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市场调查报告书
商品编码
1909978
印度消费者对电动两轮车拥有率的认知策略分析（2024-2030 年）Strategic Analysis of Consumer Perception Toward Electric Two-Wheeler Ownership in India, 2024-2030 |
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消费者洞察和经销商认知正在推动印度电动两轮车（E2W ）普及的变革性成长
消费者的认知和经销商的体验正在影响印度向永续出行方式的转型以及电动两轮车（ E2W ）的普及。本研究分析了来自七个邦的调查结果：古吉拉突邦、马哈拉斯特拉邦拉邦、旁遮普邦、拉贾斯坦邦、德里、恰蒂斯加尔邦和中央邦。
本次调查共收到来自四个目标群体（105 位现有车主、78 位潜在车主、37 位非感兴趣人士和 14 家经销商）的 232 份回覆。各目标群的回馈主要集中在性能（续航里程、电池可靠性、舒适性）、拥有因素（成本、品牌、售后服务）以及推广障碍（例如充电环境、雨季对性能的影响和支付意愿）等方面。
经销商的回馈意见涵盖了进入市场的原因、客户认知、使用模式以及定价、资金筹措和保险方面的挑战。该研究结合了消费者和经销商的观点，旨在识别影响E2W普及的关键驱动因素和障碍。研究结果将为政策制定者、整车製造商和经销商提供宝贵的见解，以增强客户信心、提升经销商支援力度，并制定促进印度E2W市场发展的计画。
目录
调查目标和调查方法
- 调查目标和调查方法
成长机会分析
- 成长驱动因素
- 成长抑制因素
成长环境
- 覆盖范围和样本大小： E2W
- E2W使用的主要障碍是什么？ ：自发性开放式回答
受访者概况
- 受访者概况： E2W终端用户
- 受访者偏好
- 受访者的嗜好
- 媒体习惯：观看的电视节目类型
- 媒体使用习惯：个人浏览的网页
- 摘要：透过媒体管道沟通，以解决目标群体中E2W的使用问题
E2W的现任所有者
- 选择E2W的关键因素
- 在特定假设下选择E2W：目前所有者
- 在目前的E2W车主中，哪个群体最有可能转换？
- E2W和汽油动力摩托车之间的认知差异
- E2W：感知到的优点和缺点
- 对E2W各方面的整体满意度
- E2W的目前使用情况
- 用于购买E2W的汽车贷款
- 对E2W汽车贷款可用性的看法
- E2W电池使用情况
- E2W电池续航力感知
- E2W使用模式
- 未来购买新摩托车时需要考虑的重要因素
- 与E2W的各个面向相关
- 关于E2W电池更换与充电的意见
- 雨季对E2W性能的影响
E2W的潜在所有者
- E2W使用的关键考虑因素：潜在用户
- 在特定假设下选择E2W：潜在车主
- 潜在用户对E2W的付费意愿
- 潜在用户对E2W的期望
不感兴趣的人
- 非感兴趣人群选择E2W的主要障碍
- 在特定假设下进行E2W选择：非感兴趣用户
经销商观点：电动车（E2W）
- 经销商简介
- 签订E2W分销协议的主要原因
- 经销商对客户对E2W的看法
- 顾客认为有哪些优点和缺点？
- 零售商的意见
- 顾客对价格的看法
- 客户对E2W保险承保范围的意见
- 客户对E2W汽车贷款的看法
- 经销商对E2W选择主要障碍的看法
- 经销商观点：哪个版本比较好？
- 经销商对E2W汽车贷款的更多回馈：开放式回答
结论
- 结论
- 关于E2W市场优先排序的提案
成长机会领域
- 成长机会1：价格适中的量产电动摩托车
- 成长机会2：扩大充电和电池更换基础设施
- 成长机会3：灵活的融资和所有权模式
战略问题
- 为什么成长变得越来越困难
- 战略问题
- 印度消费者对电动两轮车拥有度的认知受三大策略挑战的影响
- 成长机会驱动Growth Pipeline Engine
附录与未来工作
- 成长机会的益处和影响
- 未来计划
- 图表清单
- 免责声明
Consumer Insights and Dealership Perceptions Driving Transformational Growth in the Adoption of E2Ws in India
Consumer perceptions and dealership experiences influence the shift in sustainable mobility in electric two-wheelers and their adoption in India. This study examines the survey in seven states: Gujarat, Maharashtra, Punjab, Rajasthan, Delhi, Chhattisgarh, and Madhya Pradesh.
This survey covered 232 respondents from four target groups: 105 current owners, 78 potential owners, 37 non-interested target groups, and 14 dealers. Feedback from different target groups focused on performance (range, battery reliability, comfort), ownership factors (cost, brand, after-sales service), and adoption barriers, including charging, the impact of rainy seasons on performance, and willingness to pay.
Insights from dealerships included reasons for entering the market, customer perceptions, usage patterns, and challenges in pricing, financing, and insurance. This study also integrates viewpoints from consumers and dealerships, highlighting key enablers and barriers that influence E2W adoption. The findings in this study provide valuable insights for policymakers, OEMs, and dealers, which will strengthen customer trust, enhance dealership support, and develop plans to increase the growth of E2Ws in India.
Table of Contents
Research Objectives and Methodology
- Research Objectives and Methodology
Growth Opportunity Analysis
- Growth Drivers
- Growth Restraints
Growth Environment
- Coverage and Sample Size: E2Ws
- What are the Key Hindrances to the Use of E2Ws? Spontaneous Verbatim Mentions
Respondent Profile
- Respondent Profile: E2W End Users
- Respondents' Preferences
- Respondents' Hobbies
- Media Habits: Types of Television Programs Watched
- Media Habits: Webpages Surfed Online for Personal Use
- Summary: Communication Routes Through Media Channels to Address E2W Usage Among Target Groups
Current Owners of E2Ws
- Key Factors for Choosing E2Ws
- Choice of E2W Under Certain Probable Conditions: Current Owners
- Who Among the Current E2W Franchise is Most Vulnerable for Switch Out?
- Perceived Differences Between E2Ws and Petrol-Run 2Ws
- E2Ws: Perceived Advantages and Disadvantages
- Overall Satisfaction with Various Aspects of E2Ws
- E2W Current Usage
- Auto Financing for E2W Purchases
- Perception of Auto Financing Availability for E2Ws
- E2W Battery Usage
- Perceptions About E2Ws' Battery Life
- E2W Usage Pattern
- Importance of Certain Aspects When Buying a New 2W in the Future
- Association with Different Aspects of E2Ws
- Feedback on E2W Battery Replacement and Recharging
- Impact of Rainy Season on E2W Performance
Potential Owners of E2Ws
- Key Factors Considered for Using E2Ws: Potential Users
- Choice of E2Ws Under Certain Probable Conditions: Potential Owners
- Potential Users' Willingness to Pay for E2Ws
- Potential Users' Expectations From E2Ws
Non-Interested Group
- Key Barriers Against Choosing E2Ws Among the Non-Interested Group
- Choice of E2Ws Under Certain Probable Conditions: Non-Interested Group
Dealer's Perspective: E2Ws
- Dealership Profile
- Key Reasons for Taking up an E2W Dealership
- Dealers' Opinions on Customers' Perspectives on E2Ws
- What do Customers Perceive as Advantages and Disadvantages? Dealers' Point of View
- Customers' Opinion on Pricing
- Customers' Opinion on E2W Insurance Coverage
- Customers' Opinion on Auto Financing for E2Ws
- Dealers' Perspective on Key Barriers to Choosing E2Ws
- Dealers' Perception: Which Version is Better?
- Additional Feedback on E2W Auto Financing from Dealers: Verbatim Mentions
Conclusions
- Conclusions
- Suggestions for Market Prioritization of E2Ws
Growth Opportunity Universe
- Growth Opportunity 1: Affordable Mass-Market Electric Two-Wheelers
- Growth Opportunity 2: Charging and Battery-Swap Infrastructure Expansion
- Growth Opportunity 3: Flexible Financing and Ownership Models
Strategic Imperatives
- Why is it Increasingly Difficult to Grow?
- The Strategic Imperative
- The Impact of the Top 3 Strategic Imperatives on Consumer Perception of E2W Ownership in India
- Growth Opportunities Fuel the Growth Pipeline Engine
Appendix & Next Steps
- Benefits and Impacts of Growth Opportunities
- Next Steps
- List of Exhibits
- Legal Disclaimer
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