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市场调查报告书
商品编码
1769032
手机终端的全球市场Global Mobile Handset Market Report |
本研究报告深入研究行动装置市场,并提供有关手机市场成长、市场规模、价值、产品趋势和市场占有率分析的资讯。
出货量资料以销售量提供。安装基数和拥有量也基于对零售额和替换率的假设进行评估。本报告仅考虑新销量,不考虑二手或翻新市场。
本报告可作为任何在全球手机市场或相关细分市场中营运的公司策略框架。
到2024年,手机设备市场出货量将成长2.4%,达到19亿支。 2023年全球智慧型手机出货量仅成长0.1%,但2024年将復苏,年增率将成长4.6%。
值得注意的是,2023 年的智慧型手机销量将创下近十年来的最低水准。市场復苏的关键因素包括:人工智慧智慧型手机的推出、可折迭和翻盖设备的普及率不断提高,以及 5G 设备在全球的普及率不断提升。
Futuresource 已在消费性电子产业趋势追踪、研究和咨询领域拥有超过 30 年的经验。本报告是一系列研究报告中的一份,旨在为公司提供完整的市场观点。
对手机有兴趣的公司会发现这份报告特别有用:
This mobile phone market analysis report presents research on the mobile handset market, evaluating mobile phone market growth, market volume, value and product trends, as well as market share analysis.
Shipment data is presented at sell-in level. Installed base and ownership levels are also assessed, based on retail sales and assumptions relating to replacement rates. This report captures new sales only and does not account for second-hand or refurbished markets.
The report acts as a strategic framework for any enterprise operating within the global mobile phone market or its adjacent sectors.
The mobile handset market experienced a 2.4% increase in shipments, reaching 1.90 billion devices in 2024. Global smartphone shipments rebounded in 2024 after marginal growth of just 0.1% in 2023, with year-on-year (YoY) sales increasing by 4.6%, driven by improved consumer sentiment and favorable macroeconomic conditions.
Notably, 2023 marked the lowest smartphone sales in a decade. Several key factors contributed to the market's resurgence, including the introduction of AI-powered smartphones, the growing adoption of foldable and flip devices, and the expanding global penetration of 5G-enabled handsets.
Futuresource has been tracking, researching and consulting on the CE landscape for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.
Any business with interests in mobile handsets will benefit from this report, particularly: