Frost Radar：《顾客之声 (VOC) 分析，2025 年》

Frost Radar: Voice of Customer Analytics, 2025

出版日期: 2025年12月04日 | 出版商:

Frost & Sullivan | 英文 64 Pages | 商品交期: 最快1-2个工作天内

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简介目录

一套能够激励企业的标竿体系－创新驱动新交易与成长管道

企业每天都会透过电商平台、客服电话、电子邮件、社群媒体平台、聊天机器人等管道收到大量的客户回馈。客户之声 (VOC) 指的是收集、分析和共用客户回馈，以改善产品、解决方案或服务。精准的客户之声数据分析能够帮助企业提升客户体验，满足市场中尚未被满足的需求，并在竞争中脱颖而出。借助自然语言处理、机器学习、文本分析和情感分析等技术，以及计算语言学的应用，企业可以解读客户话语背后的观点、意图和情感。本次Frost Radar重点介绍了 13 家展现出高成长潜力、最佳实践、激烈竞争、客户价值和合作潜力的供应商。

Frost & Sullivan公司对产业内的众多公司进行分析。根据领导力及其他特征筛选出的公司将接受详细分析，并根据10项成长和创新标准进行基准测试，从而揭示其在Frost Radar™上的位置。本刊物将分析每家公司的优势以及最能匹配这些优势的机会，从而在Frost Radar™上呈现其竞争格局。

Businesses receive massive amounts of customer feedback every day through eCommerce platforms, customer support calls, emails, social media platforms, bots, and chats. Voice of customer (VoC) refers to the practice of collecting, analyzing, and distributing customer feedback to improve a product, solution, or service. With accurate VoC data analytics, businesses can enhance customer experience, satisfy unmet needs in the marketplace, and differentiate themselves from competitors. Companies can decode VoC through technologies such as sentiment analysis, which uses natural language processing, machine learning, text analysis, and computational linguistics to identify the opinion, intent, or emotion behind a customer's words. This Frost Radar spotlights 13 providers that have demonstrated high growth potential, best practices, competitive intensity, customer value, and partner potential.

Frost & Sullivan analyzes numerous companies in an industry. Those selected for further analysis based on their leadership or other distinctions are benchmarked across 10 Growth and Innovation criteria to reveal their position on the Frost Radar™. The publication presents competitive profiles of each company on the Frost Radar™, considering their strengths and the opportunities that best fit those strengths.