Frost Radar：基于帐户的行销（ABM）平台，2025 年

Frost Radar: Account-Based Marketing Platforms, 2025

出版日期: 2025年12月10日 | 出版商:

Frost & Sullivan | 英文 69 Pages | 商品交期: 最快1-2个工作天内

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一套能够促使企业采取行动的标竿管理体系－创新能推动新交易的达成与成长管道的拓展。

2025 年的客户帐户行销 (ABM) 平台市场正处于明显的转折点。经过多年的零散实施和试验，企业现在需要的是可衡量的销售管道影响，而不仅仅是互动指标。在经济压力、买家匿名性以及传统市场推广通路绩效下降的推动下，从战术性ABM 向可扩展的全通路市场推广 (GTM)编配的转变正在加速。企业现在期望平台能够统一数据、自动化互动工作流程，并在跨通路启动购买群体，同时实现清晰的收入归因。精准定位、情境化个人化以及投资报酬率 (ROI) 的可见性至关重要。随着企业从静态细分转向动态的、人工智慧驱动的市场推广执行，支援策略性的一对一 ABM 以及可扩展的一对多或一对多专案的能力至关重要。 Frost Frost Radar ™ 旨在识别那些持续创新并展现永续成长的 ABM 平台。我们甄选最佳供应商，帮助企业实现市场推广策略现代化，提升销售与行销的协调性，并产生收入。

Frost & Sullivan公司对产业内的众多公司进行分析。根据领导力和其他特征筛选出的公司将接受进一步分析，并根据10项成长和创新标准进行基准测试，以确定其在Frost Radar™上的位置。该报告为每家公司提供一份Frost Radar™上的竞争概况，其中考虑了公司的优势以及最能发挥这些优势的机会。

The account-based marketing (ABM) platforms market in 2025 is at a clear inflection point. After years of fragmented adoption and experimentation, enterprises now demand measurable pipeline impact, not just engagement metrics. The shift from tactical ABM to scalable, full-funnel go-to-market (GTM) orchestration is accelerating, driven by economic pressure, buyer anonymity, and the declining performance of traditional GTM channels. Enterprises now expect platforms that unify data, automate engagement workflows, and activate buying groups across channels with clear revenue attribution. Precision targeting, contextual personalization, and return on investment visibility are non-negotiable. The ability to support both strategic one-to-one ABM and scalable one-to-few or one-to-many programs is essential as companies move from static segmentation to dynamic, AI-driven GTM execution. This Frost Radar™ identifies the ABM platforms that are innovating and demonstrate sustainable growth. It highlights the vendors best positioned to help enterprises modernize GTM strategies, align sales and marketing, and drive predictable revenue.

Frost & Sullivan analyzes numerous companies in an industry. Those selected for further analysis based on their leadership or other distinctions are benchmarked across 10 Growth and Innovation criteria to reveal their position on the Frost Radar™. The publication presents competitive profiles of each company on the Frost Radar™ considering their strengths and the opportunities that best fit those strengths.