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市场调查报告书
商品编码
1953321
Frost Radar：供应端平台，2026 年Frost Radar: Supply-Side Platforms, 2026 |
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一套能够激励企业的标竿体系－创新驱动新交易与成长管道
Frost Radar ™ 针对供应方平台市场，分析了一系列软体解决方案，这些方案能够帮助发布商透过程式化工具套件有效地管理、销售和最佳化其广告资源。这些工具是更广泛的数位广告供应链的一部分，为销售方（即发布商、媒体所有者和应用程式开发人员）提供所有必要的技术，以安全可靠地实现广告空间变现并最大化收入。这项独立分析深入剖析了关键产业趋势，并基于定性和定量因素对 15 家主要企业进行了评估。用于评估该领域供应商绩效的定量指标是透过平台和服务费产生的收入。
Frost & Sullivan公司对产业内的众多公司进行分析。根据领导力及其他特征筛选出的公司将接受详细分析，并根据10项成长和创新标准进行基准测试，以确定其在Frost Radar™中的位置。报告会考虑每家公司的优势以及与这些优势最契合的机会，从而呈现Frost Radar™竞争概况。
目录
策略要务与成长环境
Frost Radar ™：供应端平台
Frost Radar ™：企业行动指南
- Adform
- Amazon
- Criteo
- Equativ
- FreeWheel
- Index Exchange
- Magnite
- Microsoft Advertising
- Nexxen
- OpenX
- PubMatic
- Teads
- TripleLift
- Verve
最佳实践和成长机会
- 最佳实践
- 发展机会
Frost Radar ™ 分析
后续步骤：利用Frost Radar™ 赋予关键相关人员
- 登上Frost Radar ™ 的意义所在
- Frost Radar ™协助CEO成长团队
- Frost Radar (TM) 帮助投资者
- Frost Radar ™ 帮助客户
- Frost Radar ™ 支持董事会
A Benchmarking System to Spark Companies to Action - Innovation That Fuels New Deal Flow and Growth Pipelines
The Frost Radar(TM) for the supply-side platform market analyzes software solutions that allow publishers to effectively manage, sell, and optimize their advertising inventories through a set of programmatic tools. These are part of the broader digital advertising supply chain and provide the sell-side (i.e., publishers, media owners, and app developers) with all the necessary technology to facilitate the monetization of their advertising space and maximize yield safely and competently. The independent analysis offers a perspective on key industry trends as well as an assessment of 15 leading companies based on qualitative and quantitative factors. The quantitative metric used to evaluate providers' performance in this space is revenue through platform and service fees.
Frost & Sullivan analyzes numerous companies in an industry. Those selected for further analysis based on their leadership or other distinctions are benchmarked across 10 Growth and Innovation criteria to reveal their position on the Frost Radar(TM). The publication presents competitive profiles of each company on the Frost Radar(TM) considering their strengths and the opportunities that best fit those strengths.
Table of Contents
Strategic Imperative and Growth Environment
Frost Radar(TM): Supply-Side Platforms
Frost Radar(TM): Companies to Action
- Adform
- Amazon
- Criteo
- Equativ
- FreeWheel
- Index Exchange
- Magnite
- Microsoft Advertising
- Nexxen
- OpenX
- PubMatic
- Teads
- TripleLift
- Verve
Best Practices & Growth Opportunities
- Best Practices
- Growth Opportunities
Frost Radar(TM) Analytics
Next Steps: Leveraging the Frost Radar(TM) to Empower Key Stakeholders
- Significance of Being on the Frost Radar(TM)
- Frost Radar(TM) Empowers the CEO's Growth Team
- Frost Radar(TM) Empowers Investors
- Frost Radar(TM) Empowers Customers
- Frost Radar(TM) Empowers the Board of Directors
