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市场调查报告书
商品编码
1750763
Frost Radar：需求端平台（DSP）2025Frost Radar: Demand-Side Platforms, 2025 |
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基准化分析系统激励主要企业－创新推动新的交易流程和成长管道
Frost Radar™ 针对需求端平台 (DSP) 市场，评估提供软体解决方案的供应商，这些解决方案使广告商和代理商能够规划、购买、衡量、执行和优化其全球广告倡议。这些平台充当广告需求聚合器，能够从广告交易平臺、广告网路、内容发行商和供应端平台等媒体供应来源取得广告库存。该分析涵盖作为独立工具提供的 DSP，以及整合到更广泛的程序化广告技术堆迭中的 DSP，并包含自助服务和託管服务 DSP 解决方案。
Frost & Sullivan 从约 100 家竞争对手中甄选出 12 家顶级 DSP 供应商，用于本次 Frost Radar™ 分析。这些 DSP 供应商都已进入 DSP 市场五年以上，在瞬息万变的生态系统中始终致力于创新，预计 2024 年的年收益将超过 1.7 亿美元。
Frost & Sullivan 会分析同一产业内的多家公司。它将根据领导力和其他卓越表现筛选出需要进一步分析的公司，并根据 10 项成长和创新标准对其进行基准测试，最终揭示其在 Frost Radar™ 上的排名。它将呈现 Frost Radar™ 上每家公司的竞争概况，探讨每家公司的优势以及最契合这些优势的机会。
目录
策略要务与成长环境
Frost Radar(TM)：需求端平台 (DSP)
主要企业
- Adobe
- Amazon
- Basis Technologies
- Cadent
- Criteo
- Microsoft
- Nexxen
- Simpli.fi
- The Trade Desk
- Viant Technology
- Yahoo
最佳实践和成长机会
霜冻雷达分析
后续步骤：利用 Frost Radar 赋能关键相关利益者
- 登上 Frost Radar 的意义
- 执行长成长团队
- 投资者
- 顾客
- 董事会
后续步骤Next steps
免责声明
A Benchmarking System to Spark Companies to Action - Innovation That Fuels New Deal Flow and Growth Pipelines
The Frost Radar™ for the demand-side platform (DSP) market assesses providers offering software solutions that enable advertisers and agencies to plan, buy, measure, execute, and optimize their global advertising initiatives. These platforms act as advertising demand aggregators that permit the acquisition of ad inventory from media supply sources, such as ad exchanges, ad networks, content publishers, and supply-side platforms. The analysis covers DSPs offered as a stand-alone tool as well as DSPs integrated into a broader stack of technologies for programmatic advertising and includes self-service and managed-service DSP solutions.
From an estimated 100 competitors, Frost & Sullivan selected the top 12 DSP providers to plot in this Frost Radar™ analysis. Each has been operating in the DSP market for more than 5 years, has demonstrated a commitment to innovating in this ever-changing ecosystem, and had annual revenue at or above $170 million in 2024.
Frost & Sullivan analyzes numerous companies in an industry. Those selected for further analysis based on their leadership or other distinctions are benchmarked across 10 Growth and Innovation criteria to reveal their position on the Frost Radar™. The publication presents competitive profiles of each company on the Frost Radar™, considering their strengths and the opportunities that best fit those strengths.
Table of Contents
Strategic Imperative and Growth Environment
Frost RadarTM: Demand-Side Platforms
Companies to Action
- Adobe
- Amazon
- Basis Technologies
- Cadent
- Criteo
- Microsoft
- Nexxen
- Simpli.fi
- The Trade Desk
- Viant Technology
- Yahoo
Best Practices & Growth Opportunities
Frost Radar Analytics
Next Steps: Leveraging the Frost Radar to Empower Key Stakeholders
- Significance of Being on the Frost Radar
- CEO's Growth Team
- Investors
- Customers
- Board of Directors
Next Steps
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