Frost Radar：亚太地区客户经验平台，2025 年

Frost Radar: Customer Experience Platforms in Asia-Pacific, 2025

出版日期: 2025年10月31日 | 出版商:

Frost & Sullivan | 英文 94 Pages | 商品交期: 最快1-2个工作天内

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简介目录

基准化分析体系－创新能够推动新交易的达成与成长管道的拓展。

客户经验(CX) 平台的未来发展方向是简化客户旅程、提升客户互动，同时满足客户期望并控製成本。亚太地区的企业正处于客户体验转型的关键阶段。如今，客户期望在每个接触点都能获得同理心、个人化且无缝的体验，而企业则面临着持续的成本压力、复杂的监管环境以及基础设施的多样性。在自动化和人工智慧的推动以及降低成本的需求的驱动下，市场正在经历一场重大的数位转型。儘管目前大多数客服中心仍部署在企业内部，但对可扩展性、柔软性以及快速采用下一代技术的需求正在加速向云端和混合客服中心解决方案的迁移。

弗若斯特沙利文公司对产业内的众多公司进行分析。根据领导力及其他特征筛选出的公司将接受详细分析，并根据10项成长和创新标准进行基准测试，从而揭示其在弗若斯特雷达™上的位置。本出版品将分析每家公司的优势以及与这些优势最契合的机会，从而呈现弗若斯特雷达™竞争概况。

The future of customer experience (CX) platforms revolves around the simplification of customer journey and enhancement of customer interactions while aligning with customer expectations and cost control. Organizations in the Asia-Pacific region are entering a decisive stage in their CX journey. Customers now demand empathetic, personalized, and seamless experiences across touchpoints, while enterprises face ongoing cost pressures, regulatory complexity, and diverse infrastructure realities. The market is experiencing a significant digital transformation, driven by a push for automation and artificial intelligence and the need for cost reduction. The vast majority of installed contact centers today are still on premises, but the migration to cloud and hybrid contact center solutions is accelerating, fueled by the need for scalability, flexibility, and rapid deployment of next-generation technologies.

Frost & Sullivan analyzes numerous companies in an industry. Those selected for further analysis based on their leadership or other distinctions are benchmarked across 10 Growth and Innovation criteria to reveal their position on the Frost Radar™. The publication presents competitive profiles of each company on the Frost Radar™ considering their strengths and the opportunities that best fit those strengths.