消费者取向头戴耳机的全球市场

市场趋势

全球耳机市场出货量成长2.9%，达5.66亿台。儘管有所成长，但整体市场价值略有下降0.4%，主要原因是该地区新兴市场的成长驱动力来自平均售价较低的地区。

预计2025年市场将进一步扩张，这得益于各大品牌推出的一系列旗舰产品。真无线立体声 (TWS) 和开放式耳机设计预计将继续与不断变化的消费者偏好产生强烈共鸣，并成为关键驱动力。

本报告对全球消费性耳机市场进行了详细分析，提供了市场规模、零售额、出货量数据以及五年预测。

目录

简介

报告的调查手法

摘要整理

全球头戴耳机售后市场:概要(2024年)

全球头戴耳机概要:各尺寸规格(2024年)

品牌形势(2024年)

预测的前提条件的更新(2024年)

全球头戴耳机售后市场的预测:各地区

全球头戴耳机售后市场的预测:各尺寸规格

运作台数:各尺寸规格

白牌

TWS的预测

• TWS+O WS 预测假设
• TWS 耳机预测：依价格区间
• TWS 品牌占有率 (2024)

开放式耳机

• 开放式耳机市场更新
• 开放式耳机：依地区
• 开放式耳机品牌版图

特征

• 运动耳机
• 无线连接
• 耳机语音助理
• 主动降噪耳机
• 空间音频
• LE 音频
• Auracast
• 未来趋势
• CES 亮点 (2025)
• 全球耳机价格趋势
• 耳机价格细分
• 200 美元以上的耳机

This headphone market research report provides an updated outlook for the sector worldwide, supplying actual market data and five-year forecasts. Futuresource's team of analysts has assessed trends in the true wireless headphones (TWS) market, over-ear, sports headphones, open-ear headphones, spatial audio, ANC, voice assistants, and wireless technology.

This report provides a strategic framework for any enterprise with interests in the earphones and headphones market.

Market Trends:

The global headphones market recorded volume growth of 2.9% to reach 566m units. Despite this uptick, overall market value declined slightly by 0.4%, as growth was primarily driven by emerging markets where average selling prices tend to be lower.

In 2025, the market is poised for further expansion, supported by a wave of flagship launches from top brands. True wireless stereo (TWS) and open-ear designs are expected to be key drivers, as these form factors continue to resonate strongly with evolving consumer preferences.

Areas Explored:

• Market sizing, global retail value, shipment volumes and installed base of aftermarket headphones
• Five-year market forecasting focusing on key form factors
• Detailed analysis, broken down into six regions and 19 countries with more granular data on feature breakouts, price segmentation, brand shares and distribution trends

Did you know?

Futuresource has been tracking, researching and consulting on the global CE market for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully-rounded view of the market.

Any enterprise operating within the aftermarket headphones sector will benefit from this report, particularly:

• Manufacturers and their suppliers
• Retailers
• Intermediaries and supply chain
• CE market strategists, marketing, and sales professionals
• Investors

Table of Contents

Introduction

Report Methodology

Executive Summary

2024 Worldwide Headphones Aftermarket: Overview

2024 Worldwide headphones overview: by form factor

Brand Landscape 2024

Forecast Assumptions Update 2024

Worldwide Headphones Aftermarket Forecasts: By Region

Worldwide Headphones Aftermarket Forecasts: By Form Factor

Installed Base: By Form Factor

White Label

TWS Forecasts

• TWS + OWS Forecast Assumptions
• TWS Forecast by Price Segments
• TWS Brand Share 2024

Open-ear Audio

• Open-ear Audio Market Update
• Open-ear Audio By Region
• Open-ear Brand Landscape

Features

• Sports
• Wireless Connectivity
• Voice Assistants in Headphones
• Active Noise-Cancelling Headphones
• Spatial Audio
• LE Audio
• Auracast
• Upcoming Trends
• CES Highlights 2025
• Worldwide Headphones Pricing Trends
• Headphones Price Segmentation
• Headphones over $200