订阅云端游戏全球市场展望

近期市场趋势：

得益于微软的持续投资，包括收购开发人员和其他第三方协议，Game Pass 服务在 2023 年表现强劲，其内容基础和订阅用户数量均增长至 3,200 万。 2024 年将是该服务的另一个成长年，预计用户数量将年增 9%，达到 3,500 万。

即将推出的游戏，例如《Stalker 2》和《Microsoft Flight Simulator》也预计在 2024 年推动成长。 Xbox 玩家和 Game Pass 订阅者可能会继续要求该服务的游戏库在未来进一步扩展，以包含更多 AAA 游戏和第一方独家游戏（微软长期以来一直因没有包含足够多的游戏而受到批评）。

人们对 Game Pass 及其价值主张的可持续性的担忧（尤其是自从微软决定在其他游戏机上发布以前的独家游戏这一颇具争议的决定以来）将持续到 2024 年，因为微软可以说致力于自己的图书馆服务。

本报告研究了全球订阅云端游戏市场，评估了这个不断扩大的产业的规模及其未来的成长潜力。它还探讨了云端游戏订阅和服务的范围、竞争格局以及继续影响其发展的关键驱动因素和限制因素。

目录

• 全面的PDF报告
• 摘要整理
• 产业形势
• 服务的差异化
• 服务存取(点阅)的差异化
• XboxGame Pass
• PlayStation Plus Essential/Extra/Premium
• pure云端
• 内容程式库
• 发行者
• 发行者平台的关係
• 成功因素与阻碍因素
• 未来预测
• 附属的Excel试算表

Recent market trends:

The Game Pass service experienced a positive 2023, seeing both it's content base and subscriber count grow to 32m as Microsoft's continued investments in the form of developer acquisitions and other 3rd party deals paid dividends. 2024 will also be a growth year for the service, with subscriber numbers growing by 9% y-o-y to 35m.

Upcoming titles such as Stalker 2 and Microsoft Flight Simulator are expected to also encourage growth in 2024; XBOX players and Game Pass subscribers will continue to be eager to see the Game Pass library expand in the future to include more AAA and 1st party exclusives - something which Microsoft has previously been criticized for not including enough of.

Concerns over the sustainability of Game Pass and it's value proposition - particularly since Microsoft's somewhat controversial decision to release their previously exclusive titles on other consoles - are continuing in 2024, as Microsoft seemingly continues to go all-in on their library service.

Overview:

This global cloud gaming market report evaluates the scale and future growth potential of this lucrative and expanding sector of the video gaming industry. It also explores the wide range of cloud gaming subscriptions and services, the competitive landscape, and the key drivers and inhibitors which continue to shape the development of the market.

This cloud gaming market report provides a strategic framework for any enterprise with interests in the sector.

Areas Explored:

The current performance, sizing and trends within the subscription and cloud gaming market:

• Market forecasting, out to 2026
• Cloud gaming market growth
• Cloud gaming market share

Did you Know?

Futuresource has been tracking, researching and consulting on the CE landscape for the last 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the video gaming market.

Any business operating within the gaming space and related sectors will benefit from this report, particularly:

• Gaming hardware and accessory manufacturers and their suppliers
• Intermediaries and supply chain
• Gaming hardware, software and accessory retailers
• CE market strategists, marketing and sales professionals
• Companies with interests in adjacent entertainment sectors
• Investors

Table of Contents

• Comprehensive PDF report
• Executive summary
• Industry landscape
• Service differentiation
• Service access differentiation
• Xbox GamePass
• Playstation Plus Essential, Extra and Premium
• Pure cloud
• Content library
• Publishers
• Publisher platform relationships
• Enablers and inhibitors
• Future outlook
• Accompanying Excel spreadsheets