care and Aesthetics Accessories
- Price and Positioning Strategies
- Impact of CASE Trends on the Car Care and Aesthetics OE Accessories Aftermarket
- Comparison of Fleet Operators and Private Owners: Car Care and Aesthetics Accessories
- Future Growth Opportunities in Car Care and Aesthetics Accessories
- Benchmarking Car Accessories: OEM Performance Across Key Strategic Criteria
- The Last Word: 3 Big Predictions
Growth Opportunity Universe
- Growth Opportunity 1: Expansion of Subscription-based Initiatives
- Growth Opportunity 2: Focus on Safety and Security Accessories
- Growth Opportunity 3: Customized Accessories for Fleets
Appendix & Next Steps
- Benefits and Impacts of Growth Opportunities
- Next Steps
- List of Exhibits
- Legal Disclaimer
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